Cambridge BID AGM 2022 Presentation Slides

@CambridgeBID #BIDBizEvent

Cambridge BID April 2021- March 22 Review

Background to BIDs 1.

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330 bids in the UK supported by all political parties £146m raised annually in business levies from 124,000 businesses 13 new BIDs in past 12 months along with 82 BIDs renewing so seen as key delivery method for city centre projects Business are keen to move to a BID area since they realise it will be well managed and economically more vibrant Supports vibrant places for people to enjoy events, leisure and this fosters ideas in the knowledge economy.

Cambridge BID 1.

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1200 city centre businesses 740 Levy payers £1m raised annually Those with rateable value of less than £30,000 don’t pay 500 businesses or 70% pay less than £1,000 levy 640 or 86% pay less than £2,000 levy

Cambridge BID Area 2018-2023

New Cambridge BID Ambassador Stands and E-bike

BBC Coverage each day from 11am to around 7-8pm

Xmas Lights Switch on events

Xmas Lights Switch on events

Xmas Lights Switch on events

Xmas Lights Switch on events

Cows about Cambridge Impact 533,571 people actively engaged with the trail

Every £1 of Cambridge BID investment leveraged £6 of private sector support and generated…

A total economic impact of £19.5m, £19.5m GVA (gross value added) of £5.95m A direct reinvestment of over £115,000 into the creative industries around Cambridge Over 12,750 children participated in the Learning Programme and 178 people took part in the Community Programme 216 media clips with a media AVE of £449,658 and an overall reach surpassing 118m

*Source: Cows about Cambridge Evaluation 2021 - NGI and Wild in Art. Sample 694.

Cambridge Bookbench trail July – Sept Sussex Street Christ Lane

Cambridge Bookbench trail July – Sept Judge Bus School Lion Yard

50/60 Station road, Pembroke College, Botanic House, Christ’s College

Window Wanderland

Jan 27th 2022 Awards held Cambridge Union Society

Nationally Recognised award in 2019, re-awarded in 2021

• Co-Lead our Purple Flag safe night out project • Over 80 Cambac Memberships paid by Cambridge BID • Over 70 attendees at our joint welfare and vulnerable (WAVE) training event • Taxi marshalls paid for every pay day and other key weekend • Street Pastors Sponsored

14 city wide terminals through which to give Close to £40k raised in last 12 months Over £160k since launch Almost 600 grants awarded to vulnerable people

100,000 Summer Magazines Printed with around 40,000 delivered to Cambridge homes.

115,000 xmas Magazines Printed with around 40,000 delivered to Cambridge homes.

Xmas Lights Switch on events

Visitor Economy • Monthly PR Campaign for the City • Working closely with Visit Britain, Visit England and Visit East of England • Sponsor of East of England Tourism awards • Worked with VEE on an EoE destination development plan • Manage Visit Cambridge Website/social channels

Visitor Economy • 21 articles online and print • 30m user reach + £121k advertising value • 9K Instagram followers, 40k facebook reach • Influencer trip March 2022 • 170 content pieces, 308k followers, 200k impressions, 124k video views, 150k instagram story views

1. 30 stalls available 2. 6 weeks comprehensive jobs posting package with Cambridge Independent 3. All sectors welcome 4.

Natalie.Cargill@cambridgebid.co.uk

Cambridge BID Key Events 2022 • • • • • • •

Film Nights in Market Square July 22nd + Aug 19th Commonwealth games screened July 28th – Aug 8th Mystery Shop awards, Cambridge Union September 29th Cambridge BID Job Fair October 4th Purple Flag weekend October 7-9th Xmas lights Switch on, Nov 17th Station + 20th Market Square Sparkle and Shine Ball Hilton Hotel December 1st

Term 3 2023 - 2028 1. Invest significantly more in the Visitor Economy to encourage more overnight stays 2. Develop projects to encourage residents, workers and students to spend more time in their city

Term 3 2023 - 2028 1. A 10% increase in overnight stays results in over £34m in new spend for the city 2. If 10% of residents, students and workers spend one hour a week more in the city this could yield £5m per year.

Robert Pollock Chief Executive Cambridge City Council

From the Triumph of the City to the Survival of the City and Back Again Andrew Carter July 2022

@AndrewCities

What a difference a decade makes!

“We can’t predict the future of cities but we can invent them” Mike Batty, Inventing Future Cities (2018)

Cities are hubs of the UK economy

But only 19 cities have productivity levels above British average

And most of the UK’s big cities underperform

London Birmingham Bristol Glasgow Leeds Liverpool Manchester Newcastle Nottingham Sheffield National Average

GVA per hour 2019 (£)

Employment Rate 2019 (%)

Business Startups 2020 (per 10,000 population)

46 31 37 32 33 30 32 30 30 29 35

76 70 78 70 78 70 72 72 74 73 76

96 52 50 39 52 51 62 38 37 39 53

Working Age Popn with Average Weekly Workplace Qualification at Earnings NVQ4 or Above 2020 (%) 2019 (£)

57 34 49 53 47 40 40 39 40 43 43

713 559 568 560 554 538 553 524 501 508 572

Result: UK economy is £83 billion (4%) smaller per year

Large cities

Other cities and large towns

25 places

8 places

0

10

20

30

40

50

GDP (£bn) Source: Centre for Cities calculations

60

Non-urban

76 places

70

80

90

And cities account for 80% of lost potential

100% 90% 80%

Share of total

70% 60% 50% 40% 30% 20% 10% 0% Output Large Urban Source: Centre for Cities calculations

Area Smaller Urban

Non urban

Working age population with a qualification at NVQ4 or above 2020 (%)

Successful cities are (and will be) attractive to knowledge workers and firms

Cambridge

Private knowledge intensive business services jobs 2020 (%)

And enable individuals to find the lifestyles and careers they want

But success comes with costs that need to be managed

Housing Affordability Ratio 2019

Cambridge

GVA per hour 2019 (£)

Working age population with no formal qualifications 2020 (%)

Need to ensure people have access to the opportunities that cities offer

Cambridge

Pupils achieving 9-4 grades in Maths & English at GCSE 2021 (%)

Will everybody work from home?

Using cities to tackle climate change

Higher density encourages more public and active travel and lower transport emissions

Source: BEIS, 2020. Census 2011. Centre for Cities’ own calculations. The bubble size here refers to the take up of public transport and active travel.

And density also shapes domestic emissions

Carbon emissions (mean tonnes per dwelling)

9 8 7

2019

6

CO2 emissions (tonnes/year)

2

New flats

0.9

Share of all new build completions (%) 22

1

New houses

1.5

78

5 4 3

0

Detached

Semi-detached

Terraced

Flat

Extra reflections on Cambridge

Cambridge has been growing for 170 years 100,000 90,000 80,000 70,000 60,000

Other Public

50,000

High Value Services

40,000

Low Value Services Mining & Manufacturing

30,000

Agriculture

20,000 10,000 0 1841

Source: University of Portsmouth

1861

1881

1911

1931

1951

1971

1991

2011

It’s labour market had a tough pandemic but is now recovering

Cambridge city centre lost 35 weeks of lost sales

17/02/2020 02/03/2020 23/03/2020 06/04/2020 20/04/2020 04/05/2020 18/05/2020 01/06/2020 15/06/2020 29/06/2020 13/07/2020 27/07/2020 10/08/2020 24/08/2020 07/09/2020 21/09/2020 05/10/2020 19/10/2020 02/11/2020 16/11/2020 30/11/2020 14/12/2020 28/12/2020 11/01/2021 25/01/2021 08/02/2021 22/02/2021 08/03/2021 22/03/2021 05/04/2021 19/04/2021 03/05/2021 17/05/2021 31/05/2021 14/06/2021 28/06/2021 12/07/2021 26/07/2021 09/08/2021 23/08/2021 06/09/2021 20/09/2021 04/10/2021 18/10/2021 01/11/2021 15/11/2021 29/11/2021 13/12/2021 27/12/2021 10/01/2022 24/01/2022 07/02/2022 21/02/2022 07/03/2022 21/03/2022 04/04/2022 18/04/2022

Footfall relative to pre-pandemic baseline (%)

And its recovery is slower than other small cities

Footfall relative to pre-pandemic baseline by city size

120

100

80

60

40

20

0

Small/Medium Cambridge Large (incl London)

So where does this leave us? Stronger and weaker cities face different challenges on their road to recovery

‘Humankind’s greatest achievement’

Questions Andrew Carter Centre for Cities @AndrewCities @CentreforCities