
1 minute read
THE LAST PICTURE
from April 2023w
Jimmy Donaldson, better known to his 136 million YouTube subscribers as MrBeast, became the medium’s all-time top earner when he raked in $54 million in 2021. The 23-year-old attracted more than 376 million views to his most popular video and more than 10 billion views across all his channels.
MrBeast got his start on YouTube by streaming himself playing video games like Minecraft and Call of Duty. Now, he focuses on philanthropy, reviews, reaction videos and the paid challenges that have made him notorious for giving away money to subscribers and people on the street. He’s depicted above getting “slimed” after winning the Favorite Male Creator award at the 2022 Nickelodeon Kid’s Choice Awards.
Advertisement
What happens with MrBeast matters because of the massive popularity of his medium: YouTube. This year, streaming services are expected to surpass TV in viewership, and it all began with YouTube.
For the first time, streaming enabled the public to watch anything on the internet. From the first video ever posted by co-founder Jawed Karim in 2005—a whopping 19 seconds titled “Me at the Zoo”—to today’s 800 million options.
YouTube has grown into a colossus no other streaming site can match. With 2 billion active viewers every month, it’s Google’s golden child, accounting for almost 12% of the tech giant’s revenue. What’s more, YouTube is second only to Google as the most frequented site in the world.
The next issue of Luckbox will guide you through the YouTube universe while also examining the growth of streaming, the influence of influencers, the birth of the creator economy and, as always, the related investment opportunities.
69TH ANNUAL MAGGIE AWARDS
> BEST SPECIAL THEME ISSUE (DECISION 2020)
AMERICAN SOCIETY OF MAGAZINE EDITORS
> BEST NEWS & POLITICS COVER 2020— READERS’ CHOICE (DECISION 2020)
> BEST BUSINESS & TECHNOLOGY COVER 2021—
READERS’ CHOICE (AMAZON’S PREDATORY CAPITALISM)
MAGGIE AWARDS OF EXCELLENCE (68TH & 69TH ANNUAL)
> SPECIAL THEME ISSUE (DECISION 2020)
> SPECIAL INTEREST PUBLICATION (THE ISSUE WITH PODCASTING)
> SPECIAL INTEREST PUBLICATION (DECISION 2020)
> SPECIAL THEME ISSUE (THE HIGH ANXIETY ECONOMY)


> NEW CONSUMER PUBLICATION 2019
NICHE MAGAZINE AWARDS
> BEST NEW NICHE MAGAZINE 2020

> BEST BUSINESS-TO-BUSINESS MAGAZINE 2020
> NEW MAGAZINE DESIGN—HONORABLE MENTION 2020

FOLIO EDDIE (EDITORIAL) AWARDS
> BEST FULL ISSUE, CONSUMER (ART ISSUE) 2022
> BEST FULL ISSUE, CUSTOM CONTENT (THINKING IN BETS) 2022
> BEST HOW-TO, SINGLE ISSUE (THINKING IN BETS) 2022
> SERIES OF ARTICLES—HM 2021

> FULL ISSUE (AMAZON)—HM 2021
> BEST HOW, SINGLE ISSUE (ART & SCIENCE OF FORECASTING) 2021


> BEST FULL ISSUE (HOW NOT TO DIE) 2020
> BEST NEW MAGAZINE—HM 2020
> BEST NEW CUSTOM CONTENT MAGAZINE 2019

FOLIO OZZIE (DESIGN) AWARDS
> DESIGN IN CUSTOM CONTENT—HONORABLE MENTION 2019
> DESIGN IN A NEW MAGAZINE—HONORABLE MENTION 2019