Everlane

K e l ly / / a n n i k a / / f r a n k / / m a d d i e / / i n e s

Ta b l e o f c o n t e n t s M i s s i o n s tat e m e n t Why everlane? labor practices S u s ta i n a b l e e f f o r t s Philanthropy Headlines Improvements co n c lu s i o n s Questions?

m i s s i o n s tat e m e n t

“

We believe we can all make a difference. Our way: exceptional quality.

Ethical factories.

Radical transparency.

“

why everlane?

Eve rlane does Corpora te S ocia l Re s pons ibility well.

D ue to Everlane’s ethica l a n d sus tainable efforts we wa n ted to learn more about w h a t th ey do right and how more co mpanies can follow th eir lea d .

Eve rlane is so transparent that they show you every aspe c t of your clothing inclu d in g was te, cost, and labor .

example of h ow eve ry i tem is listed on the website.

labor practices

“

At E v e r l a n e , w e wa n t t h e r i g h t c h o i c e to b e a s e a s y a s p u t t i n g o n a g r e at T - s h i r t. T h at ’ s w h y w e pa r t n e r w i t h t h e b e s t, e t h i c a l fa c to r i e s a r o u n d t h e w o r l d . S o u r c e o n ly t h e f i n e s t m at e r i a l s . A n d s h a r e t h o s e s to r i e s w i t h y o u — d o w n to t h e t r u e c o s t o f e v e r y p r o d u c t w e m a k e . I t ’ s a n e w way o f d o i n g t h i n g s . W e c a l l i t R a d i c a l T r a n s pa r e n c y.

“

LA BO R CO S T S / /P RO DUC TION Th e comp a ny h as tr i e d to c u sto m i z e i t s a u d i t s so i t g et s i n forma t ion abo u t me di an wa g e s, t h e h i g h e st a n d l owe st s al ar ies , a nd h ow th o s e bre a kd ow n by g e n d e r . “ We a sk i f t h e d or ms have h ot wate r , h e a t i n g , a i r c o n d i t i o n i n g , ” S m i t h s ays . Fa ctor i e s h ave to be w i l l i n g to b e p h oto g ra p h e d a n d h ave t heir co s ts and au di t sc o re s m a d e p u b l i c .

- Avera ge s c o re fo r fac to r i e s o n a u d i t s: 9 0. 1 %

FACTORY TRA NSPARE N C Y: h tt ps://www . eve r l ane . c o m / fa c to r i e s

S u s ta i n a b l e e f f o r t s

S us taina b l e d e ni m ( dr y dy i n g ) - Wa ter us ed in th i s pro c e s s i s sa fe to d r i nk (not po l l u te d- exc e l l e n t wa s te ma na ge me n t) T h i s p roces s m ak e s us e of c a r b o n di ox i d e to d ye tex ti l e mate r i al s.

A s u per cr it ical l i qu efi e d fo r m of c ar b on d iox i de dye s fabr i c s, prov i ding sa m e re s u l ts as t h e c o nvent ional wate r bas e d m eth o d s . The dr y dye i ng m eth o d , a p i oneering wo r k of a D utc h c o m pa ny in tex ti l e dye i n g , do e s n ot m ak e us e of wate r at al l .

Philanthropy

1 00 % huma n t -s h i r t c o l l ect ion: profi ts fro m t he c o l l ect ion do n a ted to AC LU ( A m er ica n Civil L i ber ties Un i o n .)

2015 Don a ted Bl a ck Fr i day profi ts to c rea te a p rogram at a fac to r y to i n c l ud e heal th y g ro c e r i e s , o n s ite d octor v is i ts , an d fre e En g l i sh c la s s e s 2 0 1 7 /20 18 S a i tex d enim fac to r y wi l l m atc h all Bl ack Fr id ay pro c e e ds to th e do l l a r . Crea t in g fre e h e al th y m e a l s, eve r yd a y , for 4 , 0 0 0 wo r k e rs .

Ever y yea r Eve r l ane do e s s o m et h i n g to h e l p b et ter a s m al l par t of t h e wo r l d .

headlines

Bad pre s s isn’t i n the books for Everl ane. T hey are tru l y s t icking to th ei r brand identity.

Even promoting a “ Ch oo s e w hat you p ay” t hat allows you to p ay fo r or less for a garment and it sh ows yo u where all m on ey goes.

improvements

-be more specific to be truly transparent-not vague -list the actual names of the factories -use more natural fibers and all the natural fibers come from certified sustainable supply chains (material sourcing) -Implement volunteer efforts for employees that align with brand

co n c lu s i o n s

-Ethical in labor practices and philanthropic practices but need development in sustainability, mainly sourcing -Could be more transparent about company culture/work environment

questions...

// Should all companies be required to be as transparent as Everlane? // Does the consumer really care about transparency? // Is Everlane a practical direction for all companies to follow? // Is there anything else you would like to see Everlane doing to further their ethics?

Resources https://www.bloomberg.com/features/2015-everlane-ethical-fashion/ http://www.sustainablebrands.com/news_and_views/business_models/natalie_grillon/5_questions_ask_ see_if_ethical’_fashion_brand_legit https://www.marketplace.org/2017/06/09/business/everlane-millennial-fever-dream-and-its-making-killing https://www.thecut.com/2018/01/everlanes-choose-what-you-pay-sale-comes-to-brooklyn.html http://nymag.com/strategist/2017/12/everlane-post-christmas-sale-clothes-women-and-men-2017.html https://www.recode.net/2018/1/13/16889240/everlane-store-closed-new-york-city http://www.thefashionlaw.com/home/radical-transparency-hm-and-zara-are-actually-more-transparent-than-everlane http://www.sustainablebrands.com/news_and_views/business_models/natalie_grillon/5_questions_ask_ see_if_ethical’_fashion_brand_legit