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FORD HOLIDAY RIVER PARADE

FRIDAY, NOVEMBER 23, 2018


Ford Holiday River Parade 2018

Welcome to the Ford Holiday River Parade, which kicks off the holiday season in beautiful San Antonio. This year is especially memorable as we close out our city’s spectacular Tricentennial year. From my family to yours, here’s wishing you a happy and blessed holiday season. Mayor Ron Nirenberg

2018 San Antonio River Walk Association Board of Directors The San Antonio River Walk Association is pleased to produce the 2018 Ford Holiday River Parade. The association was formed in 1968 to promote, protect and preserve the San Antonio River Walk. This is done through special events, public education and Rio Magazine. The association also serves as an advocate for member businesses. For more information call 210-227-4262. BOARD OF DIRECTORS

PRESIDENT Laurence Seiterle Zurich Properties PRESIDENT-ELECT Maria Martinez Marriott Plaza San Antonio TREASURER Kevin Latone Wyndham San Antonio Riverwalk SECRETARY Mae Escobar aMAEzing Marketing Group MEMBER AT LARGE John Carbajal Jazz, TX CHAIR, OPERATORS COMMITTEE Andreas Esparaza Boudro’s

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EXECUTIVE DIRECTOR Maggie Thompson San Antonio River Walk Association EX-OFFICIOS Veronica Garcia Center City Development and Operations Department

Bob Buchanan The Original Mexican Restaurant Kevin Donohue Donohue Media Michael Dudek The Westin RiverWalk

Shanon Miller Office of Historic Preservation, COSA Ric Morales Silver Eagle Distributors Brad Parscale Parscale Digital

Gloria Carmona San Antonio River Authority

Jesse Holguin Pepsico

Ryan Wood MadDogs Group

Eddie Romero Centro San Antonio

James Kinney Splashtown

Michael Woody Visit San Antonio

Will Grinnan San Antonio Restuarant Association


Ford Holiday River Parade 2018

Each year, the South Texas Ford Dealers enjoy bringing the magic of the holidays to you and your family through the Ford Holiday River Parade. The parade is a San Antonio tradition that brings happiness to so many, and we are proud to be a part of it. Ford is dedicated to building great products – to strengthening our business to the benefit of our communities. This is the foundation of Ford’s success, which helped us become a global automotive industry leader on six continents - with 195,000 employees across 65 plants worldwide. The South Texas Ford Dealers are independent dealerships that join together to bring you this, and other events, on the River Walk – San Antonio’s happy place. We encourage you to come back this holiday season to enjoy the Ford Holiday Boat Caroling and the Ford Fiesta de las Luminarias. Don’t miss our other River Walk events throughout the year, such as the Ford Mariachi Festival and Ford Jazz ON the River. This time of year, we like to think of ourselves as Santa’s Elves helping to bring the holiday spirit into your life. At Ford, we go further to make our vehicles better, our employees happier and, our planet a better place to live in. Best wishes for a safe and happy holiday season. Your South Texas Ford Dealers

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www.thesanantonioriverwalk.com

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Ford Holiday River Parade 2018

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. To See Elevator and Ramp Access to River Walk http: //bit.ly/2lPrtpi

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GRAND HYAT T & CONVENTION CENTER


Ford Holiday River Parade 2018

Grand

Marshal Dear Friends,

My family and I are deeply honored to be part of this year’s Ford Holiday River Parade. We hope that you enjoy this special celebration of our community as we begin the holiday season. Thank you for making this parade such a wonderful, memorable tradition here in San Antonio. Sincerely, Joe Straus

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www.thesanantonioriverwalk.com

VOTE

NOW

The Ford Holiday River Parade has been nominated in USA Today’s 2018 10Best Readers’ Choice travel awards for “Best Holiday Parade in the United States” https://www.10best.com/awards/travel/best-holiday-parade/

Please vote daily through Monday, December 10th. Winners will be announced on 10Best on Friday, December 21st, then later on USA TODAY. 11


Ford Holiday River Parade 2018

TheSanAntonioRiverWalk.com/events

Photo by Joe Chidgey

Ford Holiday Boat Caroling Tuesday-Sunday only November 30-December 21

Reserve a festive caroling boat and sing along to recorded popular Christmas music. Music lyrics are provided. Boats are either $125 or $150 accommodating up to 20 people. Great fun for family, friends, co-workers, church groups and entertaining clients. Event details and registration online.

Ford Fiesta de las Luminarias

Fridays-Sundays only November 30-December 16 More than 2,000 luminarias warmly glow in bags lining the walkways to symbolically mark the “lighting of the way� for the Holy Family. This centuries old tradition begins at dusk.

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River Walk Lights

Through January 6 5:30pm - 6:30am The world-famous Christmas lights are a gift to the public from the San Antonio River Walk Association and the City of San Antonio. 122,000 lights are draped over the bald cypress trees that line the River Walk.


www.thesanantonioriverwalk.com

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Ford Holiday River Parade 2018

James Avery Tricentennial Charms Commemorate this once-in-alifetime milestone with a James Avery Artisan Jewelry charm. Available in stores or online at JamesAvery.com for a limited time.

PARADE FLOATS

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Best in Texas SOUTH TEXAS FORD DEALERS Ford is dedicated to building great products – to strengthening our business to the benefit of our communities. This is the foundation of Ford’s success, which helped us become a global automotive industry leader on six continents - with 195,000 employees across 65 plants worldwide. The San Antonio Area Ford Dealers are honored to join together and bring this event to you and hope you and your family have a happy holiday season.

Grand Marshal, SPEAKER JOE STRAUS

This year’s parade Grand Marshal, the Honorable Joe Straus, is the Speaker of the Texas House of Representatives. He is the first Speaker of the House from San Antonio in a century and one of the longest-serving Speakers in Texas history. Speaker Straus’ family has been instrumental in making downtown San Antonio the treasure that it is today: His uncle, David Straus, played a major role in the development of the River Walk, and his mother, Joci Straus, founded the Las Casas Foundation, which oversaw the restoration of the Majestic Theatre and the Empire Theatre. Speaker Straus is joined on the float by his wife, Julie Brink Straus, and by their daughters, Sara and Robyn.

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Christmas Day at the Movies DAVE & BUSTER’S RIVERCENTER At Dave & Buster’s Rivercenter you can play hundreds of the hottest arcade games including the first of its kind Virtual Reality experience! Try our mouthwatering, chef-crafted creations in our American restaurant and our killer happy hour with HUGE selections of innovative cocktails, beer and wine. From birthday parties and graduations to organized team-building events and holiday parties, we work with you so planning is easy so you can focus on the FUN! Daveandbusters.com/locations/san-antonio-rivercenter

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Reading Christmas Stories STARBUCKS Inspiring and nurturing the human spirit ~ one person, one cup, and one neighborhood at a time. Starbucks has an unusually human approach to business. We always figured putting people before products made good common sense. The connections we make in communities create a loyal following. Our ability to accomplish what we set out to do is based on the people we hire - we call each other “partners.” We’re always focused on our people. Starbucks.com 

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300 Years of Christmas CITY OF SAN ANTONIO San Antonio is a global city with a dynamic economy and workforce, a deep cultural heritage and diverse communities that are resilient and welcoming. In 2018, the city is celebrating its 300th anniversary, honoring its rich past and a bright future focused on innovation and livability. Sanantonio.gov

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Light up Downtown DRURY PLAZA SAN ANTONIO RIVERWALK Experience the River Walk this holiday season with the Drury Plaza Hotel. Whether your stay is for business or leisure, relax on the deck of the rooftop pool, and enjoy perks such as complimentary breakfast and complimentary beverages during our evening 5:30 Kickback Reception!  Ranked #1 in customer service satisfaction 13 years in a row by JD Powers, Drury Hotels invites you to “Travel Happy” at any of their 12 hotels in San Antonio. Druryhotels.com/locations/

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Christmas Giving (Elf Louise) MAD DOGS GROUP As a driver of innovation to the River Walk for over 20 years, The Mad Dogs Group continues to develop new and exciting concepts to add to their portfolio which includes the Bier Garten, On the Bend and of course the legendry Mad Dogs British Pub. Maddogsgroup.com

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Ford Holiday River Parade 2018

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Las Tamaledas UNIVISION COMMUNICATION, INC. Since 1955, Univision has fueled innovation through a passion for reflecting the diversity of our community. Our dedication to inform, entertain and empower our audiences has positioned us as the primary translator serving San Antonio and promoting Hispanic culture in the U.S. Univision41.com

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Christmas at El Mercado EVA’S HEROES Eva’s Heroes enriches the lives of teens and adults with intellectual special needs through a variety of programs. Participants are able to socialize and create lasting memories with their peers while enjoying the unique experiences San Antonio has to offer.  From art night to Broadway shows and unique outdoor activities to dancing with friends, there is something for everyone! Evasheroes.org  

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Dulce Christmas EVA’S HEROES Eva’s Heroes enriches the lives of teens and adults with intellectual special needs through a variety of programs. Participants are able to socialize and create lasting memories with their peers while enjoying the unique experiences San Antonio has to offer.  From art night to Broadway shows and unique outdoor activities to dancing with friends, there is something for everyone! Evasheroes.org  

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German Christmas BEETHOVEN KINDERCHOR The Beethoven Kinderchor is a nonprofit volunteer organization dedicated to preserving German heritage in San Antonio through the singing of traditional German children’s songs. The Kinderchor meets on Tuesday at the Beethoven Halle during the school year. Children, ages 4-15, who would like to sing in German are welcomed and encouraged to join. Participation is free. The club also features men’s and women’s choirs. Beethovenmaennerchor.com

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Posada LA REINA LINDA, DENISE SMITH-SCHLAUDT The Rey Feo Scholarship, Inc is a 501(c)3 non-profit, non-political organization that since its establishment in 1947, operates a fundraising scholarship program benefitting deserving high school seniors with financial support to obtain a college or university degree. El Rey Feo’s program has raised over $7 million for scholarships given to well over 3,000 students receiving $2,000 for books and tuition. Reyfeoscholarship.com/rf/

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9 Million Lights SEAWORLD Celebrating its 30th anniversary, SeaWorld San Antonio offers a great lineup of one-of-a-kind attractions, festive events, awe-inspiring shows, thrilling coasters and up-close animal interactions. SeaWorld’s Christmas Celebration transforms the park into a winter wonderland with 9 million sparkling lights, and appearances by live reindeer. Include in your happy holiday plans a visit to SeaWorld – open daily through Jan. 6. SeaWorldSanAntonio.com

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River Walk Christmas SAN ANTONIO RIVER WALK ASSOCIATION ROYALTY

The River Walk Royalty serve as ambassadors and represent the River Walk in countless events during a one-year reign. Commoners campaign for placement in the River Walk Royal Court by raising funds. The top fundraisers become King and Queen with remaining court placement in subsequent order. Monies raised provide funds for free parades, scholarships, and events on the River Walk throughout the year. Thesanantonioriverwalk.com/about/royalty

JEFFERSON CLAY

Talented young singer-songwriter Jefferson Clay is a native of San Antonio. In August of this year he released his new single, Riverwalkin’ and donated its’ proceeds to the River Walk Association. Download and stream the song that is as bright and soulful as the Riverwalk. Watch the music video on YouTube http://bit.ly/2RxuRmX

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Holiday Shopping TRADERS VILLAGE Traders Village San Antonio is the largest weekend Flea Market and entertainment complex in San Antonio. Spread over 100-acres with 1,000 vendors, families love it too for all the Theme Park rides and festivals. At Traders Village you’ll find everything from bikes to boots, comics to cards, doors to drones, pet supplies to pops and everything in between. Traders Village – Shopping – Rides – Festivals & Fun. TradersVillage.com.

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Ford Holiday River Parade 2018

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What-A-Christmas WHATABURGER At Whataburger, we’re always looking for ways to bring more joy and cheer to our community and customers - not just during the holidays but year-round. As we immerse the River Walk in lights, join Whataburger in carrying some of that magic and light throughout the year. Kind and thoughtful acts bring happiness to others, which is the true gift and spirit of the holidays. For locations: whataburger.com/tx/san-antonio/412-e-commerce-st.html

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Blue Santa LIVE GREYSTAR SAN ANTONIO Greystar is a proud supporter of the Blue Santa Program. With over forty communities in the Greater San Antonio area, Greystar offers beautiful apartment homes in the heart of San Antonio, Westover Hills, Stone Oak, New Braunfels or anywhere in between. This holiday season let Greystar San Antonio welcome you, your family and your furry friends to your new home. To find your perfect apartment home, visit LiveGreystarSanAntonio.com today.

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Christmas Dinner LANDRY’S / SALTGRASS CHART HOUSE

At Landry’s Seafood House, taste a Texas Gulf Coast legend and indulge in the best regional seafood along the River Walk! Take dining and entertainment to the sky with the revolving Chart House Restaurant, Observation Deck, and 4D Theater – 750 feet in the air at The Tower of Americas! 25 years of perfection, Saltgrass Steak House is a cut above the rest, offering Certified Angus® Beef Steaks – the finest in the world! – alongside ribs, burgers, fresh seafood and more.

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Texas Cavaliers TEXAS CAVALIERS Founded in 1926, the Texas Cavaliers has been an organization of 600 business, civic and community leaders dedicating their time and talents to support San Antonio area charities. King Antonio, the Cavaliers, and their generous supporters donated $1 million this past year to local children’s charities through the Charitable Foundation. All net proceeds of the Cavalier parade during Fiesta benefit the Charitable Foundation. Texascavaliers.org

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Spurs Christmas K1 SPEED “Zero Emissions 100% Adrenaline! K1 Speed is America’s Premier Indoor Karting Company with 40 locations and counting! Birthday Parties, Corporate Events, Team Building and more!” K1speed.com

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Home Sweet Home KRISPY KREME Krispy Kreme Doughnuts is proud to support the community by partnering with San Antonio’s Children Rehabilitation Institute Teleton USA. With 4 locations throughout San Antonio, Krispy Kreme will make any holiday occasion more joyous. Pick up a dozen for your home or office get together. Look for Krispy Kreme on the River Walk for Holiday Boat Caroling throughout December.

THE CHILDREN’S REHABILITATION INSTITUTE TELETONUSA

The Children’s Rehabilitation Institute TeletonUSA (CRIT) is an integrated, state-of-the-art rehabilitation program that empowers patients to reach their full potential with inclusion to society. CRIT is the largest private pediatric rehabilitation system in the world with a center right here in San Antonio. CRIT celebrates the dignity of every individual serving children with neurological, muscular and skeletal disabilities and their families.

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Luminarias SAN ANTONIO GARDENIA CLUB The club was founded in 1960, to further interest in the fine arts and promote friendship within the membership. The organization awards fine art scholarships to deserving fine art students who graduate from within Bexar County high schools and remain in San Antonio to attend college. Members participate in a monthly gathering where scholarship recipients perform.

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Cowboy Christmas LONGHORN STEAKHOUSE Longhorn Steakhouse has grown to become the undisputed home for great steak done right. Come on in for our cut above Texan experience and legendary steak. Don’t forget about the bold flavors from our ever-changing seasonal menu or one of over 30 different lunch combinations and top it off with one of our signature margaritas. Catering, take out, and call ahead seating is available. Longhornsteakhouse.com/other-locations

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Ford Holiday River Parade 2018

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A Rey Feo Christmas EL REY FEO LXXI, SAL BARBARO The Rey Feo Scholarship, Inc is a 501(c)3 non-profit, non-political organization that since its establishment in 1947, operates a fundraising scholarship program benefitting deserving high school seniors with financial support to obtain a college or university degree. El Rey Feo’s program has raised over $7 million for scholarships given to well over 3,000 students receiving $2,000 for books and tuition. Reyfeoscholarship.com/rf/

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Mariachi de Navidad WOAI-TV / KABB-TV / KMYS-TV The Sinclair San Antonio television stations provide local news and information, top rated entertainment programming, and local and national live sports coverage. WOAI-TV NBC, KABB-TV Fox, and KMYS-TV The CW are committed to public service and playing an active role in our community. News4sa.com

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24-Hours of Christmas Music Q101.9 Q 101.9 has been San Antonio’s Christmas Station for nearly 20 years. Playing holiday classics from Christmases past to new renditions from some of today’s biggest artists, we are the soundtrack for your holiday season. Listen on air or stream us with the iHeartRadio app. Q1019.iheart.com

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Holiday Performances ALAMO CITY PERFORMING ARTS ASSOCIATION Alamo City Performing Arts Association, founded in 1992, establishes a commitment to education in the arts of dance, theater and music. This helps instill and perpetuate a genuine appreciation of the performing arts in our youth by providing educational and performance opportunities. Nutcrackersa.com

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Hosting the Military BUBBA GUMP SHRIMP CO. JOE’S CRABSHACK / RAINFOREST CAFÉ

A great collection of FAMILY-FRIENDLY restaurants. Joe’s Crab Shack serves coastal cravings with a side of fun! A Wild Place to Shop and Eat, Rainforest Cafe is an unforgettable adventure for the whole family. And Bubba Gump Shrimp Co. brings the magic that made Forrest Gump a classic! BubbaGump. com Joescrabshack.com Rainforestcafe.com

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Light the Way UNIVERSITY OF THE INCARNATE WORD With over 130 years of tradition in scholarship and innovation, UIW is where your future begins. Our beautiful main campus is located in the heart of San Antonio’s Alamo Heights, with locations throughout the city, South and Central Texas, two campuses in Mexico and international sister schools, UIW is truly a global institution. At UIW, we are committed to shaping brilliant minds and strong characters that will expand our world. UIW.edu

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Traveling with Santa VISIT SAN ANTONIO There’s always something new in San Antonio, and the holiday season is a magical time. The River Walk is one of the most-visited locales in the country, and this time of year it transforms into a colorful celebration. Explore our five Spanish Missions, designated a UNESCO World Heritage Site. Discover a vibrant art scene, chef-driven culinary experiences, the new San Pedro Creek Culture Park impressive murals, and the expansion of Hemisfair park. Visitsanantonio.com

WE WI SH YOU A

Y MERRY & A HAPP R CHRISTMAS NEW YEA

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Thank You Sponsors

Like a snowflake, each sponsor brings a unique contribution to the Ford Holiday River Parade. When combined, the result is a beautiful parade for you to enjoy. Thank you to each of our wonderful sponsors for making the parade possible.

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2019 River Walk Events Sign up for Event Notifications TheSanAntonioRiverWalk.com February

Confucius Wishing Lanterns Parade of Lanterns

March

Royal Masquerade Gala Mardi Gras Artisan Show Bud Light Mardi Gras Festival & River Parade Ford Jazz ON the River Dyeing of the River Walk Green St. Patrick’s Day Festival St. Patrick’s Day River Parade St. Patrick’s Day Artisan Show

April

July

Fourth of July Artisan Show Bud Light Stars, Stripes & Lights

August

Summer Artisan Show

September

Labor Day Artisan Show Diez y Seis Parade Bud Light Drift & Dine

October

Fall Artisan Show Bud Light Haunted River

November

Ford Mariachi Festival Fiesta Artisan Show Yellow Ribbon Project

Diwali Festival of Lights Parade Ford Holiday River Parade

May

December

Armed Forces River Parade Memorial Day Artisan Show

Ford Holiday Boat Caroling Ford Fiesta de las Luminarias Holiday Artisan Show

Confucius Wishing Lanterns

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2018 Ford Holiday River Parade Program  
2018 Ford Holiday River Parade Program