brand identity An outdoor brand designing products for the world's largest playground. Key Consumers Outdoor Enthusiasts Aspirationals Oddball Spirits
Shop by Activities Camping and Hiking Skiing and Snowboarding Trail to Town Alpine and Ice Climbing
the origins
1971
Eric Reynolds and Dave Huntley, students at UC Santa Cruz, embark on their greatest adventure, hiking in Alaska
Marmot Mountain Social Club
A place for those
to feel community and inclusion, embracing an "odd ball" spirit.
Interactive Immersed Shopping Experience Bringing the origins of the company to the consumer. Allowing visitors to take a step into the shoes of the owners and take a climb, sleep in a meat locker, and be a part of an inclusive community of misfits.
EVERYONE IS A MISFIT
6
floor 1
5 7
Temperate Camping Everyday Wear Rock Climbing Experience
4 3 8 2
9
1
N
1
Entrance Help Desk & Rock Wall
7
Restrooms
2
Trail to Town Wear
8
Elevator & Mechanical Access
3
Fireplace Lounge
9
Checkout
4
Cabin Dressing Room
5
Campsite Setup & Learning Environment
6
Temperate Camping Retail
Trail to Town Wear & Rope Wall Detail
Fireplace Lounge & Cabin Dressing Rooms
Rock Wall Help Desk Detail
Trail to Town Wear & Cabin Dressing Rooms
Campsite Setup and Tent Building Instruction
Restroom Detail
Lutron Electronics/Ketra Athen Lighting Control Shift color temperature and intensity to mimic natural daylight
Tent Building Instruction
7
floor 2
3 5 6
8
Arctic Camping Cold, Wind, & Rain Wear Weather Simulators
2
5 4 5
9
1
Dressing Room
7
Arctic Camping Retail
2
Elevator & Mechanical Access
8
Rain & Wind Wear
3
Offices
9
Bonfire Patio
4
Weather Simulator Help Desk
10
Summit Club
5
Weather Simulators
6
Cold Weather Wear
1
10 Open to Below
N
Rock Wall Section
Summit Club
View of Artic Surge and Flash Flood Simulators
Flash Flood and Artic Surge Simulators
Warm Cube Retail
Cold Weather Gear Retail
"The outdoors is a place to be creative, express yourself, and escape from the sameness of everyday life. We do what we do because we think this desire to get out and be wild is in everybody." - Marmot Team
Timeline Elevation