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master planning We are committed to developing master plans that are not only innovative, meeting the requirements and planning challenges that face our clients, but to also include specific strategies and steps for implementation and development.

As they have for decades, these strategies enable our clients to anticipate and respond to ever-evolving economic, demographic and political climates.

At PageSoutherlandPage our corporate, campus, community and master plans are renown for creating destinations that build upon unique qualities and spirit of place. Places where people can grow and prosper.

From corporate and university campuses to resorts to city revitalization plans, each unique project gives us the opportunity to employ our exploratory and research-focused methodology to meet the challenges our clients offer us. and to create truly exceptional places.

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The Next 100

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Houston, Texas

Of key importance in the plan’s implementation was the long-term development strategy for the lands made accessible by development of the toll road. The planners created a mixeduse commercial/ office precinct at the main entry portals from the toll road.

The requirement for detention ponds helped shape the dramatic fountain statements at these entryways, these significant landscape elements further promote the areas marketability and imagery. To help buffer the residential community from the proposed mixeduse area, the planners and landscape architects created a linear community park and area trail system.

The community of Spring Shadows was first developed by Metro National Corporation in Houston’s west end in the 1960’s and has changed dramatically with the demographics of the area.

In addition to the rapidly changing demography, the area was also impacted by the opening of Houston’s Hardy Toll Road, which opened access to properties that were previously undeveloped.

Metro National asked PageSoutherland-Page to provide a new master plan for Spring Shadows to reflect its multiuse opportunities.

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The master plan for Spring Shadows organizes the community into distinct zones and areas of opportunity. Areas were classified as residential, commercial, institutional, gateway, portal, edge or transitional. The plan focuses careful attention on the existing residential communities. Special covenants were created to help protect the well-established residential fabric of the area.

Input from the community helped shape the master plan.

The community, the client and the planning team worked with adjacent developers and landowners, enlarging the plan to incorporate contiguous parcels into the study. The resultant plan adds value beyond the original parcel of land and identifies numerous areas of regional cooperation and opportunity.

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Cedar Park, Texas

The leadership of Cedar Park, one of the fastest growing communities in Texas, recognized the incredible pressure that this growth placed on its social, cultural and physical structure.

As a result, the City Council commissioned a comprehensive plan to help position the community for the future while maintaining a quality of life and environment that has been the primary locational asset attracting new citizens to the community.

Cedar Park’s comprehensive plan is a collective vision of what the community can be, and a long-range statement of public policy. It addresses opportunities and concerns voiced by the community, while being a tool to help preserve the quality of life elements identified during the public forums. The plan reflects the goals and visions of Cedar Park citizenry, its property owners and elected officials. Its purpose is to guide Cedar Park’s development for the next several decades.

The plan addresses the development of physical elements within Cedar Park such as transportation, infrastructure, housing and open space and outlines suggested distribution and alignment of land uses as well as their future.

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The ultimate challenge in crafting Cedar Park’s comprehensive plan was to create a document that reflected community goals, while remaining flexible enough to react to unforseeable future developments.

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The plan provided: An expression of the development goals, objectives, policies and criteria for Cedar Park’s physical growth; A decision-making tool whereby proposals for land use can be evaluated on a day-to-day basis in the context of the City’s development goals; A clearly stated development strategy that serves as a framework for identifying and prioritizing key projects for implementation by both private and public sectors; A flexible instrument able to adjust to changing conditions over time; Easy to use guide for the general public, community leaders and potential investors in real estate development;

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New Orleans, Louisiana

The New Orleans Baptist Theological Seminary project involved assessing current buildings and programming new functions to master plan an 85-acre academic and residential campus in northeast New Orleans.

Additions to the current campus include a new conference center, a new campus wellness center, additional classroom facilities, replacement of a significant portion of on-campus housing for faculty and students, and a proposed K-12 school.

The historic institution required additional acreage to accommodate off-site housing and programs that are to return to campus. The planners were tasked with developing a land acquisition plan to double the existing campus acreage and to site new support and institutional functions.

In addition to developing a long-range campus master plan, the planners were also asked to develop the fundraising strategies, models, sketches and computer animation necessary to raise monies to implement the plan.

The Seminary’s commitment to the community was communicated through identification of community and economic development strategies in the master plan.

A major streetscape program and urban revitalization plan helped further complete the community action program.

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League City, Texas

In its 1998-99 Economic Development Action Plan, the City of League City, Texas established the creation of a business/industrial park to attract new business as a primary goal. Page Southerland Page was retained to lead a study determining the feasibility of locating such a park within League City.

Located between Houston and Galveston along an Interstate Highway, League City had long been characterized as a bedroom community.

The study included five major components: • Working with the City Council, City Staff, the Economic Development Commission and local businesspersons, the team came to the following conclusions: • There appears to be sufficient demand to justify proceeding with a business/industrial park project. However a significant increase in demand is not likely until after the year 2000 • The League City Business Park could achieve a 5 to 10% equivalent share of business/industrial space demanded in the trade area provided it can become a more business oriented community through its permitting process and provide lower cost communication services.

Build-out for a maximum 90-acre park could be achieved by 2010 in the event a suitable development partner is found and a highly effective marketing program is undertaken.

From the analysis, planners completed a thorough site analysis and site evaluation procedure for five possible sites to determine the best possible site for development. Conceptual site planning included strategies for circulation, location of facilities, phasing and potential impacts on surrounding areas. Development strategies proposed that the City partner with a reputable developer to market the Business Park and included possible developer incentives, guidelines for selecting a development partner and land acquisition strategies.

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Development Opportunity - Wheeler, Texas

When PageSoutherlandPage was asked to identify opportunities to support growth and development of the historic Texas Panhandle community of Wheeler, it was particularly important to preserve the authenticity of the people, the context and the region, as they are the elements that give the area its allure.

The study began with a subjective analysis of Wheeler’s people, heritage, region and land. This provided a context in which the development concepts could be based.

PageSoutherlandPage identified four mutually supportive investment strategies to invigorate the community while creating new business opportunities and building new connections to the outside world. The strategies built upon the community’s existing momentum, and therefore could be considered as extensions of the logic which carried the town to the point of being recognized by the outside world as an opportunity to profit while harmonizing with nature.

The four strategies were: • Optimizing the base business of the town’s largest corporation, the Heritage Beef Cattle Company by such activities as developing partnerships with outside investors, creating an Agricultural Studies Institute in Wheeler, growing the available acreage, explore managing pasture for profit, etc.

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• Reinvesting in Wheeler’s base economy through such activities as creating tax incentives for business relocation, establishing a seasonal arts and crafts fair, create an Agricultural/Rural Studies Institute, and revitalizing the downtown area.

• Development of The Heritage Lodge as an executive retreat, political think tank and hunting lodge.

• Development of The Heritage Enclave as a limited ranch, jetway and enclave of custom family compound residences.

PageSoutherlandPage then developed an implementation plan for each strategy.

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Jefferson, Texas

By creating a process to develop environments that are sustainable, we respect the history and the ecology of a region and add to it or build upon it, rather than replace or destroy it. In many rural areas, such as the Caddo Lake Watershed in far northeast Texas and the town of Jefferson, homes and farms have stayed in families for generations. Buildings have been rehabilitated over decades to new and alternative uses. Today, new structures, planned and designed, can be constructed from ecologically-sound design concepts and built from environmentally responsible materials.

Resource conserving planning concepts for sustainability were created for the Caddo Lake Watershed by PageSoutherlandPage that conserve energy, avoid the use of toxic materials, reduce the need for water, establish environmentally sensitive wastewater management technology, and create wildlife habitat.

The overriding premise of the sustainable design study was the creation of community. Sustainability is not simply the creation of ecologically appropriate structures and cities; it is, more importantly, about creating places that are unique, that are distinct places that can express man’s habitation and his interconnectivity with all people, things and the environment.

At Jefferson, Texas there was a unique opportunity for PageSoutherlandPage to set in motion a series of environmentally significant planning initiatives to help focus the community and galvanize the region. Jefferson, like many rural communities in America, lost its closeness with the environment. From the dramatic alteration of its waterways to the denuding of the forest and fields, the natural order of the region changed significantly. As the community struggled to sustain itself, there was an opportunity for PageSoutherlandPage to help reestablish a model of ecological balance for communities across the nation.

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Research Triangle Park, North Carolina

Drama and elegance with conventional elements—and budgets were the objectives PageSoutherlandPage Principal James M. Wright was charged with.

Under his direction the design of Glaxo Wellcome’s New Administrative Building at Research Triangle Park, North Carolina, accomplishes those objectives beautifully. The new four-story, 144,000-square-foot facility connects with the existing US headquarters building at a three-story-high interior commons, and includes a large basement level cafeteria serving several Glaxo facilities.

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Research Triangle Park, North Carolina

The façade is composed of economical precast concrete panels over an expressed structural frame. The building corners are visually “dissolved” by articulated glass boxes that allow natural daylight into the main internal corridors. The office floorplates are penetrated by a glass-roofed light well at the center of the building to provide additional reinforcement of daylight awareness, as well as acting as a point of wayfinding reference. The fixed core elements were carefully studied to assure the greatest flexibility in future officing churn situations.

The three-story commons serves as a dynamic circulation hub joining the new building with the existing headquarters, as well as connecting with the lower level cafeteria and a parking garage. The visually clean detailing of the strong architectural elements establishes a sophisticated internal environment consistent with Glaxo’s desired corporate image. The glass block panel walls and large rooftop skylight keep the space bathed in daylight.

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Houston, Texas

In February 2000, PageSoutherlandPage was contracted by a group of Houston landowners and investors to determine the feasibility of developing a new NBA arena on a 17-acre site north of Down-town Houston. The feasibility study included master planning the NBA arena, developing a new light rail station in downtown Houston, integrating a region-al hike and bike trail, constructing a community park and providing over 4000 parking spaces.

The site, strategically located just north of downtown and Interstate 10, provides exceptional views of Houston's skyline and is ideally situated to build on a grow-ing park system along Buffalo Bayou. Additionally, a community park, Bayou Park and a new Marina would all add recreational amenities to the develop-ment and surrounding neighborhoods.

Due to its location at the end of a proposed light rail system in Downtown Houston, the arena does not necessitate new parking garages. Instead, patrons are expected to park, dine and shop along Main Street before and after arena events, utilizing the light rail system to access the facility. The arena's location at one end of the light rail system would also connect the sports facility to the Astrodome, strengthening connections for potential Olympic venues.

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D U B A I

M U N I C I P A L I T Y Dubai, United Arab Emirates

The Texas-based landscape architectural studio was retained to master plan and design the 900-hectare site in the United Arab Emirates in the city-state of Dubai. Commissioned because of the extensive Arabic portfolio of the studio, landscape architects, after touring the site, immediately began to assemble the international team of consultants required to develop the $8 billion plan. The consultant team assembled was multi-national and had worked with the landscape architect on several other significant Arabian projects. The landscape architectural studio led every aspect of the project’s development from contract negotiations, planning and design to implementation and construction strategies.

Programmed to be a major mixed-use development with a resident population of 90,000 inhabitants, the project is to be a world class international business center as well as an entertainment, cultural and conferencing center. Highrise signature office towers are sited along the Sheikh Zayed,Dubai’s major road. Sheik Zayed, the Emir and ruler of Dubai, helped create the program for the project and will be instrumental in the plan’s development. The major site-organizing element of the project is Buhairat Dubai. The Buhairat (Lake) shore is planned with tented exhibition plazas, marinas and a royal rowing club. Antique Arabic sailing vessels (Dhows) ferry visitors and residents to the many recreational and commercial venues along the mile-long lakeshore.

The salt-water lake is filled with water pumped from the sea and controlled to prevent tidal surges.

An artificial reef in the lake is stocked with tropical fish native to the Arabian Gulf. A theater and performance shell complete the entertainment amenities and provide outdoor performance space for Dubai’s cool nights. The landscape plan is totally water-balanced and supported by a major recycling plan located on site. Recalling Arabia’s vernacular walled village aesthetic, the site’s most internal part is the most developed.

Shielded from view and the hot desert winds by the surrounding office and residential tower, the site’s heart is the lake and developed town center. The King’s royal camel raceway is sited along the project’s southern most edgethe stated scenic roadway.

This is the largest single urban development ever undertaken in the United Arab Emirates. The site, originally a military base, lies in the heart of down-

town Dubai only blocks from the sea in an area of sprawling commercial buildings. The intent of the Emir is to create a major image-provoking urban statement on the edge of downtown that will be the icon of the city. A royal palace will be constructed near the camel raceway to further impact a sense of importance to the sector of the city.

The landscape architects strived to recall many of the historic cultural and physical components of traditional Arabia while melding those vernacular attitudes to a contemporary land plan.

Traditional concepts of arrival, of celebration and of leisure and recreation shaped key aspects of the plan. The harsh desert climate with its hot days and cool nights further gave form to the otherwise barren landscape.

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Dubai, United Arab Emirates

Dubai Global Village Site Plan

Lewis May’s master plan for the Global Village in Dubai conceptually developed an international festival center and urban place to accommodate housing, retail and leisure amenities. Sited on a prestigious 40-acre parcel of land along Dubai Creek, the development has both waterside and freeway access to all the emirates and Saudi Arabia. May created a destination unique to the Middle East where residents and visitors could live, work and recreate. High-rise hotels are sited for views to the Gulf and Dubai’s skyline. An arena, aquarium, and science hall help support the village education component. Creekside villas and hotels are linked to the villages and town center via water taxis. A science and culture pavilion, a museum of Arabic culture and a pavilion of the planet complete the exhibition facilities. The project was conceived to promote the Arab world’s significant contributions to the world community. Similarly, the planning for Jamaica should recognize, develop and communicate the contributions of the area to the region, the continent and indeed, the world.

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C E N T E R Phoenix, Arizona

The 12-month planning process to prepare the Sky Harbor Center Master Plan and Implementation Program was completed by the Consultant Team, led by Lewis May, in September 1986. This award-winning Master Plan includes the following special focus elements: Land Use: The 830 acres of the Center accommodated the High Technology Office and Industrial requirements of the Development Program. Additional uses, including a Business Hotel/Conference Center, World Trade Center, Professional Offices, and Commercial, Institutional, and Airport Support, combined to create the critical mass needed to make a significant economic development statement for Phoenix.

Circulation: The complex Circulation Plan carefully integrated a variety of transportation modes including provisions for a future regional fixed guideway transit, airport people mover, a shuttle system as well as local transit pedestrian/trail, and vehicular systems.

Features: • 830 acres • Extensive Inventory and Analysis of Existing Conditions • Economic Analysis and Market Assessment • Master Plan and Implementation Program • Financial Analysis and Planning • Management Structure and Marketing Program • Award-winning planning study

FROM THE PORTFOLIO OF LEWIS T. MAY , FASLA

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Dhahran, Kingdom of Saudi Arabia

Since graduating its first class in 1971, the University of Petroleum and Minerals has earned an international reputation for academic excellence in the highly specialized sciences and technologies of geology, mineralogy, environment and water resources, petrochemistry and energy resources. Lewis T. May was campus planner and landscape architect for this award-winning campus, his first international award. Seven years prior to the first class receiving its degrees, work began with the University of Petroleum and Minerals, the University Board of Trustees, and its faculty and administration to plan and design the finest educational facility its kind in the world.

During the following decade, May planned laboratories, classrooms, a library, auditorium, gymnasium, faculty and student center, administration building, and a mosque were planned, designed, and constructed. Student, faculty, and executive housing and additional support and graduate facilities are now underway. By the target second phase completion date, The University had completed facilities for the instruction and housing of 3,000 students.

F R O M T H E P O R T F O L I O O F L E W I S T . M A Y , FASLA

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Longview, Texas

Longview’s historic downtown was the subject of a masterplanning effort involving PageSoutherlandPage, Angelou Economic Advisors, The City of Longview and the Longview Partnership.

The masterplan is a tool to guide the redevelopment of downtown aiding in the creation of a unified vision for the 100 Acres of Heritage, the heart of Longview. The master plan will also serve as a tool to help market and implement this vision and recommended improvements based upon a creative physical plan and substantiated by economic and market demand analyses.

Following a community vision session to establish visions for the future of the downtown area and establish goals for the planning process, the planning team began development of a community assessment. The assessment enabled the planning team and the client group to better understand downtown’s position socially, economically and physically with Longview and the East Texas Region.

Based on the community assessment and a series of physical opportunity/ constraint diagrams, the planning team developed a series of recommendations to best position downtown Longview for redevelopment and revitalization.

Finally, target development zones and physical development zones were outlined to guide community building, economic stabilization and growth and infrastructure development in the downtown area. The planning team further outlined organizational strategies, financial strategies and immediate action steps to provide the city with a framework for the plan’s implementation.

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Dallas, Texas

In its 12-year relationship with FritoLay, PageSoutherlandPage has provided strategic planning and master planning for their 200-acre campus. Working with Frito-Lay, PageSoutherlandPage developed three-, five- and seven-year master plans based on their revenue and growth projections. Recommendations were made on facilities requirements in the event of potential business acquisitions. For more than a decade, PageSoutherlandPage has been a strategic partner for Frito-Lay in analyzing the facilities impact of their dynamic growth.

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Dallas, Texas

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Austin, Texas

“ We’ve

never seen anything like it in the history of this city, and may not again.”

Downtown Austin Alliance Quarterly Newsletter, December 1998

PageSoutherlandPage is currently serving as architects, interior designers, and engineers for the Corporate Headquarters for COMPUTER SCIENCES CORPORATION Financial Services Group to be located in downtown Austin. Fronting on Town Lake Park and covering three city blocks, the CSC campus is envisioned as the hinge-pin for a larger mixed-use “Digital District” which includes a new city hall and public plaza, two blocks of downtown housing, a new Art Museum and street level commercial development throughout.

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C O R P O R A T I O N AUSTIN, TEXAS

The CSC project includes 700,000 SF of software development offices and supporting functions with 3,000 structured parking spaces to be constructed in two phases.

The project will be CSC’s largest campus of all its sites located throughout the world.

Prior to the decision to locate downtown, PageSoutherlandPage was responsible for the Master Plan for a similar sized suburban campus to be located at the densely wooded Terrace Office Park in Austin.

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University of Texas | Houston, Texas

The University of Texas - Houston Health Science Center wanted to position itself as the premier health science center of the 21st century.

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Extensive interaction with UT-H fund raising efforts and development board members, political representatives and executive leaders of fellow Texas Medical Center institutions The development of seven specific physical scenarios, with pros and cons and seven “Drivers of the Future” - organizational realignment scenarios

Led by Lewis T. May, PageSoutherland-Page’s Director of Planning (while he was with another firm), the team orchestrated an all-encompassing master planning process both to ascertain the current needs and space usage

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of the scattered Health Science Center, as well as to create a number of potential scenarios to address requirements of the future health center. Phase I of the process, covering nine months, entailed:

The effort afforded an extensive review of the latest thinking on healthcare delivery, research horizons and educational challenges as it affects institutional organization and flexible facility strategies.

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Over 125 interviews with space users and university leaders A computer-based data collection system of space assignments (FMS systems integrated with CAD and Data Base Management) In-depth brainstorming sessions with University executive leadership, educational and research faculty and Houston community representatives

This research and development center will be developed on a parcel on the periphery of the Texas Medical Center.

The campus will provide, in flexible facilities, the full physical and organizational infrastructure to support efforts to bridge basic science research and clinical application in a forum open to public-private knowledge and investment.

Features r In-depth investigation of facility, staff and funding resources

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Complex urban institutional campus setting “Campus” with excess of 2.2 million sf in scattered locations Established space utilization and allocation standards for institution Successful vision process to position the institution for the demands of the 21st century Extensive interview and programming process in a diverse healthcare environment Interactive planning and modeling techniques Flood plan and wetland analysis and development scenarios Fund-raising concept development to implement plan Fast-changing, interdisciplinary education and research futures Flexibility for future contingencies built into plan Public-private supported research focus, including appropriate state-ofthe-art facility support Community advocacy concepts Highly published study for the state university system

3 M Austin, Texas

This 1.25 milion sf wing was the first phase of 3M’s Austin Center. It contains lab modules which house the division’s research and development labs and administrative offices.

The wing is a complex of eight five-story, interconnected structures in a campus-style arrangement. Major components were the division offices and atrium, the laboratory buildings, a utility plant and underground utility corridor, parking garage and connecting entry bridge totaling 430,000 sf.

A total of 3.5 million sf were master planned in three phases.

This was a project of CRSS Architects.

John Cryer, Kevin Kelly and Lewis T. May, now of PageSoutherlandPage, served as Project Director and Master Planner, respectively.

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Ellis County, Texas

The planning of the Superconducting Super Collider Laboratory in Ellis County, Texas was a significant event in the development of the world’s most important high-energy physics research facility. Had its mission been fulfilled, its construction and operations would ensure that progress would continue to be made in the search for answers to some of the most basic questions about natural phenomena. The primary task of the SSC was intended to be the search for new particles linked to the ultimate source of mass in the universe; the machine alone would have been the largest ever built for scientific experiment.

Although funding was suspended for the facility, as one of the leaders of the project claimed, the journey and the search for the facility was the true science, not just the physical facility itself.

Developing a long-range facilities plan for the project was in itself a daunting task. Myriad scientific and environmental data, complex adjacency and interaction criteria, and intricate siting and distance requirements all impacted the development of a long range plan. The approval process, the arduous funding paths and the difficulties in permitting contributed to the facility’s ultimate form.

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L A B O R A T O R Y Ellis County, Texas

Fully acknowledging that a spirited plan of this complexity could be shackled by the very process created to implement the effort, the Planning Team responded with a series of vision sessions aimed both at defining and giving dimension to the lofty goals of the project.

These sessions included planners, programmers, landscape architects, scientists, environmentalists and architects.

Their task as defined by the project’s lead planner, Lewis May, now Director of Planning at PageSoutherlandPage, was simple: “To purposefully step back in an attempt to understand the essence of this experiment.”

The planners launched both a qualitative (probe) and quantitative (program) investigation to define the essence of the project. An award-winning document was born out of that investigative “probe” to answer SSC laboratory direct Roy Schwitter’s question, “What do you think we are building?”

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Austin, Texas

This 61-acre, 375,000 square- foot lowrise project houses the headquarters of the Temple-Inland Financial Services Corporation in central Austin, Texas.

The three- and four-story office buildings have multiple floor openings between all floors to enhance employee interaction and take full advantage of natural illumination and the Austin skyline views. PageSoutherlandPage successfully navigated stringent environmental regulations, complex overlapping zoning restrictions, concerned neighborhood groups, and difficult geotechnical conditions. The project was unanimously approved by both the planning commission and the city

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council, being cited by city officials and environmentalists as a prime example of responsible development sensitive to the community and supportive of environmental protection.