Market Consult

DISCOVER AN EXTRAORDINARY A N D U N I Q U E M A R K E T I N G S T R AT E G Y

P R E P A R E D E S P E C I A L LY F O R ED AND LINDA ZEAGLER

MEET

DAVID VANDEPUTTE DRIVEN TO BE THE BEST NOT THE BIGGEST

My wife, Betty, and I visited the Upstate South Carolina area in 2007, and immediately fell in love with the pristine water of the lakes, the gorgeous mountain views, the natural beauty of land virtually untouched by humans, the four distinct seasons, and the kindness of the people we met. We bought a home site that year, and visited several times in 2008 and 2009. On our week-long and weekend visits, we quickly realized how special this area really is. My wife made the comment that once we were living here it would be like we were always on vacation.

When I am not helping my clients find their ideal home or home site, you’ll probably find me enjoying all the outdoor activities that the area offers, including golf, tennis, hiking with our dogs, and spending time on the lakes. I like to start my day working out at the exercise club because I find it invigorating–however, those who know me well will tell you it is because of my enjoyment of food and spirits.

My goal as a Realtor is to serve sellers, buyers, and investors who are considering the Lake Keowee area. My commitment is to serve my clients with honesty, integrity, and unwavering representation. I strive to have lifelong relationships with my clients, and to be a constant resource for years after our initial transaction. My philosophy is straightforward–to treat others as want to be treated, and to focus on what is best for them. I am driven to be the best, not the biggest!

8 64-508-1717 DAV I D.VA NDEPU T T E@KW.CO M

I appreciate that you have taken time to understand what motivates me to live and work in the lake area. I hope to have the opportunity to put my knowledge and the expertise of the team to work for you and your family.

INTRODUCING

GA RY A ND PATTI C A S O N

DAV I D VA NDEP U TTE

The Cason team works together to make sure your home is sold at the right price in a timely manner. We are leading all other realtors in aggregate property sales in our multiple listing service consistently since 2015. This year to date, we have closed 157 transactions totaling $44,623,762 with another $16,224,702 in pending transactions. We closed over $60 million 2019, which is approximately $8 million more than the previous year.

We are driven to be the best. Each member of the team, including the brokers, agents, Nancy Segars, our closing coordinator, Linda Zeagler, marketing specialist, and Heidi Perdelwitz, administrative support, is fully invested in working for you to sell your home.

We communicate with you every step of the way to ensure you are kept up-to-date on showings, offers, contract negotiation process and with the competing Lake Keowee properties.

R E N E E BA XTER Led the Western

Led the Western

Led the Western

Certified Luxury Home

Upstate realty

Upstate in number of

Upstate MLS in total

Marketing Specialists

market with 157

properties sold in 2019

sales closed as of

(CLHMS) Guild

transactions closed to

with 132 closings.

Dec. 31, 2019 with

member, and Keller

$60.9 million in sales.

Williams Luxury

date in 2020,

M E LI SSA C A S O N C U S TER

totaling 87,444,444.

International member.

W O R L D ’ S L A R G E S T R E A LT Y

When you work with me, you work with a trained agent that has the backing of the world’s largest real estate company, consisting of nearly 200,000 associates around the globe. That puts your listing within the largest real estate network with the furthest reach.

Keller Williams was built on a simple yet revolutionary principle: people are what matter most. To help cement this understanding, we’ve formalized a belief system that guides how we treat each other and how we do business.

WIN–WIN or no deal INTEGRITY do the right thing CUSTOMERS always come first COMMITMENT in all things COMMUNICATION seek first to understand CREATIVITY ideas before results TEAMWORK together everyone achieves more TRUST starts with honesty SUCCESS results through people

Talent.

Drive.

Innovation.

Service.

We have what it takes to push real estate forward.

MY PROMISE

THE BOTTOM LINE

u To serve the community as a leader in the real estate industry and as a friend and neighbor.

Real estate is complicated.

u To always do the right thing, even if it isn’t what is easiest.

At the closing table, my goal is for you to feel that the experience of selling your home exceeded all your expectations, so throughout all of our interactions – from listing to closing – I will work hard to achieve that goal.

u To take care of your needs at the highest level through unparalleled profesionalism and attention to detail.

No request is too small. u To serve as a trusted local expert and adviser by your side. u To consistently and clearly communcate with you in the manner and frequency that you prefer. u To treat you and your family with straightforwardness, integrity, and respect at all times. u To answer your questions, ease your concerns, reduce your stress, and expertly handle the entire real estate transaction from listing to closing and beyond. u To hold myself accountable to selling your home for top dollar, in short order and with favorable terms – after all, that is what my business is built on.

That’s where I come in.

When you choose me as your partner, you are not just getting a trusted, respected agent – you are getting a local expert who is passionate about serving our community and those who call it home.

When I work for you, our mutual objective is to sell your home FOR THE HIGHEST POSSIBLE PRICE

Selling luxury real estate requires a different level of expertise, strategy, and exceptional marketing to the right buyers. I am prepared to lead you through the process of selling your home. We will work together to meet our mutual objective.

The Window of Opportunity The window of opportunity is the period in which your home will receive the maximum exposure–typically when your home is new on the market. In order to capitalize on this window, it is crucially important to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

Amount of Interest

IN THE SHORTEST AMOUNT OF TIME

u

Marketing for Maximum Exposure Through our partnership and teamwork, we will: u

Prepare for maximum exposure upfront.

u

Leverage the brokerage’s reputation and recognition.

u

Leverage the attributes of your home, view, and location.

u

u

Prepare your home for to be ready for sale.

Cooperate and communicate to maintain the perception of your home's value.

u

Highlight your home’s features through professional photography.

Promote your home locally, nationally, and internationally.

u

Maximize your home's web exposure.

u

Always prepare your home to be shown to potential buyers.

u

Discuss and review the market value of your home.

u

Finalize your sale.

u u

u

Showcase your home to the market through professional and strategic marketing.

Maximize the exposure of your home through our extensive network.

WINDOW OF OPPORTUNITY

1

2

3

4

5

Weeks on the Market

6

7

8

9

10

WITH THE MOST FAVORABLE TERMS

u

11

12

13

FULL SERVICE When you list your home with me, I am committed to provide full service from listing to closing to assure the sale of your home at a competitive price in a timely manner. My luxury home sale service includes:

Home Preparation

Client Focused Negotiator

u

Preparing thorough market analysis to recommend best list price.

u

Receiving offers and negotiating with potential buyers on your behalf.

u

Providing professional home stager.

u

Advising you on the merits of each offer.

u

Advising you about best home preparations, such as pressure cleaning, furniture storage, etc.

u

Always keeping your best interests as my first priority.

u

Regularly communicating to keep you informed.

Maximum Exposure-Focused Marketing

u Trained through Harvard University’s Negotiation Program.

All-Inclusive Closing Manager u

Providing information to the buyer in a timely manner.

u

Only accepting certified bank drafts and transfers.

u

Showcasing your property with the finest marketing.

u

Providing professional photography, drone photography, videography and Matterport 3-D virtual tours

u

Working with your lawyer/notary and delivering necessary documentation in a timely manner.

u

Developing and implementing a customized marketing plan.

u

Facilitating answers, resolving any issues during closing, and ensuring the process is completed seamlessly.

Seller-Buyer Liaison u

Introducing new buyers to your property.

u

Pre-qualifying the buyers to confirm eligible buyers.

u

Provide you with timely updates on showings and feedback.

White Glove Concierge u

Providing you with experts including legal advisors, insurance experts, builders, landscapers, interior designers, cleaning services, painters, handyman, home inspectors, and moving services.

TIPS FOR

Before your home even hits the market, there are many things you will need to do to make sure prospective buyers will get a memorable first impression.

Captivating Home Staging Home Staging is what creates a “wow factor” when a buyer walks through the door of your property. It’s what creates an emotional response and can often be an influence on whether or not an offer is made. From maximizing curb appeal to creating a clean and open interior, our stager will guide you on how to capture maximum buyer interest by highlighting the unique features of your house.

Our stager is an artist, and your home is the canvas. When the work is done, they will have created a warm and inviting atmosphere, one that will connect with buyers who are looking for a luxury home.

Even before the stager gets to work, walk through your home as though you were a buyer, and make note of things you would expect to be done if you were considering purchasing the home. Consult our check list, and make the necessary improvements or repairs to your home.

Exterior of the Home

Interior of the Home

q Pressure clean the driveway, sidewalks and roof to remove any dirt and mold.

Check for cracks, leaks, or bumps that need to be repaired.

q De-clutter the home by removing personal items such as pictures and knick knacks.

q Look at the front door and walkway.

Plant flowers nearby to brighten the entrance. Check the porch lights and make q sure they are working. q Spruce up the landscaping. Make sure grass is cut and shrubs are trimmed. Remove or replace any dead or sick plants. q Check all outdoor living areas, including the dock, porch and patio areas.

Make sure all these places are cleaned and free of mildew, pollen, leaves and pine straw. Check for any repairs that need to be made to any outdoor area.

q Simplify the furnishings by placing some items in storage. q Organize closets and drawers. Clean out closets and remove enough clothing for closets to look only half full. Make sure cabinet and closet doors are in proper working order and don’t squeak. Assume buyers will look in every nook and cranny. q Clean out the garage and attic spaces.

Make sure they are clean and swept. q Repaint as needed, especially in areas with creative colors. Neutrals make the best presentation because buyers can imagine their own style in the home. q Replace lightbulbs, check to make sure the fireplace is in working order.

Marketing Plan

K K

Stunning Photography

Dramatic Drone Videography

K

Creative Matterport Virtual Tours

K

Cutting Edge Targerted Online Marketing

K

Best-in-Class Print Media

FOR YOUR HOME Marketing your home may be the most important part of the selling process. The goal of marketing is to tell the story of your home and to target the buyers who will be interested in purchasing your luxury home.

Home Marketing Plan Your home will be marketed through a network of local, national and international media.

My goal is to make sure that your home is seen by the right potential buyers in such a way that they are motivated to visit your home.

Stunning Photography Your home will likely first be viewed online, and having great photos posted will generate second looks. I contract the very best professional photographer to take pictures of luxury market homes. The photographer takes the time to reflect the beauty and unique character of your home.

Dramatic Drone Videography The gorgeous setting of your home can be captured through the use of drone videography. Prospective buyers love seeing both the interior details of your home, and the extraordinary setting in which it is located. Many viewers will reside outside your local area, and drone video will let them see the home in its beautiful environment.

Creative Matterport Virtual Tours Matterport Virtual Photography is an immersive, interactive, 3D virtual reality showcase of your home that allows remote buyers to move through the house as if they were actually there. This virtual tour truly brings a home to life and helps buyers make an emotional connection, even while shopping online.

Cutting Edge Targeted Online Marketing It is my goal to provide innovative digital marketing strategies to ensure the right buyers find your property and take action. From Google AdWords to social media marketing to posting on 900+ international sites and translated into 19 languages and 55 currencies, your listing will shine online.

Best-in-Class Print Media From fliers to postcards to custom lookbooks, we’ll determine what professionally printed marketing pieces will maximize the exposure of your property.

HOW TO BEST

Your luxury home is ready to show to prospective buyers!

Be Ready and Flexible for Showings There are a number of things you can do to present your home in the best way. Be flexible with showing opportunities, and make sure your home is always ready for a visitor at any moment. Use this checklist to be prepared to show your home in the best way!

q Every day, clean counters, vacuum daily and keep the clutter away. Put up personal items–you may want to keep a box nearby that you can use to collect things you may want to quickly store in a closet or the trunk of your car. q Make sure the temperature of the home is comfortable. You don’t want prospective buyers to be too hot or too cold. q Make sure all lights and lamps are on, including exterior and landscape lights.

The home will look best well lit, and buyers can see more clearly the value of your home. q If possible, take your animals with you when your realtor is showing the home. Take care of any animal odors.

q If you have time before a showing, clean the bathrooms, wipe down mirrors, dust the furniture, and sweep floors, empty the trash, and spruce up each room. q

Put away the laundry and pick up the

laundry room. q Bake some cookies, leave a basket of snacks and waters to share with the guests. q Sweep the front porch, decks and porches. Check the outdoor spaces for spider webs, leaves or other dirt. Clean outdoor furniture. q Put on some quiet instrumental music to set the tone and atmosphere.

You only get one opportunity to make an extraordinary first impression.

N E G O T I AT I N G

Negotiating your home sale contract can be complex. Even if you receive a cash offer without contingencies, it is essential that you trust your real estate professional to facilitate the negotiation, remembering that I am your advocate in the process.

What To Consider There are several things you need to consider in your home sale negotiations:

u How long has my house been on the market?

u How urgent is it that I sell now?

u Does the price meet my expectations?

u What is the buyer to seller ratio in my area now?

u What conditions am I willing to accept?

Offer with No Contingencies You may receive a simple contract offer that includes a specific amount as payment for your home, and does not include any other conditions beyond naming a closing date.

You and your agent will discuss whether or not you wish to accept this offer and move forward with the sale of your home.

Offer With Contingencies You may receive a conditional offer, one with certain criteria that the buyer expects to be met before the sale can be completed. This may include some repairs or updates they want, a quick or long term closing date, or maybe a contingency that their own home needs to be sold before they can complete the purchase. If the conditions or the price offered, or the closing date are not acceptable, you may enter a time of negotiation. A negotiation can go back and forth as many times as necessary until you reach an agreement, or you may decline to negotiate any further. I will work closely with you on each step, providing expert advice to help you make a decision

Make This a WIN-WIN Deal The best negotiations end with a Win-Win contract, where you feel that your needs and desires were met in the deal, and the buyer feels the same way. You want to let go of this home knowing you have gotten the full value for your home and the buyer wants to know they have purchased a home to love.

REMOVING THE

Most real estate contracts contain a period of due diligence, a time when the buyer can have the home inspected, and take additional time to make sure they want to continue with the purchase.

An inspector may find some areas of concern that the buyer did not notice, and the buyer may ask for an addendum to the contract to address these issue. Or, they may have asked for some repairs or improvements to be made in the original contract. I will work with you to make sure all the contingencies are met appropriately so the sale of your home can proceed.

When both you and the buyer are satisfied with the condition of the house and are ready to move forward with the sale, a contingency removal document may be signed by both parties. I will work closely with you through this part of the process.

CLOSING

As your home sale moves toward closing, you will be connecting with legal and financial professionals to complete all the paperwork and money transfers needed.

As your real estate professional, I will serve as the facilitator of this process, making sure that you complete all the necessary steps . The Cason team has a dedicated closing coordinator, Nancy Segars, who will stay in contact with you throughout the days leading to the scheduled closing. I will also be in regular contact with you and will advise you if there are any issues that arise.

At closing, you will sign numerous documents to complete the sale and turn over possession of the home.

During the time before closing, you are likely preparing to move to a new home.

You can use our checklist to help make sure your are ready for your move.

It’s Time To Move!

Make sure you complete all these steps. q Notify all your current utility companies, letting them know of your cancellation date. These include:

Electric

Water

Gas

Trash

Cable or Satellite TV

Internet Service

Land-line Phone q Cancel or transfer your homeowners insurance to your new home. q Contact medical providers about your pending move. Include:

Doctors

Dentists

Pharmacists

Chiropractors

q Change your drivers license and car tags through the DMV. q Update your voter registration. q Complete the US Post Office Moving Packet. q Notify banks, credit card companies and other financial organizations of your new address. q Notify magazine companies of your new address. q Arrange for a cleaning service to deep clean your home after your have removed your furnishings to assure the new owners move into a sparkling home. q Send out "Just Moved" cards to family and friends.

Counter Offer

Offer

Reject Offer

Accept Inspection

Appraisal

(up to 10 days)

Justify No Purchase Price

Report Buyer Request For Repairs

No Repairs

Reject Repairs Request

Yes

Cancel Transaction

Title Search

Closing Disburse Funds

Perform Repairs Hand Over Keys Inspector Signs Off

To Closing

Legal Recording

Loan Underwriting Title Insurance Purchase Loan Approval Prepare Documents To Closing

Buyer Increase Down Payment

No

Yes

Appraiser Use of Comps

No

Yes

Seller Reduce Price

YOUR HOME

The best strategy for pricing your home is to determine its fair market value. The market value of your home is determined by a number of factors: • • • • • •

age location current market conditions consumer confidence general state of the economy competing homes that are currently on the market

We perform a complete and thorough analysis of the current market: 1. Relevant homes that have recently sold 2. Home sales that are pending - the home is under contract and it has yet to close 3. Expired listings are examined - which are homes that were on the market and they failed to sell.

– Attempt to determine why they didn’t sell – Determine if these homes could be future competition if they come back to the market 4. Current, active on the market homes - we determine your home’s strengths, weaknesses and the opportunity with your home versus the competition

Determining the market value price for your home is one of the most critical elements in a successful real estate transaction.

Correctly pricing your home means diligently studying the market, keeping you abreast as additional homes become available, knowing what interested buyers are looking for and what they are willing to pay.

Number of Real Buyers

Pending Sales

April 1, 2020 - May 14, 2021

10

April 1, 2020 - May 14, 2021

3.0

5

8

2.0

6

8

8

4 2 0

1.0 8

9

9

6

4

3 $501,000$600,000

$601,000$700,000

$701,000$800,000

$801,000$900,000

$901,000$1,000,000

0.0

$1,000,000 +

250

100

200

80 60

8

290

202

100

0

145

193

48 $601,000$700,000

$701,000$800,000

Prepared for Jim Redmond

1

$1,000,000 +

April 1, 2020 - May 14, 2021

$801,000- $901,000- $1,000,000 + $900,000 $1,000,000

5

107.9% 97.8% 96.9%

96.8%

96.0% 95.0%

40

168 1

$501,000$600,000

0 0 0 $701,000- $801,000- $901,000$800,000 $900,000 $1,000,000

120

5

50

$601,000$700,000

Sales Price As Percentage of List Price

April 1, 2020 - May 14, 2021

300

150

0 $501,000$600,000

1

Prepared for Jim Redmond

Prepared for Jim Redmond

Days on the Market

1

1

20 0

1 $501,000$600,000

$601,000$700,000

$701,000$800,000

Prepared for Jim Redmond

$801,000- $901,000$900,000 $1,000,000

$1,000,000 +

Current Listings

Expired to to Current Listings

April 1, 2020 - May 14, 2021

3.0

3.0

2.0

2.0

April 1, 2020 - May 14, 2021 Expired Current List

8

1.0

1.0 1

0.0

0 $501,000$600,000

0 $601,000$700,000

0 $701,000$800,000

1

0 $801,000- $901,000$900,000 $1,000,000

$1,000,000 +

9

Expired Current List

9

8

0 0 $601,000$700,000

0 0 $701,000$800,000

0 $801,000$900,000

0 0 $901,000$1,000,000

0 $1,000,000+

April 1, 2020 - May 14, 2021

3.5

5

3.0

2.0

6

8

1.5

4

4 3

2

1.0

3.2

0.5 0 $501,000 $600,000

1

2.5

6

0

0 $501,000 $600,000

Months Supply

April 1, 2020 - May 14, 2021

10 8

0.0

1

Prepared for Jim Redmond

Prepared for Jim Redmond

Sold to Current Listings

1

1

0 $601,000$700,000

0 $701,000$800,000

Prepared for Jim Redmond

1 $801,000$900,000

1 0 $901,000- $1,000,000+ $1,000,000

0.0

1

1.4 0 $501,000$600,000

0 $601,000$700,000

0 $701,000$800,000

Prepared for Jim Redmond

0 $801,000- $901,000$900,000 $1,000,000

$1,000,000 +

H E A R F R O M DAV I D ’ S C L I E N T S “David did an outstanding job on the sale of our Lake Keowee home. Smart. Service oriented. Resourceful. Great negotiator.

We appreciated working with David from start to finish on our sale. David did an excellent market analysis which helped us effectively and position our home. He brought in a superb stager (and even was hands-on helping us implement her plans). He was on top of showings and is clearly respected by other agents. When we had a prospect, he was instrumental in negotiating and closing the deal.

During inspections, he did phenomenal trouble-shooting which headed off some serious headaches. This all led to a smooth closing.

The bottom line is that we sold our $2+ million home in less than four months. We can’t thank David enough for the terrific job he did

charlotte & Bob

and we highly recommend him.”

“David and the Cason team were be-

“David and the Cason team are unequaled. From the start with the home stager,

yond awesome! Super professional, easy

to the photographers, the office staff, advertising partners and various vendors

to work with and close attention to the

that were used, they all are the best of the best.

smallest details are their trademark. Our home was listed for several years with two

My $3,600,000 home went under contract in 20 days and seamlessly closed 30

different brokers who produced marginal

days later at a discount of only 3%.

showings and no offers. David’s staging, marketing plan and advertising resulted in many viewings and an offer in short order.

We can’t recommend him enough!”

lisa & David

I recommend you utilize him in your next real estate transaction.”

-john

DAVID VANDEPUTTE DRIVEN TO BE THE BEST NOT THE BIGGEST

864-508-1717 DAVID.VANDEPUTTE@KW.COM THE CASON GROUP KELLER WILLIAMS - SENECA