Sundown Session VI - Sydney Fish Market

2020 and Beyond The Sundown Series Webinar December 2020

Agenda •

Overview of Sydney Fish Market

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A Year Like No Other

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36 Hour Seafood Marathon

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A Vision For the Future

About Us • Sydney Fish Market has been in its current location at Blackwattle Bay, Pyrmont since 1966.

• Privatised in 1994, with two equal shareholders, the Catchers Trust and the Sydney Fish Market Tenants and Merchants Pty Ltd jointly owning the company. The Catchers Trust comprises all 700 of NSW’s registered fishers.

• Wholesale Dutch auction and working fish market trading over 100 different species of seafood each day.

• The largest market of its kind in the southern hemisphere.

• A leading tourism destination, showcasing the best in Australian produce to food lovers from across Australia and around the world.

• Home to Sydney Seafood School - teaching consumers how to cook a variety of species and cuisines, often in the company of some of Australia’s finest chefs.

Australia’s Home of Seafood • An iconic brand – within the the seafood industry and as one of the country’s most popular tourism attractions • We trade strongly on the trust, tradition and heritage that is part of being a working fish market and embrace the responsibilities that come with being a leader in the Australian seafood industry • Associated with fresh, high quality, local seafood

Seafood Trading •

SFM is the favoured supply destination for seafood suppliers from around Australia and NZ

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We sell approximately 13,000 tonnes of fresh seafood PA, at a value of over $145 million

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Over 800 active suppliers, offering approximately 500 species each year

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Over 300 registered buyers who rely on SFM for daily access to the diverse range of fresh and live seafood SFM offers

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Direct sale facilities for buyers wishing to secure product

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Best practice quality assurance

Responsible Sourcing

A Year Like No Other…

COVID Hits…

• A COVID task force formed, meeting daily to manage the emerging situation • Site Management Plan used as basis for managing the operational floor and retail precinct

• Provided crucial service continuity to the industry here in NSW and beyond.

• Trading volumes remained steady with some positive increases

• Industry demonstrated significant resilience – supported by SFM as the trading outlet

Open For Business • Easter became a significant proof point for SFM’s ability to continue operating throughout the pandemic • 50,000 visitors were onsite throughout the Easter long weekend • Close consultation with NSW Police and NSW Health – COVID safe measures ensuring customer safety

• Significant media interest resulted in a press conference to help inform the public about the measures, as well as 760 pieces of coverage for the period.

Positive Pivots – SSS@Home • When Sydney Seafood School had to suspend face-to-face classes, needed an alternative offering to keep staff employed, support suppliers and engage with suppliers – SSS@Home was born!

• SSS@Home is a weekly virtual cooking class comprising a video, detailed printed recipe, and the ingredients necessary to create a special meal for two people at home.

"SSS@Home is one of the most creative and joyous outcomes of Covid. We love the consistently high-quality ingredients, the opportunity to try produce or dishes we haven’t had before (like Moreton Bay bugs in their shell, which I’ll certainly buy again), learning so much with different chefs and dishes, including helpful tips from Jen in the videos and the remarks in the recipe booklets. Overall the package of experience is superb."

Peter (Lane Cove)

Positive Pivots – Hooked on Home Delivery • SFM Retailers quickly shifted focus to home delivery – bringing fresh Australian seafood direct to customers • Success of these additions has ensured they are permanent fixtures in the overall retailer value proposition.

36 Hour Seafood Marathon

100,000 people in 36 Hours • Retailers opens for 36 hours straight – from rd th 5am 23 December until 5pm 24 December

• Each year the event attracts an average of 100,000 visitors • In 2019, generated 1,200 pieces of media coverage What does this look like in a COVID landscape?

Safety First • Significant consultation with NSW Police and NSW Health resulting in an Event Management Plan • COVID restrictions may have eased, but social distancing requirements remain.

• The main carpark is closed, with alternative parking nearby.

• Single point of entry to the site for the general public, allowing management of registration (via QR code) and temperature testing, as well as socially distanced queuing (each visitor/group 1.5m apart).

The Future

New Digital Trading Platform • Provides all industry stakeholders - Fishers, Co-ops, Wholesalers and Retailers - with an open, transparent and efficient marketplace via a best-in-class online trading system.

• Supplements SFM’s existing physical market and business model and facilitates a broader range of transactions.

• Enables more efficient trade, an open-data approach and simple payment mechanisms, and interface with NSW DPI reporting systems.

• This platform and the new SFM development are both strongly supported by NSW Government, two major initiatives to ensure the NSW seafood industry’s long-term vitality and growth.

Digital & Physical Transformation

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The Early Works contract has been awarded to Hansen Yuncken with work beginning in September.

Multiplex have been awarded the Main Works contract.

A feature of the new design is a more visibly accessible auction area giving the visiting public a deeper understanding of the seafood supply chain

Redevelopment Timeline OCTOBER 2019 • DAs lodged • Tender process underway JUNE 2020 • DAs approved LATE 2020 • Early works demolition begins EARLY 2021 • Construction begins

EARLY - MID 2024 • Construction completed • Open to the public

We are here

Q&A