Frost's - City Centre Apartments

St AlbansStCity Centre ApartmentsArea Albans Conservation Track Record 2016 Track Record St Albans Conservation A Track Record 20

Welcome Welcome to Area tracktrack record, showcasing a selection of properties whichthat we Welcome to Frost’s Frost’s Conservation city centre apartments record showcasing a selection of properties havehave soldsold in the Area during 2016. we in Conservation the area.

2016 was another year that demonstrated exactly how popular the St Albans Conservation Area is 2017 was continuing another year that indemonstrated exactlyOn how Albans is with great prices with prices to climb a challenging market. thepopular oppositeStpage we have assembled some achieved in a challenging market.

On the opposite page we have assembled some illuminating illuminating statistics that point further to this trend. statistics that further illustrate this point.

Buyer profiles remain similar to previous years, with typically a wide cross-section of buyers enjoying the conservation area’ssimilar charm,with character anda convenience.

There of is however a preponderance thirty Buyer profiles remain typically wide cross section buyers looking for a short of walk to something couples, who have sold a flat in London to fund a conservation purchase. the station as well as access to the leisure, restaurant and shopping facilities offered by our vibrant city.

Increasingly these buyers are putting more examples on a modern sleek interior over and above character features; andathose housesnumber that have kitchens, garden attract premium We do find significant of trendy first time buyersbathrooms as well as and buylandscaped to let investors keen to purchase. prices. today’s hectic lifestyles apartments with clean, modern neutral décor as well as modern or Given recently refitted kitchens and bathrooms tend to sell for premium prices.

And finally Frost's were delighted and humbled to receive Gold at The Times and The Sunday Times Estate Agency of the Year Awards and we would like And finally… hallmarks Frost’s Estate Agents are ‘People who care, a heritage that matters to thank all ourthe customers forof their support. and a service that drives results’. So as we start our 26th year in business we hope that if you are considering selling you will take the opportunity to read what our customers have to say on our Google reviews and we would like to thank our customers for their feedback and kind words.

Daniel Kirk

Associate Director

Our approach to marketing is to prepare high quality details, with stunning professional photography to draw out the properties best features and we work hard to sell the convenient city centre lifestyle too.

City Centre Apartments Statistics…

1/4/2018 Rightmove Intel record.

We are extremely successful at what we do, as you can see from our 2017 track

Average Asking price: £383,043

04/01/2018

Average Sold/Sale Agreed price: £377,695 Frost's Estate Agents

Average Percentage of Asking Price achieved:St99% Albans Highest Percentage of Asking Price achieved: 104%

Sales agreed report AL3 5 AL3 4 AL2 2

Fastest Exchange using Frost’s Conveyancing: 31 days AL3 6

Average price per square foot: £642

AL2 3

AL2 1

AL1 2

AL1 1

AL1 4

AL1 3

AL1 5

AL4 0

AL4 9

The information below is based on the following filters: roperty types: flats

Date: 01/01/2017 - 31/12/2017

Best in class average square foot: £799

Frost's Estate Agents

59 Office 2

Others (45 offices) 29

152

Office 3

24 23 9

Office 4

19 10

11 12 14 14 14

16

Office 5

Office 13 Office 12 Office 11 Office 10 Office 9

Office 6 Office 7 Office 8

1

Frost's Estate Agents

st

St Albans

out of

58 offices

4 Chequer Street, St. Albans, AL1 insights brought to you by

3XZ

Data is derived purely from Rightmove.co.uk's internal statistics and advertisers on 04/01/2018, may be subject to specific geography or search criteria and is provided 'as is' for general interest only. Rightmove makes no warranty as to the data's suitability for any purpose and accepts no liability for any action or inaction taken as a consequence of its use. For a full list of all competing agents contact marketing@rightmove.co.uk.

This chart shows the number of apartments sold by Frost’s in all postcodes (AL1-AL3) vs our competitors from: 01-01-17 to 31-12-17. Frosts SSTC Market Share for the same date range 14.5%.

(Statistics provided by Rightmove.co.uk)

https://intel.rightmove.co.uk/market-share/sales-agreed#

Please Note: While we have taken all reasonable steps to check the accuracy of the data provided we must point out that this has been extrapolated from various sources and slight variations beyond our control may be present. The statistics provided have been rounded to the nearest whole number.

Our Our people, people, your service...

We We know know happy, happy, positive positive and and enthusiastic enthusiastic staff staff deliver deliver superior superior customer customer service service and and create create positive positive moving moving experiences experiences for for our our customers. customers.

At AtFrost’s Frost’syou youare areour ourtop toppriority priorityand andto toensure ensureour ourpeople peoplealways alwaysput putyou youfirst firstwe weinvest investheavily heavilyininstaff staff recruitment, recruitment,induction inductionand andon-going on-goingtraining, training,as aswell wellas astheir theirpersonal personalskills. skills. We We work work hard hard to to retain retain our our best bestpeople people and and nurture nurture our our rising rising stars. stars. Commission Commission isis part part of of their their reward, reward, but but atat Frost’s Frost’s unlike unlike most most Estate Agents, we only pay a full commission where the customer is entirely satisfied.

Estate Agents, we only pay a full commission where the customer is entirely satisfied.

One Oneofofthe thebiggest biggestdifferences differences between between Frost’s Frost’s and and our our competitors competitors isis the the quality quality of of our our people, people, many many ofofwhom are featured in this brochure. whom are featured in this brochure.

Why Whynot notpop popininto toone oneof ofour ouroffices officesand andsee seefor foryourself? yourself?

Meet Meet our our team…

With Withover over150 150years yearscombined combinedexperience experience of of selling selling property property inin St St Albans Albans and and surrounding surrounding areas areas you you can centre apartment with us. canbe besure sureyou youare areininsafe safehands, hands,when whenyou yousell sellyour your city conservation area property with us.

Jake Woolmer

Tom Bradbeer

Lucy Mogla

John Sullivan

Daniel Kirk

Daniel Kirk David Murray

Daniela Buondonna Stuart Dutton

Sarah Jess BakerValentine Tom Weaver

StuartBuondonna Dutton Daniela

Andrew Gilchrist Neil Dowsett

John Sullivan Neil Dowsett

Tom Weaver

Don’t take our word for it...

We encourage and are grateful for feedback from all our customers. We hope that if you can find a moment to have a look at our reviews on Google they will give you certainty about the quality of service that you can expect from us.

Our current Google rating as at 5th March 2018: - 182 Reviews We believe that our customers are our best advocates. We work hard to deliver exemplary customer service and where improvement is needed we embrace change with ambitious enthusiasm.

If you would like to hear more we have a 2 minute customer video that you can watch on our website if you google ‘Frost’s thinking of selling’

I wouldn’t hesitate to use Frosts again to sell my property - fantastic service from start to finish.

Great communication, hard working and a really enthusiastic and professional team - all of them prepared to go the extra mile. Thank you.

Catherine Marsden - 11th January 2018

Great team stepped in and helped me sell my property when another agent was struggling - was a tough deal but Jess and Daniella were amazing throughout and got it over the line - will use again in future!!

Bradley Lutton 5th February 2018

Together with my sisters I had the difficult and upsetting task of selling our parents house after they passed away earlier this year. Frosts were extremely caring and supportive throughout the process. They kept us informed of developments, provided clear advice on pricing and marketing the property, and successfully achieved a timely and satisfactory sale. I would have no hesitation in recommending Frosts Estate Agents especially the St Albans team of Tom, Stuart, Daniela and Jess.

Susan Galton 12th December 2017

Very professional valuation visit. We both felt that we were listened to and points we raised were taken on board. Very professional photographs taken that show the property to it’s best. Viewings happened very quickly and we were kept informed all the way through; even if offers made were not up to expectations. Frosts did say the right offer would come and it did in less than a week. Even at this stage Frosts took steps to ensure that the offer was serious and backed up with sufficient funds.

Would strongly recommend Frosts to anyone serious about selling and at a reasonable fee.

Jerry Gilbert 5th December 2017

Sharing our success...

Serra House

Asking Price: £325,000

Barcino House

Asking Price: £325,000

SOLD

Sale Price: £325,000 %Achieved 100% Sq Ft: 481 £’s per Sq Ft: 676

SOLD

Sale Price: £320,000 %Achieved 98% Sq Ft: 470 £’s per Sq Ft: 681

De Novo Place

Asking Price: £500,000

SOLD

Sale Price: £500,000 %Achieved 100% Sq Ft: 890 £’s per Sq Ft: 562

Sharing our success...

Limetree Place

Asking Price: £375,000

Hall Place Gardens

Asking Price: £375,000

SOLD

Sale Price: £360,000 %Achieved 96% Sq Ft: 574 £’s per Sq Ft: 627

SOLD

Sale Price: £369,500 %Achieved 99% Sq Ft: 710 £’s per Sq Ft: 520

Scholars Court

Asking Price: £430,000

Vita House

Asking Price: £315,000

SOLD

Sale Price: £430,000 %Achieved 100% Sq Ft: 687 £’s per Sq Ft: 626

SOLD

Sale Price: £310,000 %Achieved 98% Sq Ft: 409 £’s per Sq Ft: 758

Sharing our success...

Serra House

Asking Price: £450,000

Folly SaxonLane House

Asking Price: £400,000

SOLD

Sale Price: £450,000 %Achieved 100% Sq Ft: 783 £’s per Sq Ft: 575

SOLD

Sale Price: £400,00 %Achieved 100% Sq Ft: 625 £’s per Sq Ft: 640

Charrington Place

Asking Price: £450,000

SOLD

Sale Price: £445,000 %Achieved 99% Sq Ft: 719 £’s per Sq Ft: 619

Sharing our success...

Ridgmont Plaza

Asking Price: £315,000

Tollhouse Point

Asking Price: £425,000

SOLD

Sale Price: £305,000 %Achieved 97% Sq Ft: 427 £’s per Sq Ft: 714

SOLD

Sale Price: £425,000 %Achieved 100% Sq Ft: 809 £’s per Sq Ft: 525

Milliners Court

Asking Price: £325,000

SOLD

Sale Price: £325,000 %Achieved 100% Sq Ft: 407 £’s per Sq Ft: 799

Sharing our success...

Old Priory Park

Asking Price: £425,000

Millers Rise

Asking Price: £365,000

SOLD

Sale Price: £400,000 %Achieved 94% Sq Ft: 771 £’s per Sq Ft: 519

SOLD

Sale Price: £362,500 %Achieved 99% Sq Ft: 566 £’s per Sq Ft: 640

Magdalen Court

Asking Price: £450,000

SOLD

Sale Price: £440,000 %Achieved 98% Sq Ft: 732 £’s per Sq Ft: 601

Sharing our success...

Milan House

Asking Price: £300,000

Serra House

Asking Price: £300,000

SOLD

Sale Price: £289,000 %Achieved 96% Sq Ft: 443 £’s per Sq Ft: 652

SOLD

Sale Price: £295,000 %Achieved 98% Sq Ft: 426 £’s per Sq Ft: 692

Pinnacle, Camp Road

SOLD

Asking Price: £334,995

Sale Price: £327,500 %Achieved 98% Sq Ft: 558 £’s per Sq Ft: 587

Harriet Heights

Asking Price: £400,000

SOLD

Sale Price: £415,000 %Achieved 104% Sq Ft: 623 £’s per Sq Ft: 666

Our Local Recommendations As Estate Agents we come across new venues and attractions everyday, from unique hidden gems to familiar favourites on the high street. Whether you’re new to the area or a local resident in search of something new, here are some local recommendations for you to try out‌

The Waffle House

Verulamium Museum

Verulamium Park

C AFÉ - RESTAUR ANT - COCK TA IL BAR

DINE IN STYLE AT ST. VILLA With great attention to detail, dishes bursting with seasonal flavour, relaxed music and an extensive terrace, when you step into this local independent restaurant the unique setting of St. Villa really is unique.

Enjoy 10% Off Our À La Carte Menu*

Marlborough R oad

If you’d like to make a reservation find us online via stvilla.co.uk, call 01727 807 222 or visit us today at 2 Marlborough Road, St Albans, AL1 3XQ

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DINNERS CHOICE AWARDS 2017

*This offer can not be used in conjunction with any other offer. To redeem the discount present this ad to a member of the St. Villa team at the time of dining. Offer can be redeemed Mon - Thurs excluding bank holidays.

St Albans 4 Chequer Street, St Albans Hertfordshire AL1 3XZ St Albans 01727 861166

4 Chequer Street, St Albans Hertfordshire AL1 3XZ 01727 861166

Harpenden 6a Leyton Road, Harpenden Hertfordshire AL5 2TL Harpenden 01582 768666

6a Leyton Road, Harpenden Hertfordshire AL5 2TL 01582 768666

Marshalswick 61 The Quadrant Marshalswick, St Albans Marshalswick Hertfordshire AL4 9RF 61 The Quadrant 01727 852295

Marshalswick, St Albans Hertfordshire AL4 9RF

Wheathampstead 4 High Street Wheathampstead Wheathampstead Hertfordshire AL4 8AA 4 High Street 01582 833444

Wheathampstead Hertfordshire AL4 8AA