LIBERTYCHAMPION
Policies, Rates and Schedule 1971 University Boulevard • Lynchburg, Virginia 24502 Advertising Director • 434-582-2128 • libertychampionadvertising@gmail.com
Fall 2014
why advertise?
With repetition being the key to memory, exposing an advertisement to a consumer at least three times has proven to cause a lasting effect on the human brain. Think outside these boxes...
Figuring the Price:
# of columns x # of inches x Rate = Total Price 6
Full Page col. (9.75in) 19.25in
x
6
Half Page col. (9.75in) 9.625in
x
3
Quarter Page col. (4.819in) 9.625in
x
- Full Color Ad - Weekly Specials and Discounts - Coupons and Inserts - Custom Designed Ads Let us help make your ad memorable and bring new and friendly faces to your business. We can design your ad for you at no additional charge!
Showcase your advertisement in our special issues!
Welcome Back
Welcome the student body back to town and introduce yourself to new students arriving for the Fall semester. Inform them on the best that Lynchburg has to offer. Deadline: Aug. 20
Publishes: Aug. 26
College for a Weekend (Sept. 18 - 20 & Nov. 6 - 8)
High school students and their parents will visit Lynchburg in hopes of finding the college and city perfect for their lives. How will they know where to go in the area to eat, shop or relax? These dates correspond with the two C.F.A.W. issues. Deadline: Sept. 3 Deadline: Oct. 29
Publishes: Sept. 9 Publishes: Nov. 4
For more information on College For A Weekend, visit: www.libertycfaw.com
Homecoming Edition (Oct. 3-4)
Advertise this year in our special homecoming edition. Don’t miss this opportunity to showcase your advertisement in this special issue that will be read by thousands of alumni and visitors. Deadline: Sept. 24
Publishes: Sept. 30
Christmas Edition
As students prepare for the Christmas holiday, many of them will do their shopping here in Lynchburg. Do you have any special deals or products you would like to feature? Remember, this is your last chance to reach our students before Christmas Break. Deadline: Nov. 12
Publishes: Dec. 2
About the Champion...
Publication Schedule
Total Circulation: 15,500 •5,000 on campus •10,500 homes in the Lynchburg Area Printing: •Each page is printed in full color •We use the latest Adobe design programs available. •Newspapers are published 11 times per semester (once per week). •The page count of the Champion may range from 12 to up to 24 pages. Distribution: •Our newspapers are distributed at over 60 locations on and off campus which are convenient for students and guests visiting the university. •Each week, 10,500 newspapers are mailed to the Lynchburg community. What’s New: Don’t forget to ask about Advantage Labels advertising, front page banners and web advertising! Check out our website at: www.libertychampion.com.
LIBERTYCHAMPION Local Retail Rates
Other Rates
National Rates
open rate
political
open rate national display
Column inches Cost per inch Open rate $6.85
Column inches Cost per inch Open rate $6.85 This includes all non-campus (local, county, state and national) ads placed by candidates and/or supporters. Ads must state the name of the purchaser.
Column issues
non-profit
Column issues
This is not a commissionable rate. For an account to earn a local rate, its advertising must contain an address or contact in Lynchburg or surrounding area.
local display Column inches 60” - 119” 120” - 179” 180” - 239” 240” - 299” 300” or more
Cost per inch $6.55 $6.46 $6.27 $6.07 $5.88
color rates Open rate
Free
Savings 4% 8% 12% 16% 20%
Column inches Cost per inch Open rate $4.43
Cost per inch
Open rate
$9.08
national display — recurring Cost per inch
300” sem/ or 600”/year
$8.06
Savings 20%
Rates are based on total advertising inches for the academic semester. To earn volume discount, Rate includes all campus and non-campus account must have a valid, signed contract on organizations offering services not-forfile in the Champion advertising office for each profit. semester or academic year. Account will be billed difference between the rate billed and the rate pre-printed inserts earned on unfulfilled contracts. All contractual agreements are between the Champion and the Rate: $500 4 or more per semester: $475 (Inserts available for on-campus publications only ) National Sales Agent.
Contact advertising director Omar Adams at 434-582-2128 or email libertychampionadvertising@gmail.com
Advertising Policies and Guidelines 1 2
Advertising deadlines are set one week prior to publishing. For sales, the advertising contracts need to be submitted at that time to secure a position in the next edition. Ads purchased after deadline will only be placed if space is available. This deadline gives us time to make minor changes to existing ads or to place ads that you have created. However, for ads that need to be created and designed, more time will be needed. If this is your first advertisement, you will need to allow extra time for development. A proof may be requested for ads designed by our staff. Proofs will be sent no later than Thursday before the publication date and will be the final proof unless otherwise notified. All changes to be made must be submitted by 3 p.m. Friday before publishing. A second proof will be sent only if deemed necessary by our staff. Late changes to design will only be accepted if they greatly affect the content of the ad. All artwork must be submitted in one of the following electronic formats: PSD, JPEG, INDD or PDF. A fax is acceptable to submit text for ads being designed by our staff; however, text will be retyped for final art. Ads created in Publisher must be saved or exported into a PDF Document. Please note that we can not make changes to these files.
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All property rights including any copyright interest to any advertisement produced using artwork, creative ability and/or typography furnished or arranged by the Liberty Champion will be property of the Liberty Champion. No such ad or any part thereof may be reproduced in other publications without prior written consent of the Liberty Champion. The Champion reserves the right to edit, modify, classify, reject or cancel any advertising deemed objectionable, whether in subject matter, illustration or content at any time. This includes the right to re-border or reduce advertisements in order to accommodate page column widths or to insert the words “Paid Advertisement” at the top or bottom of any advertisement simulating news material. Ads must in no way represent products, activities or morality that are in opposition to the Liberty Way (student conduct policy handbook) or openly against the doctrines held by Liberty University. This may include but is not limited to alcohol use, tobacco or drug use, sexuality (including immodesty) or opposing religions and ideas. Ads that contradict university policy will be altered or rejected depending on content. The Liberty Champion does not guarantee ad position. Ads will be placed in accordance to the design and layout of the issue. Ads may be placed by request in a specific location only if the layout and design are compatible. Failure to meet position requests will not constitute cause for adjustment, refund or rerun.
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Cinematic Arts grad Josh Janney
Jindal has ty.edu lived the American dream, rising Liberty Univer from humble beginnings ficials announ sity of- to becom e one of the risced today that Louisiana Governor ing stars on the nationa l Bobby Jindal will speak political scene — and his at the school’s 41st Com- rise has not yet waned, ” KEYNOTE mencement GooGLe i — Gov. Bobby Saturday, Liberty President Jerry Jindal was selected maGes May 10, and author Eric Falwell said. “Many be- address graduates. to Metaxas will speak lieve he could at the Baccalaureate highest office hold the er, “Bonhoeffer: in service Friday, May 9. someday. I believethe land Martyr, Prophe Pastor, erty’s graduation t, Spy,” emonie cerhe will has previou be an inspira Now in his s.” sly spoken at tion to our Commenceme Liberty Convo term as govern second graduates, not nt will cation. or, Jindal take has worked cause of his only be“Libert place in Williams y University since his life’s story, proud is Stadium at 2008 inauguration but 10 a.m. Satto im- manybecause he shares Metaxato welcome Eric urday, prove his state’s May 10, and s to address of the conserv economy, the our ative 2014 health care and and Christian graduating class,” Baccalaureate service values employ that will be Falwell said. ment record, among oth- Liberty University grad“He will Center held in the Vines continue the er things. uates hold dear.” at 6 p.m. Friday, long tra- May dition of 9. Metaxas, author “Governor Bobby New of evangelical distinguished York Times bestsell leaders who - have particip LEASURE is ated in Liba news reporter.
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For questions regarding advertising guidelines, please contact advertising director Omar Adams at libertychampionadvertising@gmail.com or call 434-582-2128.
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Failure to receive invoice or proof is not recognized as a valid reason to withhold payment. Verbal agreements, promises or waivers of any nature not contained in this rate card shall not be binding.
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the final stretch
It is the responsibility of the advertiser to notify The Liberty Champion if an error has occurred in an ad within one week after publication. Error notification later than one week will receive no attention. Make-good and credit adjustment disputes will be considered on an individual basis. Adjustments will be made only for the portion of the ad in error and only for the first insertion of the ad. No allowance will be made for errors that do not materially affect the value of the advertisement as determined by The Liberty Champion. Credit will be established on a per client basis. Payment is expected within 30 days of publication date. Accounts with a balance of more than 30 days past due may be subject to a 1.5% service fee of the total unpaid account balance. Other penalties may include but are not be limited to refusal of advertising or require non-refundable payment in advance until credit is re-established.
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