Luminox 2018 Fall Novelties Catalog

FALL NOVELTIES 2018

LUMINOX NAMED OFFICIAL PARTNER OF ICE-SAR

Luminox watches are designed and produced to go where few people would think of taking a high-quality timepiece. The Icelandic Association for Search and Rescue (ICE-SAR) goes to just these places in their appointed duties. Celebrating its 90th year this year, ICE-SAR has named Luminox as its official partner. Luminox watches are now part of the essential gear for all 93 ICE-SAR teams.

ABOUT ICE-SAR Founded in 1928, the first volunteer association created this proud tradition and carry it on till this very day. Soon enough, more teams from the small fishing villages followed suit and today ICE-SAR stands strong with 93 teams and a force of over 4.000 volunteers passionately driving accident prevention and Search and Rescue programs in Iceland. All volunteers are true Search and Rescue experts as all rescuers receive an 18-months training before they can go on their first mission and proudly stand behind the ICE-SAR motto: Devotion, Professionalism and Leadership.

UVS

OFFICIAL PARTNER OF ICE-SAR, THE ICELANDIC ASSOCIATION FOR SEARCH AND RESCUE Luminox watches have proven their reliability on all sea, air, and land dimensions. In addition to ice, heavy rains and strong winds, ICE-SAR also has to deal with limited daylight visibility as Iceland remains in partial or total darkness during several months in winter. In such conditions, Luminox watches and their unique self-powered illumination system – providing constant glow for up to 25 years - truly becomes an essential gear to ICE-SAR teams in order to conduct their missions.

On the partnership, ICE-SAR commented: „We are honoured to have an international and prestigious partner such as Luminox.

Their watches are tough, light, and perfectly fitted to the Icelandic weather”. ICE-SAR also mentioned: “We, at ICE-SAR, are not heroes – we are ordinary people doing extraordinary work. Volunteers may join ICE-SAR for the action and the adrenaline - but first and foremost because they share the vision of helping others.“

1928 – 2018: ICE-SAR CELEBRATES ITS 90TH ANNIVERSARY In 2018, ICE-SAR celebrates its 90th anniversary (1928 – 2018). On this special occasion, Luminox creates a Limited Edition watch within its ICE-SAR Arctic 1000 series. The watch is limited to 900 units globally and all watches are individually numbered on the stainless steel caseback. The shape of the ICE-SAR logo - with its four circle elements - is the source of inspiration to the bezel shape.

Technical Specifications

FALL NOVELTIES 2018

ICE-SAR ARCTIC 1000 SERIES

Limited edition

3

900 Pieces

1003.SAR 46 mm ––

New

Technical Specifications ›› Constant night visibility for up to 25 years ›› CARBONOX™ case ›› Protected crown ›› Stainless steel caseback

›› Sapphire crystal, anti-reflective coating ›› 20 ATM water resistance tested ›› Swiss Made

– Green LLT – Orange LLT – Blue LLT – Yellow LLT – White LLT • Super-LumiNova

Technical Specifications

1001 46 mm ––

1002 46 mm ––

New

New

FALL NOVELTIES 2018

ICE-SAR ARCTIC 1000 SERIES

5

1003 46 mm ––

1007 46 mm ––

New

New

Technical Specifications ›› Constant night visibility for up to 25 years ›› CARBONOX™ case ›› Protected crown ›› Stainless steel caseback

›› Sapphire crystal, anti-reflective coating ›› 20 ATM water resistance tested ›› Swiss Made

– Green LLT – Orange LLT – Blue LLT – Yellow LLT – White LLT • Super-LumiNova

Patented bezel locking system

1551 45 mm ––

New

FALL NOVELTIES 2018

SCOTT CASSELL DEEP DIVE 1550 SERIES

Scott Cassell is an expert counter-terrorism operative and a consummate undersea explorer, who embraces danger and relies on Luminox timepieces as part of his Essential Gear.

Luminox supports Scott Cassell‘s Sea Wolves Project with a percentage of the proceeds from the sale of this series.

7

1553 45 mm ––

1555 45 mm ––

1567 45 mm ––

New

New

New

Technical Specifications ›› Constant night visibility for up to 25 years ›› Lithium Long Life Battery 8+ years ›› CARBONOXTM case ›› Uni-directional rotating bezel

›› Protected crown ›› Screw in crown ›› Screw in caseback ›› Stainless steel caseback

›› Sapphire crystal, anti-reflective coating ›› 30 ATM water resistance tested ›› Swiss Made

– Green LLT – Orange LLT – Blue LLT – Yellow LLT – White LLT • Super-LumiNova

MASTER CARBON SEAL The Master Carbon SEAL 3800 series is the most extreme collection in the entire Luminox offering. Designed for the most demanding situations, without compromise, the Master Carbon SEAL 3800 puts everything in the Luminox arsenal to use in one watch – and now that spectacular watch is available for the first time in a greyed-out CARBONOX™+ version.

This striking timepiece uses the unique structure of CARBONOX™+, a material exclusive to Luminox, to great effect, putting its visible carbon fibers front and center and matching the unique color of the case with the dial. Six times lighter than steel and three times lighter than titanium, CARBONOX™+ is non-metallic, anti-allergenic, anti-magnetic, highly scratch-resistant, has a strong chemical resistance and is weatherproof.

FALL NOVELTIES 2018

MASTER CARBON SEAL 3800 SERIES

Available as of October 2018 at selected Retail Partners.

Limited edition

9

888 Pieces

3802.GO.SET 46 mm ––

New

Technical Specifications ›› Constant night visibility for up to 25 years ›› Lithium Long Life Battery 8+ years ›› CARBONOX+TM case ›› Uni-directional rotating bezel

›› Protected crown ›› Screw in crown ›› Screw in caseback ›› Stainless steel caseback

›› Sapphire crystal, anti-reflective coating ›› 30 ATM water resistance tested ›› Swiss Made

– Green LLT – Orange LLT – Blue LLT – Yellow LLT – White LLT • Super-LumiNova

NAVY SEAL Navy SEALs require a sense of security that their gear will work when needed.

Luminox honors the legacy of these elite teams by designing watches conceived with Navy SEALs input over the years and manufactured in a way that leverages the most advanced technology.

This effort results in watches that function in all circumstances, having performed under the toughest conditions and in the harshest environments during testing by these maritime commandos. Day or night, the Navy SEAL series from Luminox will serve you well and function perfectly.

FALL NOVELTIES 2018

NAVY SEAL 3500 SERIES

Available as of October 2018 at selected Retail Partners.

11

3517.NQ.SET 45 mm ––

New

Technical Specifications ›› Constant night visibility for up to 25 years ›› CARBONOXTM case ›› Uni-directional rotating bezel ›› Protected crown

›› Stainless steel caseback ›› Hardened mineral crystal (550- 650 Vickers) ›› 20 ATM water resistance tested ›› Swiss Made

– Green LLT – Orange LLT – Blue LLT – Yellow LLT – White LLT • Super-LumiNova

TOUGH STORY

“IT’S ABOUT BECOMING BETTER THAN WE WERE YESTERDAY” An insightful interview by Will Devaughn who ran the Spartan Race in Cebu, the Philippines

We heard you took part in the Spartan Race PH – can you describe this experience?

It was one of the most challenging and amazing experiences I’ve ever had. The journey, the course, the energy of all the Spartans was just unbelievable. I now understand why people travel from all over the world to participate. The experience as a whole is just simply incredible.

We know this race as a very extreme challenge – how did you prepare for it?

I’ve been training in various obstacle course warehouses 2 months prior to the Spartan race but I’ve been consistently training calisthenics (body weight) and Olympic ring training for a year. I can say without a doubt it helped me conquer all of the the obstacles with confidence.

What are the “must have” equipment for the race?

You’d definitely need trail shoes, a durable watch (Luminox) and rubber grip gloves are all essential.

What were the most challenging moments you were faced with during the race? And how did you overcome these challenges?

It was by far the uphill run through Foressa. Within the first 10 minutes of climbing up I was already battling with myself to keep running and pushing forward. The tough asphalt terrain made it even more difficult. I spoke to myself and said ‘this is your test of Will” over and over until giving up was not an option.

The rope climb was a challenge also because my gloves became wet from the trench obstacles. I leaped for the rope and my gloves along with me slid back down to the ground. I panicked for a second, and then realized I just had to tighten my grip as hard as I possibly can.

You may know that Luminox has made the Navy SEALS mantra – The Only Easy Day Was Yesterday – its motto for 2018. How do you personally relate to this mantra?

This mantra speaks volumes to me. We tend to sometimes get caught up in our comfort zones in life. Honestly, this race opened up a new side of me that I’ve been looking for.

It’s about becoming better than we were yesterday. And we do this by growing in areas of discomfort, challenges and even pain.

Did you ever consider quitting the race?

I never considered quitting but I definitely considered taking a break by laying in a plush bed of grass for only 10 minutes. But I didn’t, I just kept on pushing, even if my legs were on fire. A run became a steady walk. I saved 10 minutes.

In such a race, what is the importance of timing?

Pacing yourself and giving yourself enough time to prepare mentally and physically for an obstacle is crucial. Too soon and you might not be able to push through due to fatigue.

But if you wait too long to recover, you might pass up important seconds in ranking.

Congratulations @willdevaughn on completing the Spartan Race PH in 1:19:56. Luminox is proud to have been your partner for this adventure and wishes more successes in the forthcoming races!

TOUGH STORY

“QUITTING NEVER CROSSES MY MIND”

A powerful and personal statement by Nick North, retired Navy SEAL

“I was always looking for the schedule, and there’s the next evolution, and I’d be ready for it, and I’d go do that evolution. Then we would do the next one, then the next one. We would just keep moving forward.

In special operations, as in life, if you are to improve, you must continue to do better than yesterday, and that is a challenge. It is a phrase of continuous improvement.

You never let up, always be your best, and continue to do better than you’ve done before. You will not always succeed, but you must always believe you will succeed.

Anything short of that belief will lead to failure.

13

Yesterday is done. Today’s tasks are before me. There are only two rules in life, improve or deteriorate. There’s nothing in between, it doesn’t exist, it’s an illusion.

If you’re going to continuously improve, you must meet new challenges and succeed. Every success means that the next challenge will be more arduous. If it’s not, then it’s not a challenge.

Constant improvement, every single cycle through.

The only easy day was yesterday. I will NEVER QUIT”

Nick North retired Navy SEAL

TECHNICAL FACTSHEET CARBONOX™ consists of carbon powder in varying percentages depending on the watch model. ››6 times lighter than steel, 3 times lighter than titanium ››Rigid and durable ››Non-metallic, anti-allergenic, anti-magnetic ››Strong chemical resistance ››Very low thermal extension and low heat expansion, weatherproof

CONSUMER BENEFITS ››Ultra-lightweight ››Extremely comfortable to wear ››Shock and scratch resistant ››Does not get hot in warm temperatures or cold in extreme cold climates

DESIGN APPEAL CARBONOX™ provides Luminox watches with a black matte finish favored by Spec Ops. CARBONOXTM consists of carbon powder

Luminox Light Technology (LLT) All Luminox watches feature a self-powered illumination system employing tiny micro gas light sources. This Swiss technology guarantees unsurpassed ability to read the time, 24 hours a day, 7 days a week, for up to 25 years. Each watch has micro gas lights mounted on the hands, dial, and, when necessary, also on the bezel.

This technology does not depend on an external light source to “charge“ fluorescent paint on the dial or hands in order to glow, nor do Luminox watches require the push of a button to light up as do watches with electroluminescence.

1

GLASS HOUSING

2

PHOSPHORESCENT POWDER LAYER

3

GLOWING GAS

4

LLT MICRO-GAS TUBE IN DETAIL (MAGNIFIED. ACTUAL SIZE IS 0.5 MM DIAMETER)

››SELF-POWERED ILLUMINATION SYSTEM ››CONSTANT GLOW FOR UP TO 25 YEARS ››WATER AND SHOCK RESISTANT ››SWISS MADE

OFFICIAL PARTNER OF ICE-SAR

Registered models. All rights reserved and defended by the manu­facturer and the Swiss Government authorities. All wrist watches are Swiss made , Etzelstrasse 27, 8808 Pfäffikon, by Switzerland T +41 (0)58 666 88 00 F +41 (0)58 666 87 00 info@luminox.com

www.luminox.com

JBR.L030 Ed.07/2018

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