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EXECUTIVE SUMMARY
DEMANDS OF A NEW AFFLUENT GENERATION: ADAPTING REAL ESTATE TO THE MODERN BUYER AND SELLER
SOLRE | MAY 2023
The luxury real estate market is undergoing a significant transformation, driven by the evolving preferences of younger affluent buyers.
This demographic shift has brought about changes in gender distribution, with women now accounting for 54% of luxury homeowners under 35 years old. Younger luxury homeowners are increasingly focused on sustainability, social responsibility, intergenerational wealth preservation and technology.
To succeed in this changing landscape, real estate companies must prioritize eco-friendly practices, socially responsible initiatives and digital marketing strategies.
Collaboration with popular luxury brands from other industries can help build familiarity and trust among potential buyers.
Providing exceptional customer experiences and personalized services is vital to retaining customers and attracting new ones across age groups.
By understanding the unique preferences of different generations of luxury homeowners, industry professionals can adapt their approach and create targeted marketing campaigns to ensure continued success in the luxury real estate market.
