DOWNTOWN CARLISLE ASSOCIATION SUPPLEMENT - SURVEYS
DOWNTOWN CARLISLE ASSOCIATION
2020
1
Dear Council and Borough Management, Over the past 10 weeks, the DCA, with the Chamber of Commerce, as been adminstering trend surveys in order to gauge the severity of the crisis, plan ahead for programming, and measure need for aid. While the questions changed over time to meet the needs of the crisis at hand, many stayed the same and we were able to achieve good baseline data. As we are moving into yellow now, we would want to continue to mark these trends especially with hiring data, foot traffic data and owner confidence. As you read through the data, please note, some numbers may seem out of context given the severity and quickness of the crisis. Surveys stopped in middle of April as we deemed to be in the RED for the foreseable future. As yellow is upon us, we expect to see better numbers going forward from merchants and we still need to gauge the customers mental state of shopping. Thank you, Glenn White Executive Director
As shown in this graph, and information is consistent through the other surveys, we were getting around 65% downtown shopping and dining participants.
2
3
60
50
40
30
20
10
0
23.33
35.71
25
28.57
Below AvgS
25
10
21.43
Below Avg 23.33 35.712 52 8.57 255
omewhat Below AvgA
25
20
Nothing has changed 40
21.43
Somewhat Below Avg 10 52 1.43
10.71
vg
Avg
9.52
40 1.43 10.713 9.52
March 2-8
5
Downtown Staffing levels % Nothing Reducing hours Furloughing Eliminating March 17th 56.67 40 3.33 0 March 22nd 28.57 4.76 42.86 23.81 3.33
3.57
3.57
9.52
10
March 21-22
5
4.29 0
Closure/Take
4.76
Above AvgN
Open/Forced Closure 13.330 4.290 9.290 33.331 51
0
-in customer base was:
4.76 55
Above Avg 10 01
March 14-20
Somewhat Above Avg March 14-15
Somewhat Above Avg 3.33 3.57 .573 9.52
March 9-13
This is an illustrative marker on how quickly people were laid off or eliminated from downtown businesses. As future questions show, this was a direct impact on downtown profitability. This is another question to be asked in the future to see other trends.
13.33 14.29
39.29 33.33
ot Open/Forced Closure
55
This questioned gauged and illustrated the dramatic effect on downtown foot traffic during the first month of the pandemic. This a question that would be administrered again to observe when business are feeling things are moving up in terms of foot traffic/business.
% March 2-8 March 9-13 March 14-152 March 14-202 March 21-22
March 22nd March 17th
0
0
0
14.29 10
5 4
50
0 0
3.33 4.76 10
42.86 40 40
23.81 28.57 30
56.67 60
Number of C-1 Businesses Potential businesses closing based on owner confidence % of Respondents (46) Respondents
268
6
17
1
46
2.17%
268 6.52% 46 3
26.09%
Responses
13.06%
0 268 0.00% 46 $12,501 - $15,000 13.06% $13,751.00 268 35.0008 $481,296
$22,500 4500 $27,000 69.9212 $1,887,872
15,000+ 26.09% $22,500.00 268 69.9212 $1,573,227
$3,321,693
$2,768,077
15,000+
$13,751 2750.2 $16,501 35.0008 $577,555
$12,501 - $15,000
20
12 268 4.35% 46 2 30
23 268 8.70% 46 4 40
52 268 19.57% 46 9 50
How confident are you your business will survive the crisis
4.35%
$10,001 - $12,500
10
6.52%
$7,501 - $10,000
0
12 268 4.35% 46 2 60
80
6
46
13.04%
268
35
90
2
46
4.35%
268
12
100
15
46
32.61%
268
87
The difference in these two questions is the timeframe in which they were asked. The top question was asked in early March at the beginning of the crisis before any aid packages were distributed. The question on the left was asked late April and as you see there was an easing of tension and doubt by merchants on the lower/newer/bigger overhead scale of being able to make it. 17 268 6.52% 46 3 70
21.74% 17.38% 10.86%
$5,001-$7,500
$11,251 2250.2 $13,501 11.658 $157,397
Average monthly expenses on payroll, rent, utilities, product, etc. $5,001-$7,500 $7,501 - $10,000 $10,001 - $12,500 10.86% 6.52% 4.35% $6,251.00 $8,751.00 $11,251.00 268 268 268 29.1048 17.4736 11.658 $181,934 $152,911 $131,164 Average Projected revenue $6,251 $8,751 1250.2 1750.2 $7,501 $10,501 29.1048 17.4736 $218,321 $183,494
Confidence %
30.00% 25.00% 20.00% 15.00% 10.00% 5.00%
$2,501 - $5,000 17.38% $3,751.00 268 46.5784 $174,716
0.00%
0 - $2,500 21.74% $1,250.00 268 58.2632 $72,829
$3,751 750.2 $4,501 46.5784 $209,659
$2,501 - $5,000
Expense Range Business Percentage Median Expense Number C-1 Businesses C1 Percentage Monthy Loss to region
$1,250 250 $1,500 58.2632 $87,395
0 - $2,500
Median expense Avg. Profit (expense *.20) Total Revenue C1 Percentage Downtown Revenue Projection
This is a cost question, asked to gauge the economic impact downtown had on any given day/month. As we know it isn’t just the monies going out, bu how much was coming back in. Simple multipliers show a median average of what downtown makes on a particular basis.
7 6
This questions asked who, when and why if anyone asked for a waiver from the Commonwealth. As we see there was a limited sample of people applying as they all knew whether or not they were essential.
What types of assistance would be most helpful to your business?
Other Responses: -Money! Bail us out like big business! We can’t even get access to the loans we applied for. I don’t know anyone who was granted money! What is going on? The Trump administration and the Republicans only care about big business! Where is our help? -Promotion/Advertising. Thanks for asking -Many questions would need to be answered by our Board -If you would stop sending out tone-deaf surveys and continuing not to help anyone directly with anything. This question is unbelievably idiotic. Oh yes, please help me put together a plan to sell my business????? -Could the person that keeps taking the Fabric Center’s curbside pick up rock. -No Mortgages! Cease all loan payments and add to back of loans. They still get their money just a few months later.
Other Responses -Licensed under Board of Medicine, considered life-sustaining -We are able to work from home. -We were on the Life Sustaining list, we didn’t need to close. -we are a tattoo studio and were ordered to lose -Life sustaining -restaurant -My business is deemed essential. -Not financially feasible to stay open for carry-out/delivery in a sit-down restaurant -It was socially irresponsible and dangerous to continue to conduct business and still is. We believe in protecting our community and obeying the law to do so. Maybe add a choice for that?
8
This question show how a great deal of businesse are thinking about how to keep themseleves and customoers safe, followed by financial aid, and utility extentions.
9
The following question discuss the employment downtown and the impact COVID has had on it. As time has passed we are seeing a lot of people getting other jobs outside of downtown which will cause a problem later for staffing, training. 10
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12
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