1 minute read
CAM P AI G N Tap In / Tap
from Portfolio Lulu 2023
by Lulu Annisa
Out
Transjakarta try to make a changes for a better services in the future. We embrace our passanger(s) to always tap-in and tap-out before or after using Transjakarta bus.
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We want our services be measured and passanger(s) to be more discipline.
Working at Transjakarta is always challenging. How we can be more creative to embrace our passangers to have a good habit.
It’s not easy to successfully done this campaign. but we did it!
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We communcate in so much ways. i contribute to design stickers in the bus for the socialization.
And also i create visual for social media and any poster in bus shelter.
It was challenging, but it was so fun! How we can communicate it until we can change passangers habit.
