Horeca Toolkit
Street coffee 9. Caffè Vergnano 1882 project
KEY SELLING POINTS
Key selling points
Our horeca range
1882 Line
Caffè Vergnano top line. A range of three blends composed of the best varieties of coffee in the world, packed in an innovative packaging, MADE WITH 100% R-PET (RECYCLED PET). No longer waste, but a 100% recycled and recyclable good.
Classic Line
A complete range, with elegant packaging, easy to identify thanks to different colours and packaging formats.
1882 Original
Blend description
The Original stands as our most exquisite blend, meticulously crafted through the slow roasting of select Arabica origins sourced from Central and South America, as well as Central Africa. Notably, the Maragogype beans, often referred to as ‘elephant’ beans, contribute to its distinct profile. Delicate and aromatic, with a moderate acidity, it reveals subtle notes of red fruits, amaretto, and caramel. The cup boasts a rich and enduring crema, elevated by the inclusion of Indian Robusta, which also imparts a milk chocolate and licorice aftertaste.
Roasting level
Medium
Origins
Mix of Arabica from central-south America and from Africa - Robusta from India
Sensory notes
Cereals, amaretto, biscuit, milk chocolate, caramel, licorice, red fruits, almond, walnut.
1882 Strong
Blend description
A rebalanced version of our prestigious Original blend recipe, designed with intense and strong coffee lovers in mind. The blend is characterized by a full and fragrant aroma reminiscent of notes of nuts, malt, and licorice, with a rich and persistent body and nuances of dark chocolate.
Roasting level
Medium
Origins
Mix of Arabica from central-south AmericaRobusta from Asia
Sensory notes
Dark chocolate, nuts, malt, licorice, cereals
100% Arabica
Blend description
100% Arabica is an aromatic blend infused with pleasantly acidic notes and complex aromas. The Arabicawhich are washed and harvested on high ground in Central and South America - are optimally roasted to enhance the floral, fruity and sweet characteristics. The blend is rounded off with African semi-washed Arabica origins, which provide a medium intensity and body, plus hints of cocoa and vanilla
Roasting level
Light
Origins
Mix of Arabica from central-south America / Arabica from Africa
Sensory notes
Amaretto, milk chocolate, licorice, nuts, caramel, citrus, vanilla, apricot, almond.
Blend description
A fragrant and balanced blend, featuring a silky crema with golden hues. The fruity and malty notes typical of Arabica from Central and South America are combined with chocolatey Africa beans and a touch of precious Asian Robusta, delivering an aromatic and persistent cup.
Roasting level
Medium
Origins
Mix of Arabica from Central and South America and Asian Robusta.
Sensory notes
Cinnamon, caramel, cocoa bean, red berries
Blend description
Carefully chosen from the finest Arabica varieties, this blend is crafted to deliver an exquisite burst of fragrances in every cup. With its delicate nature, enriched with the enticing aroma of red fruits, this blend ensures an exceptional espresso in every cup, featuring nuanced notes of cocoa, caramel, and honey, all enhanced by a lighter roasting profile.
Roasting level
Light
Origins
Mix of Arabica from central -south America / Arabica from Africa
Sensory notes
Red berries, milk chocolate, cereals, biscuit, citrus, hazelnut, caramel, vanilla, honey.
Novecento
Blend description
This high-quality blend is crafted using a high percentage of Arabica origins, which bestow delightful hints of ripe fruit, almond, hazelnut, caramel and vanilla. The perfect-bodied Indian Robusta ensure a good balance and a velvety crema, with chocolate and cinnamon aftertaste. Due to the delicacy of its origins, it's a blend that requires a high level of expertise in preparation.
Roasting level
Medium
Origins
Mix of Arabica from central-south America and Arabica from Africa - Robusta from India
Sensory notes
Caramel, cinnamon, cereals, ripe fruit, nuts, milk chocolate, vanilla, almond.
Blend description
Smooth and aromatic, this blend boasts a fruity flavour, typical of the Central American Arabica and the intense chocolaty aroma of Asian Robusta. The beans, hand-picked individually, are sourced from small plantations in the Guatemalan highlands, in order to guarantee a top quality harvest. This blend boasts a perfectly balanced aroma and body to please the palate of those who love a delicate, fragrant and light, yet full-bodied coffee.
Roasting level
Medium
Origins
Mix of Arabica from central-south America and Arabica from Africa - Robusta from Asia
Sensory notes
Yellow fruit, milk chocolate, pastry, cereals, bread crust.
Settecento
Blend description
Espresso Ricco 700 boasts a luxuriously dense hazelnut-colored crema adorned with elegant brown veins. This exceptional blend is meticulously crafted from the finest Central American Arabica beans, carefully washed and semi-washed, harmoniously combined with plantation-grown Robusta. The result is an unparalleled richness and full-bodied character. The olfactory experience is dominated by spicy notes and hints of almond, with undertones of dark chocolate.
Roasting level
Medium
Origins
Mix of Arabica from central-south America and Arabica from Africa - Robusta from Asia
Sensory notes
Nuts, walnut, almond, amaretto, licorice, dark chocolate, clove
Seicento
Blend description
A Strong blend charachterized by spicy aromas and roasted notes, and a full, rounded flavour. The African Robusta origins give this blend body and an intense aroma, making it perfect for those who love a strong yet lingering aftertaste.
Roasting level
Medium
Origins
Mix of Arabica from central America - Robusta from Asia and Africa
Sensory notes
Cereals, dark chocolate, walnut, licorice, malt, pepper
Decaffeinato
Blend description
A rich and aromatic blend crafted from the finest Central and South American Arabica beans, harmoniously balanced with decaffeinated and slow-roasted Robusta coffee. This blend is perfect for those who refuse to compromise on the pleasure of espresso, making it a suitable choice for any time of day, including evenings.
Roasting level
Medium
Origins
Mix of Arabica from central-south America and Arabica from Africa - Robusta from Asia
Sensory notes
Caramel, nuts, cinnamon, licorice, almond, cereals
Arabica Bio
Blend description
This blend is obtained by slow roasting some of the best organically farmed Arabica varieties, respecting nature and the local ecosystems. A premium coffee with a delicate and slightly acidic taste, featuring typical citrusy notes of Arabica coffee and an aftertaste of pastry Ideal for the most discerning coffee enthusiasts.
Roasting level
Medium
Origins
Mix of Arabica from central-south America and Arabica from Africa
Sensory notes
Citrus, apricot, nuts, caramel, milk chocolate, tangerine, pink grapefruit, vanilla
Blend description
A fragrant and balanced blend, featuring a silky crema with golden hues. The fruity and malty notes typical of Arabica from Central and South America are combined with chocolatey Africa beans and a touch of precious Asian Robusta, delivering an aromatic and persistent cup.
Roasting level
Medium
Origins
Mix of Arabica from Central and South America and Asian Robusta.
Sensory notes
Cinnamon, caramel, cocoa bean, red berries
RFA blends: Ottocento
Blend description
Smooth and aromatic, this blend boasts a milk chocolate and nuts flavour together with a delicated malt and liquorice aroma. The beans, hand-picked individually, are sourced from small plantations in the Guatemalan highlands, in order to guarantee a top quality harvest. This blend boasts a perfectly balanced aroma and body to please the palate of those who love a delicate, fragrant and light, yet full-bodied coffee.
Roasting level
Medium
Origins
Mix of Arabica from central-south America and Arabica from Africa - Robusta from Asia
Sensory notes
milk chocolate, nuts, biscuits, malt, licorice
RFA blends: Decaffeinato
Blend description
A carefully decaffeinated selection of chocolaty Central American Arabica and fragrant African Arabica beans, combined with fine Robusta origins from Asia. The blend is characterized by intense notes of citrus and red fruits, with hints of tea and milk chocolate. Suitable for any time of day.
Roasting level
Medium
Origins
Mix of Arabica from central-south America and Arabica from Africa - Robusta from Asia
Sensory notes
citrus, red fruits, tea, walnut, milk chocolate, cereals
RFA blends: Classic Filter
Blend description
Soft and aromatic, this blend reveals the chocolate and nutty notes typical of Arabica beans sourced from select highland plantations in Central America, combined with the malty, licorice-like aroma of Asian Robusta. Each bean is handpicked from small, carefully chosen plantations in the Guatemalan highlands ensuring an exceptionally high-quality harvest. A well-balanced blend, crafted for those who appreciate a delicate and fragrant coffee.
Roasting level
Medium
Origins
Sensory notes chocolate,
FAP & Capsules
Lavazza Blue compatible capsules
A complete range, with a packaging easy to identify thanks to different colours
Classico Cod. 7072W
FAP Capsules
High quality coffee in practical single-serve capsules. Five espresso blends
Espresso Crema Cod. 7071W
Cod. 7073W
Decaffeinato
1882 Espresso Cod. 2420E
Espresso Crema Cod. 2421E
Decaffeinato Cod. 622
Espresso classico Cod. 2423E
Pods range
Caffè Vergnano's quality in a pod easy and fast to use.
Pods: x50 format
Espresso
Pods: x150 format
Decaffeinato Cod. 341
Espresso Code 346
Decaffeinato Code 348
Napoli Code 347
Oro Code: 345
Complementary product
A range of product to complement our coffee offer
Incremental turnover (chocolate)
Complementary product
Complementary products
PERLE
Chocolate covered coffee beans.
500g Bag (165 pcs.)
Code: 391
NUTTY
Milk chocolate covered Piedmont hazelnut.
500 g bag (190pz. c.a.)
Code 395
AMANDINES
with dark chocolate
Dark chocolate covered almonds.
1000 g bag (310 pcs)
Code 489
AMANDINES
with milk chocolate
Almonds covered with milk chocolate.
1000g bag (310 pz c.a.)
Code 490
HOT CHOCOLATE TIN
Powder mix for chocolate flavored drinks.
Code 498
GLUTEN FREE
WITH COMPLIMENTS
Compliments dark chocolate.
1000 g. bag (260pcs)
Code 493
SINGLE DOSE HOT CHOCOLATE
Powder mix for chocolate flavored drinks.
99967 expo 6 cts. 30g
99965 30g orange-cinnamon chocolate (bst.15)
99963 30g hazelnut nocciola (bst.15)
99962 30g dark chocolate(bst.15)
99961 30g white chocolate (bst.15)
99960 30g chocolate (bst.50)
Complementary products
DOLCIFICANTE
bag Code 918
g / 300 sachets Code 915
g / 120 sachets
g / 150 sachets Code 917
3. EQUIPMENT
Overview
The equipment is the first distinctive element in a venue. Machines and grinders, available in different models and brands, are customized with Caffè Vergnano logo and colors. For special projects and clients, the offer can be tailored to include also the client’s logo.
Coffee machine stickers
Metallic adhesive letters for espresso machine - width 35
Black: Cod. 70162
Silver: Cod. 70205
3D round logo for espresso machine diameter 8 cm Cod. 70161
3D ROUND LOGO
Metallic adhesive letters
Grinder stickers
Premium visibility materials: cup
Cup Warmer
Signage Cod. 70214
Fits all machines from 2 groups and above.
warmer
Brand visibility
Overview
The horeca offer is designed to satisfy different types of clients.
Brand visibility varies depending on the client’s cluster, to include different range of branded materials.
We have identified 3 levels of customization, from basic merchandising to tailored projects.
4.1 Basic visibility
The standard package includes branded espresso machine, grinder, cups, signs and other merchandising items.
Black crockery
ESPRESSO CUP WITH SAUCER
Cod. 99208H +99106H
CAPPUCCINO CUP WITH SAUCER Cod. 99209H + 99109H
CHOCOLATE CUP
White crockery
ESPRESSO CUP WITH SAUCER
Cod. 99509H+99160H
CUP WITH SAUCER
Cod. 99510H+99161H
CUP
Cod. 99511H MUG Cod. 99291
MILK JUG Cod. 99512
LITTLE MILK JUG Cod. 99293
TEAPOT Cod. 99292
CAPPUCCINO
CHOCOLATE
Additional crockery
Distinctive colored cups
RED matt espresso cup and saucer
BTB (6 pcs)
Code: 70000
BLUE matt espresso cup and saucer
BTB (6 pcs)
Code: 70003
GREEN matt espresso cup and saucer
BTB (6 pcs)
Code: 70001
CAPPUCCINO cup and saucer
BTB (6 pcs)
Code: 70005
Sugar Holders
SUGAR HOLDER TIN FOR BAR COUNTER: Cod. 70211
SUGAR HOLDER TIN FOR TABLES: Cod. 70210
HOLDER TIN Cod. 70212
NAPKIN
Sugar bags
Cod. 9014
WHITE SUGAR
Cod. 9024
Cod. 9164
BROWN SUGAR
Cod. 9144
Napkin holders
SANDWICH NAPKINS: Cod. 99508
SANDWICH NAPKINS (24x24cm) Cod. 99508
WIC Napkin and sugar holders
SUGAR HOLDER TIN FOR BAR COUNTER
Cod. 70253
SUGAR HOLDER TIN FOR TABLES
Code 70251
NAPKIN HOLDER TIN
Code 70252
Wooden tray
PREMIUM WOODEN TRAY: Cod. 70213
Take away cups
TAKE AWAY IN PEFC/FSC PAPER
2oz cod. 70167 + 70168 (lid)
4oz 99170 + 99172 (lid)
9oz 99177 + 99137 (lid)
12oz 99186 + 99138 (lid)
TAKEAWAY HOT SLEEVES
Cod. 99179 (8oz)
Cod. 99178 (12oz)
TAKE AWAY COLD
DRINK 300ml
cod. 99174 + 99175 (tappo)
The perfect spoon
Storytelling
The spoon «breaks» the crema, which releases all the aromas
The peculiar shape allows to mix the different layers of coffee
A smaller amount of steel reduces the impact on the temperature
Timing
Jan 2024
1,7 cm
Glasses
LARGE MACCHIATO GLASS (12oz) cod. 99122
COCKTAIL GLASS cod. 70218
ESPRESSO GLASS CUP + SAUCER cod. 99921
CAFFEINO SHOT GLASS Cod. 70219
SMALL IRISH GLASS cod. 99168
LARGE IRISH GLASS cod. 99167
GLASS 25cl cod. 70178
cod. 70179
YPSILON
YPSILON GLASS 25cl
Signs
Ideal for:
• Historical outlets
• Historical Buildings
• City centers
Plexi
Embossed elements
Backlit
Signs
Aluminum Plexi
WALL SINGLE- SIDED diam. 30 cm
Cod. 99283
WALL SINGLE- SIDED diam 48 cm
Cod. 70202
WALL SINGLE- SIDED diam. 30 cm
Backlit
Cod. 70204
FLAG DOUBLE-SIDED diam. 48 cm
with spotlight
Cod. 70203
WALL SINGLE- SIDED diam 50 cm
Backlit – Aluminum profile
Cod 99414
FLAG DOUBLE-SIDED diam. 50 cm
Cod. 99413
Boards & trays
BLACKBOARD
Cod. 99091
Wooden structure
BLACKBOARD FOR EXTERIOR
Cod. 99095
Wooden structure
ROUND TRAY
Cod. 99608
Merchandising
PAPER SHOPPING BAG
Cod. 99116
Cod. 99267
Wood: Cod. 99093L
Black: Cod. 99093
PLACEMAT
WALL CLOCK
Uniforms and aprons
POLO SHORT SLEEVE FOR MAN
99004 M/L/XL/XXL
POLO SHORT SLEEVE FOR WOMAN
99004D XS/SM/L/XL
Cotton
Cotton
Premium sales tool
A dedicated brochure for our Star Horeca Product
Upsell: Combo with other brands in portfolio
4.2 High visibility
The high package includes additional branded items, as well as furnishing pieces for an immersive Caffe Vergnano experience.
ALUMINUM DIRECTOR CHAIR
Cod. 99610
WITH BASE On demand production
SUN UMBRELLA
Branded menuboard
Menuboard template
To increase brand visibility consistently across countries in the horeca channel
Includes logo and pay off, selling proposition, product beauty shots
Black and white versions to adapt to client needs
Available in horizontal and vertical format
Local production
Branded menuboard
Where to use:
▪ Behind the counter
▪ Walls close to bar area
▪ Printed menus
Local production
Black version
White version
Branded menuboard
Wall decoration
Wall decoration
POS materials
We have created a range of pos materials that can easily be adapted to the client’s needs, while ensuring brand visibility
▪ Wall menu
▪ Table menu
▪ Counter menu
▪ Table tent
▪ Recipe booklet
POS materials
Additional point of sales materials, for example the counter and table tent, increase brand visibility
Istitutional Blend (Original)
4.3 Tailored Branding
For those entrepreneur who are not willing to invest in the CV 1882 project but seek to differentiate in the horeca scenario we propose 3 styling option which include both CaffèVergnano branding elements and design guidelines and suggestions.
Black look
Classic look
Local implementation
Contemporary look
Black look
Logo on the wall and close to the coffee machine
Backwall covered with black tiles
Glass drop light
Steel and wood chair
Classic look
on the wall and close to the coffee machine
Logo
White tiles
Classic chair
Traditional drop light
Contemporary look
Wood chair
Green vertical wall
Logo on the wall and close to the coffee machine
On trade activations: SPECIAL RECIPES
A range of special recipes to increase brand visibility and give incremental revenue opportunities during the holidays/ festivities
Yearly concept
Cold/hot drinks menus
Deliverables:
• Recipe card
• Menu template
Seasonal recipes
Deliverables:
• Recipe card
• Counter tent
• Table tents
• Reels
• Visuals for customer’s SoMe accounts
The craft of coffee
Special activations: SUMMER RECIPES
Special activations: POS materials
All special recipes come with a set of materials:
❖ Recipe card
❖ Drink beauty shot
❖ Counter/table tent template
❖ Reel
POS materials
Special recipes materials will be provided based on the agreed trade calendar to increase brand visibility while upselling recipes with a higher price point.
Drink
Consumer merchandising offer
Consumer Merchandising offer
The client can add to the Caffe Vergnano proposition a merchandising line composed of coffee tins, moka machines, colored single packed cups and more, so that consumers can take home the same premium espresso experience.
The advantages for the clients are manifold
▪ Additional revenue stream
▪ Cross channel experience for the consumer
▪ Brand visibility at home
Counter display
A disposable cost efficient carton solution to test before investing in the full Shop in Shop solution
Shop in Shop – Available range
Coloured cups
Coloured moka Tins
Capsules
Pink Collection
New - QUY cups
New – moka Alessi
New – mirror cup
Consumer Merchandising offer
Consumer Merchandising offer
Colored cups
Espresso RED cup
Single packaging Code: 70000C
Espresso BLUE cup
Single packaging Code: 70003C
PINK cups
ESPRESSO cup
Single packaging Code: 70002C
CAPPUCCINO cup
Single packaging
Code: 70006C
MUG
Single packaging Code: 70007C
Espresso
GREEN cup
Single packaging Code: 70001C
BLACK cups
ESPRESSO
Single packaging Code: 99208C
OCS offer
Office Coffee Service
A modular project targeting offices (medium to large), complementary to other food & beverages vending machines
Solution A
• Contemporary
• Single module
Solution B
▪ Classic
• Single module
Office Coffee Service
Office Coffee Service
Office Coffee Service
x 2 x 3
Office Coffee Service
Office Coffee Service
Office Coffee Service
7. Accademia Vergnano
The family house where barista can acquire all skills to grow the business
. The family house, where everything started, welcomes the baristas and trainers at the Accademia Vergnano.
Accademia Vergnano binds together the same passion and expertise that have characterized the company's business for 140 years, with excellent espresso always at the center.
A Premium Training Campus, with specialized academic courses and training programs designed to convey the all-round culture, secrets and professionalism required to offer the art of coffee to the world.
Dedicated to professionals in search of excellence. To those who want to make every espresso a true masterpiece.
The Accademia Vergnano has opened its doors in several countries, to offer the same premium training experience all over the world. These places all evoke the main family house so that baristas and partners can learn the secrets and the art of the authentic espresso, surrounded by the Italian culture and beauty.
Lay-out Accademia (sample project)
Practice room
Teaching room
3d views
3d views
Single items
Modular coffee station
Products display
Vintage consumer merchandising display Desk
8. Caffè Vergnano 1882 project
Caffè Vergnano 1882
Where we are today
Caffè Vergnano 1882
The highest expression of the company values
A physical tool to build and increase brand awareness nationally and internationally
An accelerator when the brand enters a new market
Flexibility and uniqueness of each location and partner are a strong differentiating element and a key success factor.
Caffè Vergnano 1882
The «second home» for our consumers
A welcoming space, where patrons can spend quality time, immersed in a family atmosphere and where everything, from products to the service to furnishing speaks authentic Italian.
A unique coffee experience: our top quality blends, expression of Caffè Vergnano expertise in producing and offering the best Italian espresso. A place where consumers get to know Caffè Vergnano and its unique proposition.
«Going
to a city outside of Italy, and seeing one of our stores is a dream that came true.
It’s like feeling at home all over the world»
Carolina Vergnano
The Blend
Blend description
An exclusive blend that truly epitomises Caffè Vergnano’s history and experience. This Caffè Vergnano 1882 coffee shop blend is crafted by roasting some of the best Central and South Americasourced Arabica origins - grown at high altitude and hand-picked - and blending thesewith African Arabica. The blend boasts a complex aroma, reminiscent of licorice, nuts, and caramel. A pinch of the best Asian Robusta brings out the delicate spicy aroma and provides a well-rounded and pleasant aftertaste with hints of dark chocolate. 1882 has become the staple of all coffee lovers in Italy and worldwide, who seek to savour a good cup of coffee, along with a unique and special history.
Roasting level
Medium-dark
Origins
Mix of Arabica from central-south America and from Africa - Robusta from India
Sensory notes
Dark chocolate, cereals, nuts, licorice, cinnamon, caramel
Merchandising
ESPRESSO CUP
Cod. 99839H
CAPPUCCINO CUP
Cod. 99840H
CHOCOLATE CUP
Cod. 99841H
Long sleeves
Man: Cod. 99935 M/L/XL
Woman: 99935D S/M/L
Short sleeves
Man: Cod. 99081 M/L/XL
Woman: 99080 S/M/L
Cod. 99868
HOLDER Cod. 99873
POLO
APRON
CUTLERY
Selection criteria
IDEAL LOCATION
▪ Central location in the country capital or town of primary importance
▪ Downtown/city centers: high foot traffic and touristic locations
▪ Minimum 100sqmof total area
▪ Preference for locations with outside seating area
IDEAL CUSTOMER
▪ -Food&beverage expertise and experience
▪ -Financially solid
▪ -Passionate about Italian food and lifestyle, interested in offering to customers
▪ a full authentic Italian experience.
▪ - In love with Vergnano coffee
HORECA DIGITAL ACCELERATION
- Lead generation adv campaigns
- Customer Portal
Lead generation digital campaigns
Italian case - Meta
CUSTOMER
JOURNEY
DIGITAL CONTENT
Creative Assets
Focus on brand and product quality
Static Images + Dynamic
Dynamic version
Static version
Creative Assets
Focus on 100% R-pet
Static Images + Dynamic video Dynamic version Static version
Dynamic version
9. Women in coffee
The starting point
«Coffee is female»
OF THE COFFEE PLANTATION STAFF ARE WOMEN OF THE COFFEE FARMS ARE RUN BY WOMEN
Despite this, strong gender disparity still exists in terms of access to education, credit and trade
Female work in the coffee plantations IS NOT VALUED
Our sustainable pink dream
Women in Coffee is Caffè Vergnano’s women-focused social sustainability project created by CEO Carolina Vergnano, and launched in 2018.
Women in Coffee, in collaboration with the International Women’s Coffee Alliance, was founded with the aim of supporting women working in small coffee plantations.
The project has since evolved, widening its mandate and becoming an inclusive vessel for initiatives that support culture and education, two fundamental tools in terms of driving emancipation and creating value.
Our chapters
Dominican Republic
Honduras Honduras
2019 Chapter
The very first project fundedwas the purchase of a roasting machine that formed the basis of a small business run by 20 women in the Hondo Valle county of the Dominican Republic.
2020 -2022 Chapter
Our second fundraising led to the creation of a library for the community of Cual Bicicleta in Marcala, Honduras. A gathering place for women to achieve their full potential, for children to study, learn and have fun.
2023 Chapter
We are moving forward with the project in Honduras, providing the equipment for the library and building a cafè and a local Academy for training.
Our chapters
Guatemala
2024 Chapter
The practice of grafting coffee plants in Guatemala has become increasingly widespread as a response to climate change and the challenges it brings to coffee cultivation. Root grafting is a precision technique performed manually, and Guatemalan women are often involved in this process. Women in Coffee supports a competition that has been taking place in Guatemala for years, involving many women from different farms across the country. This not only provides employment opportunities but also allows them to enhance themselves and their important role in rural areas.
Dominican Republic
2024 Chapter
Going back to where it all started…in Dominican Republic, when Women in Coffee realized its first dream by donating a coffee roaster to a community of female farmers. Today, that dream is fueled by the work of those women who, thanks to Women in Coffee, have started a small business called TIOLA and have begun selling roasted coffee. Due to the increased demand, the small roaster we donated is no longer able to meet the growing volumes. Thanks to the fundraising campaign launched in 2023, we will donate a second roaster to the community, which will help further women find their path in a new, larger space.
Testimonials: Federica Pellegrini
The Olympic Champion is the new face of the project
Olympic champion Federica Pellegrini epitomises the project’s vision of providing tangible support and inspiration to women around the world.
The Horeca project
Women in Coffee continues to expand in Horeca
Women in Coffee continues to expand in Horeca, thanks to its differentiating offer. Top quality coffee, distinctive image and merchandising and shared values make this project a win win for the brand and the customers.
The Horeca expansion is also instrumental for PR events, engage media & influencers and for consumers activations.
The Horeca project today
Consumer activation: Womens’ Day
On Womens’ Day we involved all our WIC customers internationally in a special activation, delivering dedicated POS materials and giveaways for consumers.
Project pillars
SOLIDARITY PROJECT MERCHANDISING CONSUMER
Caffè Vergnano DONATES part of the proceeds from the sale of coffee and merchandise to WIC projects.
HORECA OFFER
The offer includes a premium blend, made with beans that come from the countries supported by our projects - Dominican Republic and Honduras - and the pink merchandising range.
The Pink collection can also be sold to end consumers. WIC represents an additional revenue opportunity, sustained by the Company with media and PR investments throughout the year.
WIC Key Visual
Pink range for the barista
ESPRESSO CUPS 6 PCS
COD. 70002 MUG 6 PCS COD. 70007
CUPS 6 PCS COD. 70006 TAG No code TAKE AWAY
1602
Pink collection for consumers
Approval flow
WIC is for selected clients only.
The potential clients must meet at least one of the following criteria:
✓ Female Entrepreneurship
✓ Revenue potential
✓ Premium location
✓ Sharing WIC values (solidarity, women empowerment, culture)
Caffè Vergnano approves the client after receiving a REPORT from CCHBC which must include:
- Selection criteria (see above)
- Estimated volumes
- Photographic reportage of the venue (inside and outside)
- Address
10. Street coffee
Italian espresso on the road
With the STREET COFFEE project, Caffè Vergnano launches a new coffee shop concept that opens the possibility of serving real Italian espresso on the road for the very first time.
Inspired by the company’s consolidated know-how and by the style of over 150 Caffè Vergnano cafés all over the world, the concept comes as a high end reinterpretation of the famous “street food”, applied to the coffee shop industry.
The options
An all-rounded initiative that aims at offering a more sustainable business model.
Besides offering an electric version of every vehicle, it also provides a unique opportunity for entrepreneurs interested in starting a new business at an affordable start-up cost.
Request flow
Send request to CV Design Dept, specifying local rules/permits requirements and needs in terms of equipment and lay out of the vehicle.
