DESOTO Brandbook

THE // BRAND BOOK //

„We created with the DESOTO jersey concept a new segment and closed a gap in the men´s fashion market. The trend for comfort in fashion is irreversible“ (Heino Putnai, Managing Director of WAPPEN MEN´S FASHION)

THE ORIGINAL JERSEY FEELING MADE IN EUROPE

3

THE JERSEY STORY DESOTO is the aspiring brand of Wappen

Today, DESOTO has more than 1,600 clients

Men´s Fashion in Forchheim, and part of the

worldwide and is the market leader in this

Weber & Ott Group. The company is proud

new shirt category.

of its 180 year history of success in the

DESOTO has been TOP BRAND since 2020

textile industry. Worldwide, DESOTO stands

and is therefore No. 1 in Jersey.

for a unique quality – knitted in Germany,

The trade press Textil Wirtschaft declared

finished in Austria and assembled in North

DESOTO as the winner of the jersey shirt

Macedonia.

category.

In 2014, there was a strong trend in the fashion market, driven by jersey jackets and jogging pants. Everything had to be casual and comfortable. It was via this casualizing that the idea to launch a jersey shirt under the DESOTO brand was hatched.

4

5

THE //JERSEY// STORY

6

THE NEW //DIMENSION//

THE NEW DIMENSION IN SHIRT In order to produce a high-quality jersey

Our premium jersey is made of 100%

shirt, two important conditions had to be

„Better Cotton“, that is sustainably

met: a production facility specialized in

produced, iron-free without chemicals and

making jerseys and developing jersey fabrics

using certified Oeko-Tex® fabrics.

of premium quality.

This process, along with the engineering of the shirts, took over twelve months to reach one quality standard.

7

100% MADE IN EUROPE Short distances define our supply chain.

Our jersey fabrics are produced in Germany and finished by our production partner in Austria. The shirts and blouses are assembled at our exclusive facility in North Macedonia.

A family-run business with specially trained staff.

Regular training and quality controls ensure our consistent high-quality standards.

True craftmanship from Europe.

8

GERMANY

AUSTRIA

NORTH MACEDONIA

9

FAIRNESS In shaping our trade relations, together with our facility partners we ensure compliance with social standards. We support the principles of human rights, labor law, environmental protection and ethical business practices. Our goal is to reconcile economic, ecological and social responsibility in a sustainable way.

10

11

FAIR //NESS//

12

13

PRODUC //TION//

14

SUSTAIN //ABLE//

SUSTAINABLE As a responsible partner, we regularly

From 2020 we are official member of

identify and assess our operational environ-

„Better Cotton“. The aim is to develop more

mental risks, taking the necessary measures

sustainable concepts for the conventional

to protect soil, air and water. The prerequisite

production of cotton, which benefit farmers,

is to minimize negative impacts and improve

the environment and ultimately consumers.

our environmental performance in the

Better Cotton is a global non-profit organi-

product lifecycle that we can influence.

zation and the world‘s largest sustainability

The use of raw materials and auxiliary

program for cotton.

materials that are harmful to health and the environment are regularly controlled by our production partners.

15

NEVER OUT OF STOCK Service is important to us. For our partners, we stock a comprehensive NOS program, both for menswear and womenswear.

All orders that are sent to us by 11:00 a.m. will be delivered on the same day.

16

17

NEVER //OUT OF// STOCK

SHOWROOM HALLE 30

1 rue Thérèse F-75001 Paris

Eingang A, 1. OG, Raum 1.02 Derendorfer Allee 12 D-40476 Düsseldorf

//SHOW ROOMS//

SHOWROOM PALAIS ROYAL

18

19

20

STORES //SHOWS//

STORES // FASHION SHOWS In our first seven years we were able to inspire

DESOTO is present at the following

more than 1,600 customers worldwide for

fashion shows:

DESOTO and now export to 20 countries.

The export share now accounts for over 70% of total sales. Further markets will be opened up in the future.

PITTI IMMAGINE UOMO Florence DFD Düsseldorf FASHION WEEK Oslo Stockholm FASHION DISTRICT MOMAD Madrid CIFF Copenhagen FASHION WEEK Paris THE TENTS@Project New York Dallas MEN´S MARKET The Chicago COLLECTIVE OAKVILLE MEN`S SHOW Toronto METRO SHOW 1+2 Vancouver FASHION WE ARE Expo Lódz

21

22

23

MADE FOR MEN The modern day traveler appreciates the freedom of movement and comfort offered by our flex shirts. Thanks to the unique sleeve design with seamless shoulders developed by DESOTO, our shirts guarantee a perfect fit and outstanding comfort.

Fashion-conscious men love the benefit of the iron-free jersey shirt. Whether casual lifestyle appearance in your leisure time or classic style for business, our shirts stand for unique attitude. Enjoy your new freedom of movement.

24

MADE FOR WOMEN We make statements. That´s my Choice – fair and sustainable. For Modern Women.

Sophisticated details, modern color patterns for a trendy fashion look. Not a simple basic collection, but fashion statements for women with a unique DESOTO feeling.

27

A collection of luxurious cotton jerseys balancing between timeless classics and modern luxury. Our Luxury Line is characterized by a narrow silhouette, combined with predominantly timeless and modern prints. The most important collar shape is the Italian shark collar, combined with set-in sleeves. All buttons are made of real mother-of-pearl, sewn on a stem and wrapped. Our Luxury Line shirts are graded according to collar width, whereby each individual size is cut separately according to individual dimensions in the Luxury Line.

28

Contact Head Office HEINO PUTNAI Managing Director Phone: +49 (0) 9191 83-394 Mobile: +49 (0) 151 19 083 394 heino.putnai@desoto-shirts.de CHRISTIAN E. MESSMER Sales Manager DACH Phone: +49 (0) 9191 83-384 Mobile: +49 (0) 151 19 083 395 christian.messmer@desoto-shirts.de OLIVER SAFFER Sales Export Phone: +49 (0) 9191 83-367 oliver.saffer@desoto-shirts.de STEFAN HOFMANN Sales Phone: +49 (0) 9191 83-224 stefan.hofmann@desoto-shirts.de EVELYN WABRA Marketing Phone: +49 (0) 9191 83-415 evelyn.wabra@desoto-shirts.de

Address

B2B Online Portal

WAPPEN MEN‘S FASHION GMBH Konrad-Ott-Str. 1 D-91301 Forchheim Phone: +49 (0) 9191 / 83 399 info@desoto-shirts.de

https://fashion.cloud/en/desoto/

www.desoto-shirts.de

30

31

//HEAD QUARTER//

Representatives Germany JAN GMYREK Representative D-West Nordrhein-Westfalen Mobile: +49 (0) 160 22 33 544 jan.gmyrek@desoto-shirts.de

HELMUT SPOHN Representative D-Baden-Württemberg Phone: +49 (0) 7031 878 869 Mobile: +49 (0) 172 73 32 627 office@modeagentur-spohn.de

Showroom Halle 30, 1.OG, Raum 1.02 Derendorfer Allee 12 D-40476 Düsseldorf

EBERHARD SPOHN Representative D-Baden-Württemberg Phone: +49 (0) 7031 878 869 Mobile: +49 (0) 172 7 308 370 office@modeagentur-spohn.de

PETER WORTMANN Representative D-Nord Bremen / Hamburg / Niedersachsen / Schleswig-Holstein Phone: +49 (0) 40 30 306 680 Mobile: +49 (0) 178 44 42 201 info@modeagentur-wortmann.de Modekontor Wortmann Brooktorkai 9 BD4 D-20457 Hamburg JÖRG BORMANN Representative D-Ost Thüringen / Brandenburg / Berlin / Mecklenburg-Vorpommern / Sachsen / Sachsen-Anhalt Mobile: +49 (0) 172 35 22 130 vertrieb-bormann@gmx.de Showroom im Glashaus Eschenring 1 D-06184 Kabelsketal ALEXANDER MARTE Representative D-Bayern Phone: +49 (0) 89 358 178 58 Mobile: +49 (0) 152 063 541 68 alexandermarte@modeagentur-marte.de Modeagentur Alexander Marte Karl-Weinmair-Str. 5 D-80807 München

32

Modeagentur Spohn Haus der Mode Exquisit Raum 319 Mahdentalstr. 96 D-71065 Sindelfingen MARK HEUBEL Representative LUXURY Germany Mobile: +49 (0) 211 45 97 60 mark@heubel.info Heubel Modeagentur Showroom Drahthaus Kaiserswerther Str. 137 D-40474 Düsseldorf

Representatives Europe ERNST VAN VEEN Representative Netherlands Phone: +31 (0) 30 68 65 196 Mobile:+31 (0) 65 58 88 841 ernst@trench.nl MARCO DE DEIJN Representative Netherlands Phone: +31 (0) 30 68 65 196 Mobile: +31 (0) 6 57 32 04 21 marco@trench.nl NORMAN VAN VLIET Representative Netherlands Phone: +31 (0) 30 68 65 196 Mobile:+31 (0) 62 70 98 468 norman@trench.nl TRENCH Modeagenturen Einsteinweg 1 NL-3404 LE IJsselstein MICHAEL GUGGENBERGER Representative Austria Phone: +43 (0) 662 459 348 Mobile: +43 (0) 664 181 888 2 office@agentur-guggenberger.at Textilagentur Michael Guggenberger Brandboxx Salzburg, EG B12-16 Moosfeldstrasse 1 A-5101 Bergheim CHARLES BARRIE Representative France Mobile: +33 (0) 675 76 03 58 charles@charlesbarrieagency.com Showroom „Palais Royal“ 1, rue Thérèse 75001 – Paris MARC CANTALLOPS EHLIS Representative Spain, Andorra Phone: +34 (0) 932 440 490 info@difusioncanehl.com www.difusioncanehl.com Showroom Difusión Canehl S.L. Carrer de Bailèn 42 ES - 08010 Barcelona ALLENBACH MODEAGENTUR Representative Switzerland Phone: +41 (0) 44 811 06 66 sales@allenbach.ag www.allenbach.ag

LIESSE GELEYN Representative Belgium Phone: +32 52 35 10 10 liesse@studio10.be Studio 10 Industriezone „Wijnveld“ Poldergotestraat 6 B-9240 Zele JAN B. RASMUSSEN Representative Scandinavia Mobile: +45 (0) 40 45 81 71 jbr@jbr.as JESPER NYMARK Representative Scandinavia Mobile: +45 (0) 20 43 93 12 jesper@jbr.as OLE ÖSTERGAARD Representative Scandinavia Mobile: +45 (0) 28 60 43 32 ole@jbr.as JBR Agencies A / S CIFF / Copenhagen – Bella Center Center Boulevard Showroom: B1-101 DK-2300 Copenhagen BJORN OSEN Representative Norway Phone: +47 (0) 95 13 16 45 bjo@abosen.no MICHAEL FREDERIKSEN Representative Norway Phone: +47 91 37 82 99 michael@abosen.no Norwegian Fashion Center 5 Etg. Snarøyveien 30 L NO-1360 Snarøya MAGNUS ERIKSSON Representative Schweden Mobile: +46 708 21 12 11 magnus.esson@telia.com Sweden Fashion House Göteborgsvägen 89 SE-431 30 MÖLNDAL

Ausserdorfstr. 4c CH-8052 Zürich

33

Representatives Europe CEZARY SZLENDAK Representative Poland Phone: +48 (0) 22 760 05 95 Mobile: +48 (0) 505 129 635 cezaryszlendak@deskafashion.pl GABRIEL DESKA Representative Poland Phone: +48 (0) 22 760 05 95 Mobile: +48 (0) 501 139 270 gabrieldeska@deskafashion.pl ul. Waska 11 PL-05-230 Kobyłka EKATERINA TREGUBOVA Representative Russia / Baltics / Ukraine Mobile: +49 (0) 176 62 78 18 32 katja@tik-bernau.de TIK GmbH Schönfelder Weg 23 D-16321 Bernau KATALIN FARAGO Representative Hungary Phone: +36 (0) 30 985 37 13 katerinacouture@windowslive.com Katerina Fashion Elnök u1 H-1089 Budapest

Representative Canada / North America JEFF LOWENSTEIN Representative Canada/USA Mob.: +1 (0) 604 512 95 65 jlowenstein@railtowngroup.com Railtown Apparel Group 730 Alexander Street Vancouver, BC V6E 1A3 Canada

34

WWW.DESOTO-SHIRTS.DE