Hey there!
I’m Lucy, a graphic designer passionate about UI/UX, branding, typography, and visual storytelling. I blend function and aesthetics to create intuitive, impactful designs. Like thin arches in architecture, my work aims for clarity, flow, and seamless user experiences. I believe people are the most important designs in the world.
My goal is to connect users with meaningful experiences—whether improving health, fostering connections, promoting sustainability, or enhancing accessibility.
Thoughtful design shapes how we interact with the world, and I strive to create work that is both beautiful and purposeful. This portfolio showcases my approach, from branding to interactive experiences. I hope it offers insight into my process and dedication. Thank you for exploring my work!
Welcome
Fear Less, Live More
Figma
Adobe Illustrator
Adobe Lightroom
Staying updated on campus events can be overwhelming, and many students miss out simply due to lack of awareness or not wanting to go alone. AntiFomo is a mobile app that centralizes event info, showing students what’s happening and which friends are attending. With a seamless interface, personalized recommendations, sensible user experience flows, and real-time RSVPs, AntiFomo makes it easy to discover events, connect with others, and get involved—eliminating the fear of missing out.
AntiFomo
strawberry shake
hex: #f4c0e3
rgb: 244, 192, 227
Context
ocean wave
hex: #71a4c9
rgb: 113, 164, 201
User Persona
sandy beach
hex: #f9edcf
rgb: 249,
User Flow Map
Typography
blue lemonade hex: #bcefec
rgb: 188, 239, 236
Journey Map
App Icon
The Dollhouse
A Girl’s Room is a
Museum
Adobe Photoshop
Adobe Illustrator
Figma
Procreate
The Dollhouse is a fictional museum celebrating the history and significance of objects in a girl’s bedroom. Through interactive exhibits and community events, it highlights the stories behind everyday items, fostering appreciation for personal spaces. This branding and
identity project creates a cohesive visual system reflecting the museum’s nostalgic and intimate theme. From logo design and typography to promotional materials and digital media, the identity ensures The Dollhouse’s mission is effectively communicated and brought to life.
The Dollhouse
Logo Sketches
Iteration Testing
Stationery System
The Dollhouse
The Undertow Tour
Pulling You Into the Undertow
Adobe Illustrator
Adobe Photoshop
DeepAI
Jessica Lai
The Undertow Tour is a conceptual concert experience for Red Velvet, blending energetic pop with smooth R&B tracks. Inspired by the meaning of “undertow,” the tour delves into the deeper, immersive side of their music. This tour concept caters to dedicated fans who appreciate their
B-side discography. This branding and identity project focuses on creating a cohesive visual experience across print and digital platforms. The visual identity captures the tour’s concept through carefully crafted typography, colors, and graphic elements, enhancing the overall fan experience.
Concept Development
AI Generated Inspiration (DeepAI)
Poster Digital Sketches
Photography & Editing
Application
RingRing
Wake Up Your Way
Figma
Adobe Illustrator
RingRing is an alarm clock app designed to improve on traditional alarm apps by adding user-driven features for a more personalized experience. Inspired by user feedback, it simplifies alarm management while addressing common frustrations with ease of use. The interface focuses on clarity and simplicity, ensuring effortless navigation and customization. Every design element, from typography to interaction flows, enhances usability and creates a smoother, more intuitive waking experience.
ND A H M E K
Take My Hand
Take my Hand, Let’s
Celebrate Tomorrow
Adobe Indesign
Adobe Illustrator
Take My Hand is a digital typography project exploring themes of loneliness, connection, and emotional growth. Each page uses expressive type to convey the shift from isolation to connection, with designs progressing from heavy, dark compositions to lighter, open ones. Accompanying
the book is a poster made entirely of type, resembling a sunset, symbolizing how communication shapes hope and connection. Through this project, typography becomes an emotional language, inviting viewers to feel the narrative unfold.
Take My Hand
SparneX
Feel Invincible Again
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
SparneX is a fictional pharmaceutical branding project that explores exasperation’s effects on the body. Instead of reducing frustration, SparneX transforms it into an adrenaline surge that boosts energy.
As a fictional performance-enhancing pill, it pushes users beyond their
limits, creating a sense of invincibility. This project merges graphic design and pharmaceutical advertising, using bold visuals and strategic branding across packaging and promotional materials to reflect the highintensity nature of SparneX and its unstoppable momentum.
Picture Day
Snap, Share, Shine!
Adobe Lightroom
Picture Day is a web design project for a fictional AIGA event at Cal Poly Pomona, aimed at helping students enhance their photography skills, collaborate with peers, and capture professional-quality portraits for their portfolios. The project focuses on creating an engaging user experience
through intuitive navigation, clean typography, and a strong visual identity. The website communicates event details clearly, encourages participation, and fosters excitement, making it easy for students to sign up, explore resources, and connect with the photography community.
Figma
As you’ve seen throughout this portfolio, design is about more than just visual appeal—it’s about creating connections and making meaningful experiences. I approach every project with the intention to balance beauty and functionality, always keeping the user in mind. By understanding their needs and behaviors, I aim to craft designs that are not only aesthetically pleasing but also intuitive, purposeful, and impactful. My work strives to enhance user experiences and leave a lasting impression, ultimately building a bridge between the design and the people who interact with it.
