Lürzer’s Archive Issue 222 1/2023
EUR 18.90 ISSN 1727-3218 LuerzersArchive.com
Lürzer’s Archive
© Demian Tejeda-Benitez
INTERVIEW
Rob Reilly’s epic challenge
The global creative head of WPP has cracked big objectives time and again to be where he is today. But now he has the most humongous brief yet. He sat down with us to share the challenge and the thrill of working to build the world’s leading creative company.
Vol 1/2023
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Print [18–133] Client Biti’s Agency Dentsu Redder, Ho Chi Minh City Creative Direction Livio Grossi Lürzer’s Archive
Art Direction Dung Cao Copywriter Lam Tran Digital Artist Danis Nguyễn
Vol 1/2023
16–17
BEVERAGES, ALCOHOLIC
PILS HELLAS Campaign
Lürzer’s Archive
See more of the campaign at luerzersarchive.com
Agency The Newtons Laboratory, Athens Creative Direction Dimitris Vikelis Art Direction Kostas Rigopoulos
Copywriter Eva Marou, Vangelis Garofallou Digital Artist Kostas Rigopoulos
BEVERAGES, NON-ALCOHOLIC
SINEBRYCHOFF Campaign
Agency Reaktor, Helsinki Creative Direction Jan Sederlöf Art Direction Elisa Konttinen Copywriter Akseli Kouvo
Vol 1/2023
Photographer Tuukka Koski Digital Artist Kasimir Häiväoja
38–39
The greatest reward and luxury of travel is to be able to experience everyday things as if for the first time.
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TRAVEL + LUXURY SPECIAL
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1 L[A] 1/2016, Brunner, Pittsburgh, Pennsylvania 2 L[A] 2/2016, Porta, Santiago de Chile 3 L[A] 1/2017, George Patterson/Y&R, Melbourne 4 L[A] 3/2019, TBWA, Paris 5 L[A] 3/2022, The Newtons Laboratory, Athens 6 L[A] 1/2020, McCann, Santiago de Chile 7 L[A] 6/2014, Cranford Johnson, Little Rock, Arkansas 8 L[A] 4/2013, Amen, Montevideo 9 L[A] 3/2020, Lowe SSP3, Bogota 10 L[A] 3/2018, 360i, New York 11 L[A] 4/2016, Leo Burnett Tailor Made, São Paulo The issue the work originally appeared in is noted. More information and full credits at luerzersarchive.com Vol 1/2023
162–163