Lurzer's Archive 223 (US edition). 2/23

Lürzer’s Archive Issue 223 2/2023

03

7

25274 716258

USD 24.75, CAD 26 ISSN 0893-0260 LuerzersArchive.com

[41]

[141]

[10]

[87]

[146]

[39]

[85]

Contents

1

UPFRONT

4

THE SMALL PRINT

6

ECLECTIC

10 INTERVIEW David Lubars 16 PRINT WORK Ranking 143 FILM WORK 152 INTERVIEW Fura Johannesdottir 159 BEAUTY+ FASHION SPECIAL REPORT Seriously Superficial 203 BACKDROP Classics Reviews

Lürzer’s Archive

THE CREATIVE LIFE

‘I’m often asked about our culture and what we do to make the place what it is.

Simple: our people are extremely talented and extremely un-assholey.’

Vol 2/2023

12–13

PRINT

Print [18–141] Client Balloon Brigade Agency Arcana Academy, Los Angeles Creative Direction Shane Hutton, Lee Walters

Lürzer’s Archive

Art Direction Lee Walters Copywriter Shane Hutton Illustrator Midjourney

Vol 2/2023

16–17

BEVERAGES, NON-ALCOHOLIC

STARBUCKS Campaign

Lürzer’s Archive

See more of the campaign at luerzersarchive.com

Agency Rock The Agency, Bogotá Creative Direction Juan Espitia Art Direction Juan Espitia, Fabian Fernandez “Faco”

Copywriter Antonio Silva Illustrator Fabian Fernandez “Faco” Digital Artist Fabian Fernandez “Faco”

BOON COFFEE STORES Campaign

Agency Grey Worldwide, Dubai Creative Direction Pablo Maldonado, Khaled Ibrahim Art Direction

See more of the campaign at luerzersarchive.com

Vol 2/2023

Rolando Ruiz, Madhruth Zaman Copywriter Ritabrata Saha Photographer José Antonio Bernat Bacete

38–39

Rankings 2023 The race is on The competition to sit atop our 2023 rankings at Lürzer’s Archive has already begun. Everything that gets selected for our archive – whether shown in print and/or online – is gathering points towards featuring in our 2023 results.

The work in this issue alone racks up quite a few more points for many agencies and individual creatives.

The reigning 2022 agency champions are Mother in London but who knows who will come out on top in 2023?

In the points race for 2023, new contenders are fast-emerging.

Should you be among them? You know what to do … submit the work! For sure, Adam Hessel at Ogilvy Health knows to put his work to the test. That’s why he took the 2022 top Creative Director title, and his agency is also riding high in the rankings too.

However, as said, it’s all up for grabs again. We may be taking a brief hiatus from publishing the ongoing rankings but points will continue to accrue. We plan to be back with the new rankings in the second phase of our new website, in time for the year-end grand total.

A big question And that leads us on to point out that we are currently taking soundings around the creative industry as to how to further improve our rankings. What do you want to see? How do you want the rankings to develop?

We are known for having a refreshing difference as to who gets noted. We want to retain that and build out the credibility across key creative disciplines of today. As it is free to submit to Lürzer’s Archive, there’s no weight of awards budget dictating who walks off with the biggest honors.

Instead, the work always speaks for itself. For example, check out the terrific performance of The Newton Laboratory from Athens, which has emerged as a hot boutique in our listing.

No fear or favor dictates who gets in. We have many less familiar names and the ranking is all the better for being refreshingly informative. … just do it So please remember to submit (using the submissions engine on our site) and be sure to share any thoughts you have on how rankings can better serve you and your industry.

Do drop us a line … rankings@lurzersarchive.com.

Lürzer’s Archive

Film [144–151] Client Samsung Agency Mother, London Director Jake Dypka Production Agile Films Vol 2/2023

142–143

Don't wait. Enter now.

Image: Jon Tyson | Unsplash

New categories

cresta-awards.com

Celebrating creativity 1993 – 2023

Lürzer’s Archive Special Report

BEAUTY+ FASHION Seriously Superficial