Thomas Morris - Brand Guidelines

Brand Guidelines

Contents

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THOMAS MORRIS BRAND GUIDELINES

01

Core Values

THOMAS MORRIS BRAND GUIDELINES

01

The Logo The logo is the cornerstone of our identity and must be used on all communication material.

Where possible the full colour version of the logo should be used. White and black versions of the logo are available. These can be used if the colour version is not appropriate or special print finishes are required.

N.B. Ensure the logo is legible on the background.

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Landscape Logo The logo is the cornerstone of our identity and must be used on all communication material.

Logo on white background

Logo on grey background

Where possible the full colour version of the logo should be used. White and black versions of the logo are available. These can be used if the colour version is not appropriate or special print finishes are required.

White logo

N.B. Ensure the logo is legible on the background.

Black logo

Greyscale logo

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Stacked Logo

Logo on white background

Black logo

Logo on grey background

Greyscale logo

The logo is the cornerstone of our identity and must be used on all communication material.

Where possible the full colour version of the logo should be used. White and black versions of the logo are available. These can be used if the colour version is not appropriate or special print finishes are required.

N.B. Ensure the logo is legible on the background.

White logo

THOMAS MORRIS BRAND GUIDELINES

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Social Logo

Logo on white background

Black logo

Logo on grey background

Grayscale logo

For social media profile pictures, the Social Logo - with a larger roundel, can be used.

Where possible the full colour version of the logo should be used.

White logo

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Logo Variations Logo on light colour

Logo on dark colour

Logo on dark background/photo

Colour on light background/photo

Use the right Thomas Morris logo for the job to ensure good stand out.

We have set up a suite of logos which enable our logo to be use on plain, pictorial, light and dark backgrounds whist retaining our signature mark and red disc.

The black logo can be used where only solid black print is available.

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Keeping the logo consistent It is important that all our collateral has a clean and crisp look. It is always a good practice to leave an area of ‘breathing space’ around the logo to ensure that the brand is clearly visible in the

Do NOT add effects

Do NOT rotate

Do NOT distort

Do NOT use just the roundel

Do NOT change the colours

Do NOT change the roundel to word ratio

surrounding design or text areas.

Isolation Area The Isolation Area is the space around the logo in which no other text, graphic or photographic elements may encroach. The size of the isolation area is the height of the letter “T” in the logo.

When using the un-boxed versions of the logo, the isolation area should be the same as if the box were there.

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The URL Black against white

The URL should be written in its simplest form, in lower case Red Hat Display Bold and without any preceding www.

thomasmorris.co.uk

White against red

thomasmorris.co.uk

Red against white

thomasmorris.co.uk

White against grey

thomasmorris.co.uk

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Typography The brand typeface is Red Hat Display, this has been chosen because it is clean, legible and classic.

Typography and a consistent use of typeface is a key element in creating a cohesive look across all the Thomas Morris identity.

Red Hat Display Light

Red Hat Display Semi Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890 // !@#$%^&*()

1234567890 // !@#$%^&*()

Red Hat Display Light Italic

Red Hat Display Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890 // !@#$%^&*()

1234567890 // !@#$%^&*()

Red Hat Display Regular

Red Hat Display Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890 // !@#$%^&*()

1234567890 // !@#$%^&*()

Red Hat Display Regular Italic

Red Hat Display Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890 // !@#$%^&*()

1234567890 // !@#$%^&*()

Red Hat Display Medium

Red Hat Display Extra Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

as standard forms and letters created in-branch,

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

where staff generating the items do not have

1234567890 // !@#$%^&*()

1234567890 // !@#$%^&*()

access to the Red Hat Display font.

Red Hat Display Medium Italic

Red Hat Display Black

Calibri should be used for transactional items such

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Calibri should also used for email signatures to avoid issues with typeface rendering on the recipient’s computer.

abcdefghijklmnopqrstuvwxyz 1234567890 // !@#$%^&*() Red Hat Display Semi Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 // !@#$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 // !@#$%^&*() Red Hat Display Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 // !@#$%^&*()

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Colour Palette

Secondary Colours to be used for design elements

Colour is an essential part of our brand and marketing collateral and consistant use of brand colour binds everything together and underpins our promise of quality.

C:10 M:8 Y:8 K:0

C:8 M:11 Y:16 K:0

C:78 M:63 Y:52 K:59

C:10 M:36 Y:16 K:0

R:232 G:231 B:232

R:234 G:226 B:216

R:51 G:56 B:62

R:216 G:180 B:189

#e8e7e8

#eae2d8

#33383e

#d8b4bd

C:30 M:99 Y:76 K:38

C:53 M:66 Y:55 K:69

C:43 M:35 Y:33 K:13

C:23 M:19 Y:18 K:1

R:112 G:30 B:41

R:63 G:49 B:49

R:147 G:145 B:147

R:202 G:199 B:201

#701e29

#3f3131

#939193

#cac7c9

Primary Colours

Secondary Splash Colours to be used for call outs

C:0 M:100 Y:81 K:0

C:69 M:59 Y:52 K:33

R:200 G:0 B:45

R:82 G:82 B:87

#C8002D

#525257

C:50 M:0 Y:22 K:0

C:51 M:0 Y:0 K:0

C:41 M:23 Y:1 K:0

R:158 G:204 B:206

R:154 G:206 B:243

R:167 G:182 B:221

#9eccce

#9acef3

#9766dd

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