L U X U R L U X D R E A M E R S
B E L I E V E R S
A C H I E V E R S
G I R L
B O S S E S
J U N E 2 0 1 8 I S S U E N O . 1
THE INFLUENCER & GIRL BOSS KAVYA PERNANKIL SHARES HER STORY ON CO-OWNING AN INFLUENCER AGENCY
MONTHLY BLOGGER FEATURE @THEFASHIONTURNER
INSIDE: Exclusive interview with Susie Depusoir founder of Kiss Runway Boutique.
YOU'RE GIVEN THIS LIFE BECAUSE YOU'RE STRONG ENOUGH TO LIVE IT.
Angela Brickley FOUNDER & EDITOR-IN-CHIEF @LUVANGELAMARIE
Welcome to the first issue of Luxur Lux, a monthly fashion, influencers and young female entrepreneurs magazine, which is offered in digital and print. This is for readers that would like to get the latest fashion trends, business tips to local influencers and female entrepreneur interviews.
"The best way to predict the future is to create it." - Peter Drucker
We want our magazine to be entertaining and informative, at times contrary, but above all useful. Inside you will find fashion features on a wide range of styling tips and must haves for the everyday woman. You will also find the most inspiring influencers and young female entrepreneurs sharing their stories.
Thank you in advance for flipping through the pages of our first issue. I would like to invite you to stay with us and join a positive women's movement that is all about supporting and inspiring each other. INSTA: @luxurluxmag
Founder & Editor-in-Chief Angela Brickley Editorial Assistant Moni Demaris Editorial Intern Lori Granded
EDITORIAL CONTACT INFORMATION Luxur Lux is published monthly For advertising please email | email@example.com
Inside YOUR GUIDE TO ISSUE NO.1
14 Kavya Pernankil Shares her story on co-owning a influencer agency. Read on to see what it takes to be a girl boss.
22 Blogger of the Month Chantal Fullerton of @thefashionturner gives us tips on how she runs her fashion & beauty blog, with a few hints and tips.
35 Joy Kennedy Joy shares her brand Galerie Nine 16, a curated collection of fashion photography, moving stories, and one-of-a-kind collectibles.
38 Susie Depusoir Exclusive interview with Susie Depusoir, founder of Kiss Runway boutique as she walks us through her day and tells us her next steps for her business.
AFRAID TOÂ DREAM BIG
Spring / Summer Must Have Trends
FLORAL PRINTS These types of floral prints are romantic and printed on flowy materials to emphasize the ROMANTIC and airy appeal of their softness.
rm eunifo s u m @
@shirleybeniang FLORAL PRINT two piece suits are the trend this Spring / Summer. It gives any type of suit a fun girly feel, yet you can wear this look to an office.
it pursu y a d y r @eve
WHERE TO GO THIS SUMMER Article by Jamie Smith
s t n i r P d i a l P Why plaid is sticking around in 2018 Plaid was every where at the fall 2017 runways, but looking at what’s coming for Spring and preFall 2018, the trend will once again be everywhere: blazers, coats, skirts, accessories, you name it plaid will be on it.
Matching a blazer with your trousers is another easy way to create a cohesive look. ursuit p y a d ry @eve Page 8
"The color is a nice change from millennial pink and looks great on every item." Lavender is the new STATEMENT shade to add along with the millennial pink that was the hottest shade in 2017. It's a great color to pair with a wide range of colors, such as emerald green, hot pink and dark purple.Â @evachen212
Fanny Packs You might have noticed several fashion's IT girls already doing this. Stars like Bella Hadid, Kendall Jenner, and Rihanna have been transforming fanny packs into cross body bags lately. And the trend isn't showing any signs of slowing down.
"Yes- Fanny packs are back and they are here to stay for 2018." If you are into trends, then jump on this band wagon and get to styling your fanny pack. Instead of wearing the fanny pack over your waist you can sling it over your shoulders.
Fringe "Fringe cycles through the runway every few seasons."
This trend, it's already surfacing on bags, skirts, and playful trimmed tops for a more subtle way to embrace the look.
e l l tu
"For a chic and playful twist on this trend, layer a tulle slip dress or skirt over your casual denim look."
To maintain an air of sophistication, stay away from the overly girlie and pastel shades of tulle, opting instead for neutrals like nude and black.
THERE'S A CONSTANT NOISE OUTSIDE NEVER SILENCED AT NIGHT THERE IS NO WAY TO HIDE FROM THE CITY LIFE
"Influencer marketing is our greatest tool that often sees unparalleled results ."
Kavya Pernankil Blogger & Co-owner of Eko Studios
WHAT DO YOU DO, WHAT DO YOU SPECIALIZE IN, WHAT ARE YOU KNOWN FOR?
We work with businesses targeting the Houston market to increase their brand exposure, with 3 services that often go hand in hand: 1-Social media campaigns with Influencers (Product promotion, events, workshops, grand openings) 2-Social media management strategies (Content creation, graphic design, content management, cross-channel marketing) 3-Strategic growth models (Consulting, partnerships, analytics, training)
TELL US ABOUT YOUR BUSINESS/COMPANY.
Eko Studios focuses on Influencer marketing. We use our skills in Social Media Marketing to help expose brands to the Houston market. Influencer marketing is our greatest tool that often sees unparalleled results. We are currently not industry-specific and we focus on small to medium-size businesses.
Some of our bigger businesses already have a marketing officer in place, that is not a problem, we often end up being contracted for bits and pieces of their work that is timely.
We specialize in being a full social media marketing solution for businesses and going above and beyond to meet the needs of our clients. We take pride in working with each of our clients and influencers very closely.
We are from Houston, managing Houston Influencers for Houston Businesses - It goes without saying that you will be seeing us. WHAT SETS YOU APART FROM OTHERS?
Â We are the first Influencer agency in Houston. My background and connections of being an influencer for the past 3 years combined with Eric's entrepreneurship and modeling background set us apart. What people do not realize is that Houston is a big city filled with hidden gems. Eric and I realized that early on, and are working to show how big and powerful these gems are. We are building an "EKO community" within Houston, and plan on making sure Houston knows about us. We have a couple of surprises coming this year, so stay tuned! WHO OR WHAT INSPIRES YOU TO KEEP GOING EVERYDAY WITH YOUR BUSINESS?
I used to work in corporate America and work on my blog and influencer life on the side.While that provided stability and a consistent work schedule I always felt a need to pursue my own passions full time. Eko has given me the opportunity to do what I love every day and create the career I've always wanted.Â WHERE DO YOU SEE YOUR INDUSTRY GOING OVER THE NEXT FIVE TO TEN YEARS? ANY BIG SHIFTS, CHANGES, TRENDS, ETC?
At the end of the day, EKO Studios is mostly using Instagram and Facebook as social media platforms. We know that these digital platforms tend to change rapidly. This is why we are always looking for the next platform, and are eager the learn and master it.
Long-term our value will be in the connections we have in Houston. We plan to build the biggest list of influencers in Houston that will sustain and grow through any technology changes.
"We are from Houston, managing Houston Influencers for Houston Businesses - It goes without saying that you will be seeing us."
Co-founders: Kavya Pernankil and Eric Beydoun Email: firstname.lastname@example.org, eric @ekostudios.us Website: https://www.ekostudios.us/ Instagram: @ekostudios.us link here
FIGHT THE CRASHING BLUE WAVES. ELEVATE YOURSELF.
Spring/Summer 2018 Swim
WHAT KIND OF SWIM DO I WEAR?
Spring/ Summer 2018 swimwear trends include one and two pieces with an expansion of imaginative styling. The rise of the one piece is in full force as well, and each of the designs is stunning with options to flatter everyone.
WHY ARE ONE PIECES THEÂ THING RIGHT NOW?
One pieces are nice, but when you want to add a touch of sexy to your suit, think plunging necklines, which are one of the best summer 2018 swimwear trends to go for!
Find a color that compliments your skin tone.
How to spice up your bikini!
Look for a cover up that is sexy, yet trendy to show off that beautiful bikini color.
Find a flattering type of bikini to show off your best qualities. Some women prefer low rise or high cut.
Beautiful Minds Inspire Each Others
BLOGGER OF THE MONTH
CAN YOU TELL OUR READERS ABOUT YOURSELF AND YOUR BLOG?
The Fashion Turner is a fashion and beauty blog, where you can find tips on how to style looks and how to transition existing garments you have in your closet from day to night or from one season to season. DESCRIBE HOW DID YOU FIRST GET INTO BLOGGING?
My love for fashion stems from when I was a little girl, I would model and put on fashion shows in our living room for my siblings. I have always had fashion magazines stashed in my room, I would watch every red carpet show during award season, I even did some modeling as a teen. I put my love for fashion on the back burner after being in the corporate world for a few years.. I missed the fashion world, I missed being a creative and I would style my friends from time to time to get my fashion fix. So, I decided to take the plunge and start The Fashion Turner to be more involved in fashion and to start working on things I am passionate about. HOW WOULD YOU DESCRIBE YOUR BLOGGING STYLE?
I would say my blog is more of a style blog with a focus on style tips and tricks. HOW DO YOU MANAGE TIME TO RUN YOUR BLOG EFFICIENTLY?
The best way for me to run my blog efficiently is to have a schedule. I have a set day that I post to my blog, and I try to stay consistent. I feel that you will have re-ocurring readers when you are consistent.
WHAT DO YOU THINK IS THE
IN THE FUTURE WHERE DO YOU
BEST STRATEGY THAT WORKED
HOPE YOUR BLOG WILL TAKE
WELL FOR YOU TO GET MORE
TRAFFIC TO YOUR BLOG?
The best networking tip to bring
For me, I feel that posting on all
traffic to your blog is engaging
social media channels is the best
with other bloggers on social
way to bring traffic to your blog,
media and their blogs. Going to
that is where I have the most
local events and meeting people
reach to people.
and telling them about your blog . Also choosing engaging titles that people would most likely search for on google, such as Â "How do you style mix match prints?"
"BLOGGING IS LIKE ANY JOB OR CAREER THAT YOU DO. IT REQUIRES A LOT OF WORK, DEDICATION, CONSISTENCY, AND CREATIVITY." A LOT OF PEOPLE THINK THAT BLOGGING IS AN EASY. DO YOU HAVE ANY TIPS FOR THOSE THAT WANT TO START A BLOG?
Blogging is like any job or career that you do. It requires a lot of work, dedication, consistency, and creativity. My best advice is to stay focus on what you are doing don't compare yourself with others. And, no matter how hard or complicated it gets is to stick with it if it is your passion, and do not give up.
WHERE CAN PEOPLE FOLLOW, SUBSCRIBE AND SHARE YOUR BLOG AND SOCIAL CHANNELS?
Blog: www.thefashionturner.com Instagram: @thefashionturner
"BEAUTY IS IN THE EYE OF THE BEHOLDER"
2018 SUNGLASSES OUTFIT OF THE DAY
You can shop these trendy looks right at your fingertip by clicking on each photo. (only for digital)
"CURIOUS ON WHAT TYPE OF SUNGLASSES YOU SHOULD BE INVESTING IN THIS YEAR?"
INFLUENCER & GIRL BOSS STYLE FEATURE CHRISELLE LIM
The New IT Sunnies
Read more about how Chriselle Lim showcases her favorite IT sunnies. CLICK HERE (only for digital)
WHITE OUT GET READY FOR A FRESH WHITE LOOK FOR THE SUMMER TIME
Click each item to shop (only for digital)
WE TRAVEL NOT TO ESCAPE LIFE. BUT FOR LIFE NOT TO ESCAPE US.
Spring Summer 2018 www.robertocavalli.com
Spring Summer 2018 www.robertocavalli.com
Spring Summer 2018 www.robertocavalli.com
WHEN IS IT TIME TO HIRE YOUR FIRST EMPLOYEE 1. 2.
Hire when the tasks to be done will generate money. Hire when the tasks to be completed fall under a particular skill set.
Is the quality of your work suffering?
Are you losing your passion?
Can you afford to (or better yet, can you afford NOT to)?
When you can no longer market your business because of the amount of work coming in.
Losing sleep by working long hours.
JOY Â KENNEDY THE GIRL BOSS BEHIND GALERIE NINE 16 A curated collection of fashion photography, moving stories, and one-of-a-kind collectibles.
ooking aback on everything that you have accomplished in life, what is your greatest achievements?
I wouldn't say I have a "greatest achievement" per say. Each year gets better than the last. I try to never look back and say my best times were behind me. Who or what inspires you to chase your dreams? I was born with a desire to make things, create things, do things; so for me it can be something as simple as a song I hear that inspires a new idea or as relevant as a new phase in my life that opens doors for the next opportunity. How did you become to be where you are right now? A lot of trial and error. I wasn't afraid to try something new and fail, and because of that I've been able to learn different skill sets I never intended to learn.Â Why did you decide to start your business? I guess you can say I have always been in business for myself. As a freelance creative in the fashion advertising space, it can be difficult for people on the outside looking in to know exactly what I do. So for me it was important to create a brand, Galerie Nine 16, as a go to place where people could see my work and learn how they can work with me.
IT WAS IMPORTANT TO GALERIE NINE 16, AS A PEOPLE COULD SEE MY THEY CAN WORK WITH What is your dream-level goal for your business? Over the next 5 years, I want to focus on creating media for my business, telling stories through video and photo, as well as curating beautiful pieces for purchase on-line and in-person. What does your current business model look like? Because creative direction work is project based, I have the pleasure of working with other creatives, as well as brands who hire me to create content for them. For example, I just got off a 2 week project in Lebanon. I was with a team from TFL Entertainment filming a documentary. It was a jam packed schedule with filming and shoots taking up at least 12 hours of everyday. Now I'll spend the next 4 weeks behind the computer working on my website and editing content. No two months are ever the same. Talk us through what your typical day looks like. Most days vary but a typical week will include about a third of my time shooting or meeting with potential clients and the rest of the time is spent behind the scenes editing, working on social media, and now launching a line of products for the website.
CREATE A BRAND, GO TO PLACE WHERE WORK AND LEARN HOW ME. What advice would you give to someone who is just starting out? I think two things are important, even though they may sound contradicting at first. Number 1 - If you don't know exactly what you want to do, try many different things. There are so many different roles in an industry and it's important to know all of your options and opportunities. Number 2 - Find something and go all in. For a long time I did a little bit of everything, but the more specific and honed in to my skill set and goals I get, the happier I am and the easier it is for clients to understand how to work with me. What's next for your business? This year I have some exciting film projects coming up and I am really looking forward to working on the Galerie Nine 16 brand story and product line to share with you all. Where can our readers find you? Website: www.galerienine16.com/ Instagram: www.instagram.com/JoyNicoleKennedy Facebook: www.facebook.com/JoyNicoleKennedy Pinterest: www.pinterest.com/JoyNicoleKennedy
Founder of Kiss Runway Boutique A place where women can shop for their next day to night casual to sexy looks.
SUSIE DEPUSOIR Looking back on everything that you have accomplished in life, what is your greatest achievements? To finally step out on faith to take my business from online to now having a showroom where women can come shop. Who or what inspires you to chase your dreams? Wanting more out of life and not just being content with the moment.
How did you become to be where you are right now?
Ambition and passion is what brought me to where I am at right now. Why did you decide to start your business? I have always loved fashion especially shopping so I decided why not make this into a business.
"I have always loved fashion especially shopping so I decided why not make this into a business."
What is your dream-level goal for your business? My dream-level goal is openIng up a huge warehouse and have exclusive pieces designed just for Kiss Runway. What does your current business model look like?Â Right now I am the everything for my business from the CEO, buyer, marketing director etc. Talk us through what your typical day looks like. At the beginning of the day I check to see what new orders have came through over night, then I prepare to ship to those orders. Throughout the day I am always looking for new arrivals for Kiss Runway meanwhile meeting with clients at the local showroom. What advice would you give to someone who is just starting out? If this is your passion do not give up. The market may seem over saturated but you can always create your own avenue and doors will open up for you if you stay consistent. What's next for your business? Right now I am working on branding my business. Where can people follow or shop with you? Website: www.kissrunwayshop.com Instagram: @kissrunwayshop
YALDA KAZEMI One of the founders behind the fashion blog Tri Us On, shares how she defeated postpartum depression after having her son.
DID YOU KNOW 1 IN 7 WOMEN EXPERIENCE POSTPARTUM DEPRESSION AFTER GIVING BIRTH? Watch Yalda's brave story on how she suffered from postpartum depression as well as postpartum anxiety, which is the most rare form. (Only 0.1% women suffers with PPD) If you would like to donate to help women going through PPD needing mental health therapy, click on the link below.
DONATE Link of video: For our print subscribers https://youtu.be/ouepyKgXjdA
Visit luxurlux.com to begin enjoying the first issue today! Available on iPad, iPhone, Kindle through the Issuu app. www.luxurluxmag.com For advertising: email@example.com Page 42
IT IS VERY IMPORTANT THAT YOU STAY TRUE TO YOURSELF.
In the first issue we interview the influencer and girl boss Kavya Pernankil, Susan Depusoir the founder of Kiss Runway Boutique and Joy Ke...