Luxury Portfolio International® is an exclusive members-only network offering full-service luxury marketing and intelligence available to select members of the Leading Real Estate Companies of the World.®
As a member of Luxury Portfolio International, your company has access to a wide variety of resources intended to strengthen your brand’s presence in the high-end real estate market, as well as win more luxury listings and market them on a global scale. These must-have services will also grow your upmarket business and enhance your expertise and reputation as part of an exclusive network. This document offers a comprehensive view of all the benefits available through your Luxury Portfolio International membership.
BENEFIT
GROWING YOUR BUSINESS WITH LUXURY PORTFOLIO
Luxury Portfolio Magazine
Galerie Magazine Subscriptions
LuxeIntroduction Letter
LuxeTrends Email
Listing Presentation Box
Agent Listing Presentation
Brand Brochure
Digital Listing Presentation
Marketing Collateral
LPI Social App
LuxeAnalytics
Affluent Consumer List
Marketing Masters Guides
DESCRIPTION
Each agent may send up to 10 complimentary Luxury Portfolio magazine subscriptions annually to top clients and prospects, along with options to advertise listings
Agents can purchase a discounted Galerie gift subscription for top clients or prospects, includes a personalized card notifying them of the gift
Custom endorsement letter sent directly to client on behalf of agent from Luxury Portfolio International
Sent on the last Thursday of each month in partnership with Luxury Daily, provide up to 1,000 client contacts for deployment on your behalf
Co-branded listing luxurious presentation box including sample materials, a custom LuxeIntroduction letter, and LPI brand brochure
Customized listing presentation piece introducing the agent and Luxury Portfolio International affiliation in an elegant blue folio
Comprehensive marketing brochure highlighting the vast benefits and global reach of Luxury Portfolio International
Digital presentation outlining Luxury Portfolio International affiliation and marketing benefits to client
An array of Luxury Portfolio branded merchandise and printed marketing collateral
In partnership with Agent Icon, Luxury Portfolio proudly presents LPI Social — a mobile app featuring a curated library of ready-to-use, high-quality social media content designed to effortlessly elevate your digital presence
Proprietary reporting tool highlighting property statistics exclusive to LuxuryPortfolio.com
Partnership with WealthEngine offering high-net-worth consumer contact information
Easy to use, quick to implement templates on a variety of marketing resources designed to complement and enhance your existing initiatives
BENEFIT
Luxury Daily
DESCRIPTION
The authority in luxury news, providing a comprehensive look at the luxury industry with balanced insights on brand strategy, consumer behavior, and current events. Discounted subscriptions available to Luxury Portfolio members
BENEFIT
REFERRALS & INTRODUCTIONS
Leveraging Your Luxury Portfolio Network
DESCRIPTION
Elevate your role as a full-service luxury advisor with seamless, white-glove referrals through Luxury Portfolio. With trusted connections in 70+ countries, you can confidently tell your clients, “I can help you anywhere in the world.” Whether they’re seeking a vacation home in the South of France, an investment property in Dubai, or a top-tier agent for a sale in New York, your global network ensures they receive the same level of exceptional service — wherever their next move takes them
RESEARCH AND INTELLIGENCE
BENEFIT
Research Reports
DESCRIPTION
Delivered annually in a concise, digestible format, this resource provides key insights into market trends, statistics, and the latest findings on luxury consumers and the real estate landscape — complete with actionable marketing takeaways
TRAINING AND EDUCATION
BENEFIT
Comprehensive Training Institute for Luxury Portfolio International
DESCRIPTION
Live webinar training sessions designed to engage agents and stakeholders with the extensive LPI resources and benefits. Agents and leaders will learn how to leverage LPI tools to grow their luxury business, win elite listings and sell high-end properties
On-demand video courses designed to provide additional educational resources for Luxury Portfolio International agents
BENEFIT
CONFERENCES AND EVENTS
Luxury SUMMIT
Luxury Hour (Virtual)
Luxury Market Spotlight (Virtual)
Marketing Masters (Virtual)
DESCRIPTION
Signature annual conference for LPI members to glean insights on the luxury space, market trends, best practices and network with your like-minded peers in the industry
Stay ahead with Luxury Hour — an exclusive monthly benefit for Luxury Portfolio members, offering expert insights, trends, and guest speakers to elevate your luxury market expertise
Join your peers from across the LPI network as they share key insights, trends, and innovations from their respective markets. Build connections, make referrals, and expand your influence across the LPI community with this monthly benefit
Elevate your luxury marketing with exclusive monthly Marketing Masters webinars, designed to deepen your expertise in LPI tools and strategies for maximum impact
GLOBAL SYNDICATIONS
SYNDICATION
Country Life
The Wall Street Journal
Mansion Global
MarketWatch
Barron’s and Penta
The Financial Times
DESCRIPTION
A prestigious publication showcasing luxury international properties alongside insights into country living and lifestyle
A trusted global source for business and financial news, featuring a dedicated platform for showcasing high-value real estate to an affluent audience
A premier destination for luxury real estate, offering curated listings and insights for discerning buyers and investors worldwide
A financial news hub connecting users with market trends, including access to premium real estate opportunities for savvy investors
Leading platforms for wealth management and investment insights, featuring luxury properties that appeal to high-net-worth individuals
An esteemed resource for global business and finance leaders, offering a curated selection of high-end real estate
SYNDICATION
WeChat
Juwai
Leading Real Estate Companies of the World
DESCRIPTION
A comprehensive platform integrating messaging, social networking, and luxury real estate listings, tailored for China’s high-net-worth users
The leading portal for connecting international real estate with affluent Chinese buyers, bridging global properties to a highly targeted market
A global network of top-tier real estate firms, connecting buyers and sellers to exclusive properties and unparalleled local expertise
PR AND COMMUNICATIONS
BENEFIT
Two PR Agencies Exclusively Designated for LPI and Its Members
Social Media Additional Exposure
LuxeTrends Blog
LuxeSelect Email
LuxeTrends Email
On the Market Email
DESCRIPTION
In partnership with a highly accredited global network of PR professionals spanning from London to Los Angeles, LPI’s sphere of influence extends to key media worldwide
Opportunities to be featured on Luxury Portfolio’s social media accounts, boasting over 100K cross-channel followers
Offers additional exposure opportunities as well as access to the latest in luxury trends and news in real estate, travel, design and lifetsyle sectors
Delivered the second Thursday of each month, highlights premier LPI properties priced $3M+ USD. This targeted campaign reaches LPI agents with active listings in this range, maximizing exposure to qualified buyers and driving engagement
Sent on the last Thursday of each month in partnership with Luxury Daily, LuxeTrends curates top-tier editorial content from across the luxury sector
Distributed on the third Tuesday of each month, this campaign highlights the most exceptional LPI properties currently available, fosters referral opportunities, and ensures you stay up-to-date latest offerings across the global network
ADVERTISING/CO-OP
PRINT OFFERINGS
Luxury Portfolio Magazine
The Wall Street Journal & Mansion Global
Experience Luxury
Luxury Lifestyle Publications via Addy
The Financial Times (House & Home)
Country Life Magazine
Galerie Magazine
Veranda Magazine
DESCRIPTION
Published biannually, Luxury Portfolio features real estate, design, and lifestyle content, reaching affluent clients in over 70 countries
Market-specific advertising in the WSJ’s dedicated “Mansion” section & Luxury home and lifestyle supplement distributed to the most affluent Wall Street Journal subscribers
Receive a 10% discount on print advertising in premium publications such as Architectural Digest, Conde Nast Traveler, Elle Décor and more
Co-op global advertising in the Financial Times House & Home weekend section
British weekly publication focusing on gardens, architecture, property and lifestyle
Luxury magazine focused on showcasing inspiring interiors, art, design and cultural experiences
Lifestyle magazine centered on home design, entertaining, gardens and travel
DIGITAL OFFERINGS
WSJ/Dow Jones Featured Listing Upgrade
WSJ/Dow Jones Carousel Ad Unit
Financial Times Property Enthusiast Banner
JamesEdition Website Homepage Placement
Luxury Portfolio Instagram Reel
DESCRIPTION
Properties are brought forefront of key search results across network websites, adorned with an exclusive “FEATURED” banner
Dynamic ad unit featuring a Luxury Portfolio brand video and luxury listings targeted to HNW audiences
Feature your listing in a co-branded LP digital banner for one month on FT.com
Co-op global advertising in the Financial Times House & Home weekend section
Showcase your listing to Luxury Portfolio’s robust Instagram audience in a sleek custom co-branded template optimized for IG Reels
DIGITAL OFFERINGS
LuxeSelect (Exclusively for listings $3M+)
LP Unlocked: Instagram Takeover
Digital Listing Banner Advertising
Digital Out-of-Home Advertising
Digital Lifestyle Banner Advertising
DESCRIPTION
Bundled listing exposure exclusively offered for listings USD $3M+
Showcase your luxury listing with “LP Unlocked,” a custom Instagram takeover that captivates Luxury Portfolio’s robust audience
Luxury Portfolio members receive discounted pricing for geo-targeted listing banner advertisements through Adwerx
Luxury Portfolio members receive discounted pricing to showcase listings on digital signs in restaurants, gyms, malls, offices and more through Adwerx
Through LPI’s relationship with Addy, receive a 10% discount on lifestyle and demographic targeted Google-powered banner ads to reach the right consumer in your area
WHITE-GLOVE MEMBER EXPERIENCE
BENEFIT
LuxeXchange
Live Member Service Team
LuxeSupport
DESCRIPTION
Dedicated member-only portal for all Luxury Portfolio International resources and programs
Access to designated support team to assist Luxury Portfolio International members with listings, resources and program questions available via email at Support@LuxuryPortfolio.com
Access a comprehensive library of FAQs and ‘how tos’ on a variety of Luxury Portfolio tools, resources and benefits, available 24/7 at Support.LuxuryPortfolio.com
