INNOVATIONS 2022

In 2022, Lotus® Tartélice lemon, a soft cake with a deliciously refreshing note, was added to the range. Treat yourself to this smooth cake tart with a delicate lemon aroma and a nice layer of lemon marmalade. The perfect snack or dessert to enjoy at home or on the go.

To further strengthen its position as ginger cookie market leader in Scandinavia, Annas acquired the Kung Oscar brand in 2022, a beloved brand in Sweden since 1923. Kung Oscar Pepparkakor is well seasoned with its characteristic taste of ginger, cinnamon and cloves. Together with Annas, the two brands complement each other perfectly, targeting different consumers.

In 2022, Annas expanded its range and launched Annas Original Milk Chocolate. This new product combines high-quality Belgian chocolate with crispy pieces of Annas Pepparkakor. A true taste sensation that consumers love!

For eight years in a row, Annas has always launched one new and ‘Limited Edition’ flavour. In 2022, the taste of äppelpaj (apple pie) was developed. A delicious combination of Peparkakkor with apple and vanilla to create a real taste sensation of freshly baked apple pie. A delicious winter classic!