Sales Campaign Brief For Launch w/c : 1st January 2024 Headline: New front door in 2024? Target audience: Residential sellers
Website URL: lawlors.co.uk/moving Time limit/end date: No specific date
Campaign Overview The campaign’s visual focus is a traditional front door in Lawlors brand colours. The headline “New front door in 2024?” asks the question to anyone who is already thinking about move in the next 12 months – inviting them to request a valuation, and at the same time plants the seed of suggestion for those may have not yet consciously considered it.
The campaign’s objective is to drive valuation requests to the website, via phone and in branch.
Assets created • Window card
A4 Portrait & A3 Landscape
• Canvassing card • Canvassing card • Solus email • Campaign landing page • Rightmove banners • Social media • Email signature banner
Bulk drop (Invitation artwork) A5 for printing locally Link to valuation request Desktop/Mobile Featured Agent Static image
Activity Timeline January Channel / Activity Canvassing card (Print on demand) Window Cards Email signature banner Email (solus) Facebook posts
1st
8th
15th Printing & distribution as required per branch.
22nd
29th
Action points The central marketing team will look after much of the campaign, but there are some actions required to ensure that the campaign has the maximum impact. These are outlined below:
Central Marketing Team •
Canvassing cards (Bulk drop) – booked in for January
•
Email – valuation emails to send start and mid January
•
Campaign landing page added to website
•
Social media posts scheduled
Actions required by Lawlors •
Window cards
- please print and display in all branch windows ASAP
•
Canvassing card
- print using local printer and distribute as required
•
Rightmove banners
- Contact Rightmove with updated artwork
•
Email signature banner
- Contact Genmar with updated email signature banner
Window Cards A4 Portrait
A3 Landscape
Canvassing Cards A5 Canvassing Card (Bulk drop – Invitation artwork)
Canvassing Cards A5 Canvassing Card
Online assets Rightmove Featured Agent - Mobile
Rightmove Featured Agent - Tablet
Rightmove Featured Agent - Desktop
Social & Email assets Social post image & text
Thinking of moving in 2024? Lawlors have been trusted to successfully sell homes across West Essex for over 30 years. We can help you get the best price for your property and find somewhere splendid for your next move. Visit www.lawlors.co.uk/moving to request your FREE expert valuation today.
Email signature banner
Email header
Contacts If you have any questions about this campaign please contact: Artwork / Branding Thom Craigen LSLi Brand Manager Thom.Craigen@lslps.co.uk 07817 820436 Web / Email Helen Williamson LSLi Digital Marketing Manager Helen.Williamson@lslps.co.uk 07812 623605