Hawes & Co. - Brand Guidelines

Brand Guidelines

The Logo The logo is the cornerstone of our identity and must be used on all communication material.

Colour

Where possible the full colour version of the logo should be used. White and black versions of the logo are available. These can be used if the colour version is not appropriate or special print finishes are

Greyscale

required.

N.B. Ensure the logo is legible on the background.

Mono

HAWES & CO BRAND GUIDELINES

03

Logo Variations

Logo on photo

Logo on solid colour

Logo on Blue background

Colour on light background

The full colour version of the logo should be used on every application. It is to be noted that the logo has a white keylined border which is only visible when placed on dark backgrounds.

Social Media

Logo on busy background

HAWES & CO BRAND GUIDELINES

Keeping the logo consistent It is important that all our collateral has a clean and crisp look. It is always a good practice to leave an area of ‘breathing space’ around the logo to ensure that the brand is clearly visible in the surrounding design or text areas.

Do NOT add effects

Do NOT rotate

Do NOT distort

Do NOT use just the text alone

Do NOT change the

Do NOT change the word ratio

Isolation Area The Isolation Area is the space around the logo in which no other text, graphic or photographic elements may encroach. The size of the isolation area is the height of the letter “H” in the logo.

HAWES & CO BRAND GUIDELINES

The Hawes & Co URL Black against white

Dark blue against white

The URL should be written in its simplest form, in lower case and without any preceding www.

hawesandco.co.uk

White against dark blue

hawesandco.co.uk

hawesandco.co.uk

White against grey

hawesandco.co.uk

HAWES & CO BRAND GUIDELINES

Typography The brand typeface is Avenir, this has been chosen because it is clean, legible and classic.

Typography and a consistent use of typeface is a key element in creating a cohesive look across all the Hawes & Co. identity.

Please use the different weights of the Avenir family for headings and to add interest when designing a piece of artwork.

Avenir Light

Avenir Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890 // !@#$%^&*()

1234567890 // !@#$%^&*()

Avenir Book

Avenir Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890 // !@#$%^&*()

1234567890 // !@#$%^&*()

Avenir Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 // !@#$%^&*()

Arial should be used for transactional items such as

Avenir Medium

standard forms and letters created in-branch, where staff

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Avenir generating the items do not have access to Avenir.

Arial should also used for email signatures to avoid issues

abcdefghijklmnopqrstuvwxyz 1234567890 // !@#$%^&*()

with typeface rendering on the recipient’s computer.

HAWES & CO BRAND GUIDELINES

Colour Palette Colour is an essential part of our brand and marketing collateral.

The primary colour is simply classy, it works well with

PRIMARY COLOUR

C:100 M:87 Y:48 K:68 R:0 G:21 B:46 #00152e

photograohy and with white text therefore a secondary colour palette is not needed to reflect the Hawes & Co brand.

LOGO COLOURS

C:98 M:81 Y:35 K:30

C:1 M:93 Y:95 K:0

C:0 M:0 Y:0 K:0

R:31 G:52 B:90

R:227 G:41 B:28

R:255 G:255 B:255

#1F345A

#E3291C

#ffffff

HAWES & CO BRAND GUIDELINES