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Object: exhibition: 10 Years Celebrating Women work by Amedeo Turello Location: MOSCOW Date/time frame:


10 Years Celebrating Women is a new exhibition by photographer Amedeo Turello. that regroups his best work among celebrities and the most beautiful women. The Exhibition contains photos, as well as intimate essays and quotes from influential women such as Fernanda Tavares, Dita Von tesse, Alberta Ferretti, Kiera Chaplin, Noemie Lenoir and many more. Each frame is a personal journey into the intense and vulnerable relationship between photographer and model, while reflecting women's beauty and elegance. Amedeo Turello, graduated in Architecture by the Politecnico of Turin he obtained a Master in 'Fine Arts' by the Art Center College of Design of Pasadena, in California. Passing from the industrial design to the graphics, he has a very eclectic professional experience, as publishing and artistic projects advisor he founded in 1998 the magazine 'Style Monte-Carlo' with the purpose to promote '... style and elegance with a pinch of transgression'; it is distributed by the Conde' Nast group. His consequent activity as photographer is born from the demand to express synthetically his strong interest toward the visual arts. To-day he has concentrated the photographic cares and the most part of his own activity to the celebrity portraits and above all to the fashion photo and working mainly between the Blue Coast and the United States he has portraited an impressive number of famous characters, not only from the fashion circle but also from the culture and the show ones. His recent campaigns appeared on Vanity Fair, Vogue, Cosmopolitan, Times Magazine, The Newyorker, You, Elle, MarieClaire, W, Glamour, GQ... As author of the photographic book 'Only Dita' and of the wandering show devoted to Dita Von Teese he is now working for the realization of the volume 'Her... and Me' that is a very refined female universe which inspired his photographic activity , made not only of images but also of texts, travel notes and memories of the most beautiful women of the world

Via Altinate, 114 – 35123 Padova Cod. Fiscale 92155120287

DESCRIPTION OF THE PREPARATION OF THE SHOW The show contains 50 photos in different formats: 25 quadri 80x60 cm , 20 quadri 60x60cm and e 5 quadri 90x150 Technically the show is divided as follows: 1. 2. 3. 4. 5. 6. 7. 8.

Ideation, general coordination and realization of the event Vision and choosing the photographs Transportation of the photographs from MONTECARLO to the location of the event Insurance of the photographs from nail to nail during the whole time of the show. Preparation of the show Ideation of the invitations, big and small posters, postcards, bookmarks, catalogues and all other materials needed for the promotion. Inauguration evening: to be negotiated Printing office: to be negotiated Airplane tickets AMEDEO TURELLO from MONTERCARLO Additional items in correlation to the primary project

Ideation and realization of n.1000 posters printed in five colors Ideation and realization of n.3000 invitations with their envelopes and captions exhibit. Ideation and realization of n.6000 cards and bookmarks Ideation and realization of n.4 show’s banner panel Ideation and realization of n.3000 folders for the press. Ideation and realization of n.500 copies of a 64 pages glossy catalog of gr.200+inverkote plasticcoated cover of gr.300+shiny silked screen U.V closed photo cm.16,5x29 bounded refe thread brochure with captions refering to the commissionary. Realization of n.2 Totem in stand up style with painted iron base and waterproof p.v.c Inauguration evening

Ephemeris: During the show a theme- party could be organized, glamour style. On the other hand a rendez- vous performance on the theme of the exhibition could be organized. Association Ministero della Bellezza holds all co-marketing rights of the events.

Via Altinate, 114 – 35123 Padova Cod. Fiscale 92155120287

COMMUNICATION PLAN Communication, promotion and advertisement Absolutely strategic is to be considered an adeguated comunication activityto put the emphasis on the global image of the initiative and to its promoters in a national and local level. The preferred objective will be to give the right resonance to the whole initiative and its promoter on media. The comunication project and the press office activity that will be prearranged, are going to be proposed as functional struments for a continued and widespread event promotion. Press office An activity developed from the office to hoc that takes care of the start up and the relation with media which they actually need to find and plan in collaboration with revered partners and guide lines of communication to guarantee the best event diffusion. Promotional material Once the graphic design is studied, the charged art director will realize the executives of all materials and with a particular care of the coordinated event image. So there will be realized and produced the following promotional struments: Volume/ exhibition catalog Colophon volume and exhibition Invitations Envelopes Paper Press folders Pliable/ posters Complimentary coupon Manifests of different formats Cards and bookmarks of different formats Advertisement A valued communication may be quantifiable in a precise way, specially the classic advertising aspects. At the end wil be chosen the medis that will assure the right resonance to the initiative in a international level. creation of the site on the exhibition “10 Years Celebrating Women” creation of public pages in the VANITY FAIR-FACEBOOK-TWTTER-NETLOG Creation of the blog “10 Years Celebrating Women”


Via Altinate, 114 – 35123 Padova Cod. Fiscale 92155120287


the sublimate beauty

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