Rediscover Grey

This summer, as government phases allowed for more daytrips and local travel, Grey County launched the Rediscover Grey campaign in support of our local businesses. The campaign highlighted all that Grey County has to offer and encouraged everyone to safely explore and ‘rediscover’ the shops, services, restaurants and outdoor spaces we all know and love, as well as a few hidden gems along the way!

Each week of the campaign we highlighted one of our nine Grey County municipalities and encouraged everyone to enter the Rediscover Grey weekly contests, hosted on our social media pages. Two winners were randomly selected each week to win prize packs valued at $150 each, full of locally sourced items and gift cards from businesses within that week’s featured municipality. All that the participants needed to do to be entered was get out and explore the spaces and places of Grey and share their experiences with us on social media by using the hashtag #RediscoverGrey.

Aside from the weekly contest winners, the drive to support local was felt greatly by businesses across the county who had been affected in countless ways by the COVID-19 pandemic. As we know, every business has a story of resiliency during these unprecedented times. Through the Rediscover Grey series, Grey County interviewed, filmed, and produced weekly videos which featured businesses’ stories of resiliency and hardships. Using the real and raw voices of our local business owners to speak directly to the public, we were able to share their stories of successes and failures, and their hope that as the public continues to venture out to #RediscoverGrey they will also rediscover them too!

By showcasing a number of local shops, arts and culture experiences, restaurants, and various businesses across Grey, we hoped to shed some light on both the positives and negatives that the COVID-19 pandemic brought to our local economies, tourism industry, and municipal communities. The Rediscover Grey video series was meant to uplift and educate on the wide impacts the pandemic had on the lives of the featured businesses and surrounding areas. Our small businesses felt the weight of the world drop down on their shoulders – the least we could do was help carry it, one video, one advertisement, and one shop local campaign at a time. For more information about Grey County’s Rediscover Grey campaign and how you can support local, check out VisitGrey.ca/Rediscover.

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