Catalyst 1st Quarter 2016

the business magazine

WILL YOU ESCAPE...

Take a peek at Lee’s Summit’s new live gaming adventure • pg. 16

1st qtr 2016

TAX TIPS

Things to consider while preparing your taxes

SOCIAL BUZZ

Pump up your LinkedIn profile

GIFTS OF LOVE

Check out the hottest gift ideas from Lee’s Summit Chamber members

LSmeansbusiness.com

Collaboration...

Our robust education system and skilled work force may have something to do with the fact that more than 5,000 successful businesses are proud to call Lee’s Summit home. Or maybe it’s because we’re conveniently located to all surrounding metropolitan areas. Or it could be that our resourceful, responsive and collaborative community business environment fosters the belief that when businesses succeed, we all prosper. No matter how you look at it, Lee’s Summit is a quality place to live, work and invest.

Yours Truly, LSmeaNSbuSiNeSS.cOm | 816.525.6617

Have

Intention…

You want trusted information from proven resources to make the best financial decisions. Join us with intention to create a real strategy, because thoughtful decisions made today enable your secured tomorrow.

Counseling toward prosperity with planned purpose.

Chuck S. Cooper III, CFP®  Senior Vice President – Investments Jon G. Garlow  Financial Advisor 3171 NE Carnegie Dr, Suite B  Lee’s Summit, MO 64064  816-554-5470 www.wfadvisors/cooperwealthmanagement.com Wells Fargo Advisors, LLC  Member FINRA/SIPC CAR-0815-05744

Cheers to 2016!

I am both honored and excited to serve as the Lee’s Summit Chamber Chair of the Board for 2016.

It’s a great time to be a part of the Lee’s Summit Chamber and the community. With new businesses coming aboard and member engagement increasing, we have an opportunity to lead Lee’s Summit to new levels.

The value the Chamber offers its members comes in many different forms. Whether you’re a Chamber veteran or a new member, it’s time to push forward and challenge yourself to reach new goals.

Introduce yourself to a new member, sponsor a Chamber event, attend a development seminar or put your skills to work with a committee.

By partnering with Chamber members, you are actively improving your business network as well as supporting your community, which is exactly why our company joined the Chamber 28 years ago. What I wasn’t considering was the wonderful relationships we would build along the way.

I encourage you to pay attention to the businesses and services you use throughout the year in both your personal and professional lives, and challenge you to make an extra effort to support Chamber member businesses. For example, who did your taxes? Where’d you buy that cup of coffee? We are an organization of nearly 1,000 members and have reached that peak by supporting one another.

Help us continue to grow the Chamber and strive to fulfill our mission: creating opportunities for business success.

If you are not a current member of our organization, I invite you to attend one of the events listed on page 42 and come see what we are all about.

Cheers to 2016. Let’s make it a great one!

Yours Truly,

VICKY CUNDIFF, WEED MAN 2016 Chamber Chair of the Board CHAMBER STAFF Nancy Bruns, CCE, President Matt Baird, Director of Business & Governmental Relations Stephanie Kusek, Director of Communications Stacy Needels, Director of Special Events Cathy Young, IOM, Director of Member Services Darla Hall, Advertising Manager Gina Seibel, Creative Director Anne Aubuchon, Administrative Assistant Nedra Hoover, Bookkeeper Marilyn Pemberton, Part-time Assistant 4 | CATALYST - THE BUSINESS MAGAZINE

THE BUSINESS MAGAZINE

1ST QTR 2016

PUBLISHER Lee’s Summit Chamber of Commerce CHAMBER PRESIDENT Nancy Bruns, CCE ADVERTISING MANAGER Darla Hall CREATIVE DIRECTOR Gina Seibel COPY EDITOR Stephanie Kusek _______________________________ EDITORIAL STAFF Darla Hall Stephanie Kusek Gina Seibel _______________________________ CONTRIBUTING WRITERS John Beaudoin, Clint Haynes, Krista Klaus, Todd Long, Rick McDowell and Jim McKenna _______________________________ ADVERTISING For advertising information, contact Darla Hall dhall@lschamber.com 816.524.2424 _______________________________ PRESS RELEASES Send to gseibel@lschamber.com _______________________________

220 SE MAIN STREET LEE’S SUMMIT, MO 64063 816.524.2424 • LSCHAMBER.COM

Because Lee’s Summit means business, we’ve enthusiastically created a “one stop shop” for our customers to quickly navigate each step of the business and development process from start to finish. We think this collaborative approach creates the optimum environment for economic growth and development for both the community and our business partners who call Lee’s Summit home.

LSmeansBusiness.net

220 SE Green Street | Lee’s Summit, MO 64063 | 816.969.1220

16 35 14

ANNUAL REPORT • pg. 35 2015 Lee’s Summit Chamber Recap

VALENTINE’S DAY GIFTS • pg. 14 Plan ahead for the upcoming holiday

COVER STORY - THE EXIT ROOM • pg. 16 Get Locked In on the Newest Live-Gaming Trend

LIFE LESSONS Forgiveness and Leadership NEW TO TOWN Johnny’s Tavern: Serving Up Tradition DOING GOOD Lee’s Summit Sunrise Rotary COMMUNITY FOCUSED Next Steps for the Development Center ENTREPRENEURS CORNER Atcheson’s Path to Success CHARACTER COUNTS Rewarding Ethics in Business PRO TIPS Prepping Your PR ECONOMIC UPDATE Tech Jobs on the Rise STAYING RELEVANT Traditional Media vs. Digital SURVEY SAYS 'Tis the Season for Tax Tips SOCIAL BUZZ Polishing Your Profile PERSON TO PERSON Meet Barbara Prestage LOOKING AHEAD Calendar of Upcoming Events 6 | CATALYST - THE BUSINESS MAGAZINE

8 10 12 20 24 26 28 30 31 32 33 34 42

Specialists at making diamond wishes come true…

ESPECIALLY JEWELRY www.especiallyjewelry.com

1233 NE DOUGLAS ST. LEE’S SUMMIT, MO 64086

816-246-2184

“Cook 2 Flourish” a New Health Gem Especially Jewelry’s co-owner and daughter have written a holistic cookbook that contains more than just great tasting healthy recipes of our favorite foods, but also explains how to eat so you can Nourish 2 Flourish!

Their passion for health arose from Julie’s own health crisis and her life-changing journey! “Transformational Health in an Inspirational Way!”

Gluten-Free, Sugar-Free, Grain-Free, Dairy-Free

360 pages of education for healthy living, delightful stories, encouragement and full color photos! It’s kid friendly, too and every kitchen needs this book!

Available for purchase at Especially Jewelry in Lee’s Summit on Douglas.

www.cook2flourish.com

Lessons

Life

AND LEADERSHIP

by Todd Long

On July 16, my wife dropped me off at Kansas City International Airport to depart for a two-week trip to Bangalore, India, to do leadership development training for an international client. Leaving for two weeks is not an easy event for my wife, our five kids or me. There is anxious anticipation, planning and raw emotions that go into this experience. Within five minutes of arriving at the airport, I discovered that my flight was delayed by three hours. This meant missing the next two flights of this 26-hour journey, and there were no other travel options that day. I was going to arrive at least a day late to my destination and this was unexpected and unplanned.

As I was trying to manage my emotional condition, I was reminded of a statement I often make, “Unmet expectations equal irritation.” I found myself being pulled into the emotional reactions of irritation, bitterness, anger, resentment and blame. These combined emotions can lead to a mindset and heart condition of being unforgiving. This was not the first time that my human nature was being pulled towards not forgiving. It has happened many times with associates, family members, managers, clients, friends and even strangers with poor driving habits.

8 | CATALYST - THE BUSINESS MAGAZINE

In each of these life circumstances, I have a choice. I can accept the current situation, forgive and move on. Or, I can get more and more ticked off, be unforgiving and attempt to get revenge. In a 2013 research article by Manfred F. R. Kets de Vries, he writes, “Forgiveness is one of the factors that differentiates exceptional from mediocre or ineffective leadership. When leaders forgive, they dissipate built-up anger, bitterness and the animosity that can color individual, team and organizational functioning.”

In this quote, I like the phrase “dissipate built-up anger.”

It reminds me of the two-time Gold Glove winner Eric Hosmer’s eighth inning error in game one of the World Series, giving up the Royals’ lead to the Mets. Hosmer, the team, coaches and fans were disappointed. Hosmer is not supposed to do this. He is a highly trained athlete making a ton of money. Yet, it happened. Even though it was extremely disappointing, Hosmer and the team had to “dissipate built-up anger” by accepting the event, forgiving and moving on. Two amazing events followed. First, teammate Alex Gordon hit a home run in the ninth inning to tie the game. Second, two hours later in the 14th inning, Eric Hosmer hit the game-winning sacrifice fly to defeat the

Mets 5 to 4. Interestingly, Alex Gordon was the first to rush to Hosmer in celebration.

I do not know the hearts and minds of the teammates after Hosmer’s mishap. However, the team behaviors line up with a statement made by Mahatma Gandhi, “The weak can never forgive. Forgiveness is the attribute of the strong.” The Royals demonstrated their combined team strength by forgiving the error and pressing forward. These actions line up with another statement by Kets de Vries, “Forgiveness offers people the chance to take risks, to be creative, to learn and to grow in their own leadership. Individuals, organizations, institutions and societies can progress when people are not preoccupied by past hurts.”

My rescheduled flight to India turned out great. I accepted the circumstance, forgave the airline and moved on. As a result of the flight change, several amazing events took place that I could not have imagined.

I recognize that forgiveness is a much deeper topic than a 500-word article. Often, it is very difficult to forgive. It is rooted in our experiences, faith and personal examples. Yet, it is very clear that if you want to lead yourself, inspire others and create a healthy environment in which to work and live, forgiveness is an essential attribute.

Who do you need to forgive?

TODD LONG President Leadership Innovations

Fun Fact

Todd is a pie guy. No cake on his birthday, only pie...with ice cream.

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New to

Town

Nick McMillian, managing partner of Johnny’s Tavern and Ryan Von Elling, general manager.

1660 SE Blue Parkway, Lee’s Summit, MO The anticipation for Johnny’s Tavern opening in Lee’s Summit was huge, especially for KU fans who had frequented “The Original” location in Lawrence, but also local residents familiar with the familyfriendly atmosphere, great food and drinks, and the optimum game day viewing experience. After opening in Lee’s Summit in August 2015, the tenth location for Johnny’s Tavern immediately became a go-to destination.

Why Lee’s Summit? The first suburban Missouri location for Johnny’s was inspired by their Power & Light location, which opened in downtown Kansas City in 2009. Many customers who worked downtown during the day went home to suburban cities like Lee’s Summit, so they began looking at potential properties. Easy access and visibility to a major thoroughfare were part of their criteria. Their current southeast Lee’s Summit location, near Highway 50 and Todd George Road, was selected a few years ago; however, they had to wait until development caught up with their plans.

“We liked the fact that it was a part of Lee’s Summit that was growing, yet already established,” said Nick McMillian, managing partner of Johnny’s Tavern. “This is our first suburban location in Missouri so it’s a pilot of sorts to test the waters for other locations on the Missouri side.” Ryan Von Elling, general manager of the Lee’s Summit restaurant, added, “We want Johnny’s to have the kind of neighborhood environment that people want to come back to again and again.”

The origins of what is now known as Johnny’s Tavern began as a grocery store and hotel in 1910 in north Lawrence. After many business evolutions, the beer and jukebox version opened in 1953.

The original “Johnny’s Tavern” red arrow and giant beer mug signs still hang out front. The current founders bought it in 1978, primarily to have a location for their fellow rugby players to participate in 10 | CATALYST - THE BUSINESS MAGAZINE

post-game celebratory activities. The first Kansas City area location opened in Overland Park in 1991, and throughout the years were followed by Shawnee, Blue Valley, Prairie Village, Olathe, Power & Light, west Lawrence, Antioch and now Lee’s Summit. This growth helped with their transition from a sports bar to a customer-focused family restaurant with a tavern theme.

“Johnny’s makes it a point to hire locally for our servers and cooks and, frankly, we were amazed at the staggering quality of applicants,” said McMillian. “Johnny’s promotes from within which means making good hires is crucial. Both Ryan and I started in the kitchen at the Johnny’s in Shawnee.”

“The response to Lee’s Summit has been outstanding. We were surprised how many people were pulling for us,” McMillian said.

“It was great working with the City of Lee’s Summit and we’re very conscious of the relationship we have with the neighborhood and will continue to do what we need to do to be good citizens.” In their first four to five months, Johnny’s Tavern in Lee’s Summit has been one of the busiest in the company, a trend they hope continues.

“Don’t be afraid if the parking lot looks crowded,” said Von Elling.

“We have plenty of room and we’ll take care of you.”

Johnny’s Tavern has a full menu, including appetizers, salads, burgers, sandwiches and wraps, tacos and entrées. In addition, they handmake their pizza in a stone oven. “We make the dough and sauce every day from scratch,” said McMillian. “Though we’re known more for our burgers and wings, the pizza is my favorite.” Johnny’s Tavern in Lee’s Summit has an indoor seating capacity of 284 with 67 televisions, including one at each booth. The patio has a 90-person capacity with seating for 60, along with televisions and speakers, as well as a fireplace and fire pit. Johnny’s hours are 11–1:30 a.m.

Monday thru Saturday, and 11 a.m.–midnight Sunday.

ADVANCE YOUR CAREER. Whether it’s a bachelor’s or master’s degree, or a certificate program to help you get ahead, the University of Central Missouri – Lee’s Summit offers affordable, in-demand programs with the flexibility to fit your busy life.

UCM – Lee’s Summit offers several programs ideal for business owners: • Management (undergraduate completion program) • MBA in Ethical Strategic Leadership (graduate program) • Dale Carnegie Training • Organizational Leadership • High-Impact Sales • Strategic Communications for Leaders

Check out your options at ucmo.edu/ucmls.

Good

Doing

WAKING UP EARLY Makes a Difference in Lee’s Summit

The Lee’s Summit Sunrise Rotary is a breakfast club that meets at 7:15 a.m. each Friday at the Gamber Community Center.

Under the sponsorship of the Rotary Club of Lee’s Summit, the Lee’s Summit Sunrise Rotary was chartered on March 26, 1999, and is strongly committed to the ideals of Rotary International.

The vision statement of the club is “to be a vibrant service club that is engaged in the community at home and abroad.” This vision is carried out by the 34 active men and women who embody the current membership.

Throughout the past 16 years, the Lee’s Summit Sunrise Rotary Club has developed a reputation of giving back to the community. Residents and visitors alike look forward to the annual Chilifest, a fall event hosted since 2005. Over the years, the proceeds raised from this community event have gone to charities such as Hope House, Langsford Boys Home, Pro Deo Youth Center, Hillcrest Transitional Housing and building the

handicap accessible Joseph Dyke playground at Legacy Park.

Part of the proceeds also have gone to the Polio Plus Program of Rotary International. Since 1985, Rotary and its partners have helped reduce the number of polio cases from 350,000 annually to fewer than 400.

In 2009, the Club launched its “Fly a Flag” program. For an annual fee of $50, Lee’s Summit residents and businesses can purchase a flag subscription which places a flag in their yards or place of business four times a year: Memorial Day, Fourth of July, Labor Day and Veterans Day, with all proceeds benefitting local and international projects.

The Lee’s Summit Sunrise Rotary Club supports Lee’s Summit students, honoring two “Students of the Month” from October through April. Three $1,500 scholarships also are awarded to high school seniors every spring. With the support of Curtis Cook from the Summit International Studies Academy, the club sponsors an Interact Club, for youth ages 12-18, at Summit Technology Academy. Interact unites youth who want to participate in service projects, build international connections and develop leadership skills.

In addition to the numerous local events, the club also is very active in international service projects. It has hosted multiple international delegations from Russia and France focusing on understanding our medical, construction, education and legal systems. The club has participated in literacy programs

12 | CATALYST - THE BUSINESS MAGAZINE

EMPTY BOWLS FUNDRAISER One of the most anticipated fundraisers sponsored by the Lee’s Summit Sunrise Rotary Club is the Empty Bowls Event. This year’s event is February 6 at Longview Mansion.

All proceeds go to local community organizations providing food to the community. The $50 ticket allows attendees to select a hand-painted bowl made by local artists and to sample delicious soups, breads and desserts donated by 16 local restaurants.

If still available, tickets to this often sold-out event can be purchased by contacting Carl Froeschle at 816.805.5385.

for children in Central America, built water purification plants in Thailand, given thousands of shoes to children in orphanages and helped fund a hospital in the Dominican Republic.

Membership is open and anyone is invited to join the club for breakfast and experience Rotary friendship.

Starting at 7:15 a.m. every Friday, members enjoy a catered breakfast buffet, discuss current projects and enjoy various speakers/programs.

SUNRISE ROTARTY LEADERSHIP The club president is Rosalie Newkirk, president-elect Joe Snook, secretary Amanda Crocker and treasurer Jeff Sullivan.

Learn more about the club at lssunriserotary.com.

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Spotlight

Member

2 4

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Whether you’ve been dating just a few months or been married 20 years, Valentine’s Day is a special day of the year set aside to show your affection and admiration for your loved ones.

With the Chamber’s nearly 1,000 business members, many options are available to buy the traditional Valentine’s trilogy of flowers, jewelry and chocolate, as well as other gifts for women, men and children to enjoy the perfect Valentine’s Day celebration.

Edible Arrangements1 offers sweet fruit arrangements such as heart-shaped fruit or boxes of chocolate covered fruit. They can even add a teddy bear or balloon to make your gift extra special.

Hawthorn, A Bed & Breakfast2 For a special romantic night or weekend that won’t soon be forgotten, Jim Allen, owner, says a gift certificate to Hawthorn is a very popular gift because they can pick any available night or weekend to stay, whatever suits their 14 | CATALYST - THE BUSINESS MAGAZINE

schedule. “You can stay in and enjoy the peace, quiet and relaxation at the mansion or go out to dinner at a restaurant in the area. Plus, with every night’s stay comes a full home-cooked breakfast in the morning,” Allen said.

Reader’s World3 If you’re looking for a great gift idea for children, Reader’s World has a number of Valentine’s Day themed books. “We get quite a few people who come in to buy books for their kids so we generally have 15 to 20 Valentine’s Day titles to choose from,” said Christian Apodaca, general manager.

All A’Bloom4 Jill Waits of All A’Bloom said she would recommend not sending the traditional dozen roses. “Everyone sends roses. If you’re going to send roses, go over the top and send three to four dozen mixed roses for a stunning arrangement. Tropical mixes and orchid plants are beautiful and come in a variety of colors.”

”Since Valentine’s Day is on a Sunday this year, be sure to order flowers early; delivery to their workplace on Friday would be ideal. Sandy Cox, owner of Five Petals Florals says, “Getting flowers at work is always a thrill. Who doesn’t like to show off a little and let everyone see what their love sent them? And, ladies, take note. We have more and more orders for men.”

Cameron’s Home Furnishings5 also has some fun gift options for men, such as a variety of colorful Sock 101 options and coasters highlighting iconic venues from area cities, universities, sports teams, restaurants and more.

Especially Jewelry6 Jewelry is not only a romantic gift, it’s always appreciated.

Julie Cook of Especially Jewelry said their customers prefer diamonds for Valentine’s Day. “Diamond earrings and pendants and the custom pieces that Del and Jonathan make are the best sellers. Two stone diamond rings are the

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8 ...G I F T G I V I N G I D EA S F RO M L E E’S S U M M I T C H A M B E R M E M B E RS newest rage, especially in rose gold. For gift givers with smaller budgets, we sell a lot of pieces from The Fashion RAC, which are customized pieces ranging from $20-30 and up.”

With more than 28 years in Lee’s Summit, Rodgers-The Diamond Store has a complete array of not only diamonds and semi-precious stones, but beautiful fine jewelry such as pendants, fashion earrings, rings, bracelets and watches.

Akira Spa & Salon7 packages for both men and women are available including the “Champagne for Two package” and “The Tiramisu,” where you’re greeted with European hot cocoa, choice of chocolate oil massage or chocolate mint body scrub with chocolate body moisturizer, and a chocolate gift.

Awaken Whole Life Center, Massage Heights and Signature Massage also provide a variety of massage services.

A Thyme for Everything8 Many last minute Valentine’s Day customers are guys, according to Jet Pabst of A Thyme for Everything in downtown Lee’s Summit. “They will literally buy until there’s nothing left in the case.

Since they discovered our store and the Christopher Elbow chocolates we sell, it’s been crazy. Last year, we sold out the day before so don’t wait until the last minute,” said Pabst.

Raising the Bar Wine and Spirits Store9 has distinctive offerings perfect for the romantic holiday. “Champagne and sparkling rosés are the most popular,” said Bre Knaebel, “but other fun choices include Strawberry Sparkletini Spumante that comes in a red bottle and The Chocolate Shop wine with notes of black cherry and chocolate.”

Grains & Taps offers options for both men and women. Brian Bixby, co-owner, said, “If they enjoy beer, they can get started with a one-gallon beer making

kit. Or give him a gift card for a ‘Boys Night Out’ so he can enjoy all the great craft beer on tap. We also carry wine making kits which is not just a present for one or the other, but a good couples activity. You can make red, white or any kind of varietal wine, such as merlot or pinot noir, or even international varieties such as Argentine malbecs or Australian chardonnay.”

Other options for wines and liquors include Gomer’s Fine Wine & Spirits and Bar•istro.

This article lists only a limited selection of the many Valentine’s Day presents available from Chamber members. Whether it’s a new car, surprise vacation, or a specialty gift, there are many other options available by perusing our online member directory at LSchamber.com.

Happy Valentine’s Day! 1ST QUARTER - 2016 | 15

304 SW Market Street Lee’s Summit, MO 64063

MAny wIll EntEr… fEw Will EscAPe. The Exit Room is a premier escape room business with four elaborately themed escape rooms, offering something for everyone. The business opened its doors in December 2015, in downtown Lee’s Summit. Modeled after the most successful European escape room businesses, The Exit Room immerses visitors in the live-gaming adventure from the moment they approach the London-esque entry and foyer to the 450-square-foot Victorian industrial, steampunk lobby with sounds of an explorer’s soundtrack filling the room.

Not familiar with the concept? The Exit Room locks teams of players (maximum of eight people) in one of four uniquely themed rooms. Teams have exactly one hour to complete a mission or task, giving them the passcode to escape. Players must work together to solve various riddles and codes by making observations, maneuvering through the rooms and overcoming challenges lurking in every dark corner and locked drawer. All the while, the clock is ticking on a video monitor in the room, and the only chance to escape lies within the players’ own wits.

The Exit Room is a family owned and operated venture under Arbuckle and Sons, LLC. Chris Arbuckle, along with his three sons and their families, Christopher, Geoffrey and Gregory own The Exit Room, and bring more than 115 years of combined business experience and ownership to this new venture.

The family decided to open the business after visiting an escape room together in downtown Kansas City in September. They instantly knew this would be a great addition to the Lee’s Summit community.

“We all call Lee’s Summit home, and simply couldn’t imagine opening The Exit Room anywhere else,” said Co-owner Geoffrey Arbuckle. “Historic downtown Lee’s Summit is so enchanting and unique that we wanted to be part of this amazing redevelopment district. We believed downtown Lee’s Summit needed a family entertainment attraction to help serve the other businesses.”

TheExitRoomKC.com 816.434.5808

continued >> 1ST QUARTER - 2016 | 17

Story

Cover

Chris and Gregory Arbuckle keep tabs on the players in the Game Master room.

The Exit Room is a great activity for families, parties, schools, churches and corporate team building. “The live-gaming phenomenon is a social wonder,” said Geoffrey. “Within one hour, people learn so much about themselves and others, as they work together to escape. It is an incredibly powerful experience, where people unplug and disconnect from an electronic world, and find themselves relying on each other to collaborate, communicate and explore each other’s gifts to accomplish the goal of escaping.”

Catalyst was thrilled to get a sneak peek at the secret Game Master room. The room is equipped with several computers and even more monitors, allowing Game Masters to constantly watch players in action. If needed, players may ask for clues to help them on their journey. However, each clue adds five minutes to a group’s total time. For example, if the group escapes in 53 minutes but utilized one clue, the official escape time would be 58 minutes with the five minute penalty.

Working in the top secret Game Master room proves to be quite entertaining. “Husbands and wives hardly listen to each other,” jokes Co-owner Chris Arbuckle. “More often than not, the loudest person is wrong, while the quiet one in the room is headed on the right track.”

The family has been pleased with the feedback thus far. “The response to our opening has been amazing,” said Geoffrey.

“From Facebook, Twitter and TripAdvisor, to the more than 2,000 customers served, it’s been great. We would like to 18 | CATALYST - THE BUSINESS MAGAZINE

thank Downtown Lee’s Summit, the Chamber of Commerce, the City of Lee’s Summit and the greater Kansas City metropolitan area for the generous support, welcoming voices and unyielding patronage.”

Once players try one of the four rooms: The Surgery, The Heist, Legacy Lost or Midnight at Ravenloft, they will likely become addicted to the live-gaming experience. The Exit Room has been described by participants as fun, sometimes intense, hair raising, laughter inducing, joyfully frustrating and an adrenaline inducing activity.

FEeling Anxious?

Have anxiety about being locked in a room? No worries. Each room is fitted with a single exit button, which can be pushed at any time to open the door for exit. The button is installed for bathroom breaks, emergency exits and for groups that may want to give up. All of the “locks” are not dependent upon electricity should there be a power outage. At no time will groups be actually “locked” in a room.

China Arbuckle

The Arbuckle family is already looking ahead to the future.

“We plan to launch our fifth themed room early this year, and then, as business permits, change out our original four rooms with new and exciting concepts,” said Geoffrey. “We also intend to franchise The Exit Room throughout the U.S., as we want to replicate this unique escape room business model for others to experience.”

The Exit Room accepts reservations Monday through Thursday starting at 9 a.m. and books the last group at 9 p.m. Friday and Saturday bookings begin at 9 a.m. and end at 10 p.m.

Sundays begin at 2 p.m, ending at 9 p.m. Reservations may be made online at theexitroomkc.com or by calling 816.434.5808.

Rooms book for $150 and include up to eight players.

HAppy EscAPIng!

1ST QUARTER - 2016 | 19

Focused

Community

THE PROCESS

The Development Center Changes Perceptions

“Many municipalities will say, ‘No you can’t do this. No, you can’t do that.’ But in Lee’s Summit, they say, ‘No, you can’t do that, but you could do this.’ That makes all the difference for a project,” said Michael VanBuskirk, Newmark Grubb Zimmer senior vice president and principal.

VanBuskirk is one of dozens of Kansas City area commercial real estate brokers and developers praising the City of Lee’s Summit for overhauling and streamlining its development process with the January 2014 launch of the Lee’s Summit Development Center.

improve our development processes,” said Lee’s Summit City Manager, Steve Arbo. With the promotion of Mark Dunning to the position of assistant city manager of the Development Services and Communications Division, the City was able to take steps to better align the internal working groups that deal with development matters.

The goal is to create an environment of success for all involved and eliminate what is known as “transactional friction,” which can leave the City and the developer frustrated and ready to walk away from the table.

Prior to the opening of the Development Center, applicants were responsible for coordinating with various City departments, including Public Works, Water Utilities, Codes and so on.

“It was during the 2015/2016 budget discussions with the City Council that we began thinking about the next steps to

“The City now owns the process with our project managers,” said Assistant City Manager Mark Dunning. “Our project managers are the coaches, the central point of contact. The staff is trained to help and assist with whatever needs may arise.”

MEET MARK DUNNING Dunning was appointed to the role of assistant city manager in September 2015. He serves as the point of contact, liaison and project expert for economic development within the City of Lee’s Summit. He also is responsible for the management and oversight of the Development Center and the Communications and Marketing Division.

Did you know that Mark Dunning is a Lee’s Summit High School graduate and a lifelong resident? Dunning has spent the majority of his professional career employed at the City of Lee’s Summit and has steadily moved up the ranks within the organization. Prior to joining the City, Dunning worked in the construction industry in various capacities from a residential carpenter to a commercial project manager and estimator. He was a professional rugby player in Dunvant, Wales in the United Kingdom from 1996 to 1997 and went on to play for the United States National Rugby Team in 2000. Dunning and his wife Alison have two children, Evan and Anna.

20 | CATALYST - THE BUSINESS MAGAZINE

content collaboration with Krista Klaus

NEXT STEPS “It used to be that people would come to the City and say, ‘We would love to do a project here, but our financials just aren’t there yet. What can the City do to help us close this gap?’ And the City would say, ‘Well, we have all these tools available, but we are just going to have to run it up the flagpole and see what happens, and that takes a lot of time and money,’” said Dunning.

“But now with our new policy, if they’ve completed the process using our methods and our tools, then when we take it before the Council, there is a fairly good chance they will say, ‘yes. Yes, we have checked all these boxes, and yes, this incentive is appropriate for this particular project.’ I like to say we have built a ballpark now, and we know if we are playing in left field or right field.”

The Development Center is now improving processes within its own departments. “We have changed and continue to change the perception that it is difficult to do business with the City, but now we need to roll into the next phase and change the way we operate within our organization,” Dunning said.

Earlier this month, the City started the next phase for the Development Services department, which involves organizational restructuring. These changes include four multi-disciplinary teams to better organize development services: •

Director of Planning/Community Development Block Grants/Special Projects/Long-Range Planning Bob McKay, the City’s former director of planning and codes administration, has assumed this new role. Under McKay’s leadership, this team is responsible for looking ahead at how the City develops during the next 20 to 30 years. The team will focus on large-scale special projects such as the Downtown Master Plan and the Interstate 470 & Pryor Road Master Plan, along with managing the Community Development Block Grant Projects.

•

Development Center Director (previously held by Dunning) The Development Center, which consists of three project managers and two service representatives, reports to the Development Center director. The Development Center continues to be the main point of contact for business and development, guiding customers through the regulatory processes.

•

Assistant Development Center Director This new position leads the developmentrelated staff involved with reviewing and approving the various business and developmentrelated applications and submissions to a Development Review Services team. This team generally includes planners, engineers and plan reviewers working more closely together in a collaborative environment.

•

Field Services Manager Another new position, the field services manager, will help lead the team of inspectors with backgrounds in infrastructure development, codes (building construction) and neighborhood services (property maintenance/zoning enforcement).

1ST QUARTER - 2016 | 21

Since the launch of the Development Center, the City’s staff has helped more than 66 businesses or permit applicants through the approval process with 25 projects traversing the journey from conceptual stage to project completion. The Development Center is currently tracking more than 140 other projects in varying development stages.

“As we continue to move forward, we just want businesses to know that City Hall is a huge resource,” Dunning said. “Thanks to our new economic development incentive policy, we have eliminated a great deal of uncertainty when doing business with Lee’s Summit in the development arena, and that’s a good thing for everyone.”

Dawn Bell, Mark Dunning and Chris Hughey discuss plans for a new development.

Networking

Photos

VIP BREAKFAST • Chamber Ambassador Judy Pezzetti welcomes a guest at the VIP Breakfast and shares information about Chamber membership.

ANNUAL HOLIDAY RECEPTION Julie Doane and Lynn Hinkle enjoy the holiday festivities at the Chamber’s Annual Holiday Reception held at the Longview Mansion.

RECESS FOR SUCCESS • Roby Stevens and Erica Sloan discuss the presentation given on “Productivity Tips for Business Professionals” during the January Recess for Success.

22 | CATALYST - THE BUSINESS MAGAZINE

CHAMBER BEFORE HOURS Early birds Carolyn Rouchka and Andrew Felker shared ideas at a Chamber Before Hours event held at Arvest Bank.

MEMBERSHIP LUNCHEON • The three partners of Spilker McKeone and Nelson PC used their brain power for holiday trivia questions at the Chamber’s monthly luncheon in December.

CHAMBER YOUNG PROFESSIONALS • Jen Steller and Amanda Crocker celebrated the season with a Chamber Young Professionals service project at Pro Deo Youth Center.

1ST QUARTER - 2016 | 23

Corner

Entrepreneurs

Mike Atcheson’s

Path to Success Attitude. Hard Work. Persistence.

Learning Along the Way.

Mike Atcheson, managing partner of real estate brokerage company, CEAH Realtors, recently met with the Chamber’s Lunch with Leaders group, imparting tidbits of wisdom from years of running various businesses.

He started mowing yards to earn money when he was only 10 years old. Growing up in a family of seven kids, “there was no such thing as an allowance; there were no potato chips; there was nothing.” Atcheson said his dad was always pretty good at finding something for you to do if you weren’t motivated to do anything, so you quickly found out you’d be working, one way or another. You could work for free or get paid, so you might as well get paid. When Atcheson was 11 or 12, he wanted a minibike, so he did the math to figure out how many lawns he’d have to mow to buy it. Before long, he was mowing 25 yards.

When he was 14, he began working with commercial properties, starting with Block & Company. A neighbor asked him to bid on the job at a large shopping center, and Atcheson gave them a price that was equal to an annual salary. They called, offered him the job and asked when he could start, to which he replied, “Today.” He started picking up property after property and by the time he was in high school, he had two trucks running two different crews, working before and after school and on weekends.

“I grew that company and I still have it today,” Atcheson said.

“That company’s like boot camp. Mowing lawns has to be the

24 | CATALYST - THE BUSINESS MAGAZINE

toughest. You have everything working against you every day.

If you can line up what your customers want on your calendar and your help shows up that day…then it rains. And with about half the customers, it starts all over again on Monday. It’s hard and it’s tough because even if it rains six out of seven days, you still have to get the job done.”

In the 1990s, Atcheson worked for several of property management companies maintaining their properties. Because “you have a lot of time to think when you’re mowing grass,” he decided he might do things a little differently, so he began to buy and develop real estate in a small way, one building at a time.

Atcheson relocated in 1990, moving the landscaping business to Lee’s Summit. In the late 1990s, he acquired the Chapel Ridge golf course which “started the ball rolling with real estate development.” He started a construction company around 2000. He also acquired a bank, grew it from zero assets to $165 million and sold it in 2010. In 2004, he added brokerage services to the real estate company, which led to CEAH Realtors. In 2006, he acquired and reorganized Major

Saver, a fundraising company. It has raised $20 million dollars for educational foundations and schools since 2006. In 2010, he started a roofing company that now does business in eights states. To date, Atcheson has developed more than a million square feet of buildings and a half billion dollars worth of property.

When asked what has contributed to his success, he said, “Bottom line, it’s all the people in every one of these organizations. It comes down to people, good people. Attitude is everything with me. I’d take someone with zero experience and a positive attitude who has an incredible work ethic over a Harvard graduate who thinks he knows everything every day of the week. I didn’t go to college and I still learn something new every day.”

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“I’ve developed a lot of companies from ground zero and there’s nothing easy about it. It’s certainly not because of the hours. It’s certainly not because of the pay. I honestly think it’s in your DNA. It’s a trait that’s picked up going way back to the people who founded this country. An inner sense that says ‘I’m going to do this. I’m going to do this on my own, sink or swim. If I can make it, then I’m going to get what comes with it.’”

When Atcheson moved from Kansas to Lee’s Summit in 1990, he liked the good schools and the idea of a smaller community where people knew each other. “I do think you have to spend some time giving back to your community,” Atcheson said. He has been a board member of the Lee’s Summit Chamber, Lee’s Summit Educational Foundation and the Lee’s Summit Economic Development Council. He also has served as commissioner on the Lee’s Summit Planning Commission, vice chair of the Lee’s Summit TIF Commission, chair of the Lee’s Summit Water/Sewer Utility Commission and a member of the Lee’s Summit Zoning Appeals Board.

The Lee’s Summit CARES Character Business Sector strives to build businesses of character that make life better for employees, customers and the community. Learn more by visiting LScharacter.org/business.

1ST QUARTER - 2016 | 25

154169

“IF I HAVE ABOUT HALF MY DAY PLANNED WITH MEETINGS OR APPOINTMENTS, THAT’S A GOOD BALANCE. THAT WAY, I HAVE A GOOD CLEAR MIND TO DEAL WITH THE UNEXPECTED THINGS THAT COME UP IN A DAY. IF I’M OVERBOOKED, I STILL HAVE TO DEAL WITH IT BUT WITHOUT THE FOCUS I SHOULD HAVE.”

Bragging rights go to those who win.

Counts

Character

Lee’s Summit CARES Community of Character Business Sector Honors Great Southern Bank.

This year’s winner was announced during the January 21 Mayor’s Character Breakfast held at John Knox Village.

An Ethics in Business award is given for community-wide recognition to Lee’s Summit businesses and individuals who exhibit outstanding ethical practices. To be considered for the Ethics in Business award, an organization or individual must fill out an application, obtain references and administer a survey to its employees. Recipients are chosen through a blind application process.

Each year the Ethics in Business award winner is chosen based on several factors, including answers to the following questions:

1. Is it the TRUTH? – Please give examples in which the company has been honest and above reproach.

2. Is it FAIR to all concerned? – Please give examples of how this company is balanced upon equity between business/customer.

3. Will it build GOODWILL and BETTER FRIENDSHIPS? Give examples where the reputation of the company is positive and known for ethical practices.

4. Will it be BENEFICIAL to all concerned? Please give examples of how the company has given to the community as a whole.

According to its application, fairness applies every day in every decision at Great Southern Bank. Sometimes what’s fair is impacted by unforeseen circumstances. When communities where Great Southern Bank has locations were hit by the Joplin tornado in 2011 and Iowa flooding the following year, they recognized that the people needed extraordinary help. In this case, fairness meant volunteers, 26 | CATALYST - THE BUSINESS MAGAZINE

donations and ‘Fresh Start’ loans with rates and conditions to help the community get back on their feet.

Great Southern Bank’s involvement in the community is a reflection of the importance placed on citizenship. Community Matters is a company program encouraging associates to take an active role in improving the community for all its citizens and the associates receive paid time off to volunteer for community service projects.

Lee’s Summit CARES organizes the Annual Mayor’s Character Breakfast. Lee’s Summit CARES is a nonprofit community coalition dedicated to preventing youth substance abuse and violence, empowering positive parenting and promoting exemplary character.

To learn more about LSC or the breakfast, visit LSCares.org.

reflections of Character Recipients Also honored at the Mayor’s Character Breakfast are the following individuals and the character trait they exemplified.

Kevin Holman & LSHS Staff Charity Hathcock Kyoshi Linda Hanson Terrence White Amy Johnson Randy Buffington Brian Galvez Kelly Manz Willard Parks Trevor Allen & Tyler Butler Jackie Ernst Roby Little

Cooperation Compassion Generosity Family Appreciation Respect Courage Perseverance Kindness Citizenship Responsibility Lifetime Achievement

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Pro

Tips

Putting the back into your

by John Beaudoin

Putting the “PR” back into your press release can mean the difference between getting noticed and getting passed by.

As media outlets search more and more for content, companies, organizations and nonprofit entities should be zeroed in on what makes a good press release. This includes when information should be announced and how to craft messages that will grab the attention of anyone from a local newspaper reporter to a high-ranking television producer.

In fact, many of the dos and don’ts of PR are all about the “Ps” and “Rs”:

Planning

When you know an event at your business or organization is coming up, make planning your PR a top priority. Media outlets will be exponentially more open to hearing about your story and giving you space in print, online or in other ways if they have time to plan it out. All reporters have editors and producers they must pitch stories to. Plan yours early.

Response

Your press release should have every possible way to reach you – cell phone, work phone, e-mail, even your LinkedIn and Facebook pages. It isn’t out of the realm of possibility that a reporter will hit you up via Twitter. Respond quickly.

Media outlets are in constant planning mode and deadlines are increasingly inflexible.

Position The biggest mistake you can make regarding PR is thinking you don’t have a story to tell. Position yourself to get press. Did an associate win an award?

Did you promote a long-time employee?

Did your company take on a new nonprofit to support throughout the year?

I recently helped an interior design firm work up a press release for an award the firm earned for its design of local offices.

Find the right hook and make your story matter to others.

Reason We all have motives and motivation. We turn on social media and see “stories” scrolling through our news feeds every day. The news of your business should be shared on social media with a frequency that gives it practicality and purpose. Your “reason” to put out information on your business is crystal clear. And remember, social media thrives with photos and graphics.

28 | CATALYST - THE BUSINESS MAGAZINE

Photos

Reaction

When you’re writing a press release or pitching a story to a media outlet, keep in mind the visual aspects. Editors and media decisionmakers want a good photo opportunity. If your company is making a donation, make sure the people and objects are on hand. If you’ve won an award, don’t just show the award, show why you’ve won. Provide a photo of your elevated employee doing his or her job, not just a mug shot. Visuals drive social media and they make for better pitches on television.

And don’t forget radio, too. While not a visual media, radio outlets run stories online, including photos too. Because even the men and women behind a microphone understand the power of photos.

Once you’ve successfully pitched your story in print, on TV, radio, online or in a magazine, make sure you react swiftly.

Share that story on social media and put it up on your website immediately. Landing a story is only as good as the network you share it with.

JOHN BEAUDOIN President KC Communications & Media Matters

Fun Fact

John took second place in his sixth grade spelling bee. He will never misspell “improvement” again.

Want some good old-fashioned sales training?

Don’t call us.

Sandler Training™ utilizes continual reinforcement through ongoing training and individual coaching sessions. The combination helps you learn more quickly and ensures your success. With a training center in Lee’s Summit to provide support, you won’t fail…we won’t let you.

Jeff Driskill Driskill Business Development Group, Inc. An Authorized Sandler Training™ Licensee 816-591-4438 / jeff.driskill@sandler.com www.driskill.sandler.com

Sandler Sales Institute and S Sandler Sales Institute (with design) are registered service marks of Sandler Systems, Inc. S Sandler Sales Institute Finding Power in Reinforcement (with design) and Finding Power in Reinforcement are service marks of Sandler System, Inc. ©2007 Sandler Systems, Inc. All rights reserved.

1ST QUARTER - 2016 | 29

Update

Economic

Lee’s Summit Eyes Big Potential With Technology-Related Companies

by Rick McDowell There’s no denying the growing importance of the technology sector to national, state and local economies. The industry accounts for 7 percent of U.S. GDP and 6.6 percent of Missouri’s total economy, with tech-related occupations found in virtually every sector.

Lee’s Summit is uniquely positioned to capitalize on the present spike in technology enterprise and jobs, thanks to a strong foundation of technology-related companies thriving and investing in business expansion activities. Tech-related economic development projects announced in 2015 include Cerner’s investment of more than $500 million in property and equipment at Summit Technology Center, HT Solutions’ plan to expand its Lee’s Summit facilities and workforce, and Bennett Packaging’s multi-million dollar investment in state-of-the-art printing equipment.

According to a 2015 market trends report conducted by North Star Destination Strategies, Lee’s Summit would be well-served by continuing to recruit and invest in technology-related companies and projects. The North Star report, commissioned by the Lee’s Summit Economic Development Council, revealed that Lee’s Summit is home to more than 1,000 business service

30 | CATALYST - THE BUSINESS MAGAZINE

companies, with tech-related firms falling under the business services umbrella. The business services sector comprises onethird of Lee’s Summit businesses. Other areas of strength and opportunity identified in the report include distribution and e-commerce operations, as well as health care, manufacturing and aeronautics related industries.

In the months ahead, the Lee’s Summit Economic Development Council plans to work with the city to grow these technologyrich industry clusters, paying particular attention to our unique array of aviation and aeronautics industry assets. Companies such as Ultrax and High Tech Solutions have compelling Lee’s Summit growth stories, along with the Lee’s Summit Municipal Airport, which is undergoing significant capital improvements and is targeted as a potential growth area.

LSEDC also sees significant growth opportunity in so-called clean technology companies like wind energy developer MC Power and large-scale battery storage company Spear Power Systems.

With an average annual salary of $82,000, the tech wage in Missouri is double the average private sector wage. Summit Technology Academy’s new Missouri Innovation Campus is poised to open in 2017, setting the stage for Lee’s Summit to attract additional tech-related companies while helping existing companies expand and grow. Stay tuned for some exciting new project announcements!

48:00:00

Relevant

Weekly Consumption in Hours & Minutes

Staying

60:00:00

36:00:00

Traditional Media vs. Digital 24:00:00

48:00:00

12:00:00

36:00:00

0:00:00

TV

18-24

Age Groups Internet

25-34

35-49

Mobile

50-65

65+

24:00:00

12:00:00

0:00:00

TV

18-24

Internet

25-34

35-49

Mobile

50-65

65+

“Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media,” according to a 2015 study from Yankelovich, a leading market research and analytics company that has been studying consumer values, attitudes and behavior since 1958.

actually complement each other. I repeat, it is not an either or proposition. The fact is both mediums are part of a balanced media mix which will target your audience while building brand awareness. Together, they can contribute to powerful and successful media results.

The study goes on to report, “Despite the hype of YouTube and viral marketing, traditional media still makes a bigger impact than digital media, though the study found both effective in their own right.”

As media options evolve, it becomes increasingly important to understand how consumers interact with both traditional as well as emerging media techniques if we are to stay relevant.

Media research allows us to analyze media in order to make smarter media planning decisions. Used wisely, they can help you reach quality customers both efficiently and effectively.

Traditional media platforms include television, radio, magazine, newspaper and outdoor. Digital media platforms include email messages, search engines, Internet banner ads and social networking.

While marketers need to be conversant in all forms of media, the following above information points out an interesting observation. Media consumption fluctuates by age. So it is imperative that you gain a solid understanding as to who exactly is your target audience.

So what does this mean to marketers? First off, traditional and digital media are NOT at odds with one another but

1ST QUARTER - 2016 | 31

Says

Survey

TAX TIME

Catalyst Asked Chamber Member Accounting Experts for One Piece of Advice this Tax Season

KEEP GOOD RECORDS...The most important advice

I can give to business owners is to keep good records. Recordkeeping is a must in order to prove expenses in case of an audit. Note that your bank statement and credit card statements do not suffice as receipts in the eyes of the IRS. You MUST keep the original receipt.

I advise clients to develop a system that works for them, whether that be keeping receipts in a file folder by year or by category. Scanning receipts is also a good idea. If you set up a system and keep up with it, tax time won’t be such a burden. Develop a system and the habit to use it to make your life easier in the long run.

Nancy Casburn, CPA Casburn & Company, PC

NEW DATA REQUIREMENTS...Make note of the Affordable Care Act and new data requirements. The health care law has expanded to include businesses that had 51 to 99 prior-year employees. The law requires business owners to keep track of all kinds of disparate data, including: hours employees work, benefits offered to individual employees and the number of full-time equivalent employees.

The reporting requirements are time consuming, especially for businesses that hire a larger share of part-timers and seasonal employees–and they can be costly.

Employers must report this information to the IRS and to their employees. Businesses that do not comply could find themselves paying a penalty of $2,000 per employee after the first 30.

Chris Jones Liberty Tax Service, Lee’s Summit

REGULAR VISITS...A visit with your CPA should be more than the annual mandatory event to have your taxes prepared. Once February rolls around, it is often too late to take advantage of tax savings opportunities before the final numbers hit the tax return.

Your CPA can help you make informed decisions regarding budgets, capital expenditures, business expansion, etc. The key is to have that conversation before you execute a decision that’s already been made.

Your CPA, along with attorney, insurance agent and banker should be part of the team of trusted advisors you rely on to make sound business decisions.

Rosalie Newkirk, CPA/PFS, CFP® HSMC Orizon, LLC

RETIREMENT PLANS...Don’t overlook retirement plans

for you and your employees. All of us small business owners need to plan for the time we no longer want to, or are unable to, keep working in our businesses. Retirement plans, including SIMPLE plans, IRA-SEPs, 401(k)s save tax money today and provide other important business benefits. A retirement plan is not only a great way to retain current, good employees, but also recruit new ones.

William Sunderland, CPA, EA, CSA, CFP® Wm Sunderland CPA, PC

Responses provided by Lee’s Summit Chamber Members 32 | CATALYST - THE BUSINESS MAGAZINE

PAYROLL TAXES...One of the biggest potential pitfalls

for a business owner is in the area of payroll. Not paying those taxes can result in large penalties that can ultimately shut down a business. Make sure you are setting aside enough money to cover both the net payroll and the taxes each pay period. Then, make the payroll deposits on time. If you are currently behind on those taxes, do not ignore IRS notices. Get on a payment plan, get caught up and remain compliant.

Dana Arth, CPA Dana Arth CPA,LLC

DELEGATE MORE...Work on your

business, not in your business. Too many times we see business owners do too much of the business processes. We see owners get burned out, frustrated and have cash-flow issues when they try to do it all. The company witnesses early growth, but hits a ceiling. The company is also wrapped around the owner, and therefore becomes harder to sell.

Learn to delegate and outsource. Functions like IT, accounting and payroll, recruitment and even manufacturing can be outsourced. Think seriously about an executive assistant that: shields you from the day-to-day issues, handles smaller tasks for you (100+ emails anyone?!), and frees you to execute on your long-term plan. Step back and be that executive your company needs you to be; then watch and enjoy the growth!

Scott Fullerton, CPA, MBA Fullerton CPAs

Buzz

Social

WHERE TO EVEN BEGIN WHEN IT COMES TO

by Clint Haynes

While the three tiers mentioned to the right build upon each other, as the LinkedIn user you will have to determine how far you want to take your experience. With that being the case, the essential first step is developing a memorable profile and making quality connections along the way.

Notice, I said memorable. Out of the thousands of profiles I have read over the years, 95 percent seem to be the same boring job description copy and pasted from what was posted by human resources.

For this article, I won’t go into every aspect to creating a memorable profile; however, it is vitally important to differentiate yourself from everyone else who does the same type of work.

There are lots of VPs of sales, HR directors, VPs of marketing, etc., but what makes you different and distinguishable? In other words, what makes you stand out and why are you better? This is what makes you memorable.

Also, your LinkedIn profile is extremely important when it comes to search engine optimization, i.e., when someone is searching your name or what you do on Google. Most likely, your profile (or Facebook profile) will be at the top of the list. Again, this only reemphasizes the importance of having a distinct and complete profile.

THINK OF LINKEDIN IN THREE SEPARATE TIERS 1. Profile and Connections 2. Engagement (recommendations, groups, posts, etc.)

3. Business Development

Will it take some time to complete a full profile on LinkedIn? Undoubtedly, yes! However, by telling your story and showing the progress you have made throughout your career you will be setting yourself apart from the majority. And, if you’re not a writer, there are plenty out there who are more than willing to write your profile once they know your story.

One more final thought when focusing on your profile page– promote your achievements! It’s amazing how few individuals do this, but this is definitely one of those things that truly stands out from the majority (achievements, awards and recognition are always memorable).

Your profile reflects a lot about who you are and you never know who might run across it. LinkedIn has provided me with countless opportunities from individuals I would have otherwise never met, simply because my profile was a little more memorable than the next person. Use it to your advantage!

In my opinion, the days of having a Word document resume will be a thing of the past and employers/recruiters will rely solely on LinkedIn. It used to be that individuals would begin prepping their Word document resume when preparing for a job change, but it’s quite apparent LinkedIn is becoming the first place to now update.

When one of my Gmail contacts joins LinkedIn or I see someone update a once incomplete profile, there is a good chance I will see them make a job change in the near future. Again, only more reason to take the time to create a complete profile where you only have to maintain and update it moving forward.

1ST QUARTER - 2016 | 33

Person to

Person

Meet Barbara Prestage Adelman Travel • 300 SW Ward Road

HOW LONG HAVE YOU BEEN IN THE TRAVEL INDUSTRY? 36 years. During that time the company has had four name changes and I was a business owner for 26 of those years.

WHAT MADE YOU DECIDE TO DO THIS FOR A LIVING? Travel intrigued me from an early age and fortunately my parents took me on many trips and taught me the value of other people and their cultures. The things one can learn from traveling far surpass just textbook learning.

WHY DID YOU CHOOSE TO DO BUSINESS IN LEE’S SUMMIT? In 1980, when I chose to become an agent, I realized that Lee’s Summit was a forward-thinking community and I wanted to do business in a place that was moving forward with enthusiasm and determination.

WHO’S YOUR IDEAL CLIENT? One who is adventurous and wants to experience new places, people and ideas. One who appreciates life and what it has to offer and feels blessed to be able to travel.

WHAT IS THE ONE THING YOU WISH PEOPLE KNEW ABOUT YOUR BUSINESS? The value of a professional agent and how we can enhance any travel experience.

FAVORITE MOTIVATIONAL QUOTE? “Success usually comes to those who are too busy to be looking for it.” –Henry David Thoreau WHAT WAS YOUR FIRST JOB? Working at the snack bar at the Tipton Country Club and the Tipton Bowling Alley; before that, I babysat for a few families.

34 | CATALYST - THE BUSINESS MAGAZINE

TELL US ABOUT YOUR FAMILY. I am blessed to have a wonderful family. My parents were caring and loving and passed those traits on to their children.

I am the third of four girls, and we share a very close relationship. I am also “Aunt B” to eight nieces and nephews and 14 great nieces and great nephews, all of whom make my life very complete. Family time is important to me.

WHAT’S YOUR INVOLVEMENT IN CIVIC, COMMUNITY OR CHARITY ORGANIZATIONS? I have been a member of the Rotary Club of Lee’s Summit for more than 20 years, member of the Lee’s Summit Chamber of Commerce for 35 years and a past board member. I am active with the Lee’s Summit Symphony where for 13 seasons I have volunteered and now sit on the Board of Directors. I also have served on various City committees including 360 and helped with the Truly 150 celebration. For over 20 years, I’ve been an active member of the Lee’s Summit United Methodist Church.

LEE’S SUMMIT CHAMBER OF COMMERCE

220 SE MAIN STREET • LEE’S SUMMIT, MO 64063 • 816.524.2424 • LSCHAMBER.COM

Annual Report

Chamber

The Lee’s Summit Chamber strives to be the champion of business in Lee’s Summit, providing networking and advocacy, along with professional development and business promotion.

In 2015, we launched new avenues to connect members to the surrounding business community.

over a couple months. The Chamber proudly debuted the new space during an open house in June. The History Museum that used to be there now resides across the tracks at 220 SW Main Street, in the old post office building.

Our 5-star accredited Chamber continues to build and provide programs to keep our members connected to relevant resources and leadership in the community. Popular programs such as Lunch with Leaders and Leadership Lee’s Summit continue to encourage collaboration among our nearly 1,000 members and build strong relationships.

One of those new ventures brought new Chamber staff on board to produce special publications in house. One of these publications is Catalyst-The Business Magazine, which includes stories and business development updates from throughout our vibrant business community. The magazine is the only of its kind in the Lee’s Summit area. Our other publications include a Visitors Guide, Health Care Directory, Oktoberfest program, Membership Directory and more.

I’d like to offer a sincere and special note of appreciation to our community partners, board of directors and members who have made this year a great one. I am proud and honored to have served as the chair of such an ambitious business organization and can’t wait to see what’s in store for the champions of business in 2016.

With this growth came the need for expanded office space. The depot began renovations in March, with construction stretching

Saint Luke’s East Hospital

EXECUTIVE COMMITTEE

Yours Truly,

Joe Stasi, 2015 Chair of the Board

BOARD MEMBERS Carol Baker

Rosalie Newkirk

Susan Coffman

Dr. Matt Niewald

Tim Denker

Colleen Sliffe

Trisha Goodale

Jeff Sullivan

Brian Hutchin

Terry Trafton

Paul McClain

Molly Wichman

KCP&L

Lee’s Summit CARES Denker Law Firm

Vicky Cundiff

Weed Man - Chair Elect

Tyler Morehead

Morehead Agency LLC - Treasurer

Pulaski Bank Home Lending UMB Bank

Freedom Wealth Advisors

Lesley McKeone

Spilker, McKeone & Nelson PC

Chip Moxley

HSMC Orizon, LLC

Matt A. Niewald, DDS Cushman and Wakefield Commerce Bank Lakewood Counseling TMC Life Transformations Personal Training

Jeremy Wood

Cinematic Visions

Tingle Flooring

Carolyn McKnight, Ed.D.

KU Edwards Campus - Chair Emeritus

Jon Garlow

Wells Fargo Advisors - Vice Chair

EX-OFFICIO Steve Arbo

Dr. Kirk Nooks

Carl Chinnery, Legal

Mayor Randy Rhoads

City of Lee’s Summit Chinnery, Evans & Nail, PC

Dr. David McGehee R-7 School District

Kelly Spencer

Bank of Lee’s Summit- Vice Chair

John Brown

Hollis + Miller Architects- Vice Chair

MCC-Longview

City of Lee’s Summit

2015 COMMITTEES & TASK FORCES The Chamber multiplies the effectiveness of businesses within the community by providing structure, volunteer leadership, professional staff and full-time office operation to implement an effective business organization that meets the needs of our growing community. Committee volunteers have the opportunity to share and create new ideas, while also learning more about the business community to which they belong. The following committees, councils and task forces carried out the work of the Chamber:

Ambassador Committee

Health Care Committee

Annual Gala Task Force

Chair: Sheila Clark Objective: recruit and mentor new members and develop awareness of the Chamber in the community.

Chair: Terry Trafton Objective: study health care issues impacting the community and provide an annual Health Fair and Health Care Directory to all households in Lee's Summit.

Chair: Kathy Hughey Objective: develop theme, organize and solicit donations for the auction held each year at the Annual Gala in January.

Business Development Council Chair: Ben Seidel Objective: monitor and fulfill the educational and training needs of small businesses.

Education Committee Chair: Linda Anderson Objective: promote business partnerships with the education community, choose five annual scholarship recipients, host a welcome breakfast for new R-7 teachers and select the recipient for the R-7 Teacher of the Year award.

Governmental Relations Committee Chair: Kent Kirby Objective: study local, state and federal legislative issues of interest to businesses and prepare legislative priorities.

This committee plans annual trips to Jefferson City and Washington, D.C. to visit legislators, attend forums on special issues and elections and meet with legislators during session.

Membership Committee Chair: Clint Haynes Objective: make contact calls to existing members and lead efforts to retain current members of the Chamber.

Oktoberfest Committee Chair: Jeff Silver Objective: plan the annual fall festival, scheduled for the last full weekend in September.

Golf Task Force Chair: Angie Miller Objective: coordinate the annual Chamber Golf Classic tournament held each year during the summer.

Holiday Reception Task Force Chair: Ashley Nowell Objective: plan and organize the Holiday Reception held on the first Wednesday in December.

Visitors Council Chair: Jon Ellis Objective: identify and develop Lee’s Summit’s unique features for the purpose of tourism development and marketing.

Young Professionals Committee Chair: Katie Tholen Objective: provide networking opportunities for members ages 21-35.

The CYPs gather monthly to network, learn about the business community and engage in community service projects.

1ST QUARTER - 2016 | 37

Annual Report

Chamber

CHAMBER MEMBER AWARD RECIPIENTS BOB GLASER Mentor of the Year

SHEILA CLARK Volunteer of the Year

JEFF DRISKILL Steve Gouldsmith New Member of the Year

Sheila Clark, Baird Group Real Estate, can be seen around the community volunteering for many different things, including the Chamber’s Ambassador and Oktoberfest committees, Operation Thank You and more. She attends nearly every Chamber event and even donates her time as a Chamber mentor. She also is a member of the Chairman’s Club, recruiting 6.5 new members in 2015!

Jeff Driskill, Sandler Training, jumped right into Chamber activities, serving on the Membership committee and Business Development Council, in addition to attending networking events. He also has presented at Recess for Success and Chamber Young Professionals events, sharing his knowledge with other members. Jeff recruited one new member to the Chamber and we look forward to his continued participation!

Bob Glaser, Summit Bank of Kansas City, has proven himself to be an excellent mentor to new members, taking the time to meet with them and make them feel welcome in the Chamber. Bob has recruited 11.5 new members this year and continues to serve as an Ambassador.

He also is involved in the Chamber’s Governmental Relations committee, as well as Operation Thank You and many events.

Lisa Pycior, Cartridge World-Lee’s Summit, recruited 10.5 new members in 2015, making her a member of the Chairman’s Club. Lisa volunteers her time with the Chamber’s Ambassador and Oktoberfest committees, Holiday Reception and Annual Gala task forces and as a Chamber mentor.

She can be seen at most ribbon cuttings and other Chamber events.

LISA PYCIOR Bob Glaser Ambassador of the Year

SEAN MURRAY Lifetime Member

Sean Murray, has contributed to Oktoberfest for countless years, including the heavy lifting of assembling bars and working the biergarten and brat tents.

In addition, he served on the board of directors for several years as a vice chair of the executive committee. Sean is a retiree of the Lee’s Summit Fire Department and represents a long-standing commitment to not only the Chamber, but the community as a whole.

2015 RIBBON CUTTING CELEBRATIONS AAMCO Transmission & Total Car Care Advanced Sports and Family Chiropractic Acupuncture At Home™ Bacon Financial Advisors Bank of Lee’s Summit-3rd Street Bushyhead LLC Community Buying Group Cosentino's Price Chopper-Raintree Crossroads Hospice Discover Church 38 | CATALYST - THE BUSINESS MAGAZINE

ENT Associates of Greater Kansas City, P.C. Express Employment Professionals Fiorella's Jack Stack Barbecue Frontier Justice f'real foods Fossil Forge Design Hill Pro-Motion Physical Therapy Home Video Studio of Lee’s Summit Hurd Family Dental Igniting Business LLC Integrity Home Care

Jack's Java Shop Jefferson Health Care Kansas City Bone and Joint Clinic KC Running Company Land3 Studio, LLC Lee’s Summit Subaru Liberty Tax Service Porter Chiropractic and Acupuncture, LLC Post Coffee Company PrimeLending, A Plains Capital Company Pro Energy One Power Staffing

2015 HALL OF FAME INDUCTEES In 2006, the Chamber established an annual “Hall of Fame” Award. The criteria for this award includes being a member of the Lee’s Summit Chamber for a minimum of 10 years, showing continuous active involvement through financial and volunteer support and are respected throughout the community. Each recipient has had a significant positive impact and has consistently exemplified the philosophy, value and mission of the Chamber.

The Chamber welcomes two 2015 inductees into the Hall of Fame.

Great Southern Bank has been actively involved in the Chamber since 2005. Great Southern staff has served on the Oktoberfest committee and Golf Task Force, and also participated in Leadership Lee’s Summit. Regional Manager Lynn Hinkle also is a previous chair of the board of directors. The bank has been nominated in the top three for Business of the Year and continues to demonstrate its commitment to the Chamber and the community at large through sponsorships, leadership and volunteerism.

Additionally, the organization has been a gold partner for several years.

Summit Bank of Kansas City also celebrated 10 years with the Chamber in 2015. Summit Bank, a silver partner, constantly shows its support of the Chamber, with staff attending several events each month.

Bob Glaser and Rick Viar can be seen out in the community as ambassadors of the Chamber and its member businesses, as well as mentors. Summit Bank of Kansas City staff participates in the Ambassador, Membership and Governmental Relations committees, in addition to multiple task forces and Young Professionals group. Viar and Glaser have both served on the board of directors. The company has proven to be a valuable asset to the Chamber and its members throughout the years.

Safelite Auto Glass Santa Fe Glass Company SBD Housing Solutions, LLC Select Physical Therapy - Melody Lane Sky Zone Summit Village Family Dental Ted's Cafe Escondido The Mule Barn Sports Grill The Parkway Senior Living The Residences at New Longview The Running Well Store

The Urgency Room Training for Warriors Lee's Summit VantagePointe Financial Group Very Violet Boutique Volkswagen Lee's Summit West Central Construction & Real Estate Wilson Home Restoration LLC Wine and Design Kansas City

2015 PARTNERSHIPS Thank you to the following businesses for investing in the Chamber and participating in the partnership program.

GOLD

Great Southern Bank Humana Health KCP&L Lee’s Summit Medical Center Reinhart Foodservice Saint Luke’s East Hospital Tingle Flooring

SILVER

Bank of Lee’s Summit Central Bank of the Midwest Discover Vision Centers HSMC Orizon, LLC John Knox Village Lee’s Summit Dodge Chrysler Jeep Ram Mazuma Credit Union Paradise Park Sprint Summit Bank of Kansas City The Wilson Group, Inc. University of Central Missouri Wal-Mart Zoetis

BRONZE

B Positively Promoting U, Inc. Bank of Kansas City Budget Blinds Chinnery Evans & Nail PC First Federal Bank Greater Lee’s Summit Healthcare Foundation Hollis + Miller Architects KC Metro Insurance Lakewood Counseling TMC Lee’s Summit Journal Missouri Association of Trial Attorneys Missouri Central Credit Union Parker Swearngin LLP RED Development Rodney Loesch CFP - Waddell & Reed Simmons First National Bank Spilker McKeone & Nelson, PC Steppin’ Out–The Studio Technology Plus Inc. TMC Lakewood University of Kansas Edwards Campus Weed Man 1ST QUARTER - 2016 | 39

Annual Report

Chamber

Special Publications

In 2015, the Chamber made the decision to bring all special publications in house. In the past, the Chamber has partnered with other companies to produce publications such as the Membership Directory, Health Care Directory, Visitors Guide and more. The Chamber also re-branded the quarterly business magazine and launched Catalyst-The Business Magazine. The magazine is the only one of its kind in Lee’s Summit and features local stories about businesses and new developments in the area. The Chamber has grown these publications and hired on new staff to handle the advertising and creative execution.

New Staff

With the addition of special publications, Darla Hall has been brought on as advertising manager for the Chamber.

Hall came to the Chamber from Lee’s Summit Lifestyle magazine, and prior to that the Lee’s Summit Journal and Kansas City Star. The creative execution of the publications lies in the hands of Gina Seibel, who switched roles to creative director. Filling her previous position as director of communications is Stephanie Kusek, who worked as an intern for the Chamber in 2013 before working at Downtown Lee’s Summit Main Street.

In addition to the creative team, the Chamber hired Matt Baird as director of business and governmental relations, Anne Aubuchon as administrative assistant and most recently, the Chamber filled a vacant director of special events position with Stacy Needels. President Nancy Bruns also celebrated 15 years with the Chamber.

Renovation

With the addition of new staff came the need for new office space. The depot began renovations in March, with construction stretching over a couple months (very dusty months we might add).

The Chamber proudly debuted the new space during an open house on June 8. The History Museum that used to be there now resides across the tracks at 220 SW Main Street, in the old post office building. If you haven’t already, we invite you to stop by and see our new space!

40 | CATALYST - THE BUSINESS MAGAZINE

Breakfast for Champions

Every year in November, the Chamber hosts an exciting breakfast event as part of Global Entrepreneurship Week. The event is a highlight of GEW in Kansas City. Formerly, the breakfast had been known as the Entrepreneurs in Motion event; however, in 2015 it was re-branded as the Breakfast for Champions. The event featured Case Dorman, CEO and President of Fiorella’s Jack Stack Barbecue, as well as a panel of local business experts. The breakfast was a great success, with more than 150 attendees and a great deal of useful business advice.

Data Center for Research

After several years of lobbying, efforts paid off when Governor Nixon signed legislation authorizing sales tax exemptions for data storage centers. These centers invest minimum amounts and create jobs with higher than average county wages. As a result of those exemptions, Cerner recently announced an investment of more than $500 million in Lee’s Summit.

2015 CHAIRMAN’S CLUB In 2013, the Chamber Board of Directors established a new reward program for members. Called the “Chairman’s Club,” any Chamber member can become eligible after recruiting a minimum of five new members each calendar year. Each of them, along with a spouse or significant other, will be invited to a special dinner at the end of each year with the Chair of the Board and the Chamber President.

Congratulations to the following members • • • • • •

John Beaudoin, KC Communications & Media Matters Sheila Clark, Baird Group Real Estate Bob Glaser, Summit Bank of Kansas City Bill Haney, Express Employment Professionals Mike Maksin, N2 Publishing Lisa Pycior, Cartridge World - Lee’s Summit

$38,945

$302,743

$56,700

$302,743

$11,935$56,700

$195,534 $475,778

$11,935

$92,015 $92,015

$22,335

INCOME $1,260,861

$43,653 $29,860

EXPENSES $1,245,252

$22,335

$17,607 $17,607

$179,008

$173,197

$179,008

$562,909

$562,909

$303,894

Annual Dinner 3%

Oktoberfest 16%

Community Marketing 24%

Golf 3%

G&A Revenue 14%

Membership 38% Misc. Events 2%

Annual Dinner Annual Dinner2% 2% Community Marketing 24% Community Marketing 24%

45% Oktoberfest 7% 7% Golf 1% Administrative 45% Golf 1%Administrative Oktoberfest Membership 5%

14% Membership 5% Operating Operating 14%Misc. Events Misc.2% Event

LEADERSHIP CLASS OF 2015 The Leadership Lee’s Summit program, sponsored by the Lee’s Summit Chamber, graduated 23 students in 2015. The students completed nine months of leadership training, community service hours and a class project as part of their requirement.

• Elaine Banks, Lead Bank • Vicki Barzilla, Blue Ridge Bank and Trust Co. • Shanna Berning, Lakewood Counseling TMC • James A. Brown III, Lee’s Summit Sunrise Rotary • Angela Brown, Empowering Actions • Diane Christensen, Mid-Continent Public Library • Allison Cox, Hawthorn Bank • Phyllis Edson, Edson Research, LLC • Sheryl Franke, Lee’s Summit Educational Foundation • Donna Gordon, Reinhart Foodservice • Clint Haynes, NextGen Wealth • Denise Kelly, City of Lee’s Summit • Brad McCleary, Bodies Health & Fitness • Seth Moses, Mid-Continent Public Library • Leigh Ann Nelson, Spilker McKeone & Nelson PC • Ashley Nowell, Pro Deo Youth Center • Donna Nuccio, Mazuma Credit Union • Tede Price, Lee’s Summit Parks & Recreation • Donnie Rodgers, Jr., Downtown Lee’s Summit Main Street • Tim Rost, HSMC Orizon, LLC • Courtney Stoddard, Budget Blinds • Shauna Todd, Saint Luke’s East Hospital • Brian Wilson, Lee’s Summit Police Department

2015 TRULY THE BEST BUSINESS OF THE YEAR WINNERS Four local businesses were recipients of the Lee’s Summit Chamber Truly the Best Business of the Year awards at the monthly membership luncheon on May 15, 2015.

CONGRATULATIONS TO THE 2015 WINNERS: •

MetroCARE-Lee’s Summit (not for profit)

•

A Thyme For Everything (five or less employees)

•

Lakewood Animal Health Center (6-20 employees)

•

Hollis + Miller Architects (more than 20 employees) 1ST QUARTER - 2016 | 41

CALENDAR OF

EVENTS RECESS FOR SUCCESS 4-5 p.m. Tuesday, Feb. 2 Location: John Knox Village, Manhattan Room Sponsor: Mollie Estes, Training for Warriors Lee’s Summit Speaker: Sean Murphy, Primerica Financial Services Topic: Financial Wellness Workshop-Learn the basics of how to win the money game.

Registration required CHAMBER 101: GET PLUGGED IN 3:30-5 p.m. Thursday, Feb. 4 Location: Paradise Park Registration required CHAMBER AFTER HOURS 4:30-6 p.m. Thursday, Feb. 11 Location & Sponsor: Got Art Gallery/Summit Art Registration required RIBBON CUTTING – MARCO’S PIZZA 11 a.m. Friday, Feb. 12 RSVP required MONTHLY MEMBERSHIP LUNCHEON 11:30 a.m.-1 p.m. Friday, Feb. 19 Location: The Aspen Room at The Stanley Sponsor: Mary Kay, Kelly Knosby Speaker: Ryan Lefebvre, Kansas City Royals Announcer Registration required RIBBON CUTTING – SYNERGY CHIROPRACTIC 4-5 p.m. Wednesday, Feb. 17 RSVP required

42 | CATALYST - THE BUSINESS MAGAZINE

CHAMBER BEFORE HOURS 7:30-8:30 a.m. Tuesday, Feb. 23 Location & Sponsor: HSMC Orizon, LLC RSVP required RECESS FOR SUCCESS 4-5 p.m. Tuesday, March 1 Location: John Knox Village, Manhattan Room Sponsor: Scott Swim, Apex Business Advisors Speaker: Panel Discussion­–Tyler Morehead, Rosalie Newkirk and Tim Denker Topic: Expert Advice When Preparing to Start Your Own Business Registration required CHAMBER AFTER HOURS 4:30 -6 p.m. Thursday, March 10 Location & Sponsor: Sky Zone Registration required CHAMBER BEFORE HOURS 7:30-8:30 a.m. Tuesday, March 22 Location & Sponsor: Summit Rehabilitation & Wellness Center RSVP required MONTHLY MEMBERSHIP LUNCHEON 11 a.m.-1:30 p.m. Thursday, March 31 Location: The Pavilion at John Knox Village Program: Truly the Best Top 3 Awards Registration required

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