Gippsland Farmer June 2022

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Phone: (03) 5135 4444

June, 2022

photograph jaci hicken

Front: Hakan Koyu (Central Agri Ag g Group), Sallie Jones (Gippslan nd Jersey), Tom Gray (Litt ttle t Farms, Singapore), David Grimmond (Food & Fibre Gippsland). Back: Graham Step phenson (Ex Exq xquisite Treats ts), s , Camp pbell Evans (South Gip ppsland d Dairy ry), y , Najjib Lawand (Ex Exp xport rtt Connect),, Frank Nobile (Select Produce e),, Dan Encel (Prom Coast Ice Cream) pictured at the Morwell Innovation Centre.

SINGAPOREAN VISIT By JACI HICKEN

LITTLE Farms, Singapore commercial director Tom Gray recently embarked on a whistle-stop tour of Gippsland with a meet and greet of farmers and producers at the Morwell Innovation Centre. “Little Farms is an all-natural, gourmet grocer based in Singapore. It’s about six years old and we currently have five stores, two of which have cafes attached,” Mr Gray told Gippsland Farmer. “There are a few Gippsland products that have some interesting products and I’m trying to plug gaps in our current range of products.”

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The gaps Mr Gray identified for Little Farms are smallgoods, baby food and kids’ meals, and sustainable seafood. “Seafood, seafood, seafood. It’s a pretty big gap for us. We are looking for sustainable fishing, small boat fishing, with a particular interest in someone who can do a private label fish range,” he said. “I’m looking for private label suppliers, so people are willing to do Little Farm brand products. We have started a private label range with 90 SKUs (stock-keeping units).” Organised by Food and Fibre Gippsland’s Export

Hub in collaboration with Invest Gippsland, Mr Gray and Export Connect director Najib Lawand looked at, tasted and discussed Gippsland dairy, snowpeas and bouquet products. Export Connect is a consultancy and advisory service that helps Australian food and agribusiness open and grow export markets by providing them with market intelligence, competitive data sets, strategies, pitches and connections they need to succeed. Continued on page 6

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