Ajisen Ramen Branding Guidelines (Branding Redesign)

BRAND GUIDELINES January 2024

AJISEN RAMEN 味千拉面 一度食べたら忘れられない

欢迎 WELCOME

CONTENTS Our Mission

Marketing Strategy

/我们的品牌个性

/我们的任务

/市场策略

OUR STORY

我们的故事 Our Brand Personality

目录 01

COLOR PALETTE

PANTONE

HEX

CMYK

RGB

USE OF COLOR

Favicon

Business Card Mouse Pad

Main Typeface in Western Main Typeface in Chinese Hanzi Substitute Generic Typeface Substitute Generic Hanzi

/贴纸

Mug Sticker

/手机应用程序模型 Wrapping Paper Texture

Website Landing Page

Cell phone app mock-up

/包装纸纹理型

/网站登陆页面型

Promotional Poster

/马克杯

Sweatshirt

/替代通用汉字

/宣传海报

USE OF TYPOGRAPHY

WeChat Avatar

T-shirt

/替代通用字体

Display Sign

Facebook Avatar

/汉字主要字体

03 /西方主要字体

/运动衫

/显示标志

Cap

/鼠标垫

Instagram Avatar

/名片

Pin

Reversed Symbol

Reversed Word Mark

Reversed Logo

Logo Vertical Lock-up

Logo Horizontal Lock-up

Wordmark

Icon/symbol

Logo Concept

VISUAL IDENTITY

T / 恤

/别针

SWAG + MERCH

商 +品

/帽

字体的使用

/网站图标

/微信头像

/脸书头像

赠品

/调色板

颜色 / PANTONE

颜色 / HEX

颜色 / CMYK

颜色 / RGB

05

头像 / Instagram

/反转符号

/反转文字标记

/反转标志

/徽标垂直锁定

/徽标水平锁定

/文字商标

/图标 符/ 号

颜色的使用

04 /标志概念

视觉识别

02

OUR STORY 我们的故事

01.

市场策略 Marketing

Dear customers, We sincerely invite you to come and taste our unique and delicious ramen at Wacca Ramen. Our ramen is made with high-quality flour, fresh ingredients, and carefully prepared broth. The taste is rich and the aftertaste is endless. We pay attention to every detail of the process, striving to bring you the most authentic Japanese ramen experience.

In order to let more customers know and love Wacca Ramen, we have launched a variety of discount activities and sets, allowing you to enjoy both the delicious food and affordable prices. In addition, we also provide delivery and ordering services, making it convenient for you to taste authentic Japanese ramen at home or in the office.

亲爱的顾客，味千拉面诚挚邀请您来品尝 我们独特美味的拉面。我们的拉面选用优 质面粉制作，配以新鲜食材和精心熬制的 高汤，口感丰富，回味无穷。我们注重每 一道工序的细节，力求为您带来最地道的 日式拉面体验。 为了让更多的顾客了解和喜爱味千拉面， 我们推出了多种优惠活动和套餐，让您在 品尝美食的同时也能享受实惠。此外，我 们还提供外卖和订餐服务，方便您在家中 或办公室就能品尝到正宗的日式拉面。

我们的任务 Our Mission

The brand mission of Ajisen Ramen is to provide consumers with delicious and healthy ramen products. It adheres to traditional Japanese production techniques, uses high-quality raw materials and unique formulas to bring consumers an authentic Japanese ramen experience. At the same time, the brand is also committed to promoting Japanese ramen culture, allowing more people to understand and love Japanese ramen, and make it one of their daily dietary choices. The brand also pays attention to environmental protection and sustainable development, and is committed to reducing its impact on the environment, protecting natural resources, and making positive contributions to society.

味千拉面的品牌使命是为消费者提供美味 健康的拉面产品，秉承日本传统制作工艺， 以高品质的原材料和独特的配方，为消费 者带来正宗的日式拉面体验。同时，品牌 也致力于推广日本拉面文化，让更多的人 了解和喜爱日本拉面，成为他们日常饮食 中的选择之一。品牌还注重环保和可持续 发展，致力于减少对环境的影响，保护自 然资源，为社会做出积极的贡献。

我们的品牌个性 Our Brand Personality Menya Itto, originating from Japan, is renowned for its unique brand personality. We emphasize the authentic crafting process, carefully selecting premium ingredients, and rigorously controlling each step to ensure that every bowl of ramen delivers the most genuine Japanese flavor to our customers. Our pursuit is not only deliciousness but also a cultural and lifestyle experience, allowing customers to not only taste the ramen but also feel the traditional Japanese culinary culture and way of life. Our brand personality is reflected in our relentless pursuit of quality, respect for tradition and heritage, as well as our heartfelt care for our customers.

Whether in Japan or around the world, Menya Itto's unique brand charm attracts countless food lovers, making it an indispensable part of their lives.

味千拉面，源自日本，以其独特的品牌个 性而闻名。我们注重原汁原味的制作工艺， 精选优质食材，严格控制每一道工序，确 保每一碗拉面都能带给顾客最正宗的日式 味道。我们追求的不仅仅是美味，更是一 种文化和生活方式，让顾客在品尝拉面的 同时，也能感受到日本传统的美食文化和 生活态度。我们的品牌个性体现在对品质 的极致追求，对传统的尊重和传承，以及 对顾客的用心关怀。无论是在日本还是在 世界各地，味千拉面都以其独特的品牌魅 力吸引着无数食客，成为他们生活中不可 或缺的一部分。

VISUAL IDENTITY 视觉识别

02.

Logo Horizontal Lock-up

Wordmark

Icon/symbol

Logo Concept

徽标水平锁定

/

文字商标

/

味千拉面的食品标志设计以图案和字体和 谐的组成，企业标志设计上的徽标是妹妹 携带碗面图案。在味千拉面这个食品标志 中，颜色的搭配格外温和适宜。味千拉面 食品标志上的“味千拉面”四个字采用红色， 引人注目吸人眼球，而且采用的字体形式， 粗体并且现实化，显得更加可爱。

图标 符 /号

/

标志概念

/ The food logo of Ajisen Ramen is designed with a harmonious combination of patterns and fonts. The emblem on the corporate logo is a girl holding a bowl of noodles. The color combination in the Ajisen Ramen food logo is particularly mild and suitable. The "Ajisen Ramen" in the food logo is in red, eye-catching and attractive, and the font used is bold and realistic, making it look more lovely.

Logo Horizontal Lock-up

Logo Vertical Lock-up

徽标垂直锁定

/

徽标水平锁定

/

Reversed Logo

Reversed Word Mark

反转文字标记

/

反转标志

/

Reversed Symbol

Facebook Avatar

脸书头像

/

反转符号

/

WeChat Avatar

Favicon

网站图标

/

微信头像

/

USE OF TYPOGRAPHY 字体使用

03.

/ 西方主要字体 Main Typeface in Western

/ 汉字主要字体 Main Typeface in Western

/ 代替普通字体 Main Typeface in Western

/ 代替通用汉字 Main Typeface in Western

USE OF COLOR 颜色使用

04.

Color Palette

调 / 色板 / RGB

R: 230 G: 0 B: 18

R: 35 G: 24 B: 21

R: 255 G: 255 B: 255

/ CMYK

C: 0 M: 100 Y: 100 K: 0

C: 0 M: 0 Y: 0 K: 100

C: 0 M: 0 Y: 0 K: 0

/ HEX

#E60012

#231815

#FFFFFF

485C

419C

705C

/ PANTONE

SWAG + MERCH 赠品 商 +品

05.

Business Card 名片

/

Plate 盘子

/

Wei Qian Holdings Limited is an operator with a main business base in mainland China. 味千控股有限公司是一家以内地为主营业务基地的经营商

Mug 马克杯

/

/ T-shirt 恤 T

Sweatshirt 运动衫

/

Display Sign 显示标志

/

Promotional Poster 宣传海报

/

Pin 鼠标垫

/

Cap

帽

/

Sticker 贴纸

/

Wrapping Paper Texture 包装纸纹理

/

Tote Bag 帆布袋

/

谢谢 THANKS

味千拉面

AJISEN RAMEN