Billy Reid
ines // maddie
about “ i am a traditionalist at heart.” Billy Reid (born June 13, 1964) is a designer based in Florence, Alabama. His brand is self-described as “lived-in luxury”. Attended Southern Louisiana University and also the Art Institute of Dallas (Fashion Design). He has obvious passion for his brand. When he originally started it in 1998 (William Reidmenswear) he didn’t have enough money to pay rent somewhere as well. So he slept in the garment center. 2001 CFDA awarded him with the the Perry Ellis Award for best emerging menswear designer. He is known for its classic styles in high quality fabrics with unusual accents and Southern influence. Words to describe his brand: Authentic Original Americana
https://vimeo.com/13003908
“ i just call it good clothing, made with integrity so you look and feel your best, no matter when and where you wear it. My name is on everything i make and i take pride in that. “ - Billy Reid
Billy stores are always simple, not overstocked, and truly authentic. You get this immediate relaxed vibe as soon as you enter and you feel at home. There is always whiskey to enjoy at the compliments of Bill Reid and you can also bring your dogs in. When you enter into a Billy store, you are entering a home that takes you back to the brands Southern ‘Alabamian’ roots. Visually the stores feel like a well organized closet at home. But when you see all of the decor, you realize you are in a luxury store. Billy Reid prides himself on quality, and sourcing products from amazing places from all over the world.
https://www.billyreid.com/
Online presence is seamless to instore. Bringing in earth tones to keep things rustic and authentic the Billy Reid brand is doing everything right.
Social media is starting to get a lot better. They used to only post about product, but the public was a bit bored with that. Now their posts have more personality. They bring in the corporate team to their Instagram stories and just make the brand seem like a big family. They also post a lot about events that the brand attends or are throwing. Connecting people to the Billy community.
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https://vimeo.com/225029155
https://vimeo.com/103978573
Starting in 2009, Shindig is an event that happens every year. Bringing the Billy name together with live music and food. It’s the event of the year. SXSW is a festival organization that puts together some amazing venues for the Shindig every year. Notable friends of Billy perform to a crowd that are there for a truly memorable experience. There is also a fashion show of the latest connection to see as well. Whats really amazing about this annual event is that it gives the brand a deeper connection to its customers. Giving them something beautiful and fun in exchange for loyalty.
Thank You