Customer Loyalty With Social Media

Introduction

● Definition of customer loyalty: Customer loyalty is the act of customers repeatedly doing business with a company and recommending it to others due to the positive experiences they have had with the brand.

● Importance of customer loyalty for businesses: Customer loyalty can significantly impact a company's bottom line, as loyal customers are more likely to make repeat purchases, spend more money, and refer others to the brand.

● Role of social media in building customer loyalty: Social media has become an essential tool for businesses to connect with their customers, build relationships, and ultimately foster loyalty.