Listing presentation LRM Group & John Forberger

Page 1

JF
JOHN FORBERGER AT DOUGLAS ELLIMAN REAL ESTATE �DouglasElliman

Sarasota, FL 34231

1250 Quail Drive

THE LRM GROUP

The LRM Group has n1ore than three decades of experience assisting sellers and buyers in Sarasota and surrounding communities. From representing world-famous and historically significant properties to exclusive sell-outs of luxury new construction, our group offers the greatestexperiencein marketingresidentialproperties atevery price.

Our success is rooted in exceptional knowledge ofthe market and legacy relationships with professional peers locally and throughout the U.S. We offer each client a highly-personalized strategy and unparalleled insight into the inventory and dynamics that affect your advantages and challenges as eitheraselleror a buyer.

We are honored to offer you a private market valuation or consultation on any real estateneed.

THE LRM GROUP

Sell-outof 1350Main (Downtown)

Sell-outofVUE (Downtown)

othersales: SiestaKey etc

Sell-outofSageLBK (LongboatKey)

Sell-outofTheMark (Downtown)

Distinguishedsale: Casadel Carnevale

$11,000,000

Record-setting acquisitiononAnna MariaIsland

$16,000,000

Distinguishedsale: TheZigzagHouse

Exclusive representationof TheOwen GoldenGatePoint

Record-settingprice inLidoShores ($1,600Isqft)

Record-setting salepriceat TheMark ($1,351/sqft)

Distinguishedsale: TheChapellHouse $7,500,000

Distinguishedsale: TheVanderKlootEstate

LISA ROOKS MORRIS 941.544.3332 Lisa.Morris@Elliman.com

LRM Group Founder & SalesAssociate

LisaRooks Morris isaperennialleaderin Sarasotarealestate, recognizedthroughout theregionasthepreeminentluxuryspecialistforbothdistinguishedsellersandbuyers. Underherleadership, theLRM Grouprepresentstheregion's mostexquisiteand historicallysignificanthomes, includingLido Key'sfamed Casadel Carnevale, worldrenownediconsofMid-centuryandPostmodernarchitecturethatincludetheZigzag Houseandthe Chapell House, andtheVander Klootestatein Indian Beach/Sapphire Shores. Herunparalleledexpertiseon Sarasota'smostluxuriouspropertiesisaspecial advantageforbuyersaswell, earningarecordforthehighest-pricedclosinginthehistory ofManateeCountyat $16 million. LisahasledtheLRM Groupto salesexceeding $100 millioneveryyearsince2019, with recognition byeliteindustrypublications as oneofthe top-producing teams inthestateofFloridaandthehighestindividualproductioninthe Sarasotamarket.

With morethan25 yearsofrealestate experience andalegacyoffamily involvement in residentialrealestateinvestment, development, andbrokerage, Lisaprovidesexceptional valuetoeach clientthroughmarketinsightandcuratedintuition. Beyondtheadvantage ofher expertise, sheisknownforthemostprofessional, informative, anddedicated servicetoeachclientandforher personal engagement throughout everystepofa transaction.

OriginallyfromNorthernVirginia, Lisaattendedthe UniversityofNorth Carolinaand latergraduateschoolatLoyola University Chicago. Sheisamember oftheFlorida AssociationofREALTORS®, REALTOR®AssociationofSarasotaandManatee, and theNationalAssociationofREALTORS®. Her professionalaffiliationsinclude membership inThe PinnacleGroupandExceptionalAgentNetwork. Sheis aproud motheroftwoadultchildren andonerambunctious dog, andsheis anardentsupporter ofSarasota'sculturalinstitutions includingArchitectureSarasota, SAM, andthe Ringling Museum.

HONORS &AWARDS

AMEIRICA� BEST II REALTRENDS

LR [,Gr<)Ul1

SA ASOT DO, I OM,

We are honore toha e ran edamong Rea1 Trend� 2023America·s Bes· Real [sate Profe ·onals

71

#71 Sales Volume for allofFlorida (Small Team, 2023)

#2 IndividualAgent by SalesVolumeinSarasota (2023)

Lisa Rooks Morris

Highest Market Sharein Lido Shores by SalesVolumeand NumberofSales

Who'sWho I Tampa Bay Business Journal (2023)

Pinnacle Group

Lisa Rooks Morris

Executive Agent Network

Lisa Rooks Morris

INTHEPRESS

The LRM Groupreceives frequent andprominent media coverageforour production accomplishmentsandrepresentation ofdistinguishedproperties.

Ourskilledpublicrelationsexpertsare committed toelevating theprofileofourdistinguishedlistingswithearnedmediain local, regional, national andrealestate-focusedpublications.

MANSION GLOBAL OI\ILV THE ::x.c.=PT10t-..i>\L FLORIDAS NE.:SPAPER FOR THE C SUITE Observer Herald-Tribune THEREALDEAL REAL ESTATE NEWS

DISTINGUISHED SALES

The LRM Group isproud torepresentproperties ofeverypricepoint throughout Sarasotaandsurroundingcommunities.

We are honoredto offerconsultation toprospective sellersandbuyers, promising both the utmost discretionandexpertise.

CasadelCarnevale

139Washington

LidoKey/St.ArmandsCircle

5bedrooms I 6 bathrooms

7,800+squarefeet

171feetofwaterfrontage

Builtin1936

$11,000,000

TheVanderKlootEstate

3139Bay ShoreDrive

IndianBeach/SapphireShores

5bedrooms I 4.5bathrooms

5,300+squarefeet

140feetofwaterfrontage

Builtin1912

$7,500,000

The Chapell House LidoShores

6bedrooms I 6bathrooms

6,800+square feet

$7,500,000

ZigzagHouse LidoShores

4bedrooms I 4.5bathrooms

3,400+square feet

Builtin 1959

$3,000,000

Oceane SiestaKey

4bedrooms I 4.5bathrooms

4,200+ squarefeet

$4,600,000

1122PomeloAvenue

WestofTrail

3bedrooms I 3 bathrooms

1,870+ squarefeet

$1,450,000

$772Isqft

JOHNFORBERGER 305.905.1842 John.Forberger@Elliman.com

LuxuryMarketing Background

TEN MUSEUM PARK

Miami, FL

John handled the marketing and project coordination for Ten Museum Park, a boutique, luxury condo development located at 1040 Biscayne Boulevard in Downtown Miami. Developed by Covin Development and designed by Chad Oppenheim.

KIMPTON ANGLER’S HOTEL

Miami Beach, FL

A luxury 45-room hotel with gardens and private Jacuzzis with spa treatments, John led the project coordination of this historic Mediterranean Revival property two blocks from the beach. Architect was Allan Shulman.

MONTCLAIR LOFTS

Miami Beach, FL

John coordinated project sales with the development team and Realtors. Built in 2005 by architect Chad Oppenheim, Montclair

Lofts is a contemporary mid-rise condominium housed in South Beach.

Your Journey, Your Partner

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,c 2023 DOUGLAS ELLIMAN REALESTATE EQUALHOUSING OPPORTUNITY G:l
At Douglas Elliman, we understand that real estate is a journey -and that personal relationships built on trust are the key to finding your way home. Powered by national scale and global reach, with local market expertise and data-driven insights, we are committed to being a trusted partner on your real estate journey.

Your Agent, Your Advocate

More thana century sincewe were founded in New York City, wehave grown to become oneofthelargest independent residential realestate brokerages in the nation. We have earnedour reputation for excellence and integrity-and we empower our agents to embodythose values every day.

Drawing on decades of real estate knowledge and the resources that come with ourscale and reach, an Elliman agent is an essential advocate, dedicated to guiding youevery step of the way.

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Your Network, Your Community

Douglas Elliman agents belong to a net work of real estate professionals spanning key markets across the country.

They are colleagues, neighbors and members of the communities where they live and work. They promote local businesses, volunteer their t ime and forge t rue partnerships to support the causes they care about.

elliman.com © 2023DOUGLASELLIMANREALESTATE. EQUALHOUSINGOPPORTUNITY.

WeAre Leaders inYourMarket

With deep local expertise, Douglas Elliman knows the marketinside and out.

Our exclusive MarketReportseries is a benchmark for residential market information in the region, providing your agent with the data and insights to help you to make critical and timely decisions.

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Our Scale Is YourStrength

With direct access to approximately 6,900 agents in approximately 120 offices in key markets across the country, we have the reach and resources to promote your property from coast to coast.

Our scale enables your agent to leverage a powerful network of referrals and services that puts our national strength to work for you.

Direct Access to Approximately

$42.9

6,900 Billion in Sales Agents Nationwide

One of Strategic the Largest Partnerships

Independent Residential Real Estate Brokerages in the U.S.

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We AreWhere OurClientsAre

Aventura

Bay Harbor Islands

Boca Raton

Coconut Grove

Coral Gables

Delray Beach

Fort Lauderdale

Jupiter

Miami

Miami Beach

Mimo District

Naples

Palm Beach

Ponte Vedra Beach

Sarasota

Sebastian

St. Petersburg

Vero Beach

Wellington

Weston

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We Bring Buyers to Sellers

Douglas Elliman works within every facet of the real estate industry, with visibility and insight into how each one supports our core commitment: connecting buyers with sellers.

Each of our specialized divisions provides high-level buyers that your agent can bring to your property. elliman.com

OUR DIVISIONS - Commercial Sales & Leasing - DE Title Services - Development Marketing - Farm & Ranch - Global Markets - Relocation - Residential Leasing - Residential Sales - Property Management - Sports & Entertainment C> 2023 ootJGLASEWMAN REALESTATE.EQUALHOUSINGOPPORTUNITY.Gl

Develo ment Marketing

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Sports & Entertainment

Douglas Elliman Sports & Entertainment is a highly specialized, first-of-its-kind sales division that provides an elite level of real estate brokerage services for clients within the sports and entertainment industries.

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Farm & Ranch

Douglas Elliman's Farm and Ranch Division brings it all within reach by providing unique expertise to help you find, purchase and settle into your own farm or ranch property.

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We Open aWorld ofOpportunities

1.5

Million Clients Within Our Database

Our exclusive partnership with Knight Frank makes us the largest interactive and connected network of prime and super prime residential agents and properties around the world, with the stature and presencethat attracts global ultra-high-net-worth buyers.

The annual Douglas Elliman I Knight Frank Wealth Report provides comprehensive and in-depth analysis of the prime properties, major investments, high-net-worth individuals ($1M+) and ultra-high-net-worth individuals ($30M+) at the top tier of global real estate.

20,000 Agents Worldwide

487 Offices in 53 Countries

15,000 Affluent Individuals

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Your Story, YourSpotlight

With ourindustry-leading publicrelationsand innovative marketing expertise, we know how totell the unique story ofyour property like no one elsecan.

Wehelpyouragent putyour property in the spotlight and set thestage forattracting the right buyer.

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Pricing YourProperty

With access to real-time regional data and internal insights across the Elliman agent network, your agent will conduct a thorough market analysis and work with you to determine the optimal price and positioning for your property.

PERCENTAGE OF BUYERS WHO WILL VIEW PROPERTY

WHY THIS STRATEGY WORKS

Properties priced at market levelsindicate proper appraising, assistingin thebuyer's ability tosecure a loan.

More buyers are attracted, and more serious offers are received.

Marketing time isshortened, withimmediate activity from the moment the property becomes available.

Increasedactivity onthe property can often causeit tosell at or above asking price.

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Preparing For launch

Our in-house PR and marketing teams work with your agent to prepare a comprehensive, strategy-driven plan for promoting your property.

From premium photography forcustom websites and email campaigns to staging your home for live and virtual viewings, we make sure everything is in place to launch your listing.

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Spreading the Word Through an Exclusive Network

Through our tight-knit network of Douglas Elliman agents and the vital connections and contacts they've built, we preview your listing for a priority audience to match your property with potential buyers.

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A Leading Site ThatCaptures BuyerTraffic

With nearly 90 percent of buyers searching for property online, we average more than lOM visitors and 27M page views per year on Elliman.com. Visually stunning and optimized for search, Elliman.com attracts online searchers to your property while syndicating your listing to Wall StreetJournal, Zillow, Realtor.com and other sites where buyers browse.

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The Power of Press

By all measures including reach, article volume and ad value, Douglas Elliman is one of the leading names in real estate news.

Year over year, in 2022 Douglas Elliman increased its potential reach of over 167 billion impressions and equivalent advertising value of $1.5 billion.

167B

Total potential reach of all articles that mentioned Douglas Elliman.

$I.SB

Total ad value equivalent of all news content that mentioned Douglas Elliman.

34,593

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Stories That Capture Buyers'Attention

From our video series and social posts to the articles we publish on our digital magazine, Elliman Insider, we produce content in order to own the conversations that matter and influence real estate decisions. We are experts at creating meaningful and relevant stories that engage audiences and build trust with our consumers-and ultimately, direct their attention to your property.

12,000

Unique Monthly Visitors to Elliman Insider

90%

Percentage of Buyers Who Use Social Media in Their Property Search

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Social Channels That Reach Buyers

Withapproximately640,000usersacrossallplatforms anddeliveringmore than367millionimpressions annually, oursocialmediachannelsreachbuyerswhere theyare, drive traffic to ourwebsite, andgiveyour listing the visibility it deserves.

INSTAGRAM

@DouglasElliman (Across all of our profiles)

413K 6.3K 148M followers engagements impressions

FACEBOOK

@DouglasElliman (Across all of our profiles)

109K 11.6M 182M followers engagements impressions

LINKEDIN

DouglasEllimanRealEstate (Across all of our profiles)

91K 367K 5.9M followers engagements impressions

TWITTER

@DouglasElliman (Across all of our profiles)

22K 83K 11.6M followers engagements impressions

TIKTOK

@DouglasEllimanRealEstate (Across all of our profiles)

43K 655K 20M followers engagements impressions

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Marketing That Makes It Memorable

From our best-in-class email marketing and digital advertising to our richlydesigned brochures and other print materials, our marketing and creative team puts the power of the Elliman brand behind your property.

- Digital and Print Advertising

- Custom Print and Outdoor Creative

- Custom Email and Social Campaigns

- Open House Events

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Advertising That Reaches the Right Audiences

Through our st rategic partnerships and longstanding relat ionships with media outlets, we put your propert y in all the right places.

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Powerful Tech forPersonal Marketing

Using the latest marketing technology and tools, your Douglas Elliman agent acts as a dedicated creative agency of one, with the ability to create and distribute a custom website and digital materials promoting your property.

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Your Property, OurPriority

Unequaled experience and expertise

National scale, global reach

An integrated network behind every agent

A personal approach that puts you first

OUR STRENGTHS, YOUR RESULTS

elliman.com ,, 2023OOUGLAS(LUMAN R(AL(STAT( [QUAL HOUSNGOPPORTU�ITY Gt
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Suite 212 190 Fifth Avenue Roslyn,NY 11576 99The Plaza 305.695.6060 Weston, FL 33326 Dallas, TX 75205 Brooklyn,NY 11217 516.621.3555 Montouk. NY 11954 954.947.0122 469.273.1431 718.230.3201 631.668.6565 DELRAYBEACH 263 Seo CliffAvenue 900 EastAtlantic Avenue, l & 2 COLORADO 4400 State Highway121. Suite 306 156 Montague Street Seo Cl;ff,NY 11579 WESTCHESTER Delray Beach. FL33483 BASALT Lewisville, TX75056 Brooklyn.NY 11201 516 6693600 402 Main Street, Suite 1 561.278.5570 310 Morket Street, First Floor, 469.273.1431 718.780 8100 Armonk.NY 10504 omce102 277 Jericho Turnpike 914.273.1001 FORTLAUDERDALE Basalt, CO 81621 7700Windrose Avenue, G300 1877'nAvenue Syosset,NY 11791 450EastLos Olas Boulevard. 140 970 925 8810 Plona, TX 75024 Brooklyn.NY 11215 516.921.2262 43B Old Post Rood Ft. Lauderdale, FL 33301 469.273.1431 718.840.2000 Bedford, NY 10506 954.874.0740 ASPEN SUFFOLK 914.234.4590 630 East Hymon Avenue HOUSTON 237 Smith Street 124West Main Street 2100North Ocean Boulevard, 402 Suite 101 2001 KirbyDrive, Suite 600 Brooklyn.NY 11231 Babylon,NY 11702 83 Kotonah Avenue Ft. Lauderdale, FL 33305 Aspen, CO 81611 Houston, TX 77019 718.522.2929 631.422.7510 Kotonah.NY 10536 954.828.185B 970 925 8810 832.320.2008 9142323700 280 Metropolitan Avenue 550 Smithtown Bypass, Suite 117 1121E Broward Blvd Suite 200. 520 EastDurant Avenue 2800 KirbyDrive, SuiteA-206 Brooklyn. NY 11211 Smithtown,NY 11787 26 Popham Rood Ft. Lauderdale, FL33301 Aspen, CO 81611 Houston, TX 77098 718.486.4400 631.858.2405 Scarsdale. NY 10583 954.947.0121 970 925 8810 281.652.5588 ·commercial 914.723 6800 664 Fulton Street 1North Ft. Lauderdale Beach Blvd. SNOWMASS SANANTONIO Brooklyn. NY11217 100West Main Street NEWJERSEY Ft. Lauderdale. FL 33304 16 Kearns Rood. Suite 113 200 E. Grayson Street. Suite 201 718.715.7000 East Islip,NY 11730 221 RiverStreet 954.522.3339 SnowmassVillage, CO 81615 SonAntonio, TX78215 (;] 631.581.8855 Hoboken, NJ 07030 970.923.4700 210.985.1706 ! 1410 Cortelyou Road 201.721.8610 JUPITER Brooklyn. NY 11226 300 Main Street. Suite 2 400 South US Highway1, Cl CALIFORNIA METROD.C. 718.856.3572 East Setauket.NY 11733 803 River Rood, Suite101 Jupiter. FL 33477 LOSANGELES ARLINGTON 631.751.6000 Fair Hoven,NJ 07704 561.653 6100 150 El CaminoDrive. 150 3100 Clarendon Blvd. 2nd Floor 2503 Avenue U 732.387.3807 Beverly Hills, CA 90212 Arlington.VA 22201 Brooklyn. NY 11229 2410 North Ocean Ave, 2":1 Fl MIAMI 310.595.3888 703.552.4180 718.840.2100 Formingville.NY 11738 CONNECTICUT 5555 Biscayne Boulevard. 302 631.5B5.8500 GREENWICH Miami FL33137 24025 Park Sorrento. Suite B BETHESDA 0 RIVERDALE/BRONX 75Arch Street 305.677.5000 Calabasas, CA91302 nooWisconsin Avenue, Suite 500 3544Johnson Avenue 164East Main Street Greenwich, CT 06830 424.203.1800 Bethesda, MD 20814 Riverdale,NY 10463 Huntington,NY 11743 203.622.4900 MIAMI BEACH 301.355.0510 � 718.884.5815 631.549.4400 1111 Lincoln Rood, 805 103 S. Robertson Boulevard � NEW CANAAN Miami Beach. FL 33139 Los Angeles, CA 90048 WASHINGTON, D.C. " QUEENS 110WaltWhitman Rood, Suite 106 199 Elm Street 305.695.6300 310.819.3250 l Thomas CircleNW, Suite 700 � 36-29 Bell Boulevard Huntington Station NY 11746 New Canaan, CT 06840 Washington. D.C. 20005 i Boys;de. NY 11361 631.549.7401 203.889.5580 120 OceanDrive, 110 11990 SanVicente Blvd, 100 202.888.5720 718.631.8900 •Long Island Corporate Miami Beach, FL 33139 Los Angeles, CA 90049 305.695.6075 424.203.1800 elliman.com
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