400West 12thStreet, Apartment 4B
Presented by Carol Staab
? Your property
? Your partner
? Your advantage
? Your property valuation
Partnership matters
Thank for the opportunity to present this proposal for your residence at 400 West 12th Street Selling a home at the iconic Superior Ink is both an exciting and a deeply personal decision. My goal, together with Sotheby's International Realty, is to make the process as clear, strategic, and seamless as possible from the beginning to the end, so that you feel guided at every step.
I view our work together as a true partnership You bring the history with your home, your goals, and your timing I bring nearly 3 decades of Manhattan luxury experience, a data driven, marketing led apprpach, and a clear strategy for 4B. Sotheby's provides the global platform, brand credibility, and reach to the right audienee of buyers. My role is to coordinate all of this on your behalf- anticipating next steps, managing the details, and ensuring that every aspect of the sale reflects the caliber of your property and Superior Ink
This presentation outlines how that partners ship will work in practice for residence 4B: a tailored market and pricing analysis for your loft studio in the Superior Ink :a custom repositioning and presentation strategy that highlights its volume, finishes, and lifestyle: and the mobilization of Sotheby's digital , print and global network to reach qualified buyers who understand the value of this address on the West Village waterfront and in the nearby Meatpacking District
Sincerely yours,
Carol Staab
Yourproperty
Theattention yourpropertydeserves
Residence 4B is being repositioned to reach the discerning downtown buyer seeking either a primary residence or a refined pied-à-terre at the coveted $2M price point. This generously proportioned 943-square-foot loft studio in iconic Superior Ink offers a rare opportunity to own within one of the most architecturally celebrated and enduringly valuable buildings on the West Village waterfront.
My strategy highlights 4B?s soaring ceilings, rich Morado herringbone floors, and sleek wenge kitchen with Sub-Zero, Viking, and Miele appliances? paired with a spa-caliber bath and the refined atmosphere only Robert A M Stern?s architecture delivers.
To bring this to life, I?ll present 4B in multiple visual narratives: shown as-is, virtually staged as a sophisticated open loft, and alternatively as a studio with a luxurious fitted closet or private home office? each revealing its flexibility and design potential
Beyond the residence, the story extends to Superior Ink?s five-star amenity spaces amenities? a full-floor suite with gym, yoga studio, resident?s lounge with catering kitchen and screening room, playroom, and valet garage with elevator access? and to the lifestyle awaiting just outside: Hudson River Park, Little Island, and the vibrant West Village?Meatpacking District.
Every element of this repositioning? photography, cinematic video, digital and print collateral? will be designed to captivate buyers emotionally and strategically, positioning 4B as the most intelligent entry into the Superior Ink lifestyle.
CinematicVideo
Cinematic Video for Residence 4B
A narrated film that makes buyers feel the Superior Ink and West Village waterfront lifestyle.
Narrated, cinematic story
A professionally produced, approximately 3-minute video & short video that I narrate, guiding buyers through Residence 4B, iconic Superior Ink, and the West Village / Meatpacking lifestyle.
Drone and lifestyle footage
Drone and exterior videography of Superior Ink on the Hudson River, Hudson River Park, and the surrounding West Village and nearby Meatpacking District, paired with interior footage that highlights the volume, light, and finishes of this 943 sq ft loft studio.
Emotional and strategic
Designed to do more than show the floor plan: it creates an emotional connection, positions 4B as a private suite within iconic Superior Ink, and can be shared easily with buyers, their partners, and their advisors anywhere in the world.
NarratedProperty
VideoSample
The Ritz CarltonResidence - 50 Central Park South,#28
Digital& Print Brochures
Digital and Print Brochures for Residence 4B
Reinforcing the story of 4B in both online and in-person settings.
Digital full-screen brochure
An immersive, full-screen digital brochure that presents 4B, Superior Ink?s amenities, and the West Village waterfront lifestyle with large-format images and integrated video? ideal for email, online sharing, and remote decision-makers.
Refined printed brochure
A high-quality, image-driven brochure for showings and follow-up, highlighting the loft studio layout, finishes, building amenities, and the Hudson River Park / West Village / Meatpacking District location, so buyers leave with a tangible reminder of 4B.
One cohesive message
Both brochures are aligned with the cinematic video and the repositioning strategy, so every touchpoint tells the same story: a generously proportioned 943-square-foot loft studio in iconic Superior Ink, offering a turn-key West Village waterfront lifestyle at the @$2M price point.
The Ritz CarltonResidence - 50 Central Park South,#28
Production
Phot ography
A top architectural photographer is commissioned to capture your property?s most compelling features at ideal times of day,each image crafted to tell a story. I personally attend every photoshoot to ensure flawless results,with images refined in post-production to enhance appeal This level of detail reflects my commitment to showcasing each property with exceptional quality.
Cust om Floorplan
Sotheby?s International Realty provides a custom floorplan,offering buyers a clear visual of the property?s layout and spatial flow to enhance understanding and engagement.Each floorplan is designed to highlight the distinct value and character of your property,ensuring clarity for discerning buyers.
Ad Copy - Propert y Descript ion
Each property deserves a compelling narrative.I craft descriptions that highlight unique features and the exclusive lifestyle it offers,engaging buyers on an emotional level.This carefully curated story not only underscores the property?s value but also inspires serious interest,positioning your property as a true luxury offering.
Exclusive Designat ed Websit es
Two independent websites will be created for your property to maximize digital exposure across platforms.Each site will feature a photo gallery, video tour, and interactive elements, ensuring an extensive reach.In addition to Sotheby?s main website,your property will be showcased on my luxury real estate website,a second independent site dedicated to my listings,and promoted on additional global luxury websites to reach an international,high-net-worth audience
Production
VIRTUAL STAGING
In the realm of Manhattan's luxury real estate,Carol Staab?s innovative approach to virtual staging sets a new standard. The success story of 555 Park Avenue #7Ehighlights the transformative power of this approach. By skillfully employing virtual staging,we unveiled the potential of this exquisite apartment,presenting it from its original, classic elegance to a vision of modern luxury.This strategic visualization,complemented by a compelling property video,allowed potential buyers to see beyond the present,sparking a bidding war that led to an exceptional sale well above expectations.This case study underscores the effectiveness of virtual staging in not only capturing the imagination of buyers but also in achieving superior sales outcomes.
PHYSICAL STAGING
Physical staging,on the other hand,plays a crucial role in Carol Staab?s portfolio of marketing strategies for other luxury properties.Collaborating with top-tier luxury stagers,we transform empty spaces into scenes of aspirational living, directly appealing to the sophisticated tastes of our clientele.This approach not only highlights the functional beauty and potential of each property but also significantly reduces the time on the market By creating an immediate,emotional connection for buyers, physical staging demonstrates its value as an indispensable tool in the luxury real estate market, ensuring properties not only sell more quickly but often command higher prices.Through a balanced integration of virtual and physical staging techniques,
I offer a comprehensive solution to marketing luxury properties.Each strategy is selected and tailored to showcase the unique appeal and potential of a property,ensuring it stands out in the competitive Manhattan real estate market.My commitment to excellence in staging reflects our dedication to achieving the best possible outcome for our clients, proving time and again that the right presentation makes all the difference.
Production
SOTHEBY?S INTERNATIONAL REALTY PRINTED BROCHURE
Elevate your property with Sotheby's International Realty's meticulously crafted luxury printed brochure. Each element is thoughtfully curated,from vivid descriptions to stunning photographs,capturing the essence of your property with sophistication and exclusivity.The brochures leave a lasting impression, setting your property apart in the competitive luxury real estate market
CAROL STAAB'S SIGNATURE DIGITAL BROCHURES
Step into the future of luxury real estate marketing with my innovative digital brochure Crafted by Carol Staab and her talented graphic designer,it seamlessly guides viewers into the heart of the property. Through interactive links,viewers explore captivating videos and discover more about the property's history,designer,and architect.More than a marketing tool,it's a reflection of Carol Staab's dedication to excellence,allowing potential buyers to explore your property in exquisite detail, anytime,anywhere Incorporating Carol Staab's signature digital brochure is a statement of her commitment to ensuring your property receives the attention it deserves,igniting buyers' desire to make it their own.
VIDEO
'Elevating Dreams,Frame by Frame" - One of the cornerstones of my Unique Value Proposition in marketing is the transformative power of emotional storytelling through video My video-making process begins with an in-depth understanding of the property and its surrounding lifestyle,allowing me to script a narrative that does more than showcase; it captivates Collaborating with top luxury videographers,we use cinematic techniques to craft immersive narratives that transcend mere property showcases; they invite viewers into a dream lifestyle.This meticulous approach to storytelling? integrating visuals,music,and narrative arcs? engages viewers on a deeply personal level This approach has yielded remarkable outcomes,including cases where buyers,deeply moved by the emotional resonance of my videos,have made excellent offers based solely on the viewing experience.These successes underscore the effectiveness of my marketing strategy and highlight my role as a pioneer in redefining the luxury real estate marketing landscape.My commitment to innovation, quality,and emotional engagement is what sets me apart, making my work unforgettable and the properties I represent irresistibly attractive to potential buyers
Promotion
ONLINE EXPOSURE
The property will be advertised on the following websites throughout the listing period:
- Sothebysrealty.com
- CarolStaab com
- Apartments.com
- Apple TV
- Barron's (barrons.com/real-estate/ buy/ )
- citysnap com
- Expansion (Mexico & Latin America)
- Financial Times (FTcom)
- House24 (house24 ilsole24ore com)
- James Edition (Jamesedition.com)
- Juwai com (China)
- Luxuryestates.com
- Mansion Global
- Nikkei or Propgoluxury.com (Japan)
- Properstar com
- properties.lefigaro.com (France)
- Realtor.com
- Streeteasy.com
- Trulia.com
- The Wall Street Journal (WSJ.com)
- Zillow.com
- 100+ Affiliate Websites Around the World
E-GALLERY
E-Gallery is a real time,online property sideshow designed to provide immediate worldwide reach for our listings.This is exclusively presented on large plasma screens in Sotheby?s International Realty
each of our network's 1,000+ office locations and Sotheby?s auction houses around the world.
EMAIL MARKETING
Custom,strategic email campaigns sent to our global networks from across the real estate, art and business worlds.
SOCIAL MEDIA
Listing will be featured on Sotheby?s International Realty Facebook and Instagram pages, reaching all followers in an ongoing basis.
Promotion
The following is a written commitment of potential advertising placements should Sotheby?s International Realty be retained to exclusively list the property We will continue to consider your property for all opportunities as they arise Additional advertising will be available throughout 2025
THE NEW YORK TIMES TAKEOVER
An exclusive,full-color Sotheby?s International Realty outsert that is placed on top of the New York Times and mailed to high-net worth zip codes in the NYC Metro Area Circulation: 168,000
WSJ COM/ MANSION GLOBAL
FEATURED PROPERTY
Property Upgrade that places your listings at the top of WSJ.com/ Mansion Global com search results in the town where the property is located
NEWYORKCITYSTYLE ® | SPRING ISSUE
The official real estate catalogue of Sotheby?s International Realty Manhattan brokerages.Distributed as an insert in the Wall Street Journal to subscribers in New York City and Brooklyn
NetworkOutreach
SOTHEBY?S INTERNATIONAL REALTY WORLDWIDE PRESENCE
The Sotheby?s International Realty brand was established to connect the finest real estate to the most prestigious clientele in the world. Today, the network boasts more than 26,500 independent sales associates,located in approximately 1,075 offices in 81countries and territories worldwide.
DIRECT SOTHEBY?S INTERNATIONAL REALTY BROKERAGE OUTREACH
In addition to making the property information available to our entire international network of offices,we will send personal communication and property brochures to the local brokerage executives in specific key markets.We will request that the property be presented at an upcoming sales meeting, as well as distributed via email
CO-BROKERAGE
Sotheby?s International Realty works with all residential real estate brokerage firms that are members of the Real Estate Board of New York on a co-brokerage basis; all exclusive listings are required to be co-broked within 24-hours of the seller signing the Sotheby?s International Realty Exclusive Right to Sell Agreement
THE AUDIENCE
There is more wealth in the world today than at any other time in history. The creation of new ultra high net worth individuals has been largely driven by emerging global markets.As such, identifying,reaching and connecting in meaningful ways with this geographically-diversified and hard-to-reach client base is highly complex There is no more efficient solution to reach the world?s most desirable customers than through our co-marketing relationship with Sotheby?s auction house.
The New York City brokerages of Sotheby?s International Realty are comprised of some of the most experienced and successful agents in the area Among the five largest brokerages, Sotheby?s International Realty is ranked:
Highest Average Sales Price Per Listing among Top NYC Brokerages
Top5
Residential Brokerages in Manhattan
Top10
Residential Brokerages in Brooklyn Source: The
Check out our latest Market Update
We combine our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world. This means not only placing your listing on sothebysrealty.com, the most-visited luxury real estate website in the world, but also leveraging our social, print, and media channels to provide your home with the utmost exposure.
HIGHLIGHTS
- Promoted on sothebysrealty com and across our global media partners.
- Access to our global brokerage network and their clients.
- Expert guidance from our accomplished marketing team.
COMPS & PRICING
- Goals for Sale
- Comparable Properties
- Pricing Strategy
- Potential List Date
PREPARE YOUR HOME
- Photography (min.10)
- Staging (Live or Virtual)
- Video or Virtual Tours
- Floor Plans
- Property Description
5
6
LIST YOUR HOME
- Sothebysrealty.com,RLS, and StreetEasy/ Zillow/ Trulia
- Signage (Townhome)
- Showcase Website
1 2 3 4 ONGOING/ FEEDBACK
BOOST YOUR HOME
- Email Marketing
- Social Promotion - Auction House,Apple TV, and YouTube
- Digital Advertising
- Private Showings
- Broker Events
- Open Houses (In Person or Virtual)
- Lead Follow-up
- Client Marketing Report
- Prospective Buyer Feedback
- Market Conditions (on-going)
GLOBAL EXPOSURE
- Wall Street Journal
- Financial Times
- Barron's
- Mansion Global
- Nikkei
- Juwai
- PropGoLuxury
- LuxuryEstate.com
- James Edition
- Realtor com
- and hundreds more
Yourpartner
CarolStaab
Carol Staab is a Manhattan luxury Associate Broker and Global Real Estate Advisor at Sotheby?s International Realty,ranked among the top 1.5% of agents nationwide by RealTrends.With 28 years in Manhattan luxury real estate and more than $190M in solo closed sales, she is known as ?The Real Estate Doctor?for diagnosing what holds $4M+ and $10M+ properties back from their true value and repositioning them for superior outcomes across the Upper East Side, Fifth Avenue,Central Park,Billionaires?Row, and prime downtown Manhattan.
Among her notable results,Carol represented both the seller and the buyer in an all-cash $28.4M sale at The Ritz-Carlton Residences on Central Park South The residence went from launch to contract in just 45 days with a minimal discount, resetting confidence and pricing power in one of Manhattan?s most coveted buildings overlooking Central Park.She is also a building specialist at 1049 Fifth Avenue,where she is an owner and former long-time board member and has successfully sold 15 condominiums,giving her unmatched insight into the building?s residences,pricing history,buyer profile,and board expectations.
Running a bespoke Manhattan luxury real estate advisory practice, Carol personally oversees every relationship and transaction,much like a family wealth office Sellers turn to her to reposition or maximize the sale of high-stakes Manhattan properties; buyers seek her out for building-level insight and strong representation at the negotiating
table Her clients value her concierge-level service,building-specific intel, and strategic approach to both selling and buying She leads a curated team that includes a dedicated assistant,graphic designer,creative video team,stager,and top photographer.Each property benefits from a comprehensive luxury marketing plan,elevated staging,best-in-class photography,and a cinematic lifestyle video? positioning listings to stand out in the Manhattan luxury real estate market and often succeeding where prior listings have not sold
Carol is also the creator and author of The Pulse,a weekly $4M+ Manhattan luxury market intelligence report followed by CEOs,founders, global investors,and advisors who rely on her insights to understand the true state of the Manhattan luxury real estate market.Her expertise has been featured on Fox,CBS, Newsmax,and Cheddar,and she is frequently quoted in The Wall Street Journal,The New York Times,Mansion Global, The Real Deal,and the New York Post She has also appeared as a guest on industry podcasts such as Talking Manhattan and Eye on Real Estate,sharing perspectives on the Manhattan luxury market.
A long-time Upper East Side resident,Carol has lived on Fifth Avenue overlooking Central Park for more than three decades and is an owner at 1049 Fifth Avenue She is a member of the COREClub and supports the Central Park Conservancy and Ronald McDonald House Carol also has a second home in Southampton,New York,where she often sees her Manhattan neighbors and clients,further strengthening her connections within the luxury lifestyle and real estate communities she serves
Global Real Estate Advisor - Associate Broker
Carol Staab@Sothebys Realty 917273 7787
Website - CarolStaab Com
SIGNIFICANT SALES
SIGNIFICANT SALES
The Challenge
The board president?s nearly 3,000 sq ft condo had been on the market with little activity after two previous brokers failed to sell it Despite its scale, light, and high-end kitchen and bath build-out, buyers were not connecting with the home?s value.
The St rat egy
I rebranded the apartment as ?affordable luxury,?crafting a narrative that spoke to buyers seeking a sophisticated, aspirational lifestyle within reach I implemented contemporary luxury staging to highlight volume and flow, produced a professionally narrated video to bring the home and its lifestyle to life, and launched a targeted, lifestyle-driven marketing campaign designed to create an emotional connection with prospective purchasers
The Result
The repositioning generated multiple offers. The ultimate buyer, who had toured more than 30 other apartments, chose 360 East 88th Street 11CD as their dream home The property sold in an all-cash, quick closing at just shy of the asking price, delivered before year-end
The Challenge
A triple-mint three-bedroom garden triplex at 985 Park Avenue, featuring a terrace off the media room and a beautifully landscaped 600-square-foot Zen-like garden, had been listed with another agency and failed to sell Despite its mint condition and outdoor space? rare for Park Avenue? buyers were not engaging and the listing had gone stale.
The St rat egy
Once I secured the exclusive, I implemented a custom marketing plan focused on reintroducing the property to the market with a fresh narrative A key component was a professionally produced property video that showcased the triplex?s flow, garden lifestyle, and best features in a cohesive story. This was supported by targeted marketing designed to put that video and the new positioning in front of the right buyers.
The Result
A buyer discovered the triplex through this refreshed marketing and, after viewing the video, made an offer. The property went under contract and sold, with the transaction closing in just 60 days. The seller, who was also the condo board president was very pleased with the outcome
RES I D EN CE 11A
The Challenge
Residence 11C, a pre-war three-bedroom condo on Fifth Avenue, came to me as an expired listing after failing to sell with another broker. While the apartment offered an excellent layout,pre-war details, a renovated kitchen, and a luxury-caliber primary bath, buyers fixated on two issues: outdated guest baths and two unsightly water towers that dominated the views from four main rooms? consistent deal breakers that stopped offers from materializing
The St rat egy
Before relaunching, I conducted a detailed analysis and concluded that virtual staging and narrative-driven marketing were essential. I virtually re-staged the public rooms and bedrooms to make the apartment feel luxurious, chic, and bright, then created a narrated lifestyle video showcasing 11C, the building, and the neighborhood. My marketing plan focused on aggressively exposing the listing while deliberately targeting buyers who valued a Fifth Avenue address and a rare pre-war condo with strong features more than perfect views. The strategy was to greatly emphasize the positives and intelligently downplay the negatives
The Result
The repositioning generated strong showing activity and ultimately attracted a buyer who appreciated the Fifth Avenue location, pre-war character, and renovated interiors. 11C sold near the asking price, on a closing date that suited my client?s move downtown The seller was very pleased with the outcome and successfully transitioned to his new Chelsea condo.
Thereviewsspeakfor themselves
JOEL BERGSTEIN
360 EAST 88TH STREET, 11CD
Board President of Leighton House
After two failed brokers, Carol Staab exceeded every expectation. Her strategic marketing? bold staging, rebranding,and acustom video? attracted aserious buyer after 30+tours. She skillfully negotiated an all-cash offer just shy of asking,closingbefore year-end. Even post-surgery,she personally showed our home. Her dedication and expertisemadeall the difference. Highly recommended!
MICHAEL DEAN
985 PARK AVENUE
Owner of 985 Park Avenue, Garden Triplex, MD
Carol?sprofessionalism and work ethic werekey to sellingour Park Avenue triplex. Her email marketingand direct broker outreach generated stronginterest,but her exquisiteproperty video? viewed over 1,000 times? wasthehighlight. It attracted our buyer,who madean offer sight unseen. Carol?sexpertiseand persistenceensured a smooth closing. Wedeeply appreciateher dedication and would confidently refer her to others.
VERNON BROWN
10 49 FIFTH AVENUE
CEO and Founder of Brown & Company
Carol Staab recently represented mein thesale of 1049 Fifth Avenue#11C-Carol hasover 25 yearsof experienceand hasexcellent market knowledge. Carol isan excellent marketer. The photoswerebeautifully staged by atop virtual stager. In addition,Carol had anarrated video created that showed buyersthelifestylemy apartment had to offer. Her marketingproduced many showings. Buyersloved my apartment however they kept passingit by dueto partial obstruction from thewater towers. Carol was confident that shecould get my apartment sold in thetimeframeI needed. After all,shesold oneapartment that faced brick wallsthreetimes over theyears. Shefound abuyer and the contract wassigned. Shecollaborated seamlessly with my attorney and all theparties involved. Shewasvery caring,responsiveand kept meconstantly updated. Carol isvery passionateabout helpingher clientsachieve their goals. I highly recommend her to anyone lookingto sell their homein New York.
ELIZABETH AILES
10 49 FIFTH AVENUE
Widow of Roger Ailes, Chairman of Fox News
Wearedelightedtosharetheexcellent experiencethat wehadwith CarolStaabwith Sotheby'sInternationalRealty whosoldour beautiful condominiumat 1049FifthAvenue#14A.Wecouldnot havebeenmore pleasedandwouldnot hesitatetorecommendher tobeyourbroker to helpyouget aprompt saleat thehighest pricepossible.Intermsof comportment,Caroliselegant,poised,knowledgeableandstrategic.
NANCY KARWICK
10 49 FIFTH AVENIUE
Seller and Managing Member of Brookwood Management
I just want to takeamoment to let you know how pleased we arewith theservicesand performanceof Carol Staab in the saleof our penthouseat 1049 Fifth Avenue. Sheworked tirelessly on our listingboth in themarketingand showingthe penthouseto perspectiveclientsand culminated aprompt all cash priceoffer at thefull $14,950,000 askingprice.
MARTIN GREENBERG
- 10 4 9 FIFTH AVENUE
Chairman of Sterling Commodities
DONALD FREEMAN
10 49 FIFTH AVENUE
Attorney for the Seller
Your designed and implementation of an aggressivemarketing plan wasvital to thesuccessof thesale. I know that you promoted thepenthouselocally,domestically and internationally to all your exclusiveluxury networks. Your handson approach wasexceptional. Your constant communication kept usfully informed of thestatusof all the offers. Most importantly,your negotiatingskillsproduced a full all cash offer for thepenthouseat $14,950,000.
I am delighted to sharetheexcellent experiencethat I had with my real estate broker,Carol Staab. Thisismy second time that I havehired her. Thefirst time,Carol sold my condo at 1049 Fifth Avenue. She aggressively marketed my condo and achieved ahighly successful saledespitethe very challengingviews. Thesecond time, Carol sold my co-op at 860 Fifth Avenue #16A. Her marketingplan included top photography and acreativevideo. Carol marketed my co-op widely. Asaresult,there wasmuch interest. Buyersloved my co-op becauseit wasbeautifully renovated and had great Central Park views. I preferred to have my apartment sold with thefurnishings. Her hard work paid off. Shenot only found me theperfect buyers,but they also ended up buyingmy apartment with all thefurnishings and almost theentirecontents. At theend of theday,all I had to do wasto pack my clothesand my art. Carol negotiated fiercely on my behalf. Thebuyerspaid all cash,the flip feeand closed on thedateof my choice. If you aresellingyour Manhattan apartment, I highly recommend Carol Staab.
Sotheby?sismorethan justourname
Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige Today,Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby?s name and its proprietary database of 1million clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
Youradvantage
Our world isyours
Sotheby?s International Realty®is the only truly global luxury real estate brand with 26,200 advisors working in 1,100 local offices across 85 countries and territories. Sotheby's International Realty's unparalleled network works together to meet your needs and expectations.
Topmediapartners drivetraffictoyourlisting
As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure
Curatorsof
Our connections becomeyourconnections
The Sotheby?s International Realty brand as well as our brokerage create exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day.Additionally,our YouTube channel has more subscribers and video views than any other real estate brand.
Television Appearances
FOX Housing Outlook & Millennials
CNBC Navigating the Housing Market During a Pandemic
FOX Gym Closing
CHEDDAR Filling the Luxury Glut
MediaMentions
Our high-endresearch deliverstop-endresults
The secret to our expertise in high-end residential markets is our endless research.
Our bi-annual Luxury Outlook report provides current data on trends and consumer behavior in residential markets around the globe. Naturally, the more insights we have into a market, the more we can help our clients make informed decisions.
Sotheby?s is well known for auctioning works of fine art, antiques, jewelry, watches, wine, and cars to high-net-worth individuals. But it?s also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to as little as 60 days
You?ll seetheresults astheyunfold
We provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions
Yourpropertyvaluation
PRI CI N G ST RAT EGY
Theright price getsthebestresult
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. We will carefully analyze the market using our local expertise to determine the optimal price for your property.
T H A N K YOU
Trust buildsalastingrelationship
Thank you again for this opportunity to share our qualifications.
We would love to work together and show you why we?ve earned the trust of so many clients. Trust, of course, is all about comfort. It?s about feeling at home.
Which is exactly how we want you to feel all the way to your new one.
One of the world?s most trusted and respected brands
Known for unsurpassed service
The only luxury real estate company with a true global reach
Experienced agents with local insights and worldwide connections
Exclusive access to highly qualified global clientele
Award-winning website with 48 million visits per year
Exclusive media relationships increase your exposure
Unique content promotes your property to a select audience
Most viewed real estate channel on YouTube
One million engaged social followers
Comprehensive and customized plan for your home