Digital Champion media kit spring 2015

Policies, Rates and Schedule 1971 University Boulevard • Lynchburg, Virginia 24502 Advertising Director • 434-582-2128 • libertychampionadvertising@gmail.com

Spring 2015

why advertise?

With repetition being the key to memory, exposing an advertisement to a consumer at least three times has proven to cause a lasting effect on the human brain.

Think outside these boxes...

Figuring the Price:

# of columns x # of inches x Rate = Total Price 6

Full Page col. (9.75in) 19.25in

x

6

Half Page col. (9.75in) 9.625in

x

3

Quarter Page col. (4.819in) 9.625in

x

- Full Color Ad - Weekly Specials and Discounts - Coupons and Inserts - Custom Designed Ads Let us help make your ad memorable and bring new and friendly faces to your business. We can design your ad for you at no additional charge!

Showcase your advertisement in our special issues!

Welcome Back

Welcome the student body back to town and introduce yourself to new students arriving for the spring semester. Inform them on where to go to spend their Christmas gift cards and cash!

Deadline: Jan. 14

Publishes: Jan. 20

College for a Weekend (Feb. 12 - 15 & Apr. 9 - 12)

High school students and their parents will visit Lynchburg in hopes of finding the college and city perfect for their lives. How will they know where to go in the area to eat, shop or relax?

These dates correspond with the two C.F.A.W. issues.

Deadline: Jan. 28 Deadline: March 25

Publishes: Feb. 3 Publishes: March 31

For more information on College For A Weekend, visit: www.libertycfaw.com

Spring Break (March 7-15)

Students will be deciding on where they will spend their Spring break. Do you know where they should go? Many students will be completing mid-term projects and exams. Do you have any specials for this week as they prepare?

Deadline: Feb. 25

Publishes: March 3

Graduation Issue

As family and friends travel to Lynchburg, the students at Liberty will be winding down the final stretch before graduation. Do you have any deals or products you would like to feature? Do you have live music, or a food special that college students, friends and family would jump at? Remember, this is your last chance to reach our senior class!

Deadline: April 22

Publishes: April 28

About the Champion...

Track and Field honors teammate

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F R O M T H E STA F F AT T H E L I B E RTY C H A M P I O N

®

Volume 32 | Issue 11

Publication Schedule

Total Circulation: 15,500

•5,000 on campus

•10,500 homes in the Lynchburg Area

Lynchburg, Virginia Tuesday, december 2, 2014

welcome to the playoffs

Printing:

•Each page is printed in full color

•We use the latest Adobe design

programs available.

•Newspapers are published 11 times per

semester (once per week).

•The page count of the Champion may

range from 12 to up to 24 pages.

Joel Coleman | liberty news serviCe

HISTORY IS MADE

FLAMES PLAY ON Emily Brown erbrown@liberty.edu

As the Flames walked off the field following a loss to Charleston Southern in the last home game of the season two weeks ago, making the Football Championship Subdivision playoffs seemed to be an improbable dream more than a legitimate possibility.

With Liberty’s postseason hopes on the line in the final seconds of the ensuing game, Coastal Carolina kicker Alex Catron lined up for a 24-yard field goal and the No. 1 Chanticleers had all but sealed a Big South Championship. But the Flames had other plans. As time expired, Liberty defensive end Chima Uzowihe got a hand on the ball, blocking the kick and sending the Flames to the playoffs for the first time in school history.

“I attended Liberty’s first football game in 1973 at age 11, and I had been waiting for Liberty to make the playoffs since then — for more than 40 years,” President Jerry Falwell said. “… I (am) so proud of (Athletic Director) Jeff Barber, (Head) Coach Turner Gill and the guys on the team for

“

I’m so proud of this football team.

They could have given up a whole lot of times this season, but they haven’t.

They continue to fight. They continue to understand what belief is, what faith is and what teamwork is.

— TURNER GILL

finally breaking down that barrier for Liberty University. … It is so wonderful to see how Coach Gill has built incredible character in the players on the team. He leads by example, and the result has been a team that plays with more heart than any football team I have seen on the field.”

The Flames continued to make history when they traveled to Harrisonburg, Virginia, and beat the James Madison University Dukes Saturday, Nov. 29, with a score of 26-21. In addition to winning its first playoff game in program history, Liberty snapped a six-game losing streak against

the Dukes and put a stop to the Dukes’ seven-game winning streak.

According to Falwell, who received the game ball following Saturday’s game, Liberty’s current success is “worth every penny we’ve invested in the program,” and winning against high-caliber opponents “will open new doors for our football program in so many ways.”

Gill said he was pleased the team persevered in order to reach the playoffs.

“I’m so proud of this football team,” Gill said in a News & Advance article. “They could have given up a whole lot of times

this season, but they haven’t. They continue to fight. … They continue to understand what belief is, what faith is and what teamwork is.”

Falwell praised Gill, saying he has played a vital role in the development of the football program over the past few years.

“Jeff Barber and I are proud to have played a role in bringing Coach Turner Gill to Liberty University,” Falwell said. “He is definitely the right man in the right place at the right time to take Liberty University football to the next level with integrity and in a way that honors Christ.”

As they continue their playoff run, the Flames will travel to Villanova, Pennsylvania, to take on the No. 6 seed Villanova University Wildcats Saturday, Dec. 6 at 4:30 p.m. Tickets are $20 each and can be purchased online by searching “tickets” on Liberty’s website or by calling 434-5827328. The game will also be broadcast on ESPN3, ESPN’s online live streaming service.

BROWN is the editor-in-chief.

Distribution:

•Our newspapers are distributed at over

60 locations on and off campus which

are convenient for students and guests

visiting the university.

•Each week, 10,500 newspapers are

mailed to the Lynchburg community.

What’s New: Don’t forget to ask about Advantage Labels advertising, front page banners and web advertising! Check out our website at: www.liberty.edu/champion.

LIBERTYCHAMPION Local Retail Rates

Other Rates

National Rates

open rate

political

open rate national display

Column inches Cost per inch Open rate $6.85

Column inches Cost per inch Open rate $6.85 This includes all non-campus (local, county, state and national) ads placed by candidates and/or supporters. Ads must state the name of the purchaser.

Column issues

non-profit

Column issues

This is not a commissionable rate. For an account to earn a local rate, its advertising must contain an address or contact in Lynchburg or surrounding area.

local display Column inches 60” - 119” 120” - 179” 180” - 239” 240” - 299” 300” or more

Cost per inch $6.55 $6.46 $6.27 $6.07 $5.88

color rates Open rate

Free

Savings 4% 8% 12% 16% 20%

Column inches Cost per inch Open rate $4.43

Cost per inch

Open rate

$9.08

national display — ­ recurring Cost per inch

300” sem/ or 600”/year

$8.06

Savings 20%

Rates are based on total advertising inches for the academic semester. To earn volume discount, Rate includes all campus and non-campus account must have a valid, signed contract on organizations offering services not-forfile in the Champion advertising office for each profit. semester or academic year. Account will be billed difference between the rate billed and the rate pre-printed inserts earned on unfulfilled contracts. All contractual agreements are between the Champion and the Rate: $500 4 or more per semester: $475 (Inserts available for on-campus publications only ) National Sales Agent.

Contact advertising director Omar Adams at 434-582-2128 or email libertychampionadvertising@gmail.com

Advertising Policies and Guidelines 1 2

Advertising deadlines are set one week prior to publishing. For sales, the advertising contracts need to be submitted at that time to secure a position in the next edition. Ads purchased after deadline will only be placed if space is available. This deadline gives us time to make minor changes to existing ads or to place ads that you have created. However, for ads that need to be created and designed, more time will be needed. If this is your first advertisement, you will need to allow extra time for development.

A proof may be requested for ads designed by our staff. Proofs will be sent no later than Thursday before the publication date and will be the final proof unless otherwise notified. All changes to be made must be submitted by 3 p.m. Friday before publishing. A second proof will be sent only if deemed necessary by our staff. Late changes to design will only be accepted if they greatly affect the content of the ad.

All artwork must be submitted in one of the following electronic formats: PSD, JPEG, INDD or PDF. A fax is acceptable to submit text for ads being designed by our staff; however, text will be retyped for final art. Ads created in Publisher must be saved or exported into a PDF Document. Please note that we can not make changes to these files.

4 5 6 7 8 9

All property rights including any copyright interest to any advertisement produced using artwork, creative ability and/or typography furnished or arranged by the Liberty Champion will be property of the Liberty Champion. No such ad or any part thereof may be reproduced in other publications without prior written consent of the Liberty Champion.

The Champion reserves the right to edit, modify, classify, reject or cancel any advertising deemed objectionable, whether in subject matter, illustration or content at any time. This includes the right to re-border or reduce advertisements in order to accommodate page column widths or to insert the words “Paid Advertisement” at the top or bottom of any advertisement simulating news material.

Ads must in no way represent products, activities or morality that are in opposition to the Liberty Way (student conduct policy handbook) or openly against the doctrines held by Liberty University. This may include but is not limited to alcohol use, tobacco or drug use, sexuality (including immodesty) or opposing religions and ideas. Ads that contradict university policy will be altered or rejected depending on content.

The Liberty Champion does not guarantee ad position. Ads will be placed in accordance to the design and layout of the issue. Ads may be placed by request in a specific location only if the layout and design are compatible. Failure to meet position requests will not constitute cause for adjustment, refund or rerun.

Homecomin

Volume 32 |

g heartbrea k

B1

Marczewski

Tuesday, OcTOber

flames reu nite

Failure to receive invoice or proof is not recognized as a valid reason to withhold payment.

Verbal agreements, promises or waivers of any nature not contained in this rate card shall not be binding.

For questions regarding advertising guidelines, please contact advertising director Omar Adams at libertychampionadvertising@gmail.com or call 434-582-2128.

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7, 2014

Lynchburg, Virgini

D.C. rally

It is the responsibility of the advertiser to notify The Liberty Champion if an error has occurred in an ad within one week after publication. Error notification later than one week will receive no attention. Make-good and credit adjustment disputes will be considered on an individual basis. Adjustments will be made only for the portion of the ad in error and only for the first insertion of the ad. No allowance will be made for errors that do not materially affect the value of the advertisement as determined by The Liberty Champion.

Credit will be established on a per client basis. Payment is expected within 30 days of publication date. Accounts with a balance of more than 30 days past due may be subject to a 1.5% service fee of the total unpaid account balance. Other penalties may include but are not be limited to refusal of advertising or require non-refundable payment in advance until credit is re-established.

leaves Lyn chburg

Issue 6

Leaders gat her to discuss Isra el Lauren Creekm lcreekmore@libert ore y.edu

HOMECOMI

NG — Liberty

alumni gather

for tailgating parties

Judaic Stu dies moved CJS relocat ed from DeM oss before the footbal

Courtney russo

l game.

| Liberty Champion

The Stand With Israel Rally in the Upper Senate Park in took place Washington, D.C., Sunday, Oct. 5 with more Liberty Univer than 70 sity Christian conser students in attendance. erty University’s vative speakers and LibChelsea Andrew Senior Class President s took the stage their support to voice for the Students followe nation of Israel. d Andrews along Jersey Avenue New high and eyes with their posters held Capitol. With looking toward the U.S. Andrews shared supporters around her, her thoughts portunity to on her opspeak to the students and Israel supporters.

“Israel means ish people — a safe home for the Jewa people that have been tacked and persecu ted for thousan atyears,” Andrew s said. “It means ds of for families, freedom of religion safety Middle East in the and the most human countr y in the world. Israel means itarian for America.” security Students and suppor ters took their seats and gathere ing their Israeli d around the stage, wavflags while they Penny Nance, CEO and preside waited for cerned Women nt of Conthe speakers for for America, to welcome her support for the rally. Nance pledged the Jewish people ing Edmund by quotBurke, “All that for the triump is h of evil is that necessary do nothing.” good men The crowd’s voice ing, “We will stand. grew louder, chantOther speaker We will stand.” s also took their turn to

See ISRAEL, A8

Hall to new libary

Josh Janney jjanney@liberty.ed u

ies has moved into Dr. A. F. Mickah a strategic location,” sion made by the admini After years of sor with a Ph.D. all, an adjunct profes- constru stration due to back of DeMos being hidden in the in Jewish Studies “This new locatio , said. room ction and renovations to make Judaic Studies s Hall, the Center for in n gives the greater visibilit (CJS) has been center of EducatDeMoss Hall for the School y moved to the Jerry Falwell ion. lies, faculty and to all students, famiLibrary, allowin “DeMo dents easier access. other guests who g stu- tour visit, said. “(Thess wasn’t as accessible,” Price or conduct researc “I believe it was h in the library. move) gives us According to an astute move ” nity now an opportuam so glad the Dr. J. Randal and for people the Center for Judaic l Price, who executi Stud- of Judaic ve director for the Center library — students, faculty,come to the Studies, the move classes and was a deci-

Registratio

See RELOCATI ON,

Charae mCQ A2 HISTORY — ueen | Liberty Champion Artifac

n approach es end

ts from the museum

Efforts made to avoid low student vot er turnout on election day the Wards Road Bridge, which David Van Dyk dvandyk@liberty. edu

in the library.

VO TE

students use day In elections after day, hapDuring the pened thanks heavy turnou that followed, and forth. to dedicated t of burg City Counci2014 Lynch- cy makers and advocates poli- made for long lines students

By Febof the two people, includi l race, several university. of hours for some at least ruary 2012, ng Montgomery the city Pace, chairwo students was More import man forced to notify registrar antly, they un- to cast ballots. Because lege Republicans of the Col- derstood the of that Board the State and because studen of Electio ts were takUniversity, sacrific of Liberty voting precincimportance of the en to registered 4,122 ns, as Liberty the precinct via t ed here much on campu of their time to studen bus, the the Even though s. motivate studen university address ts with the election was university gave students to vote. When ts the day cinct off from school only 198 showed held on the last day of lines were redraw. The preto accommofinals, date up at the Liberty when studen student voting. vide Liberty student n to proLynchburg commuprecinct, the low numbe ts turned out in s an Follow tunity rs, it ing the reflected poorly to vote on campu opporcurious eye toward nity turned a on Liberty s. With Liberty entered voting issues, the ability ’s student body. to vote on their into a long Pace, along with campus.

In 2008, before debate way Liberty ad- had students ficials with government of- to class or back to the dorm, ministration, the luxury of a precinct at understood over whether JoeL CoLeman voting at the the Vines Cenimportance of the cam- ter | Liberty news LUXURY — getting the right Vines Center (Ward III the pus should be given serviCe made voting Studen people into much easier Lynchburg City cinct 2), they began registerPre- precinct of its own, a voting than before. of voting in Vines ts enjoy convenience Council. Several much ing and Center. “(Liberty) started projects at itagehad to travel to vote at Her- the University of Virgini like Liberty Univer way back a had its own voter Elementary School sity, includi precinc WEA THER ng III Precinc (Ward ing place. t and pollt 4).

For years, argume more than two nts went back SHOWERS INSI DE THE News CHA MPIO See VOTE, HIGH: 74 LOW: N A7 Homecoming 54 Sports gives alumni a chanc News Tomorrow: Lady Flames Feature SUNNY soccer times at Libertye to relive A1 burns UNC-A .

Zibandeh Abedin Opinion sheville in shutout.

A4 A3 true to her faith i stays even in dangerous times.

Sports B1 B1 B6 Feature

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