MADARA Cosmetics - Brand presentation ENG

DEEPER THAN SKIN

THE ORIGIN

Born in 2006, MĂ DARA Organic Skincare is a natural cosmetics brand from Latvia. Founded by four Latvian women, who, unable to find exactly what they were looking for, created it themselves.

In as little as 10 years, AS MADARA Cosmetics has grown From a dream to a famous and acknowledged producer of cosmetics for various skin care brands.

Today MĂ DARA enjoys its greatest popularity in Finland and several other Northern countries, as well as throughout the Europe.

MORE THAN

12 YEAR EXPERIENCE IN R&D AND MANUFACTURING

MĂ DARA pioneered scientific research and ingredient innovations based on Northern plants more than 12 years ago, and now owns one of the best-equipped and most advanced organic cosmetics factories in Northern Europe.

In 2017, AS MADARA Cosmetics became a Nasdaq Baltic First North listed company.

TRUE PERSON BEHIND THE BRAND THROUGHOUT THE YEARS LOTTE TISENKOPFA-ILTNERE, SUPPORTED BY HER TEAM MEMBERS, BECAME THE SPOKESPERSON OF THE BRAND AND GUIDED LOCAL WOMEN TOWARDS ORGANIC SKIN CARE.

“ “ “

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A young and influential business leader.

N O R DIC B U SIN ESS R EPO R T M AG A ZIN E, 2015

Top influencing business lady in Latvia.

YEA R BY YEA R R A N K ED A M O N G TH E M O ST IN F LU EN TIA L B U SIN ESS LEA DER S IN TH E A N NUA L TO P BY F O R B ES L AT V IA

A true Zeitgeist.

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H A R PER’S B A ZA A R G ER M A N Y

Lotte, the 3rd most reputable Business leader in Latvia, 2017.

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CO R PO R ATE R EPU TATIO N AWA R DS 2017

LEADERSHIP Frequently gives presentations at various events and conferences to encourage female entrepreneurship.

In 2012, represented Latvia and her entrepreneurship story in the Northern Future Forum to the UK Prime Minister DAVID CAMERON and the Prime Ministers of the countries in the Baltic/Nordic region.

THE VALUES

Being a value-driven enterprise, MĂ DARA believes that the best skin care is the kind of care that goes deeper than skin. MĂ DARA challenges traditional cultural and industry norms with NATURE, SCIENCE, HUMANIT Y AND SUSTAINABILIT Y.

As a result, people tired from the urban life and challenges are inspired to rediscover their natural appearance and values to feel comfortable in their own skin again.

THE VISION

THE VISION OF THE BRAND

is to outmatch the synthetic and artificial with natural solutions. People want to be able to handle the consequences of modern life (fatigue and ageing) and to acquire new strength.

OUR TASK IS TO PROVIDE THEM WITH NATURAL SOLUTIONS. MÁDARA BELIEVES AND PROVES THAT ANY THING THAT IS CREATED SYNTHETICALLY CAN ALSO BE MADE FROM NATURAL INGREDIENTS.

If this is not possible, then it is unfit for humans.

UNIQUE INGREDIENTS FROM NORTHERN AND ARCTIC REGIONS

Our unique ingredients are harvested mainly in the Baltic/Northern region: e.g., rejuvenating birch water, vitamin-rich berries, mineral-rich fossil mud, antioxidant-packed herbs and omega-rich seed oils.

At first being charmed by Asian Beauty, starting MĂ DARA I realised that there is a huge potential in the ingredients coming from my own region.

I love to call it Northern Beauty.

LO T TE, M Ă DA R A F O U N DER

PRODUCT DEVELOPMENT, RESEARCH AND INNOVATION

Each product is exclusively developed in the company’s own R&D department and lab in collaboration with the leading scientists and dermatologists.

This ensures unique and highly specialised formulations, fast integration of innovative solutions, and quick adaptation to ever-changing market and customer needs, as well as new trends.

NORTHERN CLIMATE AND THE SKIN

IT IS NO SECRET THAT NORTHERN CLIMATE CAN BE HARSH TO THE SKIN.

A research estimates that one in four (~ 1 million) people in Finland experiences skin problems, such as atopic skin.

Wind, cold and indoor heat dries the skin leaving it more vulnerable and sensitive – less able to tolerate harsh ingredients, such as synthetic preservatives, colourants and perfumes.

MĂ DARA N-Beauty formulation approach is to create intensely replenishing yet soothing natural products for the most demanding types of skin.

THE TARGET AUDIENCE GENDER: main focus on female

(men can use the products as well) AGE: Two groups we focus on 23-30 and 30-45 DEMOGRAPHIC: Educated working class CONCEPT : Skin care for mindful individuals

and aesthetes. MĂ DARA target audience has a NEED.

They are intelligent, urban people, who deeply respect and love themselves. They need and want brands and products that enhance their lives in all aspects – highest quality, positive image, effectiveness and captivating stories. They look for fashionable, fun and attractive products. They need a humane and honest attitude, as well as transparent communication.

THE PRODUCT

MÁDARA OFFERS A WIDE RANGE OF ECOCERT/COSMOS CERTIFIED SKIN CARE, BODY CARE, HAIR CARE, ANTI-AGEING AND BABY CARE PRODUCTS. OUR INNOVATIVE ACTIVE INGREDIENTS AND PRODUCTS ARE BEING DEVELOPED THOROUGH HIGH-TECH CELLUL AR IN VITRO RESEARCH.

MÁDARA takes organic skincare to a level it deserves – from being simplistic, paraben-free products to being true masterpieces with innovative, heavenly textures, supercharged with natural essences, scientifically proven to deliver soothing, hydrating, protecting and anti-ageing effects.

Products embody the maximum AS MADARA Cosmetics capabilities, technical level and position.

ORGANIC VS. CONVENTIONAL MĂ DARA undertakes the task and challenge to find ways how to push the industry in a natural and responsible direction.

HIGHLIGHTS Silicone-Free Serum for proven EFFECTIVENESS: TIM E M IRACLE CELLUL AR REPAIR SERUM

Natural non-invasive alternative to skin filling: NEW RE:GENE VOLUME REBUILD LIFTING M ASK

Natural, certified sunscreens, FREE FROM chemical filters, synthetic preservatives, fragrances and colourants: NEW NATURAL SUNSCREEN RANGE FOR FACE & BODY

PRODUCT RANGE

DECO & L I P CARE

FACE CARE

SOS HYDRATION

SMART ANTIOXIDANTS

TIME MIRACLE ANTI-AGE

BODY CARE

NEW P R O D U C T S ADDED

C E R T I F I C A TION OBT AI NE D

BOOSTER

HAIR CARE

D E R M A T OLO G I C A L T E S T I N G A N D R E S E A R C H

SUN/SPF

SUPERSEED FACIAL OILS

BABY CARE

PROUD TO BE THE FIRST

WORLD'S 1 ST BIRCH WATER-BASED ANTI-AGEING SKIN CARE - 0% WATER ADDED–

We were the first to research and introduce Northern birch water into anti-ageing skin care

“Is birch sap the new coconut water?

It’s true coconut water really is over” – ELLE

“Birch rocks! Amazing!

The role of success of latvian skincare brand.”

– MYSELF, February2017

“Birch Trees Are Our NewHealth And Beauty Saviour…”

– Marie Claire

“Recognised as a pure, potent anti-ageing ingredient, it is one of Nordic women’s beauty secrets. In fact, one of the main ingredients in Latvian certified organic skincare brand MÁDARA Cosmetics is birch sap.”

– Affinity, Luxury lifestyle magazine, “The New Bauty Superstar – Birch Sap”

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NATURAL AND ORGANIC NATURAL UVA/UVB UV PROTECTION PROTECTION MÁDARA LAUNCHES FACE & CARE AND 365 DAYS A YEAR |3FACE BODY 1 BODY CARE PRODUCT LAUNCH OF THE YEAR! SPRING/SUMMER 2018 CAMPAIGN

MÁDARA IS THE SYNONYM FOR INNOVATION

RE:GENE L I F T I N G MASK BOOSTER AMPOULES

SMART ANTIOXIDANTS

90%

DAMAGE NEUTRALIZED

Target early signs of ageing by neutralising free radicals and repairing skin cells, thus reducing up to 90% of free radical damage

THE BESTSELLERS:

SOS HYDRATION

SOS SOLUTION FOR DEHYDRATED SKIN TESTED AND APPROVED

BY CLINICAL DERMATOLOGISTS

SOS HYDRA RECHARGE CREAM

+80%

HYDRATION

+35% +24%

0% before application

-7% after 30 minutes of use

control

INSTANT HYDRATION 30 MINUTES AFTER APPLICATION

0% after 4weeks before of use application

control

SKIN HYDRATION AFTER 4 WEEKS OF USE

SUPERSEED

THE POWER CAPTURED IN A SEED RARE AND PRECIOUS DRY OILS FROM THE SEEDS OF NORTHERN AND ARCTIC BERRIES AND PL ANTS

MULTIMASKING TREATMENTS WITH MÁDARA MASKS

NATURAL TREATMENTS, ABSOLUTELY READY TO COMPETE WITH CONVENTIONAL PRODUCTS IN TERMS OF INTENSIT Y AND EFFECTIVENESS

AWARDS & RECOGNITIONS MÁDARA has received numerous product awards and international recognition.

HYALURONIC ANTI-POLLUTION CIT Y CC CREAM SPF15

shortlisted among 200 total entries at the Cosmoprof Worldwide Bologna 2018 and exhibited at the TREND GALLERY during the show

BRIGHTENING AHA PEEL MASK

SMART EYE CREAM

SOS HYDRA REPAIR SERUM

TIME MIRACLE WRINKLE SMOOTHING EYE CREAM

DANISH BEAUTY AWARD COSMOPOLITAN BEAUTY AWARDS

WINNER OF THE ANNABELLE PRIX DE BEAUTE

NOMINATED FOR THE ANNABELLE PRIX DE BEAUTE

WINNER-BEAUTY SHORTILST AWARDS

PRODUCT AWARDS

UK

SWITZERLAND

UK

ESTONIA

UK

SINGAPORE

MALAYSIA

FINLAND

LATVIA

LATVIA

ESTONIA

DENMARK

POLAND

UK

SWITZERLAND

FINLAND

UK

SWITZERLAND

COMPANY AWARDS AND RECOGNITIONS

ECOCERT

EDULA

DME

KOTIVINKKI

GREEN DOT

MÁDARA is a natural and organic cosmetics range certified according to theinternational standard

Best ofNation Logo design, 2007

European Award for design management,2008

One of the best new products in Finland according to thisFinnish lifestyle magazine

The greenest business inLatvia, 2009 and 2011

WWF

LIAA

Mentions MÁDARA as one of the world’s 7 most sustainableluxury products, 2007

MADARA anti-ageing product line awards the third place in Export and Innovation Awards 2012, category Innovative Product, and also receive a special quality standardmark.

NATURAL PRODUCTS SCANDINAVIA MADARA participated at the first natural products scandinavia trade show in malmö and got silver award for its stand design.

FORBES Lotte from MÁDARA has been included in the list of 25 most successful businesswomen by Forbes Latvia.

WHAT OTHERS SAY BECAUSE THE BEST PROOF OF THE EFFECTIVENESS IS THE GROWING NUMBER OF CUSTOMERS AND FAVORABLE REVIEWS FROM OPINION LEADERS.

“MÁDARA is one of the biggest success stories to come out of the Baltic/Nordic region in recent years” – B LU E W IN G S

“Natural cosmetics for aesthetes” – H A R PER’S B A ZA A R

American acress and singer Gwineth Paltrow once highlighted MÁDARA in her blog (GOOP) as a brand with a true personal story behind it.

MÁDARA Exfoliating Oil-to-milk Scrub – BEST TESTED PRODUCT/“best exfoliator” – SW EDISH M AG A ZIN E A M ELIA 2016/2017

GLOBAL PRESENCE MÁDARA COSMETICS ARE AVAIL ABLE IN DEPARTMENT STORES AND SHOPS IN 25 COUNTRIES AROUND THE WORLD .

LATVIA FINLAND ESTONIA DENMARK SWEDEN

NORWAY LITHUANIA NETHERLANDS BELGIUM ENGLAND

SWITZERLAND GERMANY AUSTRIA PORTUGAL POLAND

SPAIN CZECH REPUBLIC ROMANIA CROATIA ITALY

GREECE BULGARIA AUSTRALIA HUNGARY FRANCE

UKRAINE USA CANADA JAPAN HONG KONG

MÁDARA RETAIL WORLDWIDE

NICHE STORES , MADARA BOUTIQUES

DEPARTMENT STORES, UP-MARKET HEALTH STORES, BEAUT Y CHAINS Department stores Sokos (FI), Stockmann (FI, EE, LV), Magasin (DK), Ahlens (SE), John Bell & Croyden, Selfridges (UK) Beauty chains with natural skin care section

SPECIALISED ONLINE RETAILERS

WORLDWIDE PRESS