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Vitamin Planet

Logo & Brand Identity Guidelines

Vitamin Planet Logo & Brand Identity Guidelines

Prepared 06/17/15

by Marco Corporation — John Whitelow

Vitamin Planet

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Logo & Brand Identity Guidelines

Contents

Vitamin Planet

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Logo & Brand Identity Guidelines

Typeface Details Logo Styles (lock-ups) Logo Best Practices

Vitamin Planet

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Logo & Brand Identity Guidelines

Vitamin Planet

Logo & Brand Identity Guidelines

Logo Clear Space Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area.

Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements.

y*2

y

The minimum required Clear Space is defined by the measurement ‘y’ (equal to the height of the lowercase letters,. The width is equal to the height times two. )

y*2

Logo Construction Blue (z) indicates overall proportions for the logotype and logomark. Height of (z), is equal to twice the cap-height. The tagline is a quarter height of z from the baseline .

Green (x) indicates distance from logotype to icon . This space gives the same proportion of white space as the top of the tagline to the top of the logotype which should equal 3/4 of z

Magenta (h) indicates overall height of logo This showcases where the Icon, logotype, and tagline are contained.

h

z

1/2

z

1/4

z

xx

x

Vitamin Planet

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Logo & Brand Identity Guidelines

Typeface Details

Vitamin Planet The Typeface Family

When to Use:

Logo & Brand Identity Guidelines Only two font styles are used for the logo, and they are both from the same typeface family: FF Da x

The FF Dax family consists of 6 typefaces widths: Light, Regular, Medium, Bold, Extra Bold, and Black. Each of the 6 type widths contains 6 fonts: 3 weights and 3 italics.

The huge variety of font weights and widths will ensure immenense flexibility, and consistency for the future growth of the Vitamin Planet identity.

DaxCompact(Regular)

ABCDEF abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

When to Use: DaxCompact-ExtraBold is the font used for the second half of the logotype wording (planet).

It can also be used as the standard when stronger emphasis is needed, such as in: stationery, website design, brochures and all forms of general correspondance.

DaxCompact (ExtraBold)

ABCDEF abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Vitamin Planet

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Logo & Brand Identity Guidelines

Vitamin Planet

Logo & Brand Identity Guidelines

Pantone 158 C PROCESS SCREEN R WEB

C02 M66 Y100 K0 129 G148 B18 3 HTML #8194b7

PROCESS SCREEN R WEB

C0 M75 Y22 K0 222 G116 B14 9 HTML #de7495

PROCESS SCREEN R WEB

C0 M97 Y87 K6 0 128 G47 B4 5 HTML #802f2d

Pantone Neutral Black C

Pantone 429 C

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Logo & Brand Identity Guidelines

Logo Styles

Vitamin Planet

Logo & Brand Identity Guidelines

Primary Full Tone Color This is the primary logo to use and has Planet in the same Orange as the icon. This is your main go-to version of the logo, except for limited exceptions below.

Contrast Color This is the contrast color version, and can be used in environments that might require a white font to contrast with a colorful background.

Solid Black The solid black version is only to be used for Fax, and some forms of black/white commercial printing applications, such as local newspapers etc, where course halftones screens are used.

Social Media There 2 versions of the Social Media profile image. Each are saved with Transparent backgrounds.

The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cylan & magenta keylines).

The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.

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Logo & Brand Identity Guidelines

Logo Best Practice s

Vitamin Planet

Logo & Brand Identity Guidelines

Do Not: Logomark To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo.

Some examples of logo missuse are shown below .

Do Not: Logomark Do not resize or change the position of the logomark.

Do Not: Font s Do not use any other font, no matter how close it might look to FF Dax

Do Not: Distort Do not squish or squash the logo.

Any resizing must be in proportion.

Do Not: Color Do not change the colors even if they look similar. Use the official colour specifications detailed in these guidelines

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Vitamin Planet

Logo & Brand Identity Guidelines