PLUNGE s
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m a d d i e da l e y , lo g a n f l a n d e r s , k e w e i h e
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mission
To create superior quality product for the woman who lives to lounge by the pool and hike 10 miles to the best waterfall. We strive to be the best and most reliable everyday swimwear brand for women.
values
Our values exhibit the strong commitment we have to achieving complete transparency at PLUNGE. This list of deliverables are what make our company stand out and help us to remain true to our identity: durable, reliable, functional and responsible.
concept PLUNGE Swimwear is a womens swimwear brand based in Tucson, Arizona. Our products can only be found at our single brick-n-mortar location, as well on our website, plungeswimwear.com. Not only are we passionate about offering our customer the best quality swimwear that is sustainble in their closet, but also sustainable amongst the environment. Being located in an area surrounded by large and diverse bodies of water, we are dedicated to protecting and preserving our water, and aim to target customers that share that value.
swimwear
product assortment
WOMENS SWIMWEAR Parker Set Lynx Set Luna One-Piece Hawley Set Willow Set COLLECTIONS The Dive Collection The Desert Collection The Coyote Collection PARTNERSHIPs PLUNGE x Nature Conservancy PLUNGE x Oceana Size Range: XS-XL Price Range: $65-$150
sunglasses FRAMES Pheonix / $45 Havasu / $32 Sedona / $48
towels STYLES Western Agave / $20 Wild Iris / $24 Desert Lavendar / $18
target market Age Range: 18-35 Income: 18K- 80K Experiencers / Thinkers / Believers Located in one of the most traveled to areas in the US. Arizona is full of many natural parks and landmarks. Arizona State also calls Tucson home. Outdoors lover / Instagrammable Explorer Active, healthy, and outgoing (ex: travelers, college students, tourists, bloggers, etc.)
Age: 19 School: Sophomore at Arizona State Occupation: Sales associate at local boutique
Lily Arizona was an amazing move for Lily. She’s able to grab her black coffee from her restaurant in the early morning with Jake and pick up Keith on the way to an amazing hike of the day.
Income: 20K Relationship: Single
Age: 32
Pets: Cat named Wildcat
School: UCLA
Enjoys spending weekends with friends going on day trips to find those perfect Instagrammable moments for great memories. She loves her chai tea lattes from the great coffee shop next to her boutique. Always seen on some new adventure.
Hazel
Occupation: Owner of a farm to table restaurant Income: 60K Relationship: Long-term boyfriend Keith Pets: Dog named Jake
PANTONE 4745 C
SUNSTONE
PANTONE 11-0605 TCX
MOONSTONE
PANTONE 17-1145 TCX
AGATE
PANTONE 2373 C
QUARTZITE
PANTONE 2410 C
JASPER
For this collection plunge swimwear is concentrating on womens swimwear
the dive collection summer 2019
parker
PARKER SET Style Number: 2S5001 COLOR: Agate RETAIL: $65 COST: $34.22 MARKUP: 47.4% SIZE RANGE: XS-XL DETAILS: • Sporty look • Supportive • Cross straps • Bikini bottom
tech pack Advisory Spec two piece sporty
style: 2S5001 size (in)
xs
s
M
L
XL
waist
24
25 1/2- 26 1/2
27 1/2- 28 1/2
29 1/2
31
hips at fullist
34
35 1/2- 36 1/2
37 1/2- 38 1/2
39 1/2
41
bra size
A
A
B
bust at fullist
31 1/2- 32 1/2
33 1/2- 34 1/2
35 1/2- 36 1/2
strap length
15
15 1/2
16
C 37 1/2 - 38 1/2 16 1/2
D 39 1/2- 40 1/2 17
LYNX SET
lynx
Style Number: 2S5002 COLOR: Quartzite RETAIL: $75 COST: $30.20 MARKUP: 59.7% SIZE RANGE: XS-XL DETAILS: • Triangle top • Metal hardware • Double strap • String cheeky
LUNA ONE-PIECE
luna
Style Number: 2S5003 COLOR: Sunstone RETAIL: $150 COST: $26.19 MARKUP: 82.5% SIZE RANGE: XS-XL DETAILS: • Plunge neckline • Reversible • Cross straps • Classic bikini
hawley
HAWLEY SET Style Number: 2S5004 COLOR: Jasper RETAIL: $85 COST: $34.22 MARKUP: 59.7% SIZE RANGE: XS-XL DETAILS: • Plunge neckline • Reversible • Thick straps • Hipster
willow
WILLOW SET Style Number: 2S5005 COLOR: Moonstone RETAIL: $70 COST: $34.22 MARKUP: 51.1% SIZE RANGE: XS-XL DETAILS: • Triangle top • Two-toned • Thin adjustable straps • Double strap cheeky
sourcing guidelines
code of conduct
The PLUNGE Swimwear code of conduct contains the following:
non discriminatory policy
harassment or abuse
working age
Vendors will be employed on the basis of their ability to do the job, without regard or discrimination to their gender, age, religion, marital status, race, sexual orientation, disability, disease, nationality, pregnancy, trade union, or political affiliation.
Vendors will provide a work environment free of harassment or abuse that is beneficial to employee productivity and safety. Vendors must not engage in or tolerate sexual harassment, indecent or threatening gestures, abusive tone or language or undesired physical contact. If a situation comes to attention regarding abuse, there will be swift action to prevent any further abuse or harassment.
Vendors shall not employ any children, also known as a person less than 15 years old. PLUNGE Swimwear’s vendors will be encouraged to create a workplace that is lawful for apprenticeship programs that meet our minimum age standard of 15 years old.
sourcing
fair treatment
voluntary labor
Vendors must be sure that the factories they work with source raw materials that are used in our products which are only from suppliers who comply with all applicable laws, including PLUNGE Swimwear’s Monitoring Standards, these Terms of Engagement for the Code of Conduct, and the current and relative laws regarding slavery and human trafficking.
PLUNGE Swimwear requires vendors to treat all workers fairly and with respect as well as the dignity they deserve. We only believe in workers receiving the utmost fair treatment when it comes to their working conditions, and our company will not tolerate any supplier who demonstrates a direct lack in fair treatment.
Within our vendors workplace, all work should be based on a voluntary basis, and not performed under threat of penalty, coercion or corporal punishment. No employee under our vendors should feel forced by any means to work for their employer.
Concern for the environment
safe place to work
freedom of association and right to organize
Vendors must have current environmental licenses in place in order for them to achieve our environmental standards. They must comply with all environmental laws, regulations and standards applicable to their industry and as high of a standard as is possible for their country of industry.
PLUNGE Swimwear maintains a safe, clean, healthy, and productive environment for its workers and expects its vendors to mirror our work environment, as they are an extension of our brand. In order to prevent any harm that targets the employee health, safety, and well being, preventative measures, systems, protections and training must be put in place for our vendors.
PLUNGE Swimwear vendors must respect the right of workers to have freedom of association and collective bargaining, as well as allowing the right of workers to form unions. Vendors must allow union organizers free access to workers.
wages
working hours
non-compliance
Vendors will set worker wages and overtime pay in compliance with all applicable laws and regulations regarding pay for manufactureres. Employee compensation, meaning wages, overtime pay, benefits, and paid leave, must meet or exceed minimum legal requirements, industry standards, and collective bargaining agreements.
Working hours for those employed by PLUNGE Swimwear vendors should not exceed 40 hours per week. All overtime must be voluntary, mutually agree upon, and compensated at a premium rate. Workers shall be given the minimum of 1 rest day in any given 7 day work period.
If any of our factories are found to not be adhering to our code of conduct and/or meeting our expected level of standards, immediate action will be taken to correct the problem and realign the factory with our code of conduct. We believe that by correcting the underlying issue, we are preventing further hardship for the workers. If the supplier fails to demonstrate improvement after 6 months, we have the right to terminate the relationship with that supplier.
INTERNAL MONITORS
EXTERNAL MONITORS
EMPLOYEE SURVEYS Surveys will be anonymous and will help to reflect on the conditions of the workers and will allow them to express any concerns without fear of repercussions. These surveys will be conducted by one of our reps and sent directly to the PLUNGE head office. This will prevent any misconduct by factory management.
SOcial AccOuntability InternatiOnal
SURPRISE AUDITS PLUNGE Swimwear will conduct internal surprise audits in attempt to experience and evaluate the day to day operations of the factory without any preparation. SUPPLIER TRAINING PROGRAM This program outlines our expectations and provides specific guidelines on how to best address concerns in the following areas: compensation and benefits, employee documentation, and health & safety. VENDOR SCORECARD All factories must be inspected within one year. A vendor scorecard will be used to rate vendors based on: ship rate, fit rate, response rate, quality lab dip submits, cleanliness of facilities, productivity, scrap amounts and energy consumption. Vendors will be rated A, B, C, D, or F based on inspections. Additionally, Merchandising, Sourcing and Supply Chain teams are trained on our social responsibility program to enhance awareness and increase active engagement.
(SA8000 Standard) - The leading social certification standard for factories and organizations across the globe.
ELEVATE GlObal Ltd. A business sustainability providing services in assessment, capacity building, training, development projects, and corporate consulting.
GlObal Standards Comprises a team of experienced professionals with expertise in implementing CSR standards for labor, safety, and the environment.
country analysis
india Located in South Asia, 7th largest nation in the world. India is a member of the World Trade Organization (WTO), however, the exposure to a lot of natural disasters doesn’t allow for a lot of sustainability. The labor is cheap at $2 USD/day, but the standards aren’t very ethical. India is still developing technologically and government policies are in action to improve technology in the apparel industry.
china Located in Asia, the industry in China is innovating and adopting current technology that will enhance environmental improvements and enhance sustainability. The cost of labor is a barely higher than average at $360 USD/month, and the workforce is more skilled. New technology is being developed, along with new purchasing mechanisms. The treatment of workers is set to a certain standard with employment contracts.
indonesia Located in Southeast Asia, Indonesia is exposed to some natural disasters and possesses a lack in governance when it comes to environmental concerns. However, there are constant initiatives to try to resolve this issue. Indonesia is rising in technological advancement, with innovative lighting and energy efficiency. The cost of labor is relatively reasonable at $260 USD/month, with a large moderately skilled workforce.
supplier analysis
loyal textile mills ltd. Located in Tamil Nadu, India, Loyal Textile Mills Ltd. is a main manufacturer of fashion, swimwear, activewear, sleepwear and intimates. They offer many finishes like moisture management, anti-bacterial, UV protection, and high visibility. They have a strong vision to follow and support sustainable environmental friendly processes from cotton cultivation to product distribution.
qingdao jifa group Located in Qingdao, China, Qingdao Jifa Group is a main manufacturer of apparel and textiles, footwear and accessories. They research, design, develop and produce underwear, sleepwear, swimwear, sportswear and casual wear. They have over 30 domestic and foreign subsidiary companies with about 15,000 workers.
bali swimtm Located in Bali, Indonesia, Bali Swim is a single manufacturer specializing in swimwear. They are always ethical and mostly sustainable. Their main fabric is Italian Carvico Vita (Econyl) which is 100% regenerated post consumer materials, such as fish nets. All of their fabrics are SPF and chlorine tested, super-soft, durable and 4-way abrasion resistant. The fabrics come in a wide range of colors in both matte and shiny colors that are updated twice a year.
country and supplier ranking country ranking category
india
china
indonesia
business climate
8
10
8
costs
10
10
8
government
6
8
7
location
9
9
9
risks
8
8
social stability
7
sourcing guidelines
supplier ranking loyal textile mills ltd.
QINGDAO JIFA
bali swim
abilities
9
9
9
8
capacity
8
10
9
8
8
lead time
8
8
9
6
8
7
quality
7
6
9
textile industry
9
9
9
customers
8
7
8
trade agreements
5
8
7
sourcing guidelines
7
6
10
trained workforce
9
9
8
services offered
8
7
9
socio-eco-political
8
9
8
strategic outlook
9
8
10
85/110
96/110
87/110
64/80
61/80
73/80
total
category
total
country strategy The main factors we considered when choosing our countries were sustainability, materials, cost and experience in swimwear. India, China and Indonesia are all known for frequent manufacturing of swimwear using various fabrics that Plunge would consider producing with. Other qualifications are cheap and skilled labor, location and lead times.
supplier strategy The main factors we considered when choosing our suppliers were sustainability, fabric, cost and lead times. Our suppliers also need to have sourcing guidelines with measures taken to ensure that the standards are always met. It is really important to manufacture with a supplier that meets all of these qualifications. Plunge doesn’t sacrifice ethics for cost.
strategy conclusion
assortment plan
sales forecast
country: Indonesia PLUNGE is going to manufacture within Indonesia. Although the labor isn’t as cheap as India’s, and the cost isn’t as cheap as China’s, Indonesia has higher ethical standards and suppliers offering recycled and sustainable fabrics. Indonesia would ultimately produce the highest quality product.
supplier: Bali Swim
FInal sourcing strategy
PLUNGE is going to manufacture with Bali Swim in Indonesia. Not only are they mostly sustainable and ethical, their costs and lead times are reasonable for the quality of product. The fabrics they offer are 100% recyclable, SPF and chlorine tested, and is 4-way stretch abrasian resistant.
conclusion PLUNGE Swimwear is a womens swimwear brand devoted to providing the highest quality product to our customers by exhibiting our core values and mission through every aspect of our design and manufacturing process. In doing so, our product will be sourced from a country and supplier who reach the same standards that we hold our product to.
future direction Looking forward, PLUNGE Swimwear will continue to expand our locations, as well as our sustainability efforts to conserve our earth’s water and natural resources. By partnering with organizations whose mission it is to achieve this, our new collections will prove to our customers our transparency and passion to reach our goals, as well as increase profit.
https://www.wgsn.com/en/ https://panjiva.com/dashboard https://www.pantone.com/ https://unsplash.com/ https://www.cia.gov/library/publications/the-world-factbook/geos/in.html https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html https://www.cia.gov/library/publications/the-world-factbook/geos/id.html https://baliswim.com/ http://qingdao.chinadaily.com.cn/2010-02/24/content_9497905.htm
sources
loyaltextiles.com
m a d d i e da l e y , lo g a n f l a n d e r s , k e w e i h e fa s m 4 2 0 - g l o b a l s o u r c i n g - d o n a l d l e v y