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ABOUT US
Who we are
The Faculty of Business Administration at Memorial University is a first-in-class, community-minded business school. Our mission is to inspire students to be entrepreneurial and innovative. We guide students to aim for global success, to engage in scholarship with global and local relevance and to serve as a catalyst for the success of organizations and individuals. Creating a culture of firsts, we’ve paved the way in Canadian
business education by pioneering studies in business ethics, entrepreneurship, social enterprise and cooperative education. We aim to continue this tradition and reinforce our position as a thought leader and champion of sustainability, innovation, inclusion and prosperity all over the world. It’s through these efforts that we fulfill our special obligation to the people of Newfoundland and Labrador.
Where we’re going
As the business landscape continues to expand, and with every iteration and phase in business education, we’re committed to being at the forefront of cultivating the next generation of business leaders. Because our vision is to be a business school recognized for its contribution to a prosperous, entrepreneurial, sustainable and socially equitable world, we’re ready and willing to adapt and advance. We’re committed to creating an inclusive ecosystem for students, staff and faculty alike, one that encourages innovation, educates through experience and builds strong, lasting networks through external partnerships. As a lifelong learning centre, our proven ability to evolve provides our students with access to knowledge, tools and resources that aid in their success throughout their careers and lives.
How we’ll get there
The business environment is constantly evolving, breaking free of boundaries both geographical and social. This is why business education must continually adapt to meet new challenges, engage new technologies and processes and ensure the success of organizations. In valuing teaching, research and service excellence that’s guided by integrity, inquisitiveness, inclusion and collaboration, we leverage our faculty in research and innovation initiatives to break ground in the ever-changing business landscape. We do this so our students will learn, and our graduates will apply theories and principles that meet the challenges of today’s global workforce, and of society as a whole. To achieve this, we’ll focus our efforts on the following strategic priorities:
• CHAMPION CHANGE
• EDUCATE THROUGH EXPERIENCE
• INNOVATE THROUGH RESEARCH
• ELIMINATE BARRIERS THROUGH PARTNERSHIPS
DEAN’S MESSAGE
Connections are at the heart of everything we do in the Faculty of Business Administration.
When I reflect on the past year, what stands out most is not any single achievement, but the collective strength of the relationships that make those achievements possible – relationships among students, faculty, staff, alumni, employers, donors, government and community partners across Newfoundland and Labrador and beyond.
As the province’s only business faculty, we hold a special responsibility. Memorial University’s longstanding obligation to the people of Newfoundland and Labrador guides our work, challenges us to remain relevant, and inspires us to lead with purpose. We are proud to serve as a talent pipeline across the private, public and non-profit sectors, preparing graduates who are not only skilled and knowledgeable, but also deeply connected to the communities they serve.
Those connections shape every aspect of our mission.
They underpin our co-operative education and workintegrated learning programs, where we continue to achieve a 100 per cent high quality placement rate. They ensure our curriculum evolves alongside the rapidly changing world of business, informed by industry leaders who bring real-world perspectives into our classrooms. They strengthen our research, enabling faculty members to work alongside community partners to address complex economic, social and environmental challenges.
This year’s annual report highlights these connections in action — from award-winning student teams and thriving student ventures, to impactful research partnerships and experiential learning opportunities made possible through the generosity and engagement of our partners.
We see these connections not just as a strength, but as a competitive advantage. By deepening relationships across
sectors and disciplines, we are positioning the Faculty to play an even greater role in shaping a prosperous, innovative and sustainable future for our province.
None of this work happens in isolation. I am grateful to our faculty and staff for their dedication; to our students for their energy, curiosity and ambition and to our alumni, employers, partners and supporters for their continued trust and engagement.
Together, we are demonstrating the power of connection — and the positive impact it can have for us all.
Dr. Travor Brown Dean, Faculty of Business Administration
IMPACT REPORT
Dr. Dianne Ford wins President’s Award for teaching
The Faculty of Business Administration’s Dr. Dianne Ford has made exceptional contributions at Memorial University as an educator, mentor and leader who exemplifies excellence in teaching and learning.
Since joining Memorial in 2007, Dr. Ford has inspired countless undergraduate and graduate students through her teaching in organizational behaviour, leadership and human resource management courses. She's known for transforming complex concepts into meaningful, practical learning experiences that help students connect academic insight with professional and personal growth. Her classrooms are marked by active engagement, mutual respect and a genuine care for student success.
Her dedication extends well beyond the classroom. As an instructor at Gardiner Centre, she has designed and delivered more than 120 professional development courses that have enhanced leadership capacity across organizations
and sectors across Newfoundland and Labrador and beyond. Her academic and professional teaching is informed by her extensive research on leadership, ethics and workplace well-being, ensuring her learners benefit from the most current evidence and real-world application.
Students and colleagues consistently praise her ability to create inclusive, empowering spaces that foster confidence, curiosity and lifelong learning. Dr. Ford’s mentorship has guided numerous master’s and doctoral students, many of whom now hold leadership roles in academia, business and government.
Through her compassionate approach, intellectual rigour and commitment to transformative education, Dr. Ford exemplifies the best of Memorial University’s teaching mission. Her impact is felt not only through what students learn, but in how they grow personally, professionally and as leaders in their communities.
Gardiner Centre expands programming to Labrador
Three new programs — the first to be offered by Memorial’s Gardiner Centre on site in Labrador — sold out quickly, highlighting the growing demand for community-based training.
These offerings include the Advanced Administrative Professionals Program, the Personal Leadership Development Program and a short course in customer service, all designed to support real, day-to-day professional growth.
By delivering programming in Labrador, Gardiner Centre is expanding its reach and making professional development more accessible across the province. Participants say the training helped them sharpen their communication skills,
Embark: From here to career
Embark is the student success centre in Memorial’s Faculty of Business Administration, helping business students and recent graduates build skills, grow professionally and transition confidently from university to the workplace while connecting employers with emerging talent.
• The Art of Professional Presence (collaboration with Gardiner Centre) • Chart Your Course to CPA Workshops:
apply leadership strategies on the job and build customer service techniques with immediate relevance to their workplaces.
Gardiner Centre is the business faculty's award-winning hub for professional development. In collaboration with Labrador Campus, Gardiner Centre aims to schedule future offerings to make the best use of available space during academic breaks, ensuring continued access to training opportunities in the region.
Recent graduates of the Advanced Administrative Professionals Program offered by Memorial’s Gardiner Centre at the Labrador Campus.
CHAMPION CHANGE
Centre for Social Enterprise launches Fairlead
Guests at Memorial’s Social Changemaker Space witnessed a milestone in student-led innovation and community investment. In 2025, the event marked the official launch of a groundbreaking new initiative: the Fairlead Social Impact Fund.
The Fairlead Social Impact Fund, developed through the Centre for Social Enterprise, is Canada’s first universityhoused, student-managed impact investing fund, and the first social impact fund in Newfoundland and Labrador. The fellows made their first investment during the Fairlead launch to Home Again Furniture Bank, which provides gently-used furniture to individuals and families in need. Amy Tulk, executive director at Home Again, says working with the Impact Investing fellows was “an incredibly valuable experience” for her organization.
“The students approached the due diligence process with professionalism, curiosity, and a deep understanding of social impact,” said Ms. Tulk. “They helped us articulate our value, assess our readiness for investment and build a stronger foundation for future growth. It was a true partnership and a powerful example of how learning and community development can go hand in hand.”
The purpose of Fairlead is twofold: to support socially responsible investment in local social enterprises and community organizations and to provide Memorial’s students with a unique learning opportunity.
“This initiative gives students the rare opportunity to make real investment decisions that drive meaningful social
change,” said Dr. Gillian Morrissey, manager of the Centre for Social Enterprise. “Fairlead is where finance meets purpose, and where learning becomes leadership. We are so excited to be able to offer this opportunity to our students and our community.”
Fairlead is an integral component of the Centre for Social Enterprise’s Impact Investing Fellowship Program, which is run in partnership with Propel Impact, a national non-profit that runs programs focused on impact investing and social innovation.
The summer of 2024 marked the program’s launch at Memorial, making it the first time Propel offered the fellowship program in Atlantic Canada.
Memorial University’s Propel Impact Investing Fellows with Keshiv Kaushal (back row, third from left), director of impact investing at Propel Impact, and Cheralyn Chok (front row, first from left), co-founder and executive director at Propel Impact.
The team from Home Again Furniture Bank accepts a $75,000 cheque from the Fairlead Social Impact Fund investing fellows.
Increasing MBA program access
Memorial’s business faculty has made its Master of Business Administration (MBA) program more accessible for Newfoundlanders and Labradorians.
Memorial University’s MBA program now offers greater flexibility and accessibility for prospective students.
A major change is the new GMAT waiver, which applies to candidates who hold an undergraduate business degree from Memorial, graduates from any business school accredited by the Association to Advance Collegiate Schools of Business (AACSB), or members of certain professional associations. AACSB accreditation represents the highest global standard for business education, recognizing rigorous quality assurance, continuous improvement and a strong focus on leadership and innovative learning. Memorial’s Faculty of Business Administration has held this accreditation since 2002.
Dr. Travor Brown, dean of the faculty, emphasized that an MBA provides higher earning potential, broader career pathways and enhanced opportunities for advancement.
“We recognize the important role we play in developing the talent pool for businesses, organizations and governments across our province,” he said.
“We’re committed to responding to the needs of the province and making our high-quality programs more
accessible for a greater number of Newfoundlanders and Labradorians.”
The GMAT waiver also extends to professionals such as actuaries, financial analysts, accountants, lawyers, judges, doctors, pharmacists and engineers, provided they are in good standing with their provincial regulatory body and meet all other MBA admission requirements. And alumni of our graduate diploma in business administration (GDBA) program who achieve an overall average of 80 per cent, with no course grade less than 75 per cent in their program, may also avail of the GMAT waiver.
Further updates make graduate-level business education more attainable for Memorial graduates from nonbusiness disciplines. The graduate diploma in business administration now requires a minimum GPA of 2.75 for alumni of Memorial or other AACSB accredited institutions; all other applicants need a 3.0.
The diploma requires no GMAT, consists of five MBA courses and some courses maybe completed online. All credits count toward the MBA. Dr. Brown highlights the diploma as an important stepping stone for those pursuing an MBA.
Prospective students with questions are encouraged to contact the Faculty of Business Administration.
EDUCATE THROUGH EXPERIENCE
Business Day marks 60 years of inspiring leaders, learning and legacy
From national union heads and federal ministers to founders, CEOs and local trailblazers, Business Day has welcomed them all. Celebrating its 60th year in 2025, Memorial University’s flagship student-led conference continues to be a proving ground for young leaders and a gathering place for the province’s business community.
“There’s definitely some pressure when you’re leading something with such a strong history,” said Kathleen Staubitzer, co-chair of the 2025 Business Day committee. “You want to do it justice, but it’s an exciting challenge and an opportunity to leave a lasting mark.”
The luncheon keynote at the Sheraton Hotel Newfoundland featured Kim Peddle-Rguem, a 1995 commerce alumna and head of Dreyer’s Grand Ice Cream in the U.S. where she oversees a $4 billion portfolio. She was joined by Adam Keating, founder and CEO of CoLab Software, a homegrown tech company that has secured millions in Series B funding.
"Business Day has built a strong reputation as a platform for meaningful dialogue, professional development and
connections between students and industry leaders,” said Ms. Staubitzer.
Business Day has shaped many careers. In 1994, co-chair Marlayne Hardy said the experience gave her “confidence and credibility,” later describing her return as a panellist as “a full circle moment.”
In 1999, organizers drew national attention by pairing labour leader Buzz Hargrove with Hibernia president Harvey Smith, a bold choice that made the event the most successful in its history. By 2002, the tradition was firmly entrenched and widely supported by the community.
Sixty years later, that spirit endures – built by students, strengthened by alumni and celebrated by a province proud of its next generation of leaders.
- Business Day 2025 committee: (Left to right) Alexander (Simmons) Kati Fortis, Jessica Ryder, Rachael Lundrigan, Morgan Guest, Jasmine Tijani, Kathleen Staubitzer, Madeline Roche
Marlayne Hardy was co-chair of Business Day in 1994. She’s now director of operations at Solace Power.
From left are Sarah Howell, Erin Davis, Colin Major, Dr. Kirby Shannahan and Shawna Cosgrove, who performed a marketing audit of St. John’s Sports and Entertainment as part of a course in 2025.
Business students work with St. John’s Sports and Entertainment
Students deliver fresh insights for province’s largest event venues.
A team of Memorial University students brought fresh insight to the future of Newfoundland and Labrador’s largest sports and entertainment venues. In 2025, students from Business Administration and Human Kinetics and Recreation completed an in-depth marketing audit for St. John’s Sports and Entertainment, which operates the Mary Brown’s Centre and the St. John’s Convention Centre.
For fifth-year commerce student Shawna Cosgrove, the project stood out as the most meaningful experience of her degree. “Working with St. John’s Sports and Entertainment made the stakes feel different,” she said. “It made me think more critically and take the work more seriously.”
The project was completed by 11 students through an undergraduate course called Recreation Promotion and Sports Marketing, taught by Dr. Kirby Shannahan and instructor Leigh Fitzpatrick. Acting as consultants, the
students conducted competitor analyses, reviewed industry benchmarks and produced 25 actionable recommendations focused on branding, event diversity, experience packaging and marketing. They presented their findings to St. John’s Sports and Entertainment executives, including CEO Brent Meade.
Mr. Meade described the work as “quite comprehensive,” noting it validated current initiatives while introducing new ideas, including stronger venue branding, deeper integration of local culture, expanded digital marketing and more family-friendly programming. He said he would “absolutely” work with Memorial students again and is exploring ways to involve work term students in implementation.
For kinesiology student Colin Major, the project made learning tangible, reinforcing the difference between studying a business problem and working to solve one. Ms. Cosgrove agrees: “There’s a big difference between studying a business problem and trying to solve one. That’s what made it so rewarding.”
INNOVATE THROUGH RESEARCH
A new wave of entrepreneurs
From reducing plastic waste generated in research labs to diagnosing muscle disorders, international students are pursuing their dreams of entrepreneurship and finding solutions to real world problems with the help of Dr. Carlos Bazan’s Fellowship Program.
The Research Mobilization Fellowship Program equips graduate students with skills and support to translate their research into real-world impact.
Through a structured combination of translational research and development training, entrepreneurship and innovation coursework, professional skills development, one-on-one coaching and hands-on workshops, participants learn how to commercialize their ideas and bring them to market. The program is spearheaded by Dr. Carlos Bazan, associate dean (graduate programs and research), who says it's designed to strengthen the university’s capacity to translate research into economic and societal value.
“The program is about transforming brilliant research into real-world impact,” he said. “We’re unlocking Canada’s full potential by supporting the next generation of technology leaders right here in Newfoundland and Labrador. Our goal is to help students move from lab bench to market
– creating startups, building careers and solving pressing global challenges along the way.”
Students have called the program transformative. Including Sanjay Dubey from the Doctor of Philosophy (PhD) program in the Department of Process Engineering, Faculty of Engineering and Applied Science. His startup company, BioLabMate, aims to develop eco-friendly, seaweed-based alternatives for research labs and medical facilities.
Mr. Dubey said the program broadened his understanding of the funding landscape and the startup ecosystem, and the personalized mentorship from leaders like Dr. Bazan made the experience even more meaningful. One-on-one support helped the students reflect strategically, refining their approach and moving forward with greater confidence.
Another budding entrepreneur, Dr. Nazanin Aboozari, pursuing a Master of Science degree in Kinesiology in the School of Human Kinetics and Recreation, said the program has supported her through the development of a model that will help in diagnosing muscle disorders, rehabilitation and even assistive muscle devices.
For Dr. Aboozari, the program has been a great opportunity to learn the fundamentals of running a business, validating an idea, understanding the market and navigating
Shaping future leaders
Memorial’s business faculty is stepping onto the global stage with a new commitment: helping shape future leaders who can drive lasting change. The Faculty of Business Administration officially joined the Principles for Responsible Management Education (PRME), a United Nationssupported initiative that focuses on bringing sustainability and ethical thinking into business education, through a framework built on seven principles that guide schools in improving their teaching, research and operations. Memorial is now one of more than 800 schools worldwide to sign
Dr. Nader Wans' Awardwinning research
Associate professor Dr. Nader Wans was named recipient of the Faculty of Business Administration Advisory Board Research Impact Award.
uncertainty. “This experience challenged us to think like innovators and develop real-world entrepreneurial skills,” she said.
With the Government of Newfoundland and Labrador’s ongoing support on this project, Memorial will continue to train and retain budding entrepreneurs, creating pathways for international students to remain in the province post-graduation and elevate our communities and workforces.
on – with only 35 in Canada. By joining PRME, the faculty has committed to preparing students to become leaders who prioritize positive social, environmental and economic impact. Dean Travor Brown emphasized the key role business schools play in shaping future decision-makers, and how this step reflects the faculty's belief in using business as a force for good.
“The world needs bold thinkers and problem-solvers,” said Dr. Brown. “We intend to be part of the solutions.”
This award highlights research that makes a meaningful, real-world impact – whether in the classroom, in professional practice, or in shaping policy. It's awarded annually and selected by the faculty’s advisory board.
Dr. Wans earned the recognition for his paper, “Corporate social responsibility and market-based consequences of adverse corporate events: Evidence from restatement announcements,” published in the Journal of Accounting, Auditing and Finance
His research explores how corporate social responsibility influences market reactions when companies face negative events, such as financial restatements. Dr. Wans’ work stands out for connecting academic insight with practical relevance, offering valuable perspectives for businesses and educators alike.
SSHRC grant recipients
Dr. Ashrafee Hossain. “Stakeholder-centric corporate misconduct and financing frictions: International evidence.”
SSHRC Insight Grant ($96,966)
Dr. Jennifer Jewer. “Governance in the era of generative artificial intelligence.”
SSHRC Insight Grant ($95,763)
Dr. Jianyun (JY) Tang. “Superficial strategic decision making: The case of the Muskrat Falls project and beyond.”
SSHRC Insight Grant ($86,887)
Dr. Chansoo Park. “Global market exit: Investigating the drivers, processes and outcomes of de-internationalization.”
SSHRC Insight Development Grant ($73,125)
Funding agencies: SSHRC, Mitacs, Government of Newfoundland and Labrador
Funding agencies: Memorial University, Faculty of Business Administration, Cenovus Centre of Excellence in Sales and Supply Chain Management, Centre for Innovation in Teaching and Learning (CITL)
ELIMINATE BARRIERS THROUGH PARTNERSHIPS
Experiential learning program: Revamping for the real world
The Faculty of Business Administration’s Associates Program has a new name: the Experiential Learning Program.
Experiential learning has long been a hallmark of Memorial’s business school.
In 1973, the faculty was the first in Canada to offer a cooperative undergraduate degree in business, giving students the chance to apply classroom learning in real-world settings.
Less than a decade later, it became the first undergraduate business program in the country to receive national accreditation from Co-operative Education and WorkIntegrated Learning (CEWIL) Canada, confirming the quality and rigour of its co-op offerings.
Building on this legacy, The Experiential Learning Program supports initiatives like case teams, The Fund, a studentmanaged investment portfolio, and Enactus Memorial, a student-run team that develops community projects grounded in business principles. These experiences help
Experiential learning support:
Associates and Experiential Learning programs (April 1, 2024 - March 31, 2025)
Total: $104,600 Students impacted: 44
students build critical thinking and professional skills that they can take forward in their careers.
The new program name highlights its core purpose: providing immersive, real-world learning experiences that prepare students to lead, innovate and make an immediate impact. The program also encourages provincial and national businesses to build closer ties with the faculty and provide sustained external funding, continuing a long tradition of experiential learning at Memorial’s business school.
“Renaming the program not only honours its legacy, but also sharpens our focus on what it truly enables: transformational, hands-on learning,” said Dr. Travor Brown, dean. “Thanks to the generosity of our donors and the strength of our community partnerships, this program helps ensure our students are not only ready to enter the workforce, but to lead in it.”
“Participating in the Concordia Cup was the defining experience of my MBA journey at Memorial, and support from the business community was key to our team’s success.”
— Jane Kieley (MBA’95), Senior Manager, Bell Canada
Students attended the following:
• CFA Institute Atlantic Research Challenge
• Enactus competitions
• Engineering & Commerce Case Competition (ENGCOMM)
• John Molson MBA International Case Competition
• Model Senate
• The Fund industry trip
• University of Manitoba Asper Business Case Competition
• Van Berkom John Molson
Small-cap Case Competition
• William & Mary Women’s Stock Pitch Competition
Scholarships, awards and bursaries: Associates Program (April 1, 2024 - March 31, 2025)
Total funding: $9,600 Students impacted: 19
CPA Data Analytics Hackathon
At the third annual CPA-NL Data and Analytics Hackathon, 28 students forming seven teams participated in the competition, which focused on market opportunities for Newfoundland and Labrador in the face of changing trade relationships. Our thanks to Chartered Professional Accountants of Newfoundland and Labrador, EY and Whitecap International Seafood Exporters Inc. for their partnership and support of this year’s competition.
The top three teams were:
First place: Travis Noel, Russell Noseworthy, Tiernan MacCharles and Nangyal Rehman.
Second place: Erick Batista, Christabel Enwerem, Siabonga Ndhlovu and Orevaoghene Onokpise.
Third place: Basim Ali, Kelvin Fumo, Gavin Hayes and Hamza Zulfiqar.
Eliminating barriers in education
ALUMNI
Partners Celebration awards: Jocelyn Perry and Peter Woodward
Memorial University’s Faculty of Business Administration recognized distinguished alumna Jocelyn Perry (B.Comm.(Co-op.)(Hons.)'93) with the 2025 Alumni Honour Award at Partners, an annual celebration of entrepreneurial and student excellence.
A respected leader in North America’s energy sector, Ms. Perry serves as executive vice-president and chief financial officer of Fortis Inc., where she oversees the financial stewardship of more than $70 billion in assets across Canada, the United States and the Caribbean.
A 1993 graduate of Memorial’s bachelor of commerce (co-operative) program, Ms. Perry has built a nearly 30-year career defined by influence, integrity and impact. Her leadership journey includes 13 years at Newfoundland Power, where she became the company’s first female president and CEO.
Recognized nationally as one of Canada’s most powerful women, she is also deeply committed to community and industry advancement, serving on multiple boards and chairing Advantage St. John’s. Ms. Perry says the honour reflects the strong foundation Memorial provided and the exceptional alumni community she's proud to join.
Peter Woodward received the P.J. Gardiner 2025 Newfoundland and Labrador Entrepreneur of the Year Award. A 1981 commerce co-op graduate, Mr. Woodward is president and CEO of the Woodward Group of Companies, a diversified, family-owned enterprise that has supported northern and remote regions for more than six decades. Today, the company employs over 800 people across sectors including oil distribution, automotive, military contracting and real estate.
Mr. Woodward describes his years at Memorial as formative, crediting them as an important foundation for a fulfilling career defined by leadership and community service. His extensive record includes chairing the Labrador Health Corporation and Labrador College, alongside board roles with organizations such as The Shaw Group and Emera.
In 2024, he was inducted into the Junior Achievement Newfoundland and Labrador Business Hall of Fame. His contributions to Memorial include establishing the Mel Woodward Cup, a startup competition that continues to elevate emerging student entrepreneurs.
Jocelyn Perry: 2025 Alumni Honour Award Recipient
Peter Woodward: P.J. Gardiner 2025 Newfoundland and Labrador Entrepreneur of the Year Award Recipient
J.D. Eaton Award
Few individuals embody the spirit of Memorial University quite like Peter Carver (B.Comm.(Co-op.)(Hons.)'81).
Recognized as one of Memorial’s greatest champions, Mr. Carver has helped shape the university’s growth and national presence.
Mr. Carver received the J.D. Eaton Award at the Alumni Tribute Awards, an honour reserved for those who have displayed exceptional leadership and outstanding volunteer service to Memorial University.
As a former member of the President’s Advisory Council, he offered thoughtful guidance and a deep commitment
to Memorial’s mission. His impact continued through his role as chair of the Greater Toronto Area Alumni Board, where he remains an active and highly engaged member, strengthening connections with alumni across the country.
Mr. Carver’s contributions extend well beyond his official roles. He has devoted countless hours to supporting alumni engagement, varsity athletics and broader university initiatives, bringing enthusiasm and insight to every effort.
Thanks to his leadership, Memorial’s Toronto alumni community is now one of the strongest in Canada. His work continues to transform Memorial university’s national approach to alumni engagement and enhance its global reputation.
Celebrating Peter Carver: A champion of Memorial University.
Q&A with Cathy Rowe
Cathy Rowe, B.Comm.(Co-op.)(Hons.)'99, leads vision and strategy as the executive vice president and general manager of Wolters Kluwer Tax & Accounting, a leading global provider of software, research tools and integrated compliance solutions for tax, accounting and audit professionals.
During her more than 25 years in the tax and accounting industry, she’s received numerous accolades for her work and influence – including one of the Top 100 Most Influential People by Accounting Today, and one of the Most Powerful Women in Accounting for 2025 by CPA Practice Advisor.
What did you initially hope to do for a career and how does that align with your current employment?
I started my career in public accounting, and while I always knew that I enjoyed the industry, I knew that I wanted to make a bigger difference that leveraged my creativity. Now, I'm influencing the future direction of the CPA profession and enabling firms with solutions to help overcome staffing challenges and drive revenue growth.
How did the Faculty of Business Administration at Memorial prepare you for your career?
The business co-op program gave me a very solid foundation with the breadth of courses and exposure to different professors and work experiences, combined with international experience as I also participated in the exchange program at the BI Norwegian Business School.
There was not just one useful moment. It was the collection of experiences and depth of the program.
What skills or knowledge did you learn throughout the program have you found most useful in your career?
The business program gave me a deep curiosity across several disciplines that enabled my growth – spanning business acumen, information systems, marketing, communications and the domain of tax and accounting.
How did your experience at the business faculty help you find your first position after graduation?
The co-op program was the key. I completed all my work terms at Pricewaterhouse Coopers (PwC), so it was a natural choice to go there after graduation.
What would you consider as a highlight in your time at the business faculty?
The international exchange program in Oslo. This broadened my experiences significantly by learning new perspectives in new places on top of all the other life experiences you gain by living overseas for the first time.
What’s the best business decision you’ve ever made? Honestly, it was early in my career, and it was the pivot to tax and audit software. I have long embraced getting comfortable with being uncomfortable.
What do you believe is your greatest accomplishment?
My kids aside, being able to shape the tax and accounting industry in North America has been a profound experience. I have been part of a team to deliver the only end-end platform for audit and tax professionals in the cloud, now we are doing it again with an agentic approach.
What advice do you have for business students as they consider their futures?
Embrace continuous learning and always have a strong sense of curiosity. You own your own career, so find out what you enjoy and have fun with it!
Total donations: $805,151 $160,401 $644,750
Corporations/foundations/organizations
Awards and Scholarships Ceremony
Maxwell Stockley, centre, poses with Marie-Beth Wright, left, and Judy TremblettHenderson at our annual Awards and Scholarships Reception. Mr. Stockley received the Wright-Green Undergraduate Award in Business Studies, which was created by Mrs. Wright and family.
STUDENT SUCCESS
Business
students make history as repeat Van Berkom champions
Four business students secured Memorial's second consecutive victory at the prestigious Van Berkom Small-cap Case Competition.
Kirk Edwards, Russell Noseworthy, Luke Sullivan, and Nathan Young have made history by becoming the first university to achieve back-to-back wins in the Van Berkom Small-Cap Case Competition, hosted by Concordia University in Montreal.
“We came into the competition with the goal of defending the title, but we understood it would be a challenge,” said Mr. Noseworthy, a fourth-year commerce student who returned from last year’s winning team. “With Memorial placing first the year prior, there was additional pressure but also a sense of familiarity.”
The competition is rigorous, bringing together top business students from across North America. Teams must analyze
small-cap companies and present their investment recommendations to a panel of industry judges under tight time constraints. After day one, Memorial sat just one point behind the lead, and a strong performance on day two secured them the overall win with 55 points. Université Laval finished second with 52 points, followed by HEC Montréal with 50.
All four teammates are members of The Fund, Memorial’s student-run investment portfolio, which they said was critical to developing the skills needed to succeed in the competition. The program provides hands-on experience in finance, helping students build practical skills, confidence and teamwork.
“The Fund throws passionate students into the deep end of finance and pushes them to achieve more than they ever thought possible,” Mr. Sullivan said, adding, “If there’s one thing I’ve taken from this experience, it’s to never underestimate Memorial students.”
From left are the 2025 Van Berkom Small-cap Case Competition winners Nathan Young, Russell Noseworthy, Luke Sullivan and Kirk Edwards.
Memorial leads the way in MBA case competitions
Memorial University MBA students claimed first place at the third annual Asper Business Case Competition at the University of Manitoba.
Facing teams from top Canadian business schools, Haris Ansari, Devdatt Uday Chobe, Allison Hiscock and Kirsten Williams delivered a performance that demonstrated their exceptional skill, resilience and teamwork. The team even overcame travel delays that almost prevented them from arriving on time.
“We had to drop our bags and head right to the presentation,” said Ms. Hiscock. “I’m really proud we were able to do so well when, for a while, we weren’t even sure if we would make it.”
The competition tested teams across three challenging rounds. The first involved the Manitoba Museum, where students had two weeks to develop a financially sustainable plan for traveling exhibitions. The team’s coach and faculty advisor, Dr. Peggy Coady, brought in representatives from The Rooms in St. John’s to provide valuable insight and help them prepare.
In the second in-person round, teams had only three minutes to present a market expansion strategy for AROW Global, a manufacturer of window glazing systems, before facing intense questioning from the judges. And the final case for People Corporation allowed only three hours to
craft a 20-minute presentation from scratch on building trust around key technologies.
The competition was fierce, but the team remained cool under pressure.
This win built on the team's previous success at the John Molson International MBA Case Competition, where they won second place. Mr. Ansari credited their preparation for that event, including practice presentations and alumni feedback, as key to their Asper victory.
“The experience from the Concordia Cup … helped us move beyond textbook theories and develop a practical approach to solving real-world challenges,” he said.
Memorial’s MBA case teams have consistently excelled, with multiple wins at prestigious competitions such as the G20 Global Business Challenge and the P&G Cup. Support from the Faculty of Business Associates Program allowed the students to focus fully on competition without distractions, and Dr. Coady’s mentorship was pivotal to their success, providing invaluable guidance and fostering the team’s growth.
This victory was a testament to hard work, and a powerful reminder that with the right blend of determination and support, even the toughest challenges can be turned into triumphs.
From left are Dr. Bruno Silvestre, dean, Asper School of Business; Memorial University MBA students Kirsten Williams, Allison Hiscock, Haris Ansari and Devdatt Uday Chobe; and Hardev Bains, chair of Asper’s Associates Program.
Aarzoo, co-founder of Anttara, won the $5,000 Diamond Award for the overall winner as well as the $1,000 Community Choice Award at the 2025 Illuminate, a startup pitch competition for female and gender-diverse students.
Breaking
barriers: Business student claims top prize at Illuminate
A fourth-year commerce student made history as the first business student to win the Illuminate pitch competition, hosted by the Memorial Centre for Entrepreneurship.
Aarzoo, co-founder of Anttara, earned both the $5,000 Diamond Award and the $1,000 Community Choice Award, marking a major milestone in the program’s third year. Her company focuses on using artificial intelligence to support early autism detection, an approach she described as “empathy-led innovation.”
On the same day, Anttara also won the top prize in the pediatrics track at the N.L. Health Services Health Innovation Summit, bringing its total winnings to $18,500. The team planned to invest the funds into research, user testing and cloud infrastructure, while exploring pilot projects with health partners.
Aarzoo called being named the grand prize winner humbling and motivating.
“It’s not just a milestone,” she added. “It’s momentum to keep building.”
The competition also highlighted other innovative ventures. DCXIX, co-founded by engineering student
Chelsea O’Hara, placed second with its real-time 3D communication tool, Scenecast. Third place went to M.Sc. in management student, Sohana Intasa Siddiqua, for SheCaresNL, an app connecting women and newcomers with trusted care providers and transportation services. Parmida Niroomand took home the Social Impact Award, which goes to the company with the strongest potential for positive social impact. Her company, Closet Curator, focuses on sustainable fashion through AI. And finalist Nusrat Jahan plans to create an AI-enabled platform to improve how families and individuals connect with qualified home-care providers.
Through networking, mentoring and skills development, Illuminate helps participants elevate their ideas and build confidence. In three years, 168 people have taken part, with a record 65 registrants in 2025.
The initiative reflects the Memorial Centre for Entrepreneurship’s mission to foster greater diversity in business leadership, particularly in a landscape where women and gender-diverse entrepreneurs remain underrepresented. By combining training with funding opportunities, the program aims to create a more inclusive startup ecosystem and empower participants to turn impactful ideas into real-world solutions.
STUDENT SUCCESS
Memorial University’s Faculty of Business Administration’s top student award recipients, Stephanie O'Quinn and Aman Gangani, were honoured for citizenship and community engagement at Memorial’s annual Partners event for their outstanding contributions to student and university life through volunteerism, as well as their demonstrated ability to apply academic experience in a real-world context.
Stephanie O’Quinn, originally from Stephenville, received the 2025 Dr. Victor Young Graduate Student Citizenship Award. While completing her MBA and working full time in operations and business development, Ms. O’Quinn contributed extensively to volunteer organizations and professional initiatives, including serving as an ambassador with the St. John’s Board of Trade. An active student, she constantly seeks new opportunities to strengthen her skills in strategy and business development.
“I’m incredibly grateful for the opportunities Memorial and the business faculty have provided to learn and connect with great local organizations,” said Ms. O’Quinn.
38th Partners celebrates student excellence STUDENT SUCCESS
“This award is truly a reflection of the support and encouragement that I have received along the way, and I look forward to continuing to give back and contribute to the community that has given me so much.”
Aman Gangani earned the Dr. Robert Crosbie Undergraduate Student Citizenship Award. Originally from India, Mr. Gangani has been an active student and volunteer during his time at Memorial. He’s been a mapping assistant at the Queen Elizabeth II Library, an events marketer at the School of Graduate Studies and a volunteer at HackFrost N.L. He’s applied his business studies to roles off campus as well, volunteering with the Canada Revenue Agency, supporting fundraising efforts for music and sports resources and taking part in the Great Canadian Kitchen Party.
“It takes a village to raise a child. The ability to use my business skills to better the community is an attempt to fulfil my duty to the village,” said Mr. Gangani. “The opportunities, guidance and lessons I’ve received have been a big part of my journey.”
Global stage, local pride
Team Memorial secured a third-place finish at the William and Mary Women’s Stock Pitch Competition in Virginia, U.S., marking the third top-four result for Memorial University in just three years.
The William and Mary Women’s Stock Pitch Competition is an annual top-tier, two-day event. It empowers female undergraduate finance students from around the world to present investment theses, network with industry professionals and create international student connections.
Facing twenty-two universities from around the world in the competition, Memorial stood out as the only Canadian university to advance to the finals.
The team’s winning pitch was a compelling buy recommendation on Aritzia, an everyday luxury brand that The Fund – Memorial’s student-managed investment fund –has long held in its portfolio.
Over the course of the competition, the team demonstrated both skill and stamina. Their dedication was evident not
only in their analysis but also in their style, proudly sporting Aritzia apparel as they pitched the stock’s strength and growth potential.
In each round, they presented to a different set of judges, culminating in a final presentation to an audience of over 100 people. For some team members, this was their first public presentation, and for others, their first time presenting to an audience of such a scale. Despite their nerves, the team exuded confidence, delivering their best presentation of the competition.
The audience agreed – the team received numerous congratulations and praise, with some expressing surprise that they didn’t place even higher. Their presentation even sparked curiosity about Aritzia’s stock, with many people approaching to ask where they could invest themselves.
Team Memorial left Virginia not only with a podium finish but also as crowd favourites, representing their university with pride and leaving a lasting impression on judges and attendees alike.
From left: Skye Coffey, Peyton Noseworthy, Samantha Hutchings and Lauren Quinlan
Academic All-Canadians
Eighty-four student athletes at Memorial University received the honour of U-Sports Academic All-Canadians, including 10 business students! This recognizes exceptional students who achieved an academic standing of 80 per cent or higher while playing on one or more of our varsity teams. Congratulations to these superstar Sea-Hawks!
STUDENT ACHIEVERS
Awards, scholarships and bursaries awarded:
Number of awards, scholarships and bursaries: Graduate: 29
Undergraduate: 81
OUR STUDENT BODY
110
130
Degree programs: Graduate students: 103 Diploma programs: 27
The recipients are:
Colin Connors Soccer
River Drefers Basketball
Taj Exley Soccer
Matt Hargest Soccer
Isabella Hoddinott Soccer
Alyssa Jenkins Soccer and Basketball
Juliette Mercier Swimming
Sean O’Leary Curling
Simon Perry Curling
Sarah Trowbridge Volleyball
$239,224
177
Students on the Dean’s List: Graduate: 5
Undergraduate: 172
James Barnes Award recipients: 6 (this award goes to students who achieved Dean's List in each year of a student's program)
1,870 Degree programs: Undergraduate students: 1,116
Certificate or diploma programs:135
Business One: 619
Pictured left to right are: Dean Travor Brown, River Drefers, Juliette Mercier, Simon Perry, Taj Exley, Isabella Hoddinott and Sarah Trowbridge. Recipients missing from the photo are: Sean O’Leary, Matt Hargest, Alyssa Jenkins and Colin Connors.
CENTRES UPDATE
MEMORIAL CENTRE FOR ENTREPRENEURSHIP
Inspiring innovation: Mel Woodward Cup
Student-driven innovation took center stage at the ninth annual Mel Woodward Cup, a startup pitch competition for Memorial University students.
Kierep Enterprise, founded by Samuel Adeniyi, took the top prize of $25,000. Adeniyi is an international student from Nigeria in his final semester of the Master of Environmental Science Co-operative Education Program, who founded Kierep after his experience as a personal care worker. He saw the need for greater efficiency in hiring processes so clients could get the help they needed more quickly. His job search app streamlines this process. He said his prize earnings will support plans to expand to Halifax, Toronto and eventually the U.S., fuelling his mission to transform health-care hiring entirely.
Runner-up NutraForge, co-founded by Garreth Kippenhuck and Jager Cooper, earned $15,000 for their nutrition intelligence and optimization platform. Inspired by Kippenhuck’s personal struggle with Crohn’s disease, NutraForge addresses the gap in personalized meal planning for gastroenterologists and dietitians. With a successful app launch and already generating revenue, the platform is poised to empower practitioners with a groundbreaking tool.
The Mel Woodward Cup is a startup pitch competition for Memorial University students. Hosted by the Memorial
Centre for Entrepreneurship (MCE), the competition was created through a donation to the Faculty of Business Administration by the family of the late Dr. Mel Woodward, founder of the Woodward Group of Companies.
Other standout companies included Myovine, led by engineering student Anna Behm. This company uses sensors and an app to improve physiotherapy compliance, earning the Fry Family Foundation Entrepreneurship Award for Women or Non-binary Leadership. BracedMind Wellness took home the Fry Family Foundation Entrepreneurship Award for an Early-stage Idea.
The semi-finalist founded by Oyedolapo Oyesiji, a graduate student at the Marine Institute, offers an AIpowered journal that transforms digital distractions into self-growth. Also achieving spots in the top five were Notable, an AI agent that organizes meetings and action items, and Storelx Inc., an online marketplace for storage space.
With 47 applicants from 30 companies across eight faculties and three campuses, the Mel Woodward Cup showcased innovation, skill and diverse entrepreneurial voices. The competition continues to inspire, support and elevate young entrepreneurs, helping them transform their passion into meaningful solutions that changes lives.
From left are Peter Woodward and Samuel Adeniyi, who is the founder of Kierep Enterprise and the big winner at the ninth annual Mel Woodward Cup.
New director of the MCE
Jason Trask has taken the helm as director of the Memorial Centre for Entrepreneurship (MCE).
Having previously served as the centre’s entrepreneur-inresidence, Mr. Trask mentored nearly 400 students, guiding ventures like CoLab, which raised $100 million in series C funding, and BreathSuite, which launched a $1.8 million AI project to improve respiratory care. Mr. Trask sees these successes as just the beginning, envisioning the centre as a catalyst for the next wave of innovation and economic growth in Newfoundland and Labrador.
A serial entrepreneur, Mr. Trask started his first business at 15 years old selling comic books. By the time he joined Memorial as a student, he was on his third company, running it throughout university and using the profits to fund his education. He co-founded an AI-driven tech company during his studies, and has since built companies across diverse sectors, from real estate to environmental sustainability. He also helped launch Newfoundland and Labrador’s first innovation centre through techNL. Trask embraces challenges as opportunities, believing that today’s global uncertainty – from political upheaval to technological disruption – creates “ideal conditions” for local entrepreneurs to thrive.
“Chaos creates opportunities,” he said, emphasizing that students will benefit by running toward these challenges. “[Newfoundlanders and Labradorians are] as smart, innovative and capable as anyone – anywhere.”
As the centre marks its tenth year, it has grown from only 20 students to over 300 annually, supporting startups that have raised more than $100 million and created over 200 jobs. Twice recognized as one of the top-five emerging entrepreneurship centres in the world, its impact reflects Mr. Trask’s vision for the centre: ambitious, inclusive and globally-minded.
$237,060 Prize money and awards given to students: 13 Students in work-integrated learning placements:
Memorial University alumnus Sean Kennedy was appointed the new manager of the Cenovus Centre of Excellence in Sales and Supply Chain Management.
The centre, established in 2019 within the Faculty of Business Administration, aims to enhance student learning in sales and supply chain – through experiential learning, skill development and work placements – while also supporting local firms in reaching global markets through research, partnerships, training and talent development opportunities.
Mr. Kennedy emphasized the importance of these fields in Newfoundland and Labrador, where businesses operate in remote and offshore environments, rely on complex value chains and export natural resources worldwide. He
Small businesses, big impact
The Cenovus Centre of Excellence in Sales and Supply Chain Management plays a pivotal role in strengthening small- and medium-sized enterprises (SMEs) by funding student placements that address key business needs.
One of many student success stories was Sophia Lake's placement at The Artisan Loft, a locally owned art and craft store in St. John's.
Ms. Lake's placement was structured in two phases: the first half was funded by the Centre for Social Enterprise, and the remaining half was supported by the Cenovus Centre. This funding allowed The Artisan Loft to expand its operational capacity, particularly during the peak tourism season, keeping the store open seven days a week.
Ms. Lake's creativity and business acumen helped establish the store’s social media presence and build its website,
CENOVUS CENTRE OF EXCELLENCE IN SALES AND SUPPLY CHAIN MANAGEMENT
Sean Kennedy takes the helm
described the centre’s role as a bridge between student talent and education with the strategic needs of companies.
He brings a diverse professional background to the role, ranging from vice-presidencies to consultancy, with experience in transportation, retail and technology sectors. Beyond his professional work, Mr. Kennedy is active in community initiatives. In 2024, he launched FirstLine Vitality, a non-profit allowing primary care providers to prescribe exercise as a treatment for depression.
Mr. Kennedy said he was drawn to this leadership position because “it sits at the intersection of the things I care most about: developing talent, strengthening partnerships and helping Newfoundland and Labrador compete in a global economy.”
opening a new channel for sales and helping the business reach a wider audience. For owner Joanne Reid, this handson support had a tremendous impact.
When asked if she would recommend the program to other small businesses in the province, Ms. Reid said, “One hundred per cent! … Having the support of a student that is flexible and eager to learn and brings a lot of talent with them has been a huge help.”
“[The program] has had a tremendous impact on our business.”
By investing in both talent and enterprise, the centre is helping local businesses thrive while arming the next generation of business leaders with the tools they need to succeed. -Joanne Reid, owner of The Artisan Loft
CENTRE FOR SOCIAL ENTERPRISE
WESE success story
Jessy Mars, a Master of Employment Relations student, turned potential into lasting professional success during his placement at Island Furniture through the Work Experience in Social Enterprise (WESE) program.
WESE serves as a vital stepping stone for Memorial University students, connecting them with employers to assist on social enterprise-related projects. These projects are specifically designed to meet the needs of the partner community organizations in exchange for experience that helps students hone their skills, gain confidence and explore future career paths.
Mr. Mars said he was drawn to Island Furniture’s commitment to community involvement and inclusivity. He quickly immersed himself in the environment, developing his employee engagement skills, marketing strategizing, problem-solving techniques and mediation skills.
Working in human resources, the experience encouraged him to think outside the box, push himself beyond his comfort zone and try different approaches. Through WESE, Mr. Mars was able to apply the skills he had honed academically in a real-world setting.
Work Experience in Social Enterprise (WESE) Program
Placements: 17
Before his placement, he admitted doubt in his abilities, questioning whether he was doing enough. But through WESE, he learned growth takes time and perseverance, and that consistent effort paired with self-assurance pays off.
His dedication did not go unnoticed. His team at Island Furniture praised his contributions and commitment – so much so that Mr. Mars was offered a full-time position. He gratefully accepted, excited for the opportunity to show more of what he could do.
For fellow students, he offered this advice: “No matter what comes your way, do your best, be dutiful, be committed … be humble and have integrity. These are the things that helped me transform the program into a fulltime career.”
Organizations: 15 Students: 15 Wage support: $100,000+ Social Ventures Incubator (2024-2025 cohort)
Ventures: 5 One-on-one business advising hours: 64
Start-up funding invested: $25,000
Workshops: 22
15 Events hosted in Social Changemaker Space by external organizations: Student challenge events:
6 • Innovation Jams 3
Eating Disorder Foundation of N.L.
6
Suzuki Talent Education Program
Women’s Fishing and Cultural Co-operative
Gardiner Centre’s leadership impact
Our award-winning professional development hub, Gardiner Centre, works with organizations across industries to equip professionals with the tools they need to lead with confidence through practical, hands-on learning.
In Newfoundland and Labrador, this includes a strong focus on supporting public sector professionals. Facilitated by a network of industry practitioners and academic instructors, Gardiner Centre programs blend real-world experience with applied learning. With an emphasis on local partnerships and collaboration, programs are customized to meet the unique needs of each organization and the individuals involved—ensuring what participants learn can be applied immediately on the job.
Gardiner Centre programs are designed to build positive relationships, teach effective communication and create strong, engaged teams across a variety of industries –core competencies that support strong organizational performance, employee engagement and retention. They also support employees at all levels, from new supervisors to senior leaders, helping organizations grow leadership from within.
The Physician Management and Leadership Program (PMLP), developed in partnership with Memorial University’s Faculty of Medicine (Office of Professional & Educational Development) and the Faculty of Business Administration (Gardiner Centre), is a prime example of how Gardiner Centre is delivering sustainable, positive change to the province. The program supports physicians in building the leadership skills needed to lead teams, navigate conflict and make informed decisions in complex environments. By focusing on practical, real-world application, it helps organizations develop leadership
Unique participants:
3,084
260 Training days:
Employees from N.L. Hydro completed the Leadership Fundamentals program in 2025.
contributing to a more collaborative, resilient and effective health-care system – supporting better outcomes for both teams and the communities they serve.
Another standout example is the Leadership Fundamentals program, delivered in partnership with NL Hydro since 2006, with more than 22 groups having completed the program. Structured across three modules, the program covers supervisory skills, team building and managing performance, communication and workload. It also prepares participants for modern challenges, such as leading hybrid teams, working with employees from different generations and best approaches for keeping staff motivated and engaged.
Feedback has been consistently positive for all programs, with participants praising the real world content, collaborative learning environments and knowledgeable facilitators. They also value the opportunity to make new connections, share their experiences and learn from different perspectives. Participants have reported feeling more confident in their roles and better prepared to support their teams.
Gardiner Centre strives to deliver learning experiences that support leadership and critical workplace skills development. This learning enables organizations and individuals to bring value to communities across the province and serve clients from around the world. Through partnerships and people-first leadership, we continue to build stronger leaders and elevate organizations across sectors in Newfoundland and Labrador.
Unique organizations served:
296
Courses/programs delivered:
Free seats for graduate business students:
25
147