LSI Innovation - Issue 103 - April 2016

Issue 103—April 2016 A Publication of Lubrication Specialties, Inc.

LSI Innovation Recognized for Excellence

Powering Hot Shot’s Secret - Frantz Filter - Fluid Recovery

What’s Inside • Spring Maintenance for Diesels

• LSI Laboratory: Ultra-Low Sulfur Fuels

The gamble with diesel fuels

You’re in it for the long haul.

A

nd the long term commitment.

Blue Diamond Ultimate Engine Oil is 100% PAO

•W ider operating temperature range

pure synthetic. It makes for longer drain intervals

•3 0-50% more detergent additives

and less oil consumption. Our exclusive formula

• Easier

starting & less friction

means 20-30% less wear and reduced maintenance.

If only most relationships were that easy.

•M ore power & better fuel economy •H igh RPM “Turbo” quality •M eets specs: JDQ-78A, Mack EO-N Premium Plus 2003, Cummins CES20071, 2, 6, 7 & 8, Caterpillar, Detroit Diesel and Navistar

800.341.6516 Blue Diamond Ultimate Engine Oil is available 3975 Morrow Meadows Dr. Mt. Gilead, OH 43338

at various retailers and HotShotSecret.com

A Word from the President New building means more innovation says LSI President Chris Gabrelcik.

People ask “why does innovation live at LSI?” It’s simple, it’s what we like doing most. We get more excited about coming up with a solution to a problem than we do hitting a sales goal. We built the company based on finding solutions.

The roots of the company are based on innovation and providing solutions to problems. The motivation of our competitors is ‘’are we going to make a profit.’’

Ours is ‘‘did we fix the problem’’ and that’s the difference. If the product won’t sell, our competitors won’t produce it. LSI doesn’t just create products to sell, we create products that will fix the problem, regardless of how many bottles we will sell.

How will the new facility affect innovation? More space; more space means more people, more equipment, improved testing facilities, and it’s safer. It also gives us an opportunity to record what we do and share it with customers and other clients so they can see the results of our products. In 5 years we expect to see even more expansion; we want to be tackling worldwide engine problems by then. There will be expansion to the mechanical side of the engine too and solutions provided to common mechanical problems. We are excited to take on the next generation of engine problems and provide quality solutions for those problems. It all starts with innovation.

“... the roots of Chris Gabrelcik President and Owner EY Entreprenuer of the Year Winner®

the company are based on innovation.”

MAGAZINE

APR 2016

Where Innovation Lives

Join the conversation

#initforthepower

2

Spring Maintenance for Diesels Now that the warm weather is here to stay it is finally time

throughout the winter and you’ll need it for all the bugs that

to do some spring cleaning and maintenance so your truck

will soon be smashing against your windshield. Check the level

is looking and running as good as ever. Along with cleaning

and condition of your coolant; you may want to flush and

the outside of your truck, it is important to make sure you

replace it, depending on its condition.

clean the inside of your truck too. So throw away all the receipts, gum wrappers, and whatever else may be stuffed in your cup holders along with the McDonald’s bag on the floor. Spray off your floor mats to get all of the salt

Lastly, change your oil. Your engine took a beating during the winter. Oil burns up and sticks to many moving parts and pieces in your engine. When changing your oil replace the appropriate amount of your engine oil with Stiction Eliminator. This will clean out all the

that was transferred from your boots

burnt oil in your engine; including

to your mat during the winter.

injectors, turbo bearings, and

After your truck is washed and cleaned

the camshaft. Along with

inside and out, it’s time to start preparing

cleaning out the oil side

your truck for warmer

of your engine you’ll

weather. Varying

want to clean out the

temperatures

fuel side with Diesel

deflate tires

Exteme. This will ensure

faster. Now that

your truck is running like

the temperature

new for spring!

is starting to warm up it’s extremely

Feel the power again

important to make sure your

by adding Hot Shot’s Secret

tires are properly inflated to your truck’s specs. Underinflated tires rob your fuel

Stiction Eliminator to your next oil change. Stiction Eliminator is proven to improve power and

economy and do not perform as well as properly inflated tires.

compression, remove engine deposits, help the seals function

Next, inspect your windshield wipers, you don’t want to wait

better, and restore oil pressure.

until the first rainstorm to realize you need new ones. Winter, ice, and snow really take a toll on them.

Now it’s time to get under the hood. The first thing you’ll want to do is inspect the hoses and belts. Make sure none of them are dry-rotting, leaking, cracking or loose. If you find any belts dry-rotting or cracking, you or your mechanic should replace them as soon as possible. Tighten any loose hoses you find, and replace the ones that are cracked or split. Check all the fluid levels - you probably used plenty of washer fluid

Stiction Eliminator - oil additive & Diesel Extreme - fuel additive MAGAZINE

APR 2016

A smart business guy knows down time means “not gettin’ paid time”.

Yeah, he’s not a ‘white shirt and tie’ guy but this smart businessman made the savvy decision to use Hot Shot’s Secret products to keep his trucks running their best. Make the smart choice and trust your ride to our family of products.

Available at farm & home stores, auto parts retailers and truck stops across America. Or online.

HotShotSecret.com 1.800.341.6516

FLEET SPOTLIGHT!

Jay Sharbono & Vince Burril

Don’t Bury It, Display It! The story behind a NAPA chain’s success selling Hot Shot’s Secret products.

We love sharing success stories. In this issue of LSI Magazine, we wanted to share with you the story of Jay Sharbono, owner of seven independent NAPA stores in Oregon. We asked Jay why he chose to carry Hot Shot’s Secret products, his answer was perfect.

service and your Account Executive Rich. Would you have any advice for a new dealer of Hot Shot’s Secret products, or a dealer that wants to duplicate your success with the products?

Jay: “Yes, learn the product! All of my employees know about the products and if they don’t have the exact answer the

“It Sells Itself.”

Interviewer: Jay, tell me why you choose to carry Hot Shot’s Secret products?

Interviewer: Jay, we are glad you are so pleased with our

manager will. Knowledge is king. Also, make it a big deal.

We have our displays in the front of our stores. Don’t bury

Jay: “Oh, this is a great story! A customer came in with an

it, display it! Talk about it. If you see a customer pull up in a

old 6.0 and he ordered new injectors. He told me about

diesel truck go talk to him about the products, even if he’s

this ‘snake oil’ he had heard about called Hot Shot’s Secret,

just buying wax! The big retail chains that carry Hot Shot

so I ordered a couple cases to help him out. He returned a

Secret’s products don’t know the product like you do, you

week later pulling a gooseneck trailer and he said his truck

have the advantage. Once the word gets out in your area,

was running like new! He ran a 1,000 mile trip to Northern

people will come in asking for it!”

California and back, unfortunately for us he cancelled his injector order! That’s when I knew I had to find out more

about this product. I gave some bottles away and got my

counter people educated and excited about the product. I then put the product display right at the front door. It sells itself.”

Jay’s Smart Parts stores continue to grow as he grows his relationship with Hot Shot’s Secret. It’s stories like Jay’s that push us to support and grow our dealer network. The intel and feedback from successful dealers like him allow us to better the support and service, that we provide for our dealers. If you have

Interviewer: That is a great story! Once you get a buzz going about the product it really does sell itself. How would you

any questions or comments about Jay’s success story, call your Account Executive today at 1.800.341.6516.

describe Hot Shot Secret’s support of your sales efforts?

Jay: “Phenomenal, I love working with Hot Shot’s Secret.

They take care of us, any problem we have they take care of.

You’ve done everything you said you would do.”

MAGAZINE

APR 2016

DEALER NEWS from Hot Latest Tips, Tricks and Insights to Leverage Your Hot Shot’s Why you should be carrying and selling a ton of Everyday Diesel Treatment.

The more you know the more you sell!

It says it right in the name “Everyday” Diesel Treatment.

This is a product that has potential to move off the shelves all year long and fast! Your advantage is diesel truck’s disadvantage … Ultra-Low Sulfur Fuel (ULSF). Ultra-Low Sulfur Fuel is extremely inconstant from fuel station to fuel station. ULSF is extremely dry, the lack of lubricant in the fuel over time damages the fuel system of the truck. EDT is a high quality fuel additive that lubricates the ULSF and

EDT is available in a 4 oz. round, a 16 oz. round and a 16 oz. squeeze bottle

has chemical agents that make the worst quality diesel fuel into a premium fuel.

Along with an added cetane boost.

These benefits combine to not only protect a truck from dangers of ULSF, but also improve the efficiency of the truck, improving fuel mileage.

Once your customers use EDT and see the benefits they’ll be back time and time again. We recommend your customers clean out their entire fuel system with a treatment of Diesel Extreme before using Everyday Diesel Treatment. Another advantage to selling EDT is that no major retailer carries EDT. This allows you to carry something the other guys don’t have. As long as Ultra-Low Sulfur Fuel is around, there will be a need for EDT. Most diesel owners are unaware of the damages caused by ULSF, once you make them aware and they experience the benefits of EDT first hand they’ll be back on a regular basis. They won’t want to fill up without it!

Once your customers use it, they will be back time and time again!

Shot’s Secret Secret Dealer Relationship to Increase Profitability

Decrease Regeneration Cycles Test Results: City of Columbus, Ohio Lubrication Specialties, Inc. has performed extensive product testing on class 3-6 trucks associated with the City of Columbus. This test was intended to reduce service costs of regeneration cycles for the city. The following report highlights the service records of a 2008 Freightliner (M2-106-TA) with 132,009 miles between May 15th and September 30th, 2015. The tests were performed over a period of 5,000 miles, and 400 hours of run time. This same procedure was performed on various Freightliners, C7500 Kodiaks and Peterbilts, as well as a 2013 F-550 6.7L

Problems:

Powerstroke. Each test proved to yield a significant decrease in the

• Loss of fuel economy

need to perform regeneration cycles.

• Frequent regeneration cycles with costs in maintenance and downtime

A regeneration cycle consists of cleaning out the soot residue from a truck’s diesel particulate filter (DPF). This can be achieved through either a passive or active regeneration process. During a regeneration cycle, excess fuel is metered into the combustion chamber to increase the temperature of the exhaust in order to burn off soot. If the soot

• Noticeable rough idling • Fuel dilution from excessive regeneration cycles Benefits/Results:

air from its exhaust. Regeneration cycles require truck downtime and

• Annual savings of $2,640 for the Freightliner and $1391 for the F-550 Powerstroke

if not done properly, will lead to expensive diesel particulate filter

• Reduced need for regeneration cycles

replacements. The line of duty for these trucks require nearly 100

• Increased fuel economy

hours of idle time every month for each of the trucks tested. During

• Resolved fuel dilution issues

constant idle, the exhaust fails to reach the high temperatures needed

• Increased DPF life

is not removed, the vehicle will emit dangerous pollutants into the

to assist in the removal of soot resulting in a frequent need to perform regeneration cycles. If regens are performed more frequently than the manufacturer intended, the engine oil will begin to become diluted with excess fuel that makes its way past the rings. Based on analysis, fuel dilution was the main problem the City of Columbus trucks were facing as a result of the frequent regeneration cycles.

By using Hot Shot’s Secret fuel additives, regeneration cycles were decreased from 3 times every month to once every two months. Along with eliminating the problem of fuel dilution, the annual regeneration costs were dramatically decreased. It is evident that the Hot Shot’s Secret products had a dramatic effect on the performance of this truck.

Save $2600 on REGENS

MAGAZINE

APR 2016

Release the Beast!

ime to stock up on the powerful

combo that will be a hit with your customers!

Start your customers out by having them use

EXCLUSIVE DEALER ONLY PRICING

Diesel Extreme, the most powerful on the market, for the initial fuel system clean up.

To keep them running strong, recommend a regular program of EDT. Carry what the big box stores don’t.

One 16 oz. Diesel Extreme & four 16 oz. Everyday Diesel Treatments

Call your Account Executive for special pricing.

HotShotSecret.com 1.800.341.6516

F R O M T H E L S I L A B O R ATO R I E S

From the Lab Ultra-Low Sulfur Fuel

E

Public Enemy #1

ver since the EPA mandated that all highway diesel fuel vehicles must use Ultra-Low Sulfur Fuel (ULSF) there have been problems. Diesel engines need to be lubricated on the fuel side, from the fuel tank to the injectors. ULSF is very dry, it does not provide the lubrication High Sulfur Fuel used to provide.

Use an additive to replace sulfur

Many Fleet Managers will tell you that an additive must be used with ULSF if you want your truck to be performing like it was designed to. Another common issue caused by ULSF is corrosion. All the metal parts touched by ULSF will eventually corrode. This corrosion is caused by the aggressive chemicals put into the ULSF. To combat the problems caused by Ultra-Low Sulfur Fuel you need to treat your fuel with an additive designed to lubricate and protect your fuel system. Only a few additives on the market are designed to do both. Hot Shot’s Secret has designed a fuel additive for everyday use. Everyday Diesel Treatment was designed to combat the inconsistencies in ULSF and prevent damage caused by ULSF. Everyday Diesel Treatment provides a cetane boost, lubricating agents, and also protects the fuel system from corrosion caused by ULSF and, as the name implies, it’s safe to use every day. EDT is another example of how Lubrication Specialties finds a problem in the diesel industry, then provides the solution for that problem.

MAGAZINE

APR 2016

Diesel fuel can be a real crap shoot.

N

o sulfur. Low cetane. Water and asphalt...

Better your odds and beat the house with Hot Shot’s Secret diesel additives.

Our products are some of the strongest on the market. Available at farm & home stores and auto parts retailers. Or online.

HotShotSecret.com 1.800.341.6516

F E AT U R E A R T I C L E

Fuel quality is a gamble

Beyond cetane, sulfur–diesel can vary greatly Those of us who buy gasoline on a regular basis have had the

the more completely the fuel burns. Diesel fuel sold in the

good fortune of a great deal of attention to detail. For years now,

United States must have a minimum cetane number of 40. As

the quality and performance standards of automotive gasoline

a point of reference, European countries require diesel fuel to

have been strictly regulated, thus creating a justifiable level of

have a cetane number of at least 51, and offer the customer a

confidence for consumers. Almost all gas pumps offer us at least

“Premium Fuel” option. As we all know, reduced sulfur content

3 options, and aside from the possibility of water contamination,

in fuel can result in increased wear in fuel systems and injectors.

the chances of having a gasoline problem are relatively rare.

Sulfur in fuel acts as a natural anti-wear agent that protects

Choose the correct octane at the right price, and down the road

fuel pumps and injectors from premature failure. Diesel fuel

you go. However, for the diesel fuel consumer, the options at

in the US is required to have a certain level of lubricity out of

the pump are very limited, and the quality of our purchased

the pump as measured by the high frequency reciprocating rig

fuel is largely dependent upon the luck of the draw. Diesel fuel

(HFRR), a widely used friction and wear-scar testing system. For

is a refined product of crude oil and is often referred to as the

the HFRR test, the lower the number recorded (in microns), the

“hotdog” of fuels. A little of this, a little of that, and you have a

more protection provided by the fuel. The maximum wear-scar

finished product that is created with much less scrutiny. If you

permitted in the U.S. is 520 microns, but wouldn’t a smaller

performed a diesel fuel study and

wear-scar be better?

compared fuels across the country,

What’s plugging YOUR fuel filter?

you would find substantial differences

So, what about the performance

in performance. The refinery where it

standards of my diesel fuel that

was produced, the terminal where it

aren’t regulated? What could go

was originally stored, and the owner

wrong? Frankly, many of the issues

of the fueling station where the fuel

are difficult to positively identify

was put into storage tanks before

at first glance. If you are fortunate

being dispensed into your vehicle all

to have your own storage tank

have an impact on fuel quality and

and purchase your fuel from a

performance. Diesel fuel quality and

conscientious supplier, you can

performance will vary greatly from

avoid many of the associated fuel

state to state, and pump to pump.

problems. However, if you are

Diesel fuel sold in the United States must meet 2 basic

forced to buy your fuel on the road from multiple sites and

requirements … a minimum cetane number of 40 and a sulfur

suppliers, you have undoubtedly encountered many of these

content no greater than 15 ppm. Beyond that, what do we really

problems.

know about the fuel in our tank? We are at the mercy of those who made and stored our fuel (remember the attention to detail previously mentioned), and there is plenty of room for error.

First, let’s take a look at the basics. A cetane number of 40 will get you from point A to B fairly well. Cetane number is a measure of the fuels combustion efficiency, thus the higher the number

The primary benefit for a higher cetane number is reduced emissions, although there is known to be a possibility for improved fuel economy as well. This improved burn efficiency reduces the amount of solid particulate that is sent into the exhaust stream, and is especially important in newer diesel units

MAGAZINE

APR 2016

equipped with DPF (diesel particulate filter) systems. Reducing

point) of your diesel fuel should be elementary during the

the amount of solid particulate and NOX (nitrogen oxide) in the

winter months. Most fuel terminals will add #1 Kerosene to fuel

atmosphere is the purpose of the DPF system. Improving the

to improve winter operability, but the downside of this is that #1

burn efficiency in the combustion chamber and, thus, lowering

also lowers the BTU of the fuel thus reducing power and MPG,

the amount of solid particulate in the exhaust stream will have

and does nothing to impact the control of water.

a positive effect on your DPF. Fewer solids sent into the DPF leads to an increase in both passive and major regen intervals.

How Can I Stay A Step Ahead?

This can translate into a reduction in

So, what can be done to affect issues like water, filter

maintenance and downtime!

plugging, low cetane number, thermal stability, and

The tank where your fuel was being stored before being pumped into your vehicle may have had standing water in the bottom. All fuel contains entrained water, but the problems begin when the fuel reaches its saturation point and releases the water to the bottom of your tank. This will create a breeding ground for humbugs (commonly called bacteria or algae). The bugs live at the interface of fuel and water and reproduce exponentially under ideal conditions. They receive their food from the hydrocarbon (diesel fuel) and their oxygen from the water (H2O). They not only can infest your fuel tank and, under extreme circumstances, your engine crankcase causing, at the very least, premature filter plugging, but they produce an acid which is very corrosive and abrasive. Not treating your fuel storage tanks for humbugs is not proactive and results in a very expensive loss of production.

The advent of biodiesel has also led to certain problems. Those biodiesel suppliers who have yet to master the low temperature storage challenges associated with bio have created additional challenges for the end user. The one thing monoglycerides like those found in biodiesel have in common with one another, even in different feedstocks–is that they can clog diesel fuel filters.

They will appear on the filter as a waxy, thick coating. Finally, of course, fuel gelling is still one of the primary winter fuel concerns. Lowering the pour point and the CFPP (cold filter plug

lubricity in a world where diesel fuel can vary so much?

The truth is that it’s not easy for someone in the field who is faced with a truck that isn’t running and just needs the problem to go away to diagnose the actual cause of the problem. However, you CAN take control of your fuel maintenance program (or create one if you haven’t already). Chemically altering your regular #2 diesel fuel into a premium diesel is the most effective and cost-effective way to improve your fuel program and avoid costly downtime. One treatment of our Hot Shot’s Secret Diesel Extreme will eliminate water deposits caused by the lower thermal stability of inferior fuels, and injector deposits such as asphaltenes that are prematurely plugging your filters. Internal diesel injector deposit problems can only be eliminated by using a fuel treatment with a specific detergent package, like the one found in our HSS Diesel Extreme. Most fuel treatments do not contain this injector detergent package.

Regular use of EDT and DWAG will help to maintain your fuel system by eliminating water problems and associated humbugs, raising your cetane number by at least 5 numbers to improve power, fuel economy, and decrease regen intervals. Your fuel’s thermal stability will be greatly improved by the regular use of EDT and DWAG, thus greatly reducing the potential for fuel system deposits. We make it easy by offering our HSS fuel products for both bulk treatments and small package sizes for those buying their fuel on the road.

MAGAZINE

APR 2016

Spring Maintenance.

Take your diesel to the dentist

Dentists across America recommend brushing your teeth every day and getting a professional cleaning twice a year.

That’s because no matter how often you brush, eventually plaque will build up on your teeth and a professional cleaning will be required to remove it.

Stiction builds up like plaque. The same is true for your diesel. Deposits from

The Fuel Side Solution. Hot Shot’s Secret Diesel Extreme (fuel additive detergent

burnt fuel and burnt oil create a gummy, sticky friction called stiction. Like the

and dispersant) scrubs your fuel system to remove 100% of the stiction from

plaque covering your teeth, stiction builds up on your injectors, camshaft, turbo

your injector tips, tank and fuel lines as well as any IDIDs (Internal Diesel Injector

and fuel lines with each mile on the road. Stiction exists not only on the oil side

Deposits). Diesel Extreme CLEANS your fuel system first and then BOOSTS your

of your diesel, but also in your fuel system.

fuel with a potent cetane formula.

Two-sided cleaning is required. To remove stiction completely from your engine

Hot Shot’s Secret Diesel Duo. Stiction Eliminator and Diesel Extreme offer a

requires a two-sided approach. Hot Shot’s Secret Stiction Eliminator

complete two-sided cleaning for your diesel that is unmatched by any other

(oil additive) and Diesel Extreme (fuel additive) were specifically designed to

combination of products. Hot Shot’s Secret Diesel Duo is so potent, it is

remove stiction from your diesel.

recommended to be done only twice a year. Just like having your teeth cleaned.

Signs of Stiction. Experienced drivers will have a sense that something is not right as the signs of stiction build. Eventually you’ll notice a gradual loss of power, decrease in oil pressure, black smoke from the exhaust and bucking or chugging. Worst cases end up as a diagnosis of a failed injector.

Chris Gabrelcik is certified with STLE as a CLS and OMA. He personally developed and tested a product designed to remove stiction called Hot Shot’s Secret Stiction Eliminator.

The Oil Side Answer. Even top of the line synthetic oils are subject to stiction.

Engines produce tremendous pressure and heat that eventually burns the oil Chris Gabrelcik

leaving behind a gummy coating of stiction. Hot Shot’s Secret Stiction Eliminator

President and Owner

scrubs 100% of the stiction from your engine and restores 9 out of 10 “failing”

EY Entreprenuer of the Year Winner®

oil-fired injectors.

Time to clean out the shed... yard... the garage...

DIESEL! Cleans the oil side

Cleans the fuel side

se Stiction Eliminator and Diesel Extreme in your diesel truck to eliminate expensive maintenance costs and dramatically increase engine performance. A clean diesel should be the first thing on your ‘honey-do’ list.

Where Innovation Lives

Watch video on how Hot Shot’s Secret Stiction Eliminator works!

LubricationSpecialties.com Lubrication Specialties, Inc., 3975 Morrow Meadows Dr., Mt. Gilead, OH 43338 800.341.6516 © Lubrication Specialties Inc. All rights reserved.

Issue 103—APR 2016

Your Dentist recommends treating your diesel’s fuel system just like your teeth!

Use EVERYDAY DIESEL TREATMENT at every fuel fill up - just like brushing your teeth everyday.

Treat your fuel system with DIESEL EXTREME twice per year - just like coming into the dental office for a teeth cleaning.

A ‘clean running’ truck will leave you smiling!

Use the coupon code to get 10% off your next purchase hotshotsecret.com/lsimag10 Everyday Diesel Treatment

Diesel Extreme