HOT WHEELS
T H E H I T H E H I T H E H I
IN THE 1960’S A MATTEL COFOUNDER, ELLIOT HANDLER, WANTED A TOY CAR LINE THAT WOULD NOT ONLY DOMINATE THE MATTEL BOYS DIVITION BUT THAT WOULD ALSO BE BETTER THAN THE POPULAR MACHBOX BRAND. HANDLER WANTED THE CARS TO LOOK AUTHENTIC SO THE PROJECT HITED HARRY BRADLEY. HARRY BRADLEY WAS A TOP AUTO DESIGNER WAS CHEVOLET. THE CARS WERE ALSO PAINTED WITH THE CANDY COLORS OF THE SPECTAFLAME A PAINTING PROCESS THAT REVELED THE SHINY METAL UNDERNEATH.
S T O R Y I S T O R Y I S T O R Y
HOT WHEELS SUCESS INCREASED EACH YEAR AS NEW MODALS CAME OUT SALES TOPPED 16 MILLION IN THE FIRST YEARAND SALES HAVE NOT SLOWED SINCE. MORE THAN 300 MODELS AND 11,000 VARIATION HAVE BEEN PRODUCED
PHOTO BY:WHOLESALEDISTRIBUTOR888
MORE ABOUT THE MORE ABOUT THE MORE ABOUT THE FOUNDER FOUNDER FOUNDER
ELLIOT HANDLER WAS BORN ON APRIL 9, 1916
HE WAS MARRIED TO THE CREATOR OF BARBIE, RUTH HANDLER HE INVENTED THE KEN DOLL
ELLIOT HANDLER DIED ON JULY 21, 2011
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HOT
IN1974HOTWHEELSUSEDA
PROCESSCALLED“TAMPO,” THEYW REABLE TOUSEMOREDETAILEDGRAPHICS
IN 1979 HOT WHEELS BEGAN A LICENSED PARTNERSHIP WITH MARVEL TO PRODUCE SUPER HERO CAR DESIGNS FEATURING CAPTAIN AMERIC SPIDER-MAN, HULK, AND OTHER SUPERHEROES NTING
WHEE HOT WHEE
WHEE PHOTOBY:BUSCH&SONSONEBAY PHOTO BY: THE HOT WHEELS NEWSLETTER
BY: CREAMY PUNK
IN 1975 LARR , WHEELS DEISIGNER, PUT HIS HOME PHONE NUMBER ON A PROTOTYPE HIS NUMBER WAS PUT ON THE FINAL PRODUCT AND WAS TAKEN OFF FUTURE MODELS
HOT
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DESIGNS
DESIGNS
DESIGNS
1988 HOT WHEELS MADE CARS THAT KIDS COULD CHANGE THE COLORS, STRIPES, NUMBERS AND DECO OF THEIR CARS BY CHANGING THE TEMPERATURE OF THE WATER THEY PUT THEM IN
PHOTOBY:WNY_COLLECTIBLES_INC
IN1999HOTWHEELSMADEALICENSED PARTNERSHIPWITHMONSTERJAM TOCREATE TOYMONSTERTRUCKS
PHOTOBY:SINNIN
PIN2010HOTWHEELSPARNEREDWITH CIXARTOCREATETOYSTORY3 HARACTERCARS
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A FEW A FEW A FEW FUN FUN FUN FACYS FACYS FACYS
IF ALL OF THE HOT WHEELS MADE SINCE 1968 WERE PLACED IN A LINE THEY WOULD CIRCLE THE EARTH ABOUT 4 TIMES
HOT WHEELS GOT THEIR NAME WHEN MATTEL’S PRESIDENT SAW THE PROTOTYPE AND SAID “THOSES ARE SOME HOT WHEELS!”
MATTEL HAS MADE OVER 3 BILLION CARS
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