David’s different tunings

EXTRACTS FROM LONGER INTERVIEW WITH THE GLOBAL CHAIR AND CREATIVE HEAD OF BBDO, DAVID LUBARS

DL Lately, I’ve been playing guitar using different tunings. It not only makes you sound better than you are but requires you to sort of relearn how to play because the voicings are all different. It rewires your brain in a way and opens new pathways to creativity. Only guitar nerds will understand this: I’ve been messing around with open G, dropped D, EEEEBE, DADGAD, and dropped C with a second fret capo.

L[A] I read that you practice transcendental meditation. Has that changed how you approach your work?

DL It hasn’t really changed how I work but it’s changed the way I sleep in a good way – which, I suppose, helps the work.

L[A] Finally ... what question haven’t we asked that would be good to ask you?

DL Is it true you once almost ran over Joni Mitchell?

DL [laughs] I was leaving a parking garage that had a driveway lined with tall bushes on one side. This was in a part of Los Angeles where no one walks – yet, out of nowhere...