Frost's - Prime Homes

AlbansConservation Prime HomesArea StStAlbans Track Record 2016 Track Record St Albans Conservation A Track Record 20

Welcome Welcome to record, showcasing a selection of properties we Welcome to Frost’s Frost’s Conservation Prime HomesArea tracktrack record showcasing a selection of properties thatwhich we have have insold the Conservation Area during 2016. sold theinarea.

2016 was another year that demonstrated exactly how popular the St Albans Conservation Area is 2017 was continuing another year that indemonstrated exactlyOn how Albans is with great prices with prices to climb a challenging market. thepopular oppositeStpage we have assembled some achieved in a challenging market.

On the opposite page we have assembled some illuminating illuminating statistics that point further to this trend. statistics that further illustrate this point.

Buyer profiles remain similar to previous years, with typically a wide cross-section of buyers enjoying the conservation area’ssimilar charm,to character convenience.

There is however a preponderance thirty Buyer profiles remain previousand years with typically a wide cross section of buyers of looking something couples, who have sold a flat in London to fund a conservation purchase. for catchment to the best schools, the main line train station in addition to the security and prestige of an established soughtare after setting.

Increasingly these buyers putting more examples on a modern sleek interior over and above character features; and those houses that have trendy kitchens, bathrooms and landscaped garden attract premium prices.

We do find a number of our buyers are either selling in London and moving out or up sizing locally.

Given today’s hectic lifestyles its logical that houses in first class order achieve premium prices but And finally Frost's were delighted and humbled to receive Gold at The Times and The Sunday Times we alsoAgency find that houses significant are in real demand too.

Estate of the Yearwith Awards and wepotential would like to thank all our customers for their support.

And finally… the hallmarks of Frost’s Estate Agents are ‘People who care, a heritage that matters and a service that drives results’. So as we start our 26th year in business we hope that if you are considering selling you will take the opportunity to read what our customers have to say on our Google reviews and we would like to thank our customers for their feedback and kind words.

Daniel Kirk

Associate Director

Our approach to marketing is to prepare high quality details, with stunning professional photography to draw out the properties best features and we work hard to sell the convenient lifestyle too.

Frosts Prime Homes Statistics…

2/20/2018

Rightmove Intel

We are extremely successful at what we do, as you can see from our 2017 track record.

20/02/2018

Average Asking price: £1,030,192 Average Sold/Sale Agreed price: £1,014,115 Frost's Estate Agents St Albans

Average Percentage of Asking Price achieved: 98%

agreed report Highest Percentage of Asking Price achieved:Sales 109% AL3 5 AL3 4 AL2 2

AL2 3

AL2 1

AL1 2

AL1 4

AL1 1

AL1 3

AL1 5

AL3 6

Fastest Exchange using Frost’s Conveyancing: 31 days

The information below is based on the following filters:

rice: between £750,000 and £1,350,000

Average price per square foot: £627

Date: 01/01/2017 - 31/12/2017

Frost's Estate Agents

Best in class average square foot: £1018 Others (32 offices)

29 54

Office 2 22

5 6

Office 12 Office 11

20

Office 3

8 9

Office 10

10

Office 9

16 10

13

14

Office 4

Office 8

Office 5 Office 6

Office 7

1

Frost's Estate Agents

st

St Albans

out of

44 offices

4 Chequer Street, St. Albans, AL1 3XZ insights brought to you by

Data is derived purely from Rightmove.co.uk's internal statistics and advertisers on 20/02/2018, may be subject to specific geography or search criteria and is provided 'as is' for general interest only. Rightmove makes no warranty as to the data's suitability for any purpose and accepts no liability for any action or inaction taken as a consequence of its use. For a full list of all competing agents contact marketing@rightmove.co.uk.

This chart shows the number of executive properties sold by Frost’s in postcodes AL1-AL3 in price range £750,000 to £1,350,000 vs our competitors from: 01-01-17 to 31-12-17. Frosts SSTC Market Share for the same date range 14.5%.

(Statistics provided by Rightmove.co.uk)

https://intel.rightmove.co.uk/market-share/sales-agreed#

Please Note: While we have taken all reasonable steps to check the accuracy of the data provided we must point out that this has been extrapolated from various sources and slight variations beyond our control may be present. The statistics provided have been rounded to the nearest whole number.

Our Our people, people, your service...

We We know know happy, happy, positive positive and and enthusiastic enthusiastic staff staff deliver deliver superior superior customer customer service service and and create create positive positive moving moving experiences experiences for for our our customers. customers.

At AtFrost’s Frost’syou youare areour ourtop toppriority priorityand andto toensure ensureour ourpeople peoplealways alwaysput putyou youfirst firstwe weinvest investheavily heavilyininstaff staff recruitment, recruitment,induction inductionand andon-going on-goingtraining, training,as aswell wellas astheir theirpersonal personalskills. skills. We We work work hard hard to to retain retain our our best bestpeople people and and nurture nurture our our rising rising stars. stars. Commission Commission isis part part of of their their reward, reward, but but atat Frost’s Frost’s unlike unlike most most Estate Agents, we only pay a full commission where the customer is entirely satisfied.

Estate Agents, we only pay a full commission where the customer is entirely satisfied.

One Oneofofthe thebiggest biggestdifferences differences between between Frost’s Frost’s and and our our competitors competitors isis the the quality quality of of our our people, people, many many ofofwhom are featured in this brochure. whom are featured in this brochure.

Why Whynot notpop popininto toone oneof ofour ouroffices officesand andsee seefor foryourself? yourself?

Meet Meet our our team…

With Withover over150 150years yearscombined combinedexperience experience of of selling selling property property inin St St Albans Albans and and surrounding surrounding areas areas you you can home property with us. canbe besure sureyou youare areininsafe safehands, hands,when whenyou yousell sellyour your prime conservation area property with us.

Jake Woolmer

Tom Bradbeer

Lucy Mogla

John Sullivan

Daniel Kirk

Daniel Kirk David Murray

Daniela Buondonna Stuart Dutton

Sarah Jess BakerValentine Tom Weaver

StuartBuondonna Dutton Daniela

Andrew Gilchrist Neil Dowsett

John Sullivan Neil Dowsett

Tom Weaver

Don’t take our word for it...

We encourage and are grateful for feedback from all our customers. We hope that if you can find a moment to have a look at our reviews on Google they will give you certainty about the quality of service that you can expect from us.

Our current Google rating as at 5th March 2018: - 182 Reviews We believe that our customers are our best advocates. We work hard to deliver exemplary customer service and where improvement is needed we embrace change with ambitious enthusiasm.

If you would like to hear more we have a 2 minute customer video that you can watch on our website if you google ‘Frost’s thinking of selling’

I wouldn’t hesitate to use Frosts again to sell my property - fantastic service from start to finish.

Great communication, hard working and a really enthusiastic and professional team - all of them prepared to go the extra mile. Thank you.

Catherine Marsden - 11th January 2018

Great team stepped in and helped me sell my property when another agent was struggling - was a tough deal but Jess and Daniella were amazing throughout and got it over the line - will use again in future!!

Bradley Lutton 5th February 2018

Together with my sisters I had the difficult and upsetting task of selling our parents house after they passed away earlier this year. Frosts were extremely caring and supportive throughout the process. They kept us informed of developments, provided clear advice on pricing and marketing the property, and successfully achieved a timely and satisfactory sale. I would have no hesitation in recommending Frosts Estate Agents especially the St Albans team of Tom, Stuart, Daniela and Jess.

Susan Galton 12th December 2017

Very professional valuation visit. We both felt that we were listened to and points we raised were taken on board. Very professional photographs taken that show the property to it’s best. Viewings happened very quickly and we were kept informed all the way through; even if offers made were not up to expectations. Frosts did say the right offer would come and it did in less than a week. Even at this stage Frosts took steps to ensure that the offer was serious and backed up with sufficient funds.

Would strongly recommend Frosts to anyone serious about selling and at a reasonable fee.

Jerry Gilbert 5th December 2017

Sharing our success...

Brampton Road

Asking Price: £900,000

Avenue Road

Asking Price: £900,000

SOLD

Sale Price: £890,000 %Achieved 99% Sq Ft: 1666 £’s per Sq Ft: 534

SOLD

Sale Price: £900,000 %Achieved 100% Sq Ft: 1519 £’s per Sq Ft: 592

The Park

Asking Price: £1,550,000

SOLD

Sale Price: £1,475,000 %Achieved 95% Sq Ft: 2482 £’s per Sq Ft: 594

Sharing our success...

Camlet Way

Asking Price: £965,000

Marshalswick Lane

Asking Price: £1,000,000

SOLD

Sale Price: £925,000 %Achieved 96% Sq Ft: 1919 £’s per Sq Ft: 482

SOLD

Sale Price: £1,000,000 %Achieved 100% Sq Ft: 1592 £’s per Sq Ft: 628

Hamilton Road

Asking Price: £1,100,000

Sherwood Avenue

Asking Price: £900,000

SOLD

Sale Price: £1,098,500 %Achieved 100% Sq Ft: 1079 £’s per Sq Ft: 1018

SOLD

Sale Price: £900,000 %Achieved 100% Sq Ft: 1848 £’s per Sq Ft: 487

Sharing our success...

Heath Road

Asking Price: £900,000

Folly Lane Road Ramsbury

Asking Price: £950,000

SOLD

Sale Price: £885,000 %Achieved 98% Sq Ft: 1662 £’s per Sq Ft: 532

SOLD

Sale Price: £955,000 %Achieved 100% Sq Ft: 1273 £’s per Sq Ft: 750

Watling Street

Asking Price: £900,000

Brampton Road

Asking Price: £1,000,000

SOLD

Sale Price: £880,000 %Achieved 98% Sq Ft: 1681 £’s per Sq Ft: 523

SOLD

Sale Price: £1,085,000 %Achieved 109% Sq Ft: 1110 £’s per Sq Ft: 977

Sharing our success...

Marshals Drive

Asking Price: £1,700,000 Sale Price: £1,675,000 %Achieved 99%

Sq Ft: 2579 £’s per Sq Ft: 649

SOLD

Sharing our success...

Worley Road

Asking Price: £900,000

SOLD

Sale Price: £900,000 %Achieved 100% Sq Ft: 1725 £’s per Sq Ft: 522

Lancaster Road

Asking Price: £1,300,000

SOLD

Sale Price: £1,237,000 %Achieved 95% Sq Ft: 1809 £’s per Sq Ft: 684

Sharing our success...

Salisbury Avenue

Asking Price: £1,000,000

Paxton Road

Asking Price: £850,000

SOLD

Sale Price: £990,000 %Achieved 99% Sq Ft: 1792 £’s per Sq Ft: 552

SOLD

Sale Price: £877,000 %Achieved 103% Sq Ft: 1354 £’s per Sq Ft: 647

New House Park

SOLD

Asking Price: £1,100,000 Sale Price: £1,125,000 %Achieved 102% Sq Ft: 1503 £’s per Sq Ft: 748

Park Street Lane

Asking Price: £975,000

SOLD

Sale Price: £925,000 %Achieved 95% Sq Ft: 2033 £’s per Sq Ft: 455

Sharing our success...

Paxton Road

Asking Price: £850,000

Folly Lane Farm Drive Wynches

Asking Price: £775,000

SOLD

Sale Price: £850,000 %Achieved 100% Sq Ft: 1100 £’s per Sq Ft: 773

SOLD

Sale Price: £775,000 %Achieved 100% Sq Ft: 1335 £’s per Sq Ft: 581

Nimrod Close

Asking Price: £1,000,000

SOLD

Sale Price: £975,000 %Achieved 98% Sq Ft: 1463 £’s per Sq Ft: 667

Sharing our success...

Skyswood Road

Asking Price: £935,000

Harlesden Road

Asking Price: £900,000

SOLD

Sale Price: £915,000 %Achieved 98% Sq Ft: 1814 £’s per Sq Ft: 504

SOLD

Sale Price: £900,000 %Achieved 100% Sq Ft: 1488 £’s per Sq Ft: 604

Watling Street

Asking Price: £900,000

Brampton Road

Asking Price: £1,000,000

SOLD

Sale Price: £880,000 %Achieved 98% Sq Ft: 1681 £’s per Sq Ft: 523

SOLD

Sale Price: £1,085,000 %Achieved 109% Sq Ft: 1110 £’s per Sq Ft: 977

Our Local Recommendations As Estate Agents we come across new venues and attractions everyday, from unique hidden gems to familiar favourites on the high street. Whether you’re new to the area or a local resident in search of something new, here are some local recommendations for you to try out‌

The Waffle House

Verulamium Museum

Verulamium Park

C AFÉ - RESTAUR ANT - COCK TA IL BAR

DINE IN STYLE AT ST. VILLA With great attention to detail, dishes bursting with seasonal flavour, relaxed music and an extensive terrace, when you step into this local independent restaurant the unique setting of St. Villa really is unique.

Enjoy 10% Off Our À La Carte Menu*

Marlborough R oad

If you’d like to make a reservation find us online via stvilla.co.uk, call 01727 807 222 or visit us today at 2 Marlborough Road, St Albans, AL1 3XQ

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DINNERS CHOICE AWARDS 2017

*This offer can not be used in conjunction with any other offer. To redeem the discount present this ad to a member of the St. Villa team at the time of dining. Offer can be redeemed Mon - Thurs excluding bank holidays.

St Albans 4 Chequer Street, St Albans Hertfordshire AL1 3XZ St Albans 01727 861166

4 Chequer Street, St Albans Hertfordshire AL1 3XZ 01727 861166

Harpenden 6a Leyton Road, Harpenden Hertfordshire AL5 2TL Harpenden 01582 768666

6a Leyton Road, Harpenden Hertfordshire AL5 2TL 01582 768666

Marshalswick 61 The Quadrant Marshalswick, St Albans Marshalswick Hertfordshire AL4 9RF 61 The Quadrant 01727 852295

Marshalswick, St Albans Hertfordshire AL4 9RF

Wheathampstead 4 High Street Wheathampstead Wheathampstead Hertfordshire AL4 8AA 4 High Street 01582 833444

Wheathampstead Hertfordshire AL4 8AA