Market Consultation (NEW)

A UNIQUE & EXTRAORDINARY MARKETING STRATEGY Prepared especially for: Barry & Carol Hudson 118 Steele Court

David Vandeputte

n

864.508.1717

n

david@jha.sothebysrealty.com

At Sotheby’s International Realty, we strongly believe in

success.

And I am committed to finding success in all my real estate connections.

My wife, Betty, and I visited the Upstate South Carolina area in 2007, and immediately fell in love with the pristine water of the lakes, the gorgeous mountain views, the natural beauty of land virtually untouched by humans, the four distinct seasons, and the kindness of the people we met. We bought a home site that year, and visited several times in 2008 and 2009. On our week-long and weekend visits, we quickly realized how special this area really is. My wife made the comment that once we were living here it would be like we were always on vacation.

When I am not helping my clients find their ideal home or home site, you’ll probably find me enjoying all the outdoor activities that the area offers, including golf, tennis, hiking with our dogs, and spending time on the lakes. I like to start my day working out at the exercise club because I find it invigorating–however, those who know me well will tell you it is because of my enjoyment of food and spirits.

My goal as a Realtor is to serve sellers, buyers, and investors who are considering the Lake Keowee area.

My commitment is to serve my clients with honesty, integrity, and unwavering representation. I strive to have lifelong relationships with my clients, and to be a constant resource for years after our initial transaction.

My philosophy is straightforward–to treat others as want to be treated, and to focus on what is best for them. I am driven to be the best, not the biggest!

I appreciate that you have taken time to understand what motivates me to live and work in the lake area. I hope to have the opportunity to put my knowledge and the expertise of the team to work for you and your family.

David Vandeputte 864.508-1717 n david@jha-sothebysrealty.com

Content 01

Meet David Vandeputte

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Our Distinction

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Our Mutual Goal

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Standing Out

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Address:

148 Thomas Greene Blvd., Clemson, SC 29631 1 McDaniel Greene, Greenville, SC 29601

Phone:

864.508.1717

E-mail:

david@jha-sothebysrealty.com

Web:

https://www.jha-sothebysrealty.com/eng

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OUR

DISTINCTION Nothing Compares

Clients around the world turn to Sotheby’s International Realty after considering one key question:

Who can do the most for me?”

An Iconic Brand The prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name and built on its legacy by delivering unrivaled real estate services. Our sterling reputation gives our listings the best-in-class exposure they deserve and it assures buyers and sellers of experts they can trust no matter where they are in the world.

Global Connections and Referrals

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The Sotheby’s International Realty® brand is built on the centuries-long prestige of the world’s preeminent auction house. Our unmatched reputation gives our listings the best-in-class exposure they deserve and it assures buyers they are working with experts they can trust no matter where they are in the world.

Sotheby’s International Realty is the only truly global real estate brand, with a network of residential brokerage companies in more than 75 countries and territories.

Through our personal relationships, our sellers reach a highly qualified global clientele.

Auction Collaboration The properties represented by our network are exclusively promoted to the affluent clients of Sotheby’s auction house through client events, signature publications, digital newsletters, and on sothebys.com.

Brand Events

Brand Marketing

Our brand events provide unparalleled global exposure and networking with the world’s most-sought-after real estate and luxury enthusiasts. Through immersive, one-of-a-kind experiences, our network delivers exclusive property promotion opportunities. We also partner with the acclaimed Sotheby’s auction house to build high-profile sponsorships, engaging prospective sellers and buyers and showcasing the most inspiring properties in the world.

Purveyors of fine art and possessions are equally as passionate about their homes, so we take pride in showcasing our properties with rich photography, ultra high-definition video, and virtual reality tours to help inspire buyers and sellers more than ever.

1000 Offices Worldwide

Social Media We craft exclusive social media content for people passionate about fine living. We have a growing number of more than 850K followers viewing our content on lnstagram, YouTube, Facebook, Pinterest, Linkedln, Twitter, WeChat and our popular RESIDE® Blog. Our award-winning YouTube channel has more video views and subscribers than any other real estate brand.

25,000 Associates

$150B Annual Sales

2 Local offices providing

40 Associates in our group

Our annual sales are among

support in

with 3 associates focused

the leaders in the

Greenville & Clemson

on the lake area.

Western Upsate region.

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Doing more is our distinction.

OUR

MUTUAL GOAL Our Mutual Goal is to sell your home u

For the HIGHEST Possible Price

u

In the SHORTEST Amount of Time

u

With the MOST FAVORABLE Terms

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Selling luxury real estate requires a different level of u expertise, u strategy, and u exceptional marketing to the right buyers.

Marketing for Maximum Exposure Prepare to Sell

Leverage the attributes of your home, view, and location. Highlight what is unique and special about your home. Leverage the brokerage’s reputation and recognition

Strategic Marketing

Understand the current market value of your home. Cooperate and communicate to maintain the perception of your home’s value.

Maintain your home to make it always ready to show at its very best.

The Window of Opportunity The window of opportunity is the period n which your home will receive the maximum exposure–typically when your home is new on the market. In order to capitalize on this window, it is crucially important to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.

Amount of Interest

Showcase your home through strategic marketing, highlighting its features and lifestyle opportunities.

Maximize efforts by using our extensive network to promote your home locally, nationally, and internationally.

Work Together

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Weeks on the Market 5

Prepare for maximum exposure upfront, and prepare your home to be ready for sale and to be shown to prospective buyers.Make necessary updates and repairs, and have the home professionally staged

Leverage the Best

Make YOUR Home

STAND OUT And let’s do it perfectly

When you list your home with me, I am committed to provide full service from listing to closing to assure the sale of your home at a competitive price in a timely manner.

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In serving you as my client, I am driven to be the BEST, not the biggest.

Home Preparation

Client Focused Negotiator

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Thorough market analysis

•

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Professional home staging

•

Recommendations for upgrades, upkeep,

potential buyers on your behalf.

•

Consistent communication

Advising you on the merits of each offer. with your best interests as my first priority

and/or repair •

Receiving offers and negotiating with

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Trained through Harvard University’s Negotiation Program.

Maximum Exposure Marketing

All Inclusive Closing Manager

•

•

strategic marketing plan for home •

Showcase the best features of your

to appropriate people in a timely manner.

•

home through the best drone and still photography, videography, and Matterport 3-D tours.

Providing information and documentation Only accepting certified bank drafts and transfers.

•

Resolving any issues during closing, and ensuring the process is completed seamlessly.

Seller-Buyer Liasion

White Glove Concierge

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Introducing new buyers to your property.

Providing you with experts including legal

•

Pre-qualifying buyers to confirm eligibility

advisors, insurance experts, builders,

for purchase of your home.

landscapers, interior designers, cleaning

Provide you with timely updates on

services, painters, handyman, home inspectors,

•

showings and feedback.

and moving services.

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Develop & implement personalized

Preparing Your

HOME for SALE

Captivating Home Staging

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Before your home even hits the market, there are many things you will need to do to make sure prospective buyers will get a memorable first impression.

Home Staging is what creates a “wow factor” when a buyer walks through the door of your property.

It’s what creates an emotional response and can often be an influence on whether or not an offer is made. From maximizing curb appeal to creating a clean and open interior, our stager will guide you on how to capture maximum buyer interest by highlighting the unique features of your house.

Our stager is an artist, and your home is the canvas. When the work is done, they will have created a warm and inviting atmosphere, one that will connect with buyers who are looking for a luxury home.

Check the List Be ready to show your home.

Walk through your home as though you were a buyer, and make note of things you would expect to be done if you were considering purchasing the home. Make the necessary improvements or repairs to your home before showings begin.

Exterior of the Home

Interior of the Home

q Pressure clean the driveway, sidewalks and roof to remove any dirt and mold. Check for cracks, leaks, or bumps that need to be repaired.

q

q Spruce up the landscaping.

Make sure grass is cut and shrubs are trimmed. Remove or replace any dead or sick plants. q Check all outdoor living areas, including the dock, porch and patio areas. Make sure all these places are cleaned and free of mildew, pollen, leaves and pine straw.

Check for any repairs that need to be made to any outdoor area.

removing personal items such as pictures and knick knacks. q Simplify the furnishings by placing some items in storage. q Organize closets and drawers.

Clean out closets and remove enough clothing for closets to look only half full. Make sure cabinet and closet doors are in proper working order and don’t squeak. Assume buyers will look in every nook and cranny. q Clean out the garage and attic spaces. Make sure they are clean and swept. q Repaint as needed, especially in areas with creative colors. Neutrals make the best presentation because buyers can imagine their own style in the home. q Replace light bulbs, check to make sure the fireplace is working.

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q Look at the front door and walkway. Plant flowers nearby to brighten the entrance. Check the porch lights and make sure they are working.

De-clutter the home by

We find the plan for your home.

Marketing your home may be the most important part of the selling process. The goal of marketing is to tell the story of your home and to target the buyers who will be interested in purchasing your luxury home.

And we are sure it is the best!

Home Marketing Plan Your home will be marketed through a network of local, national and international media. My goal is to make sure that your home is seen by the right potential buyers in such a way that they are motivated to visit your home.

Stunning Photography

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Your home will likely first be viewed online, and having great photos posted will generate second looks. I contract the very best professional photographer to take pictures of luxury market homes. The photographer takes the time to reflect the beauty and unique character of your home.

MARKETING

Your Home

Dramatic Drone Videography

Creative Matterport Virtual Tours

Cutting Edge Targeted Online Marketing

The gorgeous setting of your home can be captured through the use of drone videography. Prospective buyers love seeing both the interior details of your home, and the extraordinary setting in which it is located. Many viewers will reside outside your local area, and drone video will let them see the home in its beautiful environment.

Matterport Virtual Photography is an immersive, interactive, 3D virtual reality showcase of your home that allows remote buyers to move through the house as if they were actually there. This virtual tour truly brings a home to life and helps buyers make an emotional connection, even while shopping online.

It is my goal to provide innovative digital marketing strategies to ensure the right buyers find your property and take action. From Google AdWords to social media marketing to posting on 900+ international sites and translated into 19 languages and 55 currencies, your listing will shine online.

From fliers to postcards to custom lookbooks, we’ll determine what professionally printed marketing pieces will maximize the exposure of your property.

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Best-in-Class Print Media

SHOWING

Your Beautiful Home

You only get one opportunity to make an extraordinary first impression.

There are a number of things you can do to present your home in the best way. Be flexible with showing opportunities, and make sure your home is always ready for a visitor at any moment. Use our checklist to be prepared

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to show your home in the best way!

Scheduled Showings Showings are always by appointment. Even if your home is unoccupied, you will be informed of all upcoming showings.

q

First Showings

Repeat Showings

Too Few Showings

You will make a memorable

Several “repeat” showings

Too few showings generally

impression when a

usually indicates that the

indicates that a home is

prospective buyer walks

property is priced correctly

not priced for the market.

through your home. for the

for the market. Patience

Remember, the market

first time. We will receive

and good communication

determines the price. You

feedback from the showing

between your associate and

may consider adjusting the

agent following a first visit.

the prospective buyer’s agent

price if you prospects are not

should result in a fair offer.

visiting your home.

Every day, clean counters, vacuum daily and keep

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If you have time before a showing, clean the

the clutter away. Put up personal items–you may want

bathrooms, wipe down mirrors, dust the furniture, and

to keep a box nearby that you can use to collect things

sweep floors, empty the trash, and spruce up each

you may want to quickly store in a closet or the trunk of

room.

your car. q

Make sure the temperature of the home is

comfortable. You don’t want prospective buyers to be

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Put away the laundry and pick up the laundry room.

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Bake some cookies, leave a basket of snacks and

waters to share with the guests.

too hot or too cold. q q

Make sure all lights and lamps are on, including

exterior and landscape lights. The home will look best

Sweep the front porch, decks and porches. Check

the outdoor spaces for spider webs, leaves or other dirt.

Clean outdoor furniture.

well lit, and buyers can see more clearly the value of your home.

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Put on some quiet instrumental

music to set the tone and atmosphere. q

If possible, take your animals with you when your

realtor is showing the home. Take care of any animal 13

odors.

Negotiating the offer on your home

Negotiating your home sale contract can be complex. Even if you receive a cash offer without contingencies, it is essential that you trust your real estate professional to facilitate the negotiation, remembering that I am your advocate in the process.

What To Consider There are several things you need to consider in your home sale negotiations: u How long has my house been on the market? u How urgent is it that I sell now? u Does the price meet my expectations? u What is the buyer to seller ratio in my area now? u What conditions am I willing to accept?

Offer with No Contingencies You may receive a simple contract offer that includes a specific amount as payment for your home, and does not include any other conditions beyond naming a closing date. You and your agent will discuss whether or not you wish to accept this offer and move forward with the sale of your home.

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Offer With Contingencies You may receive a conditional offer, one with certain criteria that the buyer expects to be met before the sale can be completed. This may include some repairs or updates they want, a quick or long term closing date, or maybe a contingency that their own home needs to be sold before they can complete the purchase. If the conditions or the price offered, or the closing date are not acceptable, you may enter a time of negotiation.

A negotiation can go back and forth as many times as necessary until you reach an agreement, or you may decline to negotiate any further. I will work closely with you on each step, providing expert advice to help you make a decision.

Make This a WIN-WIN Deal The best negotiations end with a Win-Win contract, where you feel that your needs and desires were met in the deal, and the buyer feels the same way. You want to let go of this home knowing you have gotten the full value for your home and the buyer wants to know they have purchased a home to love.

Removing the Contingencies Most real estate contracts contain a period of due diligence, a time when the buyer can have the home inspected, and take additional time to make sure they want to continue with the purchase.

An inspector may find some areas of concern that the buyer did not notice, and the buyer may ask for an addendum to the contract to address these issue. Or, they may have asked for some repairs or improvements to be made in the original contract. I will work with you to make sure all the contingencies are met appropriately so the sale of your home can proceed.

When both you and the buyer are satisfied with the condition of the house and are ready to move forward with the sale, a contingency removal document may be signed by both parties. I will work closely with you through this part of the process.

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Doing more is our distinction.

As your home sale moves toward closing, you will be connecting with legal and financial professionals to complete all the paperwork and money transfers needed.

As your real estate professional, I will serve as the facilitator of this process, making sure that you complete all the necessary steps . The Cason team has a dedicated closing coordinator, Nancy Segars, who will stay in contact with you throughout the days leading to the scheduled closing. I will also be in regular contact with you and will advise you if there are any issues that arise.

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At closing, you will sign numerous documents to complete the sale and turn over possession of the home.

CLOSING

the Deal

Counter Offer

Offer

Reject Offer

Accept Inspection

Appraisal

(up to 10 days)

Justify No Purchase Price

Report Buyer Request For Repairs

No Repairs

Reject Repairs Request

Yes

Cancel Transaction

Title Search

Closing Disburse Funds

Perform Repairs Hand Over Keys Inspector Signs Off

To Closing

Legal Recording

Loan Underwriting Title Insurance Purchase Loan Approval Prepare Documents To Closing

Buyer Increase Down Payment

No

Yes

Appraiser Use of Comps

No

Yes

Seller Reduce Price

Your Home

PRICING STRATEGY Determining

the market value price for your home is one of the most critical elements in a successful real estate transaction.

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Correctly pricing your home means diligently studying the market, keeping you abreast as additional homes become available, knowing what interested buyers are looking for and what they are willing to pay.

The best strategy for pricing your home is to determine its fair market value. The market value of your home is determined by a number of factors:

• • • • • •

age location current market conditions consumer confidence general state of the economy competing homes that are currently on the market

We perform a complete and thorough analysis of the current market:

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1. Relevant homes that have recently sold 2. Home sales that are pending - the home is under contract and it has yet to close 3. Expired listings are examined - which are homes that were on the market and they failed to sell.

– Attempt to determine why they didn’t sell – Determine if these homes could be future competition if they come back to the market 4. Current, active on the market homes - we determine your home’s strengths, weaknesses and the opportunity with your home versus the competition

Number of Real Buyers

December 1, 2020 - November 30, 2021

25 20

Pending Sales

December 1, 2020 - November 30, 2021

3.0

5 21

2.0

15 8

10

7

5

1.0

8

$0$25,000

$25,001$50,000

$50,001 $75,000

$75,001$100,000

$100,001$125,000

2 $125,001$150,000

Prepared for Kris & Laura Creeden

Days on the Market

400

395

391

$25,001$50,000

0 $50,001$75,000

0 $100,001$125,000

0 $75,001$100,000

0 $125,001$150,000

Sales Price As Percentage of List Price Dec. 1, 2020 - Nov. 30, 2021

301

250

255 217

5 88.8% 80.1%

89.4%

89.5%

92%

80.3%

60

8

150

40

127 127

100

20

50

20

0 $0$25,000

100 80

300

0

0.0

1

Prepared for Kris & Laura Creeden

December 1, 2020 - November 30, 2021

350

200

1

1 3

0

8

11

$0$25,000

$25,001$50,000

$50,001$75,000

$75,001$100,000

Prepared for Kris & Laura Creeden

$100,001$125,000

$125,001$150,000

0

1 $0$25,000

$25,001$50,000

$50,001 $75,000

$75,001$100,000

Prepared for Kris & Laura Creeden

$100,001$125,000

$125,001$150,000

Number of Real Buyers

December 1, 2020 - November 30, 2021

25

December 1, 2020 - November 30, 2021

5 21

2.0

15 8

10

7

5

1.0

8

$0$25,000

$25,001$50,000

$50,001 $75,000

$75,001$100,000

$100,001$125,000

2 $125,001$150,000

Prepared for Kris & Laura Creeden

Days on the Market

400

395

0 $0$25,000

$25,001$50,000

0 $50,001$75,000

0 $100,001$125,000

0 $75,001$100,000

0 $125,001$150,000

Sales Price As Percentage of List Price Dec. 1, 2020 - Nov. 30, 2021

100

391

80

300

301

250

255 217

5 88.8% 80.1%

89.4%

89.5%

92%

80.3%

60

8

150

40

127 127

100

20

50 0

0.0

1

Prepared for Kris & Laura Creeden

December 1, 2020 - November 30, 2021

350

200

1

1 3

0

8

11

$0$25,000

$25,001$50,000

$50,001$75,000

$75,001$100,000

Prepared for Kris & Laura Creeden

$100,001$125,000

$125,001$150,000

0

1 $0$25,000

$25,001$50,000

$50,001 $75,000

$75,001$100,000

Prepared for Kris & Laura Creeden

$100,001$125,000

$125,001$150,000

21

20

Pending Sales

3.0

Hear From

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DAVID’S CLIENTS

We appreciated working with David from start to finish on our sale. David did an excellent market analysis which helped us effectively position our home. He brought in a superb stager (and even was hands-on helping us implement her plans). He was on top of showings and is clearly respected by other agents. When we had a prospect, he was instrumental in negotiating and closing the deal. During inspections, he did phenomenal trouble-shooting which headed off some serious headaches. This all led to a smooth closing.

The bottom line is that we sold our $2+ million home in less than four months. We can’t thank David enough for the terrific job he did and we highly recommend him.”

Charlotte & Bob

“David was beyond awesome! Super professional, easy to work with and close attention to the smallest details are their trademark. Our home was listed for several years with two different brokers who produced marginal showings and no offers.

David’s staging, marketing plan and advertising resulted in many viewings and an offer in short order. We can’t recommend him enough!”

Lisa & David “David and his team are unequaled. From the start with the home stager, to the photographers, the office staff, advertising partners and various vendors that were used, they all are the best of the best.

My $3,600,000 home went under contract in 20 days and seamlessly closed 30 days later at a discount of only 3%.

I recommend you utilize him in your next real estate transaction.”

John

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“David did an outstanding job on the sale of our Lake Keowee home. Smart. Service oriented.

Resourceful. Great negotiator.

David Vandeputte Broker Associate 864.508.1717 david@jha-sothebysrealty.com