Digital champion media kit fall 2015

LIBERTYCHAMPION

Policies, Rates and Schedule 1971 University Boulevard • Lynchburg, Virginia 24515 Advertising Director • 434-582-2128 • libertychampionadvertising@gmail.com

Fall 2015

why advertise?

With repetition being the key to memory, exposing an advertisement to a consumer at least three times has proven to cause a lasting effect on the human brain.

Think outside these boxes...

Figuring the Price:

# of columns x # of inches x Rate = Total Price 6

Full Page col. (9.75in) 19.25in

x

6

Half Page col. (9.75in) 9.625in

x

3

Quarter Page col. (4.819in) 9.625in

x

- Full Color Ad - Weekly Specials and Discounts - Coupons and Inserts - Custom Designed Ads Let us help make your ad memorable and bring new and friendly faces to your business. We can design your ad for you at no additional charge!

Showcase your advertisement in our special issues!

Welcome Back

Welcome the student body back to town and introduce yourself to new students arriving for the Fall semester. Inform them on the best that Lynchburg has to offer.

Deadline: Aug. 26

Publishes: Sept. 1

College for a Weekend (Sept. 17 - 20 & Nov. 5 - 8)

High school students and their parents will visit Lynchburg in hopes of finding the college and city perfect for their lives. How will they know where to go in the area to eat, shop or relax?

These dates correspond with the two C.F.A.W. issues.

Deadline: Sept. 9 Deadline: Oct. 28

Publishes: Sept. 15 Publishes: Nov. 3

For more information on College For A Weekend, visit: www.libertycfaw.com

Homecoming Edition (Oct. 23-24)

Advertise this year in our special homecoming edition. Don’t miss this opportunity to showcase your advertisement in this special issue that will be read by thousands of alumni and visitors.

Deadline: Oct. 14

Publishes: Oct. 20

Christmas Edition

As students prepare for the Christmas holiday, many of them will do their shopping here in Lynchburg. Do you have any special deals or products you would like to feature? Remember, this is your last chance to reach our students before Christmas Break.

Deadline: Dec. 2

Publishes: Dec. 8

About the Champion...

Lady Flames honor four seniors

B1

South Pacific opens in theater

B4

®

Volume 32 | Issue 16

Publication Schedule

Total Circulation: 14,500

• 4,000 on campus

•10,500 homes in the Lynchburg Area

Lynchburg, Virginia February 24, 2015

Printing:

•Each page is printed in full color

•We use the latest Adobe design

programs available.

•Newspapers are published 11 times per

semester (once per week).

•The page count of the Champion may

range from 12 to up to 24 pages.

the cold never bothered me anyway

Courtney russo| Liberty Champion

WINTER WONDERLAND — Students Kayla Morel and Autumn Chesnut enjoy the snowdays that cancelled classes Monday through 10 a.m. Wednesday.

(See more snow pictures, including the winner of the Liberty Champion Instagram Contest, on page B6.)

Phishing scams hunt for prey IT tackles problem of malware constantly plaguing university email accounts Emily Hoosier eahoosier@liberty.edu

Like fishing in a body of water, hackers send phishing emails to students complete with bait and a dangerous hook.

But instead of a juicy worm, students could find malware at the end of a hacker’s hook.

Phishing is different than other junk email because it is “trying to look like something from a trusted source,” Joshua Burch, Liberty University network security technician, explained.

Burch deals with these

types of emails daily.

The Information Technology (IT) department has filters in place to stop suspicious sites and known scams from reaching students, but Burch said, “the first line of defense in security is the students.”

If a phishing email slips past the IT filter, students are encouraged to report it to the IT Help Desk by calling 434-5927800 or emailing scams@ liberty.edu. Some phishing emails make it to the inboxes of the entire student body, while others only reach one or two.

The goal of most phishing emails is to get usernames and passwords. And places with a large email base like universities, hospitals and large companies are prime targets. But students can be aware of red flags that hackers commonly wave in these phishing emails.

Many phishing emails do not address recipients by name. They begin with, “Dear Email User.”

Liberty University knows the names of students and will begin emails by properly saying hello.

Watch out for emails with a warning and a

LU online expands to Dallas Leah seavers | Liberty Champion

LUO — Online office in Lynchburg.

Satellite office opens in Texas

consequence, such as, “If you do not reply with your username and password, then your email account will be suspended.”

“If you get an email claiming to be from the university that is asking you to verify your username and password for whatever reason, it’s probably not from the university,” Burch said.

“And if you ever have doubt, the best thing to do is just call the Help Desk and ask.”

If the email is addressed to you and seems

Leah seavers | Liberty Champion

See EMAIL, A2 DIGITAL WORLD — Users have encountered email scams.

Josh Janney jjanney@liberty.edu

Liberty University President Jerry Falwell announced Wednesday, Feb. 18, that the school’s first satellite office will open in Dallas, Texas.

According to Falwell, the idea for the satellite office came from research that showed that students are more likely to attend online

classes from a university close to them as opposed to a university several states away.

The purpose of the office would be to offer students short-term intensive courses, as well as to give them an opportunity to have face-to-face interactions with Liberty University representatives. This would prevent students near Dallas from having to travel all the way to Lynchburg

for a two-week course.

Despite opening a new facility in Dallas for online students, Liberty University Online will still be accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.

JANNEY is the asst. news editor.

News

Opinion

Sports

Feature

News Opinion

Sean Hannity speaks to students about economy, fight against terrorism.

A2

Baby Leo ignites heated debate over children with Down syndrome.

A5

DI hockey sweeps Beavers in last home series of the season.

Philosophy professor embraces teaching opportunity in Romania.

B4

A1 A4

Sports Feature

B1 B4

INSIDE THE CHAMPION

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Distribution:

•Our newspapers are distributed at over

60 locations on and off campus which

are convenient for students and guests

visiting the university.

•Each week, 10,500 newspapers are

mailed to the Lynchburg community.

What’s New: Don’t forget to ask about Advantage Labels advertising, front page banners and web advertising! Check out our website at: www.liberty.edu/champion.

LIBERTYCHAMPION Local Retail Rates

Other Rates

National Rates

open rate

political

open rate national display

Column inches Cost per inch Open rate $6.85

Column inches Cost per inch Open rate $6.85 This includes all non-campus (local, county, state and national) ads placed by candidates and/or supporters. Ads must state the name of the purchaser.

Column issues

non-profit

Column issues

This is not a commissionable rate. For an account to earn a local rate, its advertising must contain an address or contact in Lynchburg or surrounding area.

local display Column inches 60” - 119” 120” - 179” 180” - 239” 240” - 299” 300” or more

Cost per inch $6.55 $6.46 $6.27 $6.07 $5.88

color rates Open rate

Free

Savings 4% 8% 12% 16% 20%

Column inches Cost per inch Open rate $4.43

Cost per inch

Open rate

$9.08

national display — ­ recurring Cost per inch

300” sem/ or 600”/year

$8.06

Savings 20%

Rates are based on total advertising inches for the academic semester. To earn volume discount, Rate includes all campus and non-campus account must have a valid, signed contract on organizations offering services not-forfile in the Champion advertising office for each profit. semester or academic year. Account will be billed difference between the rate billed and the rate pre-printed inserts earned on unfulfilled contracts. All contractual agreements are between the Champion and the Rate: $500 4 or more per semester: $475 (Inserts available for on-campus publications only ) National Sales Agent.

Contact advertising director Omar Adams at 434-582-2128 or email libertychampionadvertising@gmail.com

Advertising Policies and Guidelines 1 2

Advertising deadlines are set one week prior to publishing. For sales, the advertising contracts need to be submitted at that time to secure a position in the next edition. Ads purchased after deadline will only be placed if space is available. This deadline gives us time to make minor changes to existing ads or to place ads that you have created. However, for ads that need to be created and designed, more time will be needed. If this is your first advertisement, you will need to allow extra time for development.

A proof may be requested for ads designed by our staff. Proofs will be sent no later than Thursday before the publication date and will be the final proof unless otherwise notified. All changes to be made must be submitted by 3 p.m. Friday before publishing. A second proof will be sent only if deemed necessary by our staff. Late changes to design will only be accepted if they greatly affect the content of the ad.

All artwork must be submitted in one of the following electronic formats: PSD, JPEG, INDD or PDF. A fax is acceptable to submit text for ads being designed by our staff; however, text will be retyped for final art. Ads created in Publisher must be saved or exported into a PDF Document. Please note that we can not make changes to these files.

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All property rights including any copyright interest to any advertisement produced using artwork, creative ability and/or typography furnished or arranged by the Liberty Champion will be property of the Liberty Champion. No such ad or any part thereof may be reproduced in other publications without prior written consent of the Liberty Champion.

The Champion reserves the right to edit, modify, classify, reject or cancel any advertising deemed objectionable, whether in subject matter, illustration or content at any time. This includes the right to re-border or reduce advertisements in order to accommodate page column widths or to insert the words “Paid Advertisement” at the top or bottom of any advertisement simulating news material.

Ads must in no way represent products, activities or morality that are in opposition to the Liberty Way (student conduct policy handbook) or openly against the doctrines held by Liberty University. This may include but is not limited to alcohol use, tobacco or drug use, sexuality (including immodesty) or opposing religions and ideas. Ads that contradict university policy will be altered or rejected depending on content.

The Liberty Champion does not guarantee ad position. Ads will be placed in accordance to the design and layout of the issue. Ads may be placed by request in a specific location only if the layout and design are compatible. Failure to meet position requests will not constitute cause for adjustment, refund or rerun.

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Women’s bba ll loses to UNC

Volume 32 | Issue

It is the responsibility of the advertiser to notify The Liberty Champion if an error has occurred in an ad within one week after publication. Error notification later than one week will receive no attention. Make-good and credit adjustment disputes will be considered on an individual basis. Adjustments will be made only for the portion of the ad in error and only for the first insertion of the ad. No allowance will be made for errors that do not materially affect the value of the advertisement as determined by The Liberty Champion.

For questions regarding advertising guidelines, please contact advertising director Omar Adams at libertychampionadvertising@gmail.com or call 434-582-2128.

Lynchburg, Virginia

RACE BEGIN

S — Sen. Ted Cruz

‘Cruzing’ ou t of the gate Presidential hopeful laun ches campai gn from

Tré Goins-P hillips dgoinsphillips@libe rty.edu

Texas Sen. Ted Cruz, 44, announced his candidacy for president Monday, March 23, at Liberty University’s weekly Convocation.

“Today, I am announ running for preside cing that I am nt of the United States,” Cruz said crowd in a packed to an energetic Vines Center, receiving loud applaus e and a standin ovation. g In announcing his bid, the 2016 hopeful, who placed third in this

(R-TX) spoke on

issues including

faith, sanctity of

marriage, repealin

g the Affordable

Courtney russo

| Liberty Champion

Care Act and abolishi

ng the IRS.

Liberty Univer

year’s annual Conser cal Action Confere vative Politi- Cuban, Irish and Italian, skipped the longstannce straw poll, someho w I ended up Southerand yet Cruz’s request step of first forming ding traditional tist,” accordi to launch his camn ng to Dallas News. Bap- paign from Liberty an exploratory committee. ’s campus signals Additionally, Cruz that the univers advocat ity has reached “It is time for a new liberty, it is time the protection of Second ed for level, according to for truth, it is Liberty Preside Amend- Jerry ment rights, a time to reclaim nt Falwell. protection Constitution of the the United States,” National Security Agency from the “We’re Cruz said. and voiced didates honored that political candisapproval for are now request President Barack Cruz, circling ing to appear Obama’s at Liberty,” Falwell middle of the Vinesthe stage in the piece of Affordable Care Act, a key said.

“We never had that happen legislation for the Center, declared “unapologetic” years ago — we president. to “Five years support had invite them. I tion of Israel, appealin for the na- dent signed ago today, the presithink it’s a testament to what Obama g to the evanLiberty student gelical presenc and hours later, care into law, … accomp s have e on campus. lished and what The announcement went to court to Liberty University accomp they are lishing.” stop that law,” at Liberty is fitting, as Cruz Cruz has joked, “I’m said, launching thunderous applause throughout the arena.

Cal Thomas hosts talks Ellie Fraser

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March 24, 2015

off to the races

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Failure to receive invoice or proof is not recognized as a valid reason to withhold payment.

Verbal agreements, promises or waivers of any nature not contained in this rate card shall not be binding.

Coffeehouse blast from pas t

18

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Credit will be established on a per client basis. Payment is expected within 30 days of publication date. Accounts with a balance of more than 30 days past due may be subject to a 1.5% service fee of the total unpaid account balance. Other penalties may include but are not be limited to refusal of advertising or require non-refundable payment in advance until credit is re-established.

B1

sity

See CRUZ, A9

Network lag fixed

this was what I efraser2@liberty.ed wanted to u do,” Thomas said. very fortunate.” “I was Columnist, author and political comme Two nta- the age years later, at tor Cal Thoma of 18, Thoma s s Wednesday, Marchspoke joined NBC as a copy 19, boy. Thoma at the Jerry Falwell Li- this smaller s said he used Quinn Foley brary to a group job as of a way qfoley@liberty.edu stu- to work capacity for growth dents and staff up to the position . about he “The recent issues journalism. He wanted — a network with InWith a rapidly ternet speed JoeL CoLeman personal story told his correspondent. | Liberty news WISDOM — and gave population and increasing the speed of were related to serviCe Students learn students advice “I was in the from professional. from his Thoma door,” home demand for more a growing ing the speed demand outpacexperiences. scripts at night s said. “This ternet, the Inform capable In- ty was increaseat which capacito checked in is learn more the most importa “I started in with his goals ation Techd,” Norris said. about writing. nt thing. radio If you nology (IT) to see if he was when I was 16, “I learned more department at “When the demand exceeds have to become on track. two weeks on Liberty the capacity And University job than I ever a janitor, if you after my voice he was. , it appears to changed,” the stusteps to improv has made dent as slow Eventually, he clean toilets at have to in a classroom,” learned Thomas said, with response times e Internet became night on Thoma crowd speeds s one on downlo and account for said. “Real the overnight shift, laughter quickly experience chorsof the youngest anfollowing the web sites.” ads and access to increased bandwi the door of wherev get in is better than the statement. on dth usage. theory televisio NBC radio and er it is every According to To fix these problem you want to be.

Thomas has n. But, his time.”

You can’t s, IT canever do University News the Liberty added more reer suffered questioned Thomas wanted anything outside Internet capacity a blow in the to be 1973, speed of the Service, the the a network . ca- door.

“When the overall reer path he Internet has correspon- from and he was fired capacchose, the But once you get in dent been increased and he made NBC. At the door, you can by age 30, by 150 percent ity and throughput of the that clear on since March 2. campus Interne people with yourimpress was determined and he Thomas was fired, time to students. t pipes are to he work acMark sufficie had complish his Norris, ethic and desire nt, the become increasi “I knew really early goal. Ev- interest to learn.” ngly IT Operations, director of riences seamlesstudent expethat ery Thomas said ed in Christianity. s downloads he took Dec.year on his birthday, the change, there said before and quick 2, Thomas said response times,” was an unequal balance he See THOM between the Norris said.

AS, A10 demand for speed INSID E THE News and the CHAM PION See NETWORK, Officers gear Opinion A3 up elections set to for SGA “Hands up don’t Sports take News place in early misleads society shoot” Sports editor April.

Feature A1 breaks of racial equality on issue down the science Opinion Ben Eppard hitchhik .

A2 of the Sweet 16.

A6 4,444 miles, collecti es A6 ng Sports stories from strange B3 B1 rs.

Feature B9

IT enlarges Inte rnet capacity

B6