Gistechnology

G i s T e c h n o l o gy g e o g r a p h i c i n f o r m at i o n s y s t e m

Maddie, Mia, Angie, & caro

ta b l e o f c o n t e n t s // how it works / / n o n - fa s h i o n c o m pa n i e s // why RTR would work well // mockups (app & website)

how it works

definition: A geographic information system (GIS) is a computer system for capturing, storing, checking, and displaying data related to positions on Earth’s surface. By relating seemingly unrelated data, GIS can help individuals and organizations better understand spatial patterns and relationships.

GIS technology can be used for scientific investigations, resource management, and development planning.

C o m pa n i e s u s i n g t h e g i s t r a c k i n g t e c h n o l o gy

Uber is a completely personal and convenient experience. Instead of telling customers thatt their taxi will arrive in 15 minutes, Uber uses GIS technology to provide customers with an app that lets them: - use their phone to set up a pickup location & track where their Uber vehicle is - see a photo of their driver & and when the ride’s over, they can review the service they recieved

Using their in-house business intelligence and mapping platform, ATLAS, Starbucks is able to see: - types of stores in a particular location & consumer demographics - population density & income levels - auto traffic patterns & public transport stops General Motors uses GIS alongside analytics to help make strategic business decisions.Allowing: - regional differences& location characteristics - local demographics & competitive brand enviornment

Microsoft works with a number of mapping companies, including TomTom, HERE, ESRI,ArcGIS.

Fedex uses GIS for shipping deadlines and customers often want their items shipping in a certain way (ie: perishable items that need to be in a certain temperature, or handling a museum piece that has government clearance. Their GIS system tracks weather problems, traffic problems, and how many stops the package has to take.

w h y. . .

RENT THE RUNWAY has an amazing opportunity to use GIS technology due to the fact that there is a dealine and such high demand of product.

Customer info gained by GIS: - Demogrpahic - Income - Habits

why GIS can fix a gap in RTR’s process:

REAL TIME TRACKING ON PA C K A G E S - A L LO W S C U S TO M E R S TO N OT W O R RY A B O U T GETTING A DRESS FOR AN EVENT - I F A N Y T H I N G W E R E TO H A P P E N ( I E : W E AT H E R , T R A F F I C ) YO U WO U L D K N O W E V E R Y D E TA I L - YO U WO U L D K N OW W H O I S H A N D L I N G YO U R PA C K A G E AT E V E R Y MOMENT - WORRY FREE SHIPPING

website

Now with real time tracking!

app

QUESTIONS...

W O U L D Y O U WA N T T H I S O N A L L O F Y O U R P A C K A G E S I F I T WA S A POSSIBILITY?

resources https://gis.usc.edu/blog/top-companies-using-gis-technology/ http://www.enterpriseappstoday.com/business-intelligence/ geographic-information-systems-mapping-out-enterprise-impact.html https://digit.hbs.org/submission/starbucks-brewing-up-a-datastorm/ http://www.esri.com/esri-news/releases/16-3qtr/esri-chosenby-microsoft-as-its-gis-service-for-enterprise-users http://www.esri.com/landing-pages/microsoft/Platform