Liberty champion media kit fall 2013

LIBERTYCHAMPION Policies, Rates and Schedule 1971 University Boulevard • Lynchburg, Virginia 24502 Advertising Director • 434-582-2128 • libertychampionadvertising@gmail.com

Fall 2013

why advertise?

With repetition being the key to memory, exposing an advertisement to a consumer at least three times has proven to cause a lasting effect on the human brain.

Think outside these boxes...

Figuring the Price:

# of columns x # of inches x Rate = Total Price 6

Full Page col. (9.75in)

x

Half Page col. (9.75in) 9.625in

6

x

3

Quarter Page col. (4.819in) 9.625in

x

- Full Color Ad - Weekly Specials and Discounts - Coupons and Inserts - Custom Designed Ads Let us help make your ad memorable and bring new and friendly faces to your business. We can design your ad for you at no additional charge!

Showcase your advertisement in our special issues!

Welcome Back

Welcome the student body back to town and introduce yourself to new students arriving for the Fall semester. Inform them on the best that Lynchburg has to offer.

Deadline: August 20

Publishes: August 27

College for a Weekend (Sept. 26 - 29 & Nov. 7 - 10)

High school students and their parents will visit Lynchburg in hopes of finding the college and city perfect for their lives. How will they know where to go in the area to eat, shop or relax?

These dates correspond with the two C.F.A.W. issues.

Deadline: Sept. 17 Deadline: Oct. 29

Publishes: Sept. 24 Publishes: Nov. 5

For more information on College For A Weekend, visit: www.libertycfaw.com

Homecoming Edition

Advertise this year in our special homecoming edition. Don’t miss this opportunity to showcase your advertisement in this special issue that will be read by thousands of alumni and visitors.

Deadline: Oct. 8

Publishes: Oct. 15

Christmas Edition

As students prepare for the Christmas holiday, many of them will do their shopping here in Lynchburg. Do you have any special deals or products you would like to feature? Remember, this is your last chance to reach our students before Christmas Break.

Deadline: Nov. 26

Publishes: Dec. 3

About the Champion...

B5

Battle of the Bands

B1

Track and Field wins big

LIBERTY CHAMPION Tuesday, April 23, 2013

Today: P. Cloudy 68/48 Tomorrow: T. Storms 79/51

‘How Animals Eat T heir Food’

Jacob Tellers jtellers@liberty.edu

Liberty University Student Activities and Riverside Runners held a Fun Run " & ! ! $* % !

According to Student Activities, the free race drew more than 50 runners from Liberty, as well as some from the surrounding community.

One of the reasons The Bald to hold the race was Mountain to help runners get 10K at prepared for the upcoming Bald MounCamp tain 10K, which will Hydaway be held at Camp Hyis coming daway April 27, Student Activities said. up, The Fun Run inSaturday, volved both a 5K and April 27. a 10K race. According to Student Activities, all runners started together, but they had the option further along the trail to run on the shorter or longer path. About half of the runners opted for the 5K, while the rest ran the 10K.

FYI

See RUN, A8

Debate wins again Dylan Friberg dwfriberg@liberty.edu

The Liberty University Debate Team took home two national championship titles for their performance throughout the season, edging out Northwestern and George Mason University.

Liberty topped the rankings of the American Debate Association (ADA) and the Cross-Examination Debate Association

! ) ! "! # & brings their win tally to 33 national championships since 1995, according to the Liberty News Service.

According to Liberty’s Director of Debate Michael Hall, the process of planning for these debates is both rigorous and time consuming. “A lot goes into preparing for a debate, including practice speeches, practice debates, strategy work with partners and coaches, and individual time spent researching,� Hall said. “For most of our students, this amounts to 20-30 hours of work each week.�

Students have a topic given at the beginning of the year that will be debated for the entire season, Hall explained. This year’s topic was the U.S. energy policy.

Liberty is also vying for the top spot in the rankings of the National Debate Tournament (NDT), acording to Hall. The

! ! ) that Liberty participated in, and its

See DEBATE, A7

COURTNEY RUSSO | LIBERTY CHAMPION

CREATIVE — Students Ian Deibert (left) and Nick Sjolinder (right) will be attending VidCon this summer.

Video hits 46 million views What started as a funny idea, has become a viral YouTube sensation

Melanie Oelrich moelrich@liberty.edu

The pseudonym “MisterEpicMann� may not ring many bells, but perhaps “How Animals Eat Their Food� does. What some people might not know is that the two individuals featured in the viral video are Liberty University students junior Nick Sjolinder and senior Ian Deibert.

The YouTube video was posted one week ago and has already accumulated more than 46 million views. To put things in perspective, the new “Hun-

ger Games� sequel trailer, “Catching Fire,� has only gained a little more than 22 million views after six days.

According to Sjolinder, he bases the ideas for his videos on improvisation. “I came up with the idea for ‘How Animals Eat Their Food’ the way that I come up with my other video ideas, which is waiting for (the idea) to pop in my head,� Sjolinder said. “I always try not to plan too much ahead for my videos.�

Sjolinder and Deibert met when they were placed as roommates on Dorm 10. “We both had a crazy amount in

common, especially our love for art, media and idiotic laughter,� Deibert said. “When he started showing me his old YouTube videos he had made for his channel back in high school, I thought they were hilarious and want ! "! ! " )nally agreed, and since last fall, we’ve ) $ # ' According to Deibert, the popularity of their videos is due to the rapid response from friends, relatives and “faithful� YouTube subscribers.

See YOUTUBE, A8

‘Social Scavengers’ go hunting

The School of Communication hosted the event Saturday, April 20 Daniel Bartlett dbartlett@liberty.edu

“Social Scavengers,� an event hosted by Liberty University’s School of Communication, brought in students from all majors Saturday, April 20, to compete for various prizes based on their social media involvement during the event.

Beginning at 11 a.m., students registered their teams on the outside terrace of the Hancock Welcome Center, according to senior communications student and product manager for the department Ashley Thomas.

Students were given the option to group into teams of two or three, or to choose to work by themselves.

The hunt took six teams to nine different locations around Lynchburg, including The Drowsy Poet, City Stadium, Cinemark Movies

Total Circulation: 15,500

•5,000 on campus

•10,500 homes in the Lynchburg Area

libertychampion.com

7PMVNF t *TTVF

Fun Run held at Snowflex

Publication Schedule

Printing:

•Each page is printed in full color

•We use the latest Adobe design

programs available.

•Newspapers are published 11 times per

semester (once per week).

•The page count of the Champion may

range from 12 to up to 24 pages.

Distribution:

•Our newspapers are distributed at over

60 locations on and off campus which

are convenient for students and guests

visiting the university.

•Each week, 10,500 newspapers are

mailed to the Lynchburg community.

NATHAN ROHRER | LIBERTY CHAMPION

ACTIVITY — Students check in to the scavenger hunt at the Hancock Welcome Center.

10, Dickey’s and the monogram.

Various clues took them around Lynchburg, and once ! # ! ! ) location, members had to take a creative photo and tweet it, according to Thomas.

“Certain locations, such as

&( $* % lowed students to gain bonus points throughout the race,� she said.

According to Student Assistant and General Manager of the School of Communi-

INSIDE THE CHAMPION News

Sports

Feature

The College of Osteopathic Medicine inked a five-year agreement with Centra. A3

Kyle Harvey reviews “42,� the story of Jackie Robinson breaking the color barrier. B1

The A.S.A.D. Fashion Show took place Saturday, April 20 in the Towns Auditorium. B8

News Opinion Sports Feature

cation Joe Marcus, in order to participate in the event, at least one team member needed a smartphone and a Twitter or Instagram account.

Local businesses, such as

See HUNT, A8

A1 A4 B1 B8

What’s New: Don’t forget to ask about Advantage Labels advertising, front page banners and web advertising! Check out our website at: www.libertychampion.com.

LIBERTYCHAMPION Local Retail Rates

Other Rates

National Rates

open rate

political

open rate national display

Column inches Cost per inch Open rate $6.85

Column inches Cost per inch Open rate $6.85 This includes all non-campus (local, county, state and national) ads placed by candidates and/or supporters. Ads must state the name of the purchaser.

Column issues

non-profit

Column issues

This is not a commissionable rate. For an account to earn a local rate, its advertising must contain an address or contact in Lynchburg or surrounding area.

local display Column inches 60� - 119�

120� - 179�

180� - 239�

240� - 299�

300� or more

Cost per inch $6.55 $6.46 $6.27 $6.07 $5.88

color rates Open rate

Free

Savings 4% 8% 12% 16% 20%

Column inches Cost per inch Open rate $4.43

Cost per inch

Open rate

$9.08

national display — ­ recurring Cost per inch

300� sem/ or 600�/year

$8.06

Savings 20%

Rates are based on total advertising inches for the academic semester. To earn volume discount, Rate includes all campus and non-campus account must have a valid, signed contract on organizations offering services not-forfile in the Champion advertising office for each profit. semester or academic year. Account will be billed difference between the rate billed and the rate pre-printed inserts earned on unfulfilled contracts. All contractual agreements are between the Champion and the Rate: $500 4 or more per semester: $475 (Inserts available for on-campus publications only ) National Sales Agent.

Contact advertising director Omar Adams at 434-582-2128 or email libertychampionadvertising@gmail.com

Advertising Policies and Guidelines 1 2

Advertising deadlines are set one week prior to publishing. For sales, the advertising contracts need to be submitted at that time to secure a position in the next edition. Ads purchased after deadline will only be placed if space is available. This deadline gives us time to make minor changes to existing ads or to place ads that you have created. However, for ads that need to be created and designed, more time will be needed. If this is your first advertisement, you will need to allow extra time for development.

A proof may be requested for ads designed by our staff. Proofs will be sent no later than Thursday before the publication date and will be the final proof unless otherwise notified. All changes to be made must be submitted by 3 p.m. Friday before publishing. A second proof will be sent only if deemed necessary by our staff. Late changes to design will only be accepted if they greatly affect the content of the ad.

All artwork must be submitted in one of the following electronic formats: PSD, JPEG, INDD or PDF. A fax is acceptable to submit text for ads being designed by our staff; however, text will be retyped for final art. Ads created in Publisher must be saved or exported into a PDF Document. Please note that we can not make changes to these files.

4 5 6 7 8 9

All property rights including any copyright interest to any advertisement produced using artwork, creative ability and/or typography furnished or arranged by the Liberty Champion will be property of the Liberty Champion. No such ad or any part thereof may be reproduced in other publications without prior written consent of the Liberty Champion.

The Champion reserves the right to edit, modify, classify, reject or cancel any advertising deemed objectionable, whether in subject matter, illustration or content at any time. This includes the right to re-border or reduce advertisements in order to accommodate page column widths or to insert the words “Paid Advertisement” at the top or bottom of any advertisement simulating news material.

Ads must in no way represent products, activities or morality that are in opposition to the Liberty Way (student conduct policy handbook) or openly against the doctrines held by Liberty University. This may include but is not limited to alcohol use, tobacco or drug use, sexuality (including immodesty) or opposing religions and ideas. Ads that contradict university policy will be altered or rejected depending on content.

Spiritual Emphasis Week B6

The Liberty Champion does not guarantee ad position. Ads will be placed in accordance to the design and layout of the issue. Ads may be placed by request in a specific location only if the layout and design are compatible. Failure to meet position requests will not constitute cause for adjustment, refund or rerun.

It is the responsibility of the advertiser to notify The Liberty Champion if an error has occurred in an ad within one week after publication. Error notification later than one week will receive no attention. Make-good and credit adjustment disputes will be considered on an individual basis. Adjustments will be made only for the portion of the ad in error and only for the first insertion of the ad. No allowance will be made for errors that do not materially affect the value of the advertisement as determined by The Liberty Champion.

Credit will be established on a per client basis. Payment is expected within 30 days of publication date. Accounts with a balance of more than 30 days past due may be subject to a 1.5% service fee of the total unpaid account balance. Other penalties may include but are not be limited to refusal of advertising or require non-refundable payment in advance until credit is re-established.

Failure to receive invoice or proof is not recognized as a valid reason to withhold payment.

Verbal agreements, promises or waivers of any nature not contained in this rate card shall not be binding.

For questions regarding advertising guidelines, please contact advertising director Omar Adams at libertychampionadvertising@gmail.com or call 434-582-2128.

Swimming defeats Marshall

LIBERTY CHA Today: P. Cloud

y 61/51 Tomor

row: T. Storm s 70/34

Tuesday, Janu

ary 29, 2013

Sundae Grill closes

Volume 30 •

Issue 13

MPION

B2

libertycham

pion.com

Samantha Boontj

er

sbboontjer@lib

erty.edu

The family restaura nt next door erty University, The Sundae Grill, to Libdoors Dec. 16, closed its 2012, would not be reopeni and announced that it ng.

The Liberty Univer sity Candlers Holdings LLC Station purchased the restaurant, and according to Lee Beaum ont, Vice Preside for Auxiliary Service nt s, the school is seeking tenants actively .

“It has taken a few days for everyth sink in, but in ing to a nut shell and in a … the Sundae Grill will not few words 2013. We are re-open for closed,” a press release on the restaurant’s Facebo ok page stated.

The owners, “BH,” “Mrs. K” and Kurbjeweit, have now retired and Michael Florida. moved to The Liberty Univer sity Candlers Holdings LLC Station owns part of the Univer Candlers Station and is ing to Beaumont. sity Endowment, accordHe explained ty’s buying the that Liberrestaurant was logical.

“The university Station, the propert already owns Candlers y with the Ramp and Omnitech, Church so mont said. “Our it just made sense,” Beauleasing agent, has received several Chris inquiries from Doyle, tive tenants, and prospecSNOW-BOWL deal in the near we are hopeful to close a — Liberty student future. This will other dining option bring ans gathered for a cold game of students to enjoy.” close to the campus for football followin g the snowstorm ruth BiBBy | liBErty champion The new restaura Friday, Jan. 25. nt, according mont, would be to Beaujust rants around town, like other private restauonly they will rized to accept be authoFlames Cash.

Liberty Univer sity and the community seemed Lynchburg Melanie Oelrich disappointed about the restaura to hear nt moelric closing. which made h@liberty.edu Shayna a Liberty senior, me that much was sad when she Kendle, more nervou the restaurant heard that s and anxious cautious drivers trying had closed.

The first snowfal to have experie about getting home avoid accidents.

“The people l of the nced significa safely.” there were so winter season nt Classes were Victoria Petroce icing from the loved Liberty kids,” great. They brought much delayed, and storm. lli, Liberty excitement and Kendle said. ing to the Weathe AccordThe owners themse buzz on Lib- the university opened Friday senior and Visitors Center r Channel erty University’s em- website lves seemed reluctan morning at 11:25 ployee, was in to leave the shop. , up to the campus, a.m. t Thursday, Jan. The following Friendly Friday middle of a snow has been two inches of “You all know 17. Around 5 week, Lynchby p.m., now burg that roughly started snowin tour when it eral location reported in sevwas we ing you … loved hit loved hav3-5 g. s across serving you white bliss blanket inches of lighter snowfalagain, but with a “It was a perfect as of Friday afterno the state dishes … and ed the roads l. if we could, we your favorite on. day in 30 for Around 11 minutes, bringin guests to be would be here for you for many, Although these on our camsnowstorms tration and inconve g frus- Jan. 25, light a.m. Friday, pus,” Petroce the owners said many more years, 24/7,” snow started to nience for lli said. “It was have brought freezing temper in students and fun to watch atures been so very, very a press release. “We have faculty needing drift onto campus, but it was the courtya the snow fall in tions, and rough road condito get home. not heavy enough many of you by fortunate to get to know so Lynchburg is rd, and it just to cancel hanced name and all of expected “It took me morning classes. smiling faces. you by your the beauty of en- to see more sunshin As students We thank you minutes to get around 30 watched the e and our warmer for your many, many years of from campus snow cover the campus in the winter season. temperatures business.” to my apartm within campus ground ” the next The recent ent few days, followe snowstorms, lake Road, whichon Timber- facilities crew s, the Liberty Iago and d by possible snow BOONTJER Khan, swept through on Friday, is a news report takes 10 minute normally salt the pathwawas quick to the South, according to er. the Weather junior Chelsey s,” Liberty students from ys to prevent Atlantic Midwest and Mid- Chann regions el.

Johnson said. slipping. The “I witnessed several roads, both on Southern Kentucof the U.S. accidents, ky, eastern off, were alreadycampus and Tennessee, northern South OELR filling with Carolina and ICH is the news North Carolin a editor.

Snowstorms pow der Liberty Liberty resembled

a winter wonderlan

d twice in one week

, snow expected Frida

y

The VUE begins lea sing

Tyler Eacho

“Purpose-Built y.edu Housing” called Student was carefully planned The Vue signed , de@ College Square Like most univers began Wards and built just off ities, leasing.

Liberty has its Ferry Road, behind of students everyfair share the Wal-Mart “The Vue is that lies the only who are looking semester community in Lynchburg across the street from the to leave specific their on-campus university’s campu ally tailored to dorm life s. the to move off modern “To the student campus and best experience the Milner, the vice ,” Missy knowledge, we of our real of The Vue, president first Purpose-Built are the Until recently world. , students said. “To Housin Student moving off g in Lynchb campus in qualify, a prospective resiurg,” Lynchburg were Brandy Daly, dent must provide the propproof erty manag forced to choose largely of enrollment er for The Vue, local commu between to other qualifyiin addition said. nities like ng criteria.

Cornerstone, Chris Langley, Wyndhurst, We also provide individual the Vistas and Langley Apartmwho owns liability leases Park Place. so that stusigned the project ents, de- TOWNHOMES — dents are only That change The VUE provide d in Noresponsible . Langley Emily BEckEr vember, when | liBErty champion Apartm for their suite and s students with a commuan off-campus the com- pany ents is the com- among other communities nity of what community. responsible for sands of is known as mon area.” conventional Riv- in the Lynchburg area. ermont Park, The PBSH commu housing in other apartm Langley has Boonsboro nity Village a back- dents. ents to college stu- towns college and Park Place, ground in leasing and decided to He began researc replithou- ing h- cate that off-campus student model for University student Liberty s. Daly News tpeacho@libert

The School of Cinema Arts partnered with tic EchoLight Studios . A3

INSIDE THE CHA MPION Sports

The track and field team dominated the Liberty Open Jan. 25 and 26.

B2

Feature

The T-Room opened location in Corners a new tone over winter break.

B4

See VUE, A6

News Opinion Sports Feature

A1 A4 B1 B6