Google Taipei X Future Clothing

google T

A

I

P

E

I

fut ur e clot h in g

PORTFOLIO

architectural project by CHUNG,YUNG-JU

TKUA 2020

NAME STUDY CONTECT

CHUNG,YUNG-JU TAMKANG UNIVERSITY DEPARTMENT OF ARCHITECTURE EA3 STUDIO +886 928 719 810 SMILEHAPPYLULU@GMAIL.COM (ALL LETTERS ARE LOWER-CASE)

SPECIAL THANKS TO PROFESSOR JENNY LING

001

TABLE OF CONTENTS

002

GOOGLE TAIPEI & FUTURE CLOTHING

004 - 007

REPROGRAM & ANALYSIS

008 - 011

DIAGRAM

012 - 013

FINAL DRAWING

014 - 021

003

GOOGLE TAIPEI & FUTURE CLOTHING

googl e T

ITEM

I

P

E

I

fut ure cl ot hi ng

1 INTRO. INTRODUCE THE ORIGIN OF DESIGN AND SITE.

2 GLOBAL ISSUE - MCFASHION EXPLAIN THE ENVIRONMENTAL IMPACT OF FAST FASHION ISSUE, GOOGLE TAIPEI IS COMMITTED TO DEVELOPE FUTURE CLOTHING TO SOLVE THE ENVIRONMENTAL PROBLEM.

3 FUTURE CLOTHING WHAT I THINK AND THE DEFINITION OF THE FUTURE CLOTHING.

4 CASE - IRIDESCENCE INSPIRATION CASE : IF ARCHITECTURE CAN EXPRESS EMOTIONS OF ACTIVITIES . . .

004

A

1

The site is close to the Guanghua market and Huashan 1914 Creative Park, which are mainly information products and electronic streets. Google Taipei has taken advantage of this site and cooperated with the investment promotion plan. Half of the entire building will be sub-leased to other companies or organizations with similar needs. site gov./adm.

business school

residence park

site

N

2 McFashion ( fast fashion ) ■ E nv i ro n m e n t a l i m p a c t o f Fa s t Fa s h i o n 3~5*

POLYESTER 1kg 1000*

8506 L 1 TONS

43 TIMES 65,000 W 850,000,000 TONS

80,000,000,000 TONS

92,000,000 TONS

slow fa

abric ly f nd

ion sh

Eco -fr ie

1,000,000 TONS

3%

1980s Fast fashion was born! And it ‘s continues to thrive.As a result, the ensuing environmental issues have surfaced, and the clothing industry has become the second largest polluting industry in the world. The carbon footprint of generation, transportation, and even washing is generated. Are far beyond ordinary imagination. Therefore, the concept of circular fashion or return to slow fashion under the slogan of environmental protection is also born. But in the future world, our demand for clothes is just what we know now?

Solutions after fast fashion

......

But, is this the only solution to the problem? or maybe in the future, such issues will not exist at all..?

So, WHAT’s future clothing ?

005

3 Why do we wear clothes? protection preventing harm from climate and environment

adornment fashion / Identification

privacy according to the code of decency established by society

+?

Future

006

Future clothing Multifunction Variable Customize

(by Intelligence)

In the future, we don’t need to bring mobile phone or wallet when we go out, we only need “one cloth”.

Clothes can help people to communicate through technology. Even through the biotechnology, the weather will not affect how much clothes we wear.

In the future, our wardrobe only needed one clothing!

4

Iridescence

2019

Iridescence is an interactive collar, inspired by the gorget of the Anna’s hummingbird. It is equipped with a facial tracking camera and an array of 200 rotating quills. The custom-made quills ip their colors and start to make patterns, in response to the movement of onlookers and their facial expressions.

If architecture can express emotions of activities . . .

007

1 COLOR PSYCHOLOGY relaxed

calm

Lime#00FF00(0,255,0)

Blue#0000FF(0,0,255)

enthusiastic

satisfied

excited

Yellow#FFFF00(255,255,0)

ORANGE#FF8000(255,128,0)

ORANGE#FF0000(255,0,0)

REPROGRAM & ANALYSIS ITEM

1 COLOR PSYCHOLOGY ACCORDING TO“IRIDESCENCE”,I REFERENCED THE PSYCHOLOGY OF COLOR.AND,CHOOSE THE SUITABLE EMOTIONAL ADJECTIVES TO DESIGN.

2 PROGRAM I LIST ALL THE POSSIBLE FUNCTIONS THAT THIS BUILDING WILL NEED AS A FUTURE CLOTHING OFFICE.

3 REPROGRAM THEN I RESTRUCTURING THE ACTIVITIES THAT EXTENDED BY THESE ADJECTIVES(REPROGRAMME).THEN THE SYSTEM DERIVED “SPACE”AND NEW PROGRAM (EX:“SHOP”IS NO LONGER BE THE TRADIONAL ONE,IT WILL BE THE INTEGRATION OF ANY ACTIVITES THAT RELATED TO SHOWING&BUYING,EVEN LIKE THE PRODUCT LAUNCH AUDITORIUM WILL ALSO COMBINED WITH “SHOP”) adj.

ACTIVITY

ACTIVITY’

SPACE

PROGRAM

4 ANALYSIS FROM REPROGRAMME SYSTEM WE CAN GET A SERIES OF ANALYSES.

2 PROGRAM

H EA D Q U A RTER

g oog l e T

A

I

P

E

MEETING ROOM

management

I

brainstorming

meeting room

lab.

team work

C OSTUME DES IG N E R

studio

RE STAURANT

TE C HN O L O G Y laboratory

brainstorming

team work

m e e t i n g r o o m studio

Catwalk product launch fashion show

S TA RT-UPS dlaebsi.gn e r st u di o sp e e c h ED UCA TIO N res taurant

w orks hop

Holiday Market.

008

3D-PRINTE R SHOWING F ITTING

S TO R E

3 REPROGRAM

talking 50%

thinking 16.7%

typing 16.7%

eating/drinking 100%

napping 50%

video chatting 16.7%

16.7%

modeling

reading 16.7%

drawing 16.7%

performing 33.4%

exercising 100%

playing

50%

8%

6%

41%

C

B

A 700M2

700M2

700M2

1400M2

2100M2

2100M2

700M2

shop

education

start-ups

public space

fashion design sudio

technology lab.

Dept. of Managemet

(R,G,B) (0,73,27)

D

working office

(R,G,B) (0,44,56)

meeting room

(R,G,B) (35,65,0)

food bar

(R,G,B) (0,33,67)

(R,G,B) (0,33,67)

(R,G,B) (0,68,32)

phone booth

lab-b1 lab-b2 lab-b3

(R,G,B) (0,29,71)

(R,G,B) (0,33,67)

(R,G,B) (0,46,54)

(R,G,B) (0,45,55)

meeting room

(R,G,B) (32,61, 7)

food bar

(R,G,B) (0,27,73)

studio-c1

(R,G,B) (0,27,73)

studio-c2

(R,G,B) (0,27,73)

studio-c3

(R,G,B) (0,33,67)

meeting room

(R,G,B) (0,29,71)

library

(R,G,B) (32,61, 7)

food bar

(R,G,B) (31,53, 16)

(R,G,B) (72,14, 14)

auditorium

garden

(R,G,B) (31,53, 16)

balcony

(R,G,B) (50,50,0)

restaurant

(R,G,B) (46,52, 2)

(R,G,B) (35,59, 6)

food bar

gym

(R,G,B) (84,16,0)

play games

(R,G,B) (60,40, 0)

dancing hall

(R,G,B) (0,27,73)

(R,G,B) (0,33,67)

(R,G,B) (47,53,0)

play sports

lab studio

(R,G,B) (0,52,48)

meeting room

(R,G,B) (0,29,71)

library

(R,G,B) (43,49, 8)

food bar

(R,G,B) (0,32,68) (R,G,B) (0,32,68) (R,G,B) (0,30,70)

library

(R,G,B) (32,61, 7)

food bar

E

73% 27%

56%

44%

47% 53%

32%

68%

33% 67%

33%

33%

67%

71%

29%

67%

73%

73%

48%

71%

library

brainstorming room

46%

55%

54%

45%

7%

45%

27%

48%

27%

73%

27%

33% 67%

71%

29%

7%

45% 48%

14% 14% 72%

16%

37%

16%

37%

47%

47%

75%

25%

6%

41% 53%

6% 2% 92%

16% 84%

4% 72% 24%

6% 94%

33%

27%

67%

52%

73%

29%

8%

28% 64%

68%

32%

classroom-speech

68%

32%

classroom-workshop

70%

30%

7%

45% 48%

(R,G,B) (77,17, 6)

(R,G,B) (77,17, 6)

F

talking typing thinking

napping

eating/drinking

20%

8%

thinking

typing

talking

video chatting

14%

7%

5%

34%

napping

reading

modeling

eating/drinking

8%

8%

17%

napping

typing

reading

thinking

modeling

drawing

talking

video chatting 7%

13%

8%

10%

4%

8%

6%

15%

video chatting 6%

30%

performing

thinking

talking

eating/drinking

3%

1%

16%

napping

playing

exercising

video chatting

4%

2%

16%

49%

9%

napping

reading

modeling

typing

drawing

thinking

talking

eating/drinking

4%

13%

10%

6%

8%

8%

15%

video chatting 6%

reading

modeling

typing

drawing

thinking

talking

eating/drinking 30%

14%

5%

6%

11%

8%

napping

stores

market

electronic biology engineering nanoscale clothes shoes accessories informal formal fashion design technology lab workshop speech

33.4%

shopping

8%

16%

32%

eating/drinking

6%

17%

6%

17%

77%

G

273M2 378M2 315M2 378M2 378M2 378M2 252M2 252M2 252M2 399M2 315M2 315M2 315M2 147M2 98M2 147M2 182M2 98M2 224M2 224M2 182M2 98M2 91M2 182M2 91M2 182M2 154M2

c1 e2

77%

140M2 210M2 175M2 175M2

a1 a2 a3 a4 b1 b2 b3 b5

b4 b6 c2

b7 c3 c4 c5

c6 d1 d2 d3 d4 d5 d6 d7 d8

d9 e3

e1 e4 e5 f1 f2 f3 f4 g1 g2

talking thinking shopping

SPACE

17%

6%

77%

ACTIVITY’

105M2 161M2 217M2 217M2 350M2 350M2

PROGRAM

33.4%

ACTIVITY

relaxed Yellow#FFFF00(255,255,0)

Lime#00FF00(0,255,0)

enthusiastic

calm satisfied

ORANGE#FF8000(255,128,0)

Blue#0000FF(0,0,255)

excited

ORANGE#FF0000(255,0,0)

adj.

009

4 ANALYSIS

1.

IF RGB REPRESENTS XYZ IN SPACE, THE CORRESPONDING SPACE MAP CAN BE OBTAINED, AND IT IS FOUND THAT THE OFFICE SPACE AND THE PUBLIC SPACE SHOW DUALITY.OF COURSE, IT IS POSSIBLE TO COMBINE THE SPACES OF THE SAME RGB VALUE.

2.

THROUGH COLOR THEORY:SIMILAR COLORS,COMPLEMENTARY COLORS, AND,COLOR HARMONY...ETC, CAN CLARIFY THE RELATIONSHIP BETWEEN SPACES.

3.

DURING THE ANALYSIS PHASE, I CALCULATED THE WEIGHT AMONG ALL THESE DATA,THEN,REALLOCATEDTHE SPACE QUANTITY. FINALLY, IT IS RECALCULATED . AND SYNTHESIZE ALL THE RELATIONSHIPS OBTAINED ABOVE - SPACE RESHUFFLE.

010

SPACE

(R,G,B)

a1

working office

(0,73,27)

a2

meeting room

(0,44,56)

a3

food bar

(35,65,0)

a4

phone booth

(0,68,32)

b1

lab-b1

(0,33,67)

b2

lab-b2

(0,33,67)

b3

lab-b3

(0,33,67)

b4

brainstorming room

(0,29,71)

b5

library

(0,46,54)

b6

meeting room

(0,45,55)

b7

food bar

(32,61, 7)

c1

studio-c1

(0,27,73)

c2

studio-c2

(0,27,73)

c3

studio-c3

(0,27,73)

c4

meeting room

(0,33,67)

c5

library

(0,29,71)

c6

food bar

(32,61, 7)

d1

auditorium

(72,14, 14)

d2

garden

(31,53, 16)

d3

balcony

(31,53, 16)

d4

restaurant

(50,50,0)

d5

food bar

(35,59, 6)

d6

gym

(46,52, 2)

d7

play games

(84,16,0)

d8

dancing hall

(60,40, 0)

d9

play sports

(47,53,0)

e1

lab

(0,33,67)

e2

studio

(0,27,73)

e3

meeting room

(0,52,48)

e4

library

(0,29,71)

e5

food bar

(43,49, 8)

f1

classroom-speech

(0,32,68)

f2

classroom-workshop

(0,32,68)

f3

library

(0,30,70)

f4

food bar

(32,61, 7)

g1

stores

(77,17, 6)

g2

market

(77,17, 6)

AA

BB aa CC bb

DD

cc dd

EE

FF

ee

aa

ff

AA

gg

BB

hh

CC

dd

DD

ee

EE FF

bb cc

ff gg hh

a1 a2 a3 a4

b1 b2 b3 b4 b5 b6 b7 c1 c2 c3 c4 c5 c6 d1 d2 d3 d4 d5 d6 d7 d8 d9 e1 e2 e3 e4 e5 f1 f2 f3 f4

g1 g2

working office meeting room food bar phone booth

217M2 217M2 161M2 105M2

lab-b1 lab-b2 lab-b3 brainstorming room library meeting room food bar

315M2 315M2 315M2 399M2 252M2 252M2 252M2

studio-c1 studio-c2 studio-c3 meeting room library food bar

378M 378M2 378M2 315M2 378M2 273M2

auditorium garden balcony restaurant food bar gym play games dancing hall play sports

182M2 224M2 224M2 98M2 182M2 147M2 98M2 147M2 98M2

lab studio meeting room library food bar

154M2 182M2 91M2 182M2 91M2

classroom-speech classroom-workshop library food bar

175M2 175M2 210M2 140M2

stores market

350M2 350M2

A

a1

700M2

a2 a3 a4

b1 b2

B

2100M2

b3 b4 b5 b6 b7

2

c1 c2

C

2100M2

c3 c4 c5 c6 d1 d2 d3 d4

D

1400M2

d5 d6 d7 d8 d9 e1

E

700M2

e2 e3 e4 e5 f1

F

700M

2

f2 f3 f4

G

700M2

g1 g2

195M2 195M2 145M2 95M2 284M 284M2 284M2 360M2 226M2 226M2 226M2 2

340M2 340M2 340M2 284M2 340M2 245M2 164M2 164M2 164M2 88M2 164M2 132M2 88M2 132M2 88M2

c1

c2

DD c3 e2 b4

CC c5 e4 f2

FF

315M2 315M2

dd

f3

d2 d3

bb

d1 b1

e5 b7

b2 b3

aa BB

f4 c6

d5

e1

139M2 164M2 82M2 164M2 82M2 158M2 158M2 189M2 126M2

f1

g1

c4

hh a2

EE

g2

b6 a3 b5

d6 d9

e3 a4 a1

AA

d8

gg d7 d4

ff

ee cc

011

E M GA

DIAGRAM ITEM

1 MASS THE BUILDING MASS MODEL WAS BASED ON THOSE PREVIOUS ANALYSIS.

2 CONCEPT

LLAABB IO UD T S

ST UD IO

B BR RA AIIN NS ST TO OR RM MIIN NG G L LIIB BR RA AR RY Y

1

CL C LA AS SS S

G GY YM // M S SP PO OR RT T

G NG IIN T T E E S SS AS M MEE LA CL C

S ST TU UD DII O O

1 ST UD IO

M ME EE ET TI C NG CLL IN A AS G SS S

012

GA M E

B AB LA L

B AB LA L

MANAGEMENT MANAGEMENT

BRIDGE & PLATFORM ARE SHUTTLING IN THOSE BUILDING MASS .

(CONCEPT FROM “FABRIC”)

G GY YM // M S SP PO OR RT T

D OD OO F O F L L A A SS H H B B O O PP

1

2

BRIDGE BRIDGE // PLATFORM PLATFORM

013

A

FINAL DRAWING ITEM

B’

B

1 PLAN

2 ELEVATION

B1 FLOOR PLAN N

0 1

3 SECTION

3

6

9 (M)

A’

A

4 PERSPECTIVE

B’

B

B2 FLOOR PLAN N

0 1

A’

014

3

6

9 (M)

A

B’

B

PLATFORM

PLATFORM

SHOP PLAZA

PLATFORM

CLASSROOM

LIBRARY

2ND FLOOR PLAN N

0 1

3

9 (M)

6

A’

A

SHOP

3-4F LAB/MEETING CORE

SHOP

CLASSROOM

PLAZA

LIBRARY

B’

LIBRARY

B

PLATFORM

PLAZA

0 1

3

6

LAB

PLATFORM

MEETING

SITE PLAN

BRIDGE

N

PLATFORM

SHOP

9 (M)

LIBRARY

3RD FLOOR PLAN N

0 1

3

6

9 (M)

A’

015

A

A

B’

B

A

B’

B

B’

B

PLATFORM

PLAZA

BALCONY FOOD LAB

MEETING

PLATFORM

LAB

MEETING

LAB

BRIDGE

PLATFORM

SHOP

STUDIO PLATFORM

BRAINSTORMING

BRAINSTORMING

4TH FLOOR PLAN 3

6TH FLOOR PLAN

N

9 (M)

6

STUDIO

5TH FLOOR PLAN

N

0 1

PLATFORM

0 1

3

N

9 (M)

6

0 1

A’

A’

A’

A

A

A

B’

B

MANAGEMENT

B’

B’

B

LAB

MANAGEMENT

LAB

3

6

9 (M)

B

BALCONY

LAB

MANAGEMENT

LAB

GAME

ROOF GARDEN

STUDIO

STUDIO

SPORTS

0 1

9TH FLOOR PLAN

10TH FLOOR PLAN

N

0 1

A’

016

3

6

3

6

9 (M)

11TH FLOOR PLAN

N

N

9 (M)

0 1

A’

A’

3

6

9 (M)

A

A

B’

B

B’

B

FOOD

FOOD

LAB

LAB

STUDIO

STUDIO PLATFORM

BRIDGE STUDIO

STUDIO

7TH FLOOR PLAN

8TH FLOOR PLAN

N

0 1

3

6

N

9 (M)

0 1

A’

A’

A

A

B’

B

3

B’

6

9 (M)

B

BALCONY

GYM

12TH FLOOR PLAN

ROOF FLOOR PLAN

N

0 1

A’

3

6

N

9 (M)

0 1

3

6

9 (M)

A’

017

NORTHEAST ELEVATION 0

018

1

3

6

9

12 (M)

NORTHWEST ELEVATION 0

1

3

6

9

12 (M)

ELEVATION

SOUTHWEST ELEVATION 0

1

3

6

9

12 (M)

SOUTHEAST ELEVATION 0

1

3

6

9

12 (M)

019

SECTION

A

A’

SECTION A-A’ 0

020

1

3

6

B

B’

SECTION B-B’ 9 (M)

0

1

3

6

9 (M)

PERSPECTIVE

021

2020 JAN.