The Lambda Beat Newsletter | April 2025

#1 | APRIL 2025

The Lambda Beat WELCOME TO OUR

External Affairs Quarterly Newsletter WELCOME!

Stop And Listen Dear Sisters & Members, Welcome to this edition of our The Lambda Beat, your quarterly update on all things External Affairs!

From impactful philanthropic efforts to civic engagement initiatives, national events, and strategic partnerships, we are continuously working to elevate Lambda Theta Alpha’s presence and influence. This issue highlights our collective accomplishments, upcoming opportunities, and ways you can stay engaged. Together, we are strengthening our brand, fostering connections, and making a lasting impact. Let’s keep the momentum going!

Featured: Bloody Sunday A MARCH TO RESTORE VOTING RIGHTS Sisters and members from across the nation joined The Political Education Initiative Committee's effort to educate and commemorate the 60th anniversary of “Bloody Sunday” in Selma, AL, and around the U.S. Their presence honors the legacy of those who fought for voting rights while continuing the fight for justice today.

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LTA’s Brand

NEW VENDORS AND APPROVED DESIGNS From January to March 2025, we approved 159 new products, bringing our total to an impressive 2,181 affinity-licensed items. We have also approved 28 new designs submitted by members. Additionally, we’ve strengthened our vendor network by signing or renewing 20 para vendor contracts, bringing our total to 92 licensed partners. Our brand continues to grow, ensuring our members have access to high-quality, officially licensed merchandise!

SEE FULL VENDOR LIST

SOCIAL MEDIA ENGAGEMENT

PR WORKSHOP In February, the PR Committee brought creativity to life with the Sisterhood in Style workshop!

Participants explored exciting ways to elevate flyers and social media content while mastering key branding guidelines. It was an engaging session filled with inspiration, design tips, and tools to make our messaging shine!

BRAND GUIDELINES

We have been intentional about highlighting our members faces across our social media platforms in various ways. From January to March, we shared 135+ posts and stories, showcasing the incredible impact of our sisterhood. Our engagement has been strong, with members and supporters interacting with our content, fostering greater connection and visibility.

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Civic Engagement With a new administration in place, our commitment to advocacy and community empowerment remains stronger than ever. Sisters and members continue to provide vital resources, ensuring our communities stay informed and engaged. From a dynamic “Know Your Rights” social media campaign to a powerful panel on LTA’s in local politics, our impact is being felt nationwide. Highlights include 20 members at a historic voting rights march in Selma and a successful Mujeres Day at the Georgia State Capitol, where over 40 participants gathered to champion key issues. Our members are leading the way, making sure our voices are heard and our rights are protected.

PRESS RELEASES

Philanthropy LTA FOUNDATION The LTA Foundation is celebrating 10 incredible years! Born from a homegrown vision, the foundation has flourished into a powerful force for education and natural disaster support. As Lambda Theta Alpha marks its 50th Anniversary, we are proud to honor this milestone by committing to raise $50,000 for the foundation.

There are many ways to contribute to this exciting effort! Join us for the virtual or live 1.975 Walk/Run, or become a scholarship sponsor to help make a lasting impact. Let’s come together to celebrate our legacy and invest in the future!

ST. JUDE The VPEA team has been working closely with St. Jude to enhance support for our members’ fundraising efforts and ensure a more user-friendly experience on their platform. This quarter, Nya Brooks, Assistant to the VPEA, had the incredible opportunity to visit the St. Jude campus, where she gained valuable fundraising insights and connected with fellow Greek organization supporters, strengthening our collective impact.

1.975 MICRO EVENT REGISTRATION | DUE APRIL 30 NYC PR PARADE | JUNE 8 NATIONAL CONVENTION | JUNE 27-29 NEXT NEWSLETTER | JULY 2025 PG. 3/4

March Celebratory Weekend MEMBERS FROM ACROSS THE NATION JOINED TO CONTINUE THE CELEBRATION OF OUR 50TH YEAR. We marked our monumental 50th Anniversary with a celebratory weekend full of reflection, unity, and love from March 21–23, 2025.

Members from across the country gathered in New Jersey to honor five decades of impact, starting with a Golden Happy Hour, a return to our roots with a campus tour of Kean University, and culminating in a grand 50th Anniversary Banquet. The formal event united founding mothers, the first line, national leadership, and members from every generation for a powerful evening of recognition and legacy. Highlights included a proclamation from Kean University, the presentation of exclusive anniversary pins, and a call to action that led to $6,150 raised for the Lambda Theta Alpha Foundation, contributing to our goal of $50,000 in honor of 50 years.

The weekend also spotlighted the power of our sisterhood beyond service, as member-owned businesses played key roles in making the celebration unforgettable. Guests enjoyed a live performance by College Ave Band, décor from Party in a Box, photography by Infinite Love Photography, and an engaging photo booth experience from Elevaed Photo Booths. Together, the events and partnerships reflected not only our proud history, but our continued commitment to uplift one another and build a future grounded in unity, excellence, and community impact.

Are you Amplifying LTA? LET US KNOW TO BE FEATURED IN A FUTURE ISSUE

CONTACT US

@LTA1975 | externalaffairs@lambdalady.org

WWW.LAMBDALADY.ORG

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