Mindset

I have put together ELEVEN key steps that you can use to build a new stream of income and make ensure that it grows steadily to become your most valuable source of passive income.

1. Start by crafting a compelling message that will attract your ideal customer – more often than not, this should be a personal story around a gift, hobby, experience or a skill that is unique to you. This should be something you believe in and are passionate about.

2. You are the expert at what you know – for example, if you went through a rough experience in the past and overcame it, then you can help other people who are going through similar experience. All you need is to craft a unique offer that can sell.

3. You must know your ideal client very well – your client should find value in what you have to offer. Your offer must be of value and can benefit your client. So, if you are writing about an experience you overcame, you need to define your target client using your personal characteristics, as follows;

a. What is the age range of your target client? b. What is the sex of your ideal client? c. What is the income level of your ideal client? d. What is the level of education? e. What is his/her level of family formation?

4. What are the fears, aspiration, dreams of your target client? What are the desires and motivations of your ideal client? What are their interests and concerns? What do they aspire to achieve? What are their frustrations?

5. Is there a good market for your product or service? – is the market you are targeting large enough to create a good level of income? Choose a market with many millions of potential customers.